Title of the thesis: Marketing communication of the club TJ Pedro Pérez Chodov toward the fans Objectives: The main objective of the thesis is to determine the current situation of marketing communication of the club Pedro Pérez Chodov toward the fans and point to the proposals, which would lead to its improvement. Methods: Written interview, personal interview, situation analysis, evaluation and interpretation of facts. Results: By using the information obtained from the research, there was found, that the current marketing communication of the club TJ JM Pedro Pérez Chodov is sufficient. Despite the fact, there are still some areas for progress. Therefore there are presented proposals that could lead to an improvement of the current marketing communication toward the fans. Key words: Floorball, TJ JM Pedro Pérez Chodov, fans, marketing communication, situation analysis, personal interview, written interview.

Submitted by Irvana Coutinho (irvana@ufpa.br) on 2017-04-06T13:42:00Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertacao_EnunciacaoAcaoPolitica.pdf: 14871614 bytes, checksum: 47a184a7898035c66c74779321fe04e4 (MD5) / Approved for entry into archive by Irvana Coutinho (irvana@ufpa.br) on 2017-04-06T13:42:17Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertacao_EnunciacaoAcaoPolitica.pdf: 14871614 bytes, checksum: 47a184a7898035c66c74779321fe04e4 (MD5) / Made available in DSpace on 2017-04-06T13:42:17Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertacao_EnunciacaoAcaoPolitica.pdf: 14871614 bytes, checksum: 47a184a7898035c66c74779321fe04e4 (MD5) Previous issue date: 2015-06-25 / A presente dissertação discute a maneira adotada pelo Jornal Miriense (JM) para apresentar a seus leitores a mulher que tem atuação pública/política no município de Igarapé-Miri (PA), seja no que concerne à análise de uma cobertura jornalística mais voltada para a própria personalidade política, seja no que concerne ao exame de uma enunciação que se volta para a divulgação de ações políticas mais específicas, tais como a atuação em movimentos sociais e na prefeitura de Igarapé-Miri. Investiga-se o funcionamento discursivo do fazer jornalístico que se materializa no Jornal Miriense, veículo produzido no município de Igarapé-Miri há 35 anos, especificamente no conjunto de publicações veiculadas entre os anos de 2004 a 2008. Foram constituídos quatro grupos de textos, definidos como G1, G2, G3 e G4, os quais apresentam a atuação feminina em diversas funções públicas/políticas (G1 e G2) e na função específica de prefeita de Igarapé-Miri (G3 e G4). Nas publicações, buscou-se atentar para as articulações entre o fazer jornalístico e a vida pública/política em Igarapé-Miri, bem como entre discursos sobre o lugar social da mulher e a dimensão de gênero que pode impactar o modo de se dizer, midiaticamente, acerca da aparição pública/política feminina no JM. De que maneira essas articulações geram sentidos nas publicações analisadas é uma indagação que define concretamente o horizonte principal postulado para a pesquisa: investigar as relações interdiscursivas constituintes do Jornal Miriense, materializadas nos textos que tematizam a ação pública/política feminina, em Igarapé-Miri. A investigação se baseia em postulados da Análise do Discurso da linha francesa (AD), especificamente com base no modelo defendido por Dominique Maingueneau (1997, 2008, 2011), adotando-se as seguintes ferramentas teóricas e analíticas: interdiscurso, prática discursiva, cena de enunciação e dêixis discursiva. Acredita-se que a enunciação jornalística do JM expõe relações interdiscursivas convocadas nos textos para se referir à figura política tematizada, estabelecidas por um conjunto de cenas enunciativas, que se sustentam em elementos da dêixis discursiva adotada. Nessa interface, ganha vital relevância a imbricação entre mídia e discurso, razão pela qual a pesquisa ancora- se em postulados de autores como Gregolin (2007), Lage (2005), Melo (1994) e Miguel (2002, 2003a). Foi possível constatar um conjunto de relações interdiscursivas que apontam para a articulação entre o discurso jornalístico do JM com a prática religiosa em curso em Igarapé-Miri, bem como entre essa prática jornalística e a prática política que ajuda a constituir a vida pública municipal, assim como entre a prática discursiva jornalística e a dimensão de gênero, a qual impacta significativamente o funcionamento discursivo do JM ao enunciar sobre a mulher com atuação pública/política em Igarapé-Miri. / This Dissertation discusses the way adopted by Miriense printed newspaper (JM) to present its subject-reader the woman who has public and political action in Igarapé-Miri City, either with regard to the analysis of a more focused media coverage for the proper political personality, either with regard to the examination of an enunciation that turns to the dissemination of more specific political actions such as the performance of women in social movements and in the Igarapé-Miri City Hall. We investigate the discursive functioning of the journalistic practice materialized in JM. Such a vehicle is produced in the Igarapé-Miri city (PA) for 35 years. More specifically, we focus on a set of disseminated publications between 2004 and 2008. They were divided in four groups of texts, defined as G1, G2, G3 and G4, which present the feminine role in various public / political functions (G1 and G2) and the specific role of mayor of Igarapé-Miri (G3 and G4). In these publications, we try to pay attention to the joints between the journalistic practice and public/ political life in Igarapé- Miri and between discourses about women's social position and the gender dimension that can impact the way to say, journalistically, about female appearance at JM. How these joints generate meanings in the analyzed publications is a question that specifically defines the main horizon defined for this study: to investigate the interdiscursive relationships constituents of JM, materialized in the texts that thematize the female public/political action in Igarapé-Miri. This research is based on postulates of the French Discourse Analysis (AD), specifically along the lines advocated by Dominique Maingueneau (1997, 2008, 2011), taking into account the adoption of the following theoretical and analytical tools: interdiscourse, discursive practice, enunciation scene and discursive deixis. We believe that journalistic enunciation of JM exposes interdiscursive relations called in the texts to refer to the thematized political figure established by a set of enunciative scenes, which are supported by elements of the adopted discursive deixis. In this interface, the overlap between media and speech is of vital importance, which is why the research is founded on postulates of authors like Gregolin (2007), Lage (2005), Melo (1994) and Miguel (2002, 2003a). It was possible to find a set of interdiscursive relations pointing to links between the journalistic discourse of JM with the ongoing religious practice in Igarapé-Miri and between this journalistic practice and political practice that helps form the town public life, as well as between journalistic discursive practice and the gender dimension, which significantly impacts the discursive function and senses run on JM on women with public and political action in Igarapé-Miri city.

<p>The understanding and practice of leadership in Sub-Saharan Africa, in all spheres, is at the heart beat of this work. Questions and concerns over the quality of leadership in most countries in this particular region are reasons which have led to revisit and investigate the formative training of the current cohort of African leadership with a special focus on the ethical aspect of leadership. It is an assumption, in this thesis, that the contemporary cohort of African leadership received their formative training especially in the 1960s and 1970s and that they were deeply influenced by the black consciousness movement and, in association with that, by the emergence of black theology. In this respect, this research project explores the notions of ethics and leadership with a view to determine ways in which an appropriate leadership ethos was portrayed and articulated in the writings of selected exponents of the black theology movement, namely ML King (Jr), Desmond Tutu and Allan Boesak. The purpose of this work is therefore mainly descriptive: to map discourse on a leadership ethos in the context especially of black theology.</p>

<p>The understanding and practice of leadership in Sub-Saharan Africa, in all spheres, is at the heart beat of this work. Questions and concerns over the quality of leadership in most countries in this particular region are reasons which have led to revisit and investigate the formative training of the current cohort of African leadership with a special focus on the ethical aspect of leadership. It is an assumption, in this thesis, that the contemporary cohort of African leadership received their formative training especially in the 1960s and 1970s and that they were deeply influenced by the black consciousness movement and, in association with that, by the emergence of black theology. In this respect, this research project explores the notions of ethics and leadership with a view to determine ways in which an appropriate leadership ethos was portrayed and articulated in the writings of selected exponents of the black theology movement, namely ML King (Jr), Desmond Tutu and Allan Boesak. The purpose of this work is therefore mainly descriptive: to map discourse on a leadership ethos in the context especially of black theology.</p>

Magister Theologiae - MTh / The understanding and practice of leadership in Sub-Saharan Africa, in all spheres, is at the heart beat of this work. Questions and concerns over the quality of leadership in most countries in this particular region are reasons which have led to revisit and investigate the formative training of the current cohort of African leadership with a special focus on the ethical aspect of leadership. It is an assumption, in this thesis, that the contemporary cohort of African leadership received their formative training especially in the 1960s and 1970s and that they were deeply influenced by the black consciousness movement and, in association with that, by the emergence of black theology. In this respect, this research project explores the notions of ethics and leadership with a view to determine ways in which an appropriate leadership ethos was portrayed and articulated in the writings of selected exponents of the black theology movement, namely ML King (Jr), Desmond Tutu and Allan Boesak. The purpose of this work is therefore mainly descriptive: to map discourse on a leadership ethos in the context especially of black theology. / South Africa

We investigate whether quantum spin rings with nearest-neighbor Heisenberg or Ising exchange interactions can host solitary states. Using complete diagonalization techniques the system is described without classical or semiclassical approximation. In this case definitions used in connection with classical solitons are not applicable, one needs to redefine what solitary objects on a quantum spin system with translational symmetry ought to be. Thus, we start our contribution by defining which quantum states possess solitary character. In addition we discuss useful observables in order to visualize solitary quantum states. Then we demonstrate for various quantum spin rings that solitary quantum states indeed exist, and that they are moving around the spin ring without changing their shape in the course of time.

Das Standart-Modell zur Beschreibung von Observablen magnetischer Moleküle ist das Heisenberg-Modell. In diesem wird der Magnetismus des Superaustausches der Elektronen durch einfache bilineare Spin-Spin-Kopplungen beschrieben. Zur genaueren Approximation experimenteller Ergebnisse können, der jeweiligen Struktur des Moleküls entsprechend, verschiedene Erweiterungen des Heisenberg-Modells verwendet werden. Diese werden, explizit für das 4-Spin-System {Ni4Mo12}, in ihren Auswirkungen auf die Hochtemperatur-Nullfeldsuszeptibilität, die Nullfeldsuszeptibilität und die Hochfeldmagnetisierung betrachtet. Die wesentlichen Erweiterungen sind dabei die Einzelionen-Anisotropie, die Dzyaloshinskii-Moriya-Anisotropie und die allgemeinen Kopplungen zweiter Ordnung. Letztere stellen eine Verallgemeinerung der bekannten biquadratischen Kopplungen dar und werden im Rahmen eines magneto-elastischen Modells hergeleitet. Dabei ergeben sich unterschiedliche Einschränkungen der Kopplungsmatrix zweiter Ordnung für starre und flexible Molekülstrukturen. Speziell für {Ni4Mo12} entsprechen die Ergebnisse numerischer Simulationen von Messwerten einer Strukturänderung im externen Magnetfeld.

Bakgrund och problemdiskussion: Att förändra en gammal institutionsmiljö till en ny bärande idé kan på flera sätt ge effekter som innefattar förändringar i den lokala identiteten. Tecken på dessa förändringar är, när den platsbundna imagen bör vara globalt och estetiskt gångbar, när de nya funktionerna övergår till enbart privat regi samt att det nya samhället blir mer specificerat och i värsta fall segregerat. Syftet: Utifrån begreppet gentrifiering syftar uppsatsen till att undersöka hur en gammal institutionsmiljö som Långbro park gentrifieras samt varför. Undersökningen vill se om det finns ett samband mellan Långbro sjukhus tidigare estetiska och funktionella gestaltning och dagens tankar runt konceptet Långbro park och dess utveckling. Undersökningen tar även upp om det finns några omständigheter som har styrt dessa gentrifieringsprocesser och vem/vilka har i så fall haft intresse i områdets progression. Metod: Granskningen av Långbro park utgår från teoretiska källor som berör stadsutveckling, kulturhistorisk miljö, gentrifiering av ett gammalt sjukhusområde, modern grannskapsenhetstanke samt social-, estetiska- funktionella-, ideologiska- och ikoniska aspekter runt Långbro parks struktur, estetiska utformning och funktioner. Studiens teoretiska utgångspunkt värderar främst normativt och moraliskt hur samhället konstruerar nya platser och hur dessa har utformats utifrån globala, statliga och privata intressen. Kritiken undersöker även de effekter som uppstår när ett samhälleligt rationaliseringsarbete sker med dold intension. Resultat och slutsats: Undersökningen visar att i Stockholm finns idag, ett politiskt och ekonomiskt intresse av att samverka i ett estetiskt och nationellt program. Detta handlingsprogram omfattar estetisk utformning av nya stadsdelar och områden i söderort, där både statliga och privata intressen medverkar genom allt mer kortsiktiga och finansiella överväganden jämfört med det tidigare handlingsprogrammet Framtidsformer. Granskningen av Stockholm stads vision indikerar ett behov av, att städa upp i vissa söderförorter och ett behov av att exploatera andra. Studien åskådliggör att gentrifieringen av Långbro park visar, trots lokala protester om det höga exploateringstrycket samt byggandet och restaurerandet av det stora antalet bostadsrätter i en historisk miljö att visionens medborgardialog är både dold och envägsriktad. Effekten av att gentrifiera en institution i syfte av att skapa en ny och funktionell eklektisk konstruerad boendemiljö är, att odemokratiska, patriarkala, hygieniska samt exkluderande attityder och idéer runt ordning har genererats vilket stödjer social ojämställdhet. I Långbro parks fall innebär det, ett särskiljande mellan arbetarklass och medelklass. Undersökningen visar, ett svenskt och dåligt självförtroende vars önskan är, att stärka nationen både regionalt och nationellt gentemot utlandet genom att locka unga arbetsföra människor till att verka, bo och utvecklas i söderorten i syfte av att stärka landets intryck gentemot omvärlden genom eklektisk och kostsam design. Denna landsomfattande estetiska restaurering har därför krävt både privata investerares pengar, politiskt intresse och gemensam nationell kraft med en effekt där ekonomiskt svaga medborgare alieneras både etiskt-, legalt-, religiöst och rationellt.

No description available.

In this work a numerical approach for the determination of the energy spectra and the calculation of thermodynamic properties of magnetic molecules is presented. The work is focused on the treatment of spin systems which exhibit point-group symmetries. Ring-like and archimedean-type structures are discussed as prominent examples. In each case the underlying spin quantum system is modeled by an isotropic Heisenberg Hamiltonian. Its energy spectrum is calculated either by numerical exact diagonalization or by an approximate diagonalization method introduced here. In order to implement full spin-rotational symmetry the numerical approach at hand is based on the use of irreducible tensor operators. Furthermore, it is shown how an unrestricted use of point-group symmetries in combination with the use of irreducible tensor operators leads to a reduction of the dimensionalities as well as to additional information about the physics of the systems. By exemplarily demonstrating how the theoretical foundations of the irreducible tensor operator technique can be realized within small spin systems the technical aspect of this work is covered. These considerations form the basis of the computational realization that was implemented and used in order to get insight into the investigated systems.