Thesis (Ph. D.)--University of Notre Dame, 2009. / Thesis directed by Stephen H. Watson and Stephen Gersh for the Department of Philosophy. "December 2009." Includes bibliographical references (leaves 238-242).

Användandet av sociala medier av politiker har fått global spridning de senaste åren. Med Obama i framkant har det visat sig att det är betydelsefullt att ha ett starkt personligt varumärke på sociala medier såsom Twitter. Syftet med denna uppsats är att undersöka hur några svenska politiker konstruerar ett personligt varumärke via mikrobloggen Twitter. Vi har undersökt hur politikerna framställer sig och vilka roller som synliggörs, samt vilken agenda som ligger bakom deras framställning. Vi har använt oss av flera olika teoretiska begrepp för att analysera vårt material. För att analysera vilka olika roller som framställs har vi använt oss Erving Goffmans begrepp privat och offentlig, samt retoriska analysbegreppen ethos, logos, pathos för att synliggöra politikernas trovärdighet. Studiens huvudsakliga resultat visar att politikerna framställer fem olika roller i sina tweets. De roller som synliggörs är den personlige politikern, partipolitikern, den trovärdige politikern, den informerande politikern och den känslosamma politikern.

Thesis (M.F.A.)--Rochester Institute of Technology, 2009. / Typescript. Includes bibliographical references (leaves 144-146).

Thesis (Th. M.)--Western Conservative Baptist Seminary, 1981. / Includes bibliographical references (leaves 74-80).

Thesis (Th. M.)--Western Conservative Baptist Seminary, 1981. / Includes bibliographical references (leaves 74-80).

Zugl.: Palermo, Univ., Diss., 2008

Thesis advisor: Brian Dunkle / The eighteenth-century Enlightenment movement that swept across much of Europe, notably France, England and Germany, came to mean different things to different peoples, embodying different strands and currents of thought. Even with the national and cultural specificities, the common element that cut across national boundaries was the appeal to reason as the point of departure in interpreting individual and communal behavior. The Aufklärung, that is, the German strand of the Enlightenment, was particularly acute in its interaction and more pointedly, its challenge of traditional Christian orthodoxy and doctrines. Given this obvious interest in Christian thought by the Aufklärung, it is quite predictable that Joseph Ratzinger/Benedict XVI became concerned with the perspectives and positions of the Aufklärer. To Ratzinger, the Aufklärung marked an enduring criticism of revealed faith, a critique that the Church is yet to fully engage and respond to. The critique of faith by the Aufklärung has lost nothing of its freshness and attraction, two centuries later. This task of opening avenues of rational engagements with the modes of thought of the Aufklärung is not just the expedient thing to do. There is a more profound reason: Christianity, as Ratzinger has repeatedly pointed out, is a religion of the Logos, a Logos that at the fullness of time (Gal 4:4), entered history. To foster this rapport between faith and the Aufklärung, Ratzinger therefore finds a ready tool in the Johannine appropriation of the Greek concept of the Logos. In Ratzinger, one discerns a five-fold usage of the concept of logos that could be useful in creating a space of interaction and engagement with the Aufklärung: As Creative Reason, Son, Person, Unity of Love and Word. These five appropriations of logos will therefore provide avenues by which Ratzinger will engage the Aufklärung. What this dissertation seeks to achieve by way of moving the needle of knowledge is to study Ratzinger from the philosophical prism of the Aufklärung, that is, how do Ratzinger’s theological ideas, convictions and conclusions place him in dialogue and engagement with the philosophical currents of the post-Aufklärung era, especially the philosophers that emerge from Germany? This thesis therefore places Ratzinger in dialogue with notable Aufklärung figures like Kant, Hegel, Nietzsche, and Heidegger around the central Christological and Ecclesiological questions as seen in the multiple appropriation of the concept of logos by Ratzinger. Overall, one gains a deeper appreciation not only of Ratzinger’s Christo-ecclesial hermeneutical framework, but also the philosophical currents and presuppositions that shaped and contextualized the thinking of Joseph Ratzinger/Benedict XVI, especially from the prism of the dialogue between faith and reason, and the continuous relevance for such a hermeneutical framework for today’s Church, as we continue to grapple with the challenges of the autonomy of reason and science vis-à-vis the traditional claims of Christian orthodoxy. / Thesis (STD) — Boston College, 2019. / Submitted to: Boston College. School of Theology and Ministry. / Discipline: Sacred Theology.

Logos are an important visual representation of an organization or brand. Therefore they need to be processed quickly and produce positive responses toward the product or service being offered. One emerging brand category whose logo characteristics may generate a unique class of consumer responses is environmental organizations, which may rely on logo characteristics to best portray environmentally friendly connotations and associations. Color and symmetry may also have unique effects on responses to environmental organizations as both may elicit consumer associations with environmental concepts. It has long been argued that symmetry contributes to good design, and that it is processed faster than asymmetry. In addition, color can also provide positive affect and emotions toward a brand. Therefore, the present study examined whether the logo design elements of symmetry and color contribute to quick processing and positive emotions as applied to environmental and non-environmental organizations. To accomplish this, an online experiment used a 2 (design: symmetrical vs. asymmetrical) X 2 (color: blue vs. green) X 2 (organization: environmental vs. non-environmental) factorial design with eight conditions, varying the logo design elements and company type to measure effects on logo and company perceptions, recall, and response. While the pattern of effects of the factors on outcomes was generally inconsistent and incongruent with expectations, some findings include a general preference among participants for green logos regardless of symmetry or company type and a number of higher-order interactions between factors in effects on other outcomes. One notable higher-order interaction was a three-way interaction effect on perceptions of company environmentalism wherein the environmental company was perceived as consistently more environmental than the non-environmental company regardless of logo attributes, but the non-environmental company was perceived as more environmental with a green and asymmetrical logo than with other logo characteristics. While in some ways exploratory, this study provides some possible insight into how environmental and non-environmental companies can use these findings to better design their logos if they wish to be perceived as more popular, profitable, or environmental. / Master of Arts

Denna studie kommer behandla casinoreklam som har sänts på svensk tv. Studien kommer att undersöka hur Mobilbet och Unibet använder sig av retoriska verktyg i sina reklamfilmer genom övertygelse argumenten: ethos, pathos och logos. Fyra stycken reklamfilmer kommer att analyseras, varav två är fällda hos Reklamombudsmannen och de resterande har sänts på tv under hösten 2016.Studien kommer först att introducera relevant bakgrundsinformation om tv-reklam, retorik, ICC:s regelverk samt marknadsföringslagen. Analysen utgår metodologiskt från retorikanalysens sexstegsmodell av Karlberg och Mral för att på så sätt kunna bryta ner reklamfilmernas kontext i mindre delar och genomföra en sammanställning och en övergripande analys. Modellen utgår från sex steg och med hjälp utifrån dessa steg samt tillhörande frågeställningar har en retorisk analys genomförts av reklamfilmerna. Studien har visat att både Mobilbet och Unibet använder sig av ethos-, pathos- och logosargument i sina reklamfilmer. De logiska argument som används i Mobilbets och Unibets reklamfilmer från 2013/2014 brister och har inte tillräckligt med stödargument. Unibet är det företag som tydligast visat på en förändring i användandet av retoriska verktyg efter en fällning hos Reklamombudsmannen. Detta genom att stärka sina logosargument med fler stödargument i reklamen från hösten 2016. / This study is researching gambling-commercials that aired on Swedish television channels, and examines how Mobilbet and Unibet uses rhetorical tools in their tv commercials with the form of beliefs by arguments: ethos, pathos and logos. Four commercials were investigated, two of which that were condemned by the Advertising Union representative and the remaining two have been broadcast on television in the fall of 2016. The study will introduce relevant background information about tv commercials, rhetoric, regulations within the ICC and Marketing Practises Act. The analysis is based methodologically from the rhetoric analysis six-step model of Karlberg and Mral in order to be able to break down the tv commercials context into smaller parts, and undertake a comprehensive compilation and analysis. The model is based on the six stages and with the help from these steps and related issues, it was helpful for the rhetorical analysis in order for it to be able to carry on and research the selected commercials. The study has shown that both Mobilbet and Unibet use ethos-, pathos- and logoargument to convince through their advertising. The logo argument Mobilbet and Unibet used in their commercials from 2013/2014 do not have enough of support arguments. Unibet has been the company that has demonstrated the clear changes in their use of rhetoric tools in the tv commercials from autumn 2016 in their way of convince, because they have tried to strengthen their logo arguments with more supporting arguments.

Héritier des présocratiques et des conceptions homériques sur la valeur du discours, Protagoras place l'homme au centre d'un monde en devenir constant, dans lequel la connaissance du kairos guide la production discursive comme l'action.La reconstruction de la pensée de Protagoras d'Abdère requiert d'abord de le situer dans son contexte historique pour dégager les tensions qui existent parmi les intellectuels de l'époque au sujet des trois éléments qui permettent cette reconstruction : le discours (logos), l'action (pragma, chrèma, praxis), le temps (chronos, kairos).Les aspects gnoséologiques et ontologiques sont soulignés dans la doctrine de l'homo mensura. La position de Protagoras relativement à la valeur du logos insiste sur l'importance des éléments relatifs à chaque situation pour la détermination de ce qui est prédiqué au moment de sa prédication. L'aspect éthique est, à son tour, déterminé par cette réalité humaine. Si une axiologie est possible elle doit nécessairement dériver de l'expérience (askesis) de l'homme et être adéquate aux besoins et aux objectifs de la société dans laquelle il se trouve.Deux facteurs déterminent principalement l'homme : la réalité sociale en perpétuel devenir et l'expérience particulière des individus soumise elle aussi au devenir en sorte que selon Protagoras l'homme se construit constamment dans une double dimension temporelle, diachronique et synchronique.L'influence des positions du sophiste sur les philosophes (Platon et Aristote) comme sur les orateurs (Isocrate) postérieurs à Protagoras confirme la reconstruction de la pensée de l'Abdéritain. / The legacy of the presocratic and homeric thinking is present in Protagoras' conception of language. He places man in the center of a world constantly changing, in which knowledge of kairos is a guide for discursive production, as well as for action. The reconstruction of the thinking or Protagoras of Abdera requires to place it in its historical context to understund the tensions among the intellectuals of his time. This reconstruction will be done in three axis: speech (logos), action (pragma, praxis), time (chronos, kairos). The epistemological and ontological aspects are emphasized in the doctrine of man-mesure. Protagoras' position on the value of logos stresses the importance of situational factors to determine what is properly predicated. Man is also determined by two other variables: the social reality in constant evolution and the specific experience of individual subjects. Protagoras thinks that man builts this reality in a double temporal dimension: diachronic and synchronic. We can confirm our conclusions in the thought of later philosophers (Plato and Aristotle) and orators (Isocrates).