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21	Lyxvarumärkens överlevnad vid lågkonjunktur : Hur resonerar svenska lyxföretag, och vilka strategier är lämpliga att använda sig av? / The survival of luxury brands during recession : How does Swedish luxury brands reason and what strategies are important? Edlund, Nicole, Möller, Heidi January 2009 (has links) The luxury market has steadily grown from the industrial revolution and onwards. Changes in society, trends and the increased living standards has enabled more people to consume luxury goods. The world is going through a major economic crisis at the moment. Studies shows that companies that have focused on added value rather than lowering prices has survived past financial crisis. It is also obvious that companies act very different during times of crisis. Adding to the problem is trends that point to a more careful consumption and environmental awareness. Different source suggest different opinions on the situation and future for the luxury market. The purpose of the study is to answer what strategies are important for luxury brands during a financial crisis. To answer this a qualitative study is performed on Swedish luxury brands to analyse what their strategies are during the current economic crisis and compare that to how ”exclusive” or ”luxurious” they are considered. This to investigate if there is a relationship between a brands exclusiveness and chosen strategy. service management luxury brands involvement theory crm branding face value premium recession luxury lyx lågkonjunktur exklusiv utbyte utveckling face value trovärdighet höginvolvering varumärke premium kundvärde crm relationsmarknadsföring service Business Administration Företagsekonomi
22	Konst i omlopp : mening, medier och marknad i Stockholm under 1700-talets senare hälft / Art in Circulation : Meaning, Media, and Market in Eighteenth-Century Stockholm Petersson, Sonya January 2014 (has links) The aim of this doctoral thesis is to explore how art was mediated and given meaning in the environment of an urban media culture in Stockholm during the second part of the 18th century. It comprises studies of how art was distributed on the market, how it was discussed in the press and how it was exhibited in public. It also includes an analytical orientation toward mixing of concepts and values, rather than purifying them into categories such as elite and popular. Art is approached as an open concept of investigation. The thesis presents three studies. The first discusses art as concepts and subject matter in papers, pamphlets and encyclopaedias, with a critical stand against the historiography emphasizing the establishment of the 'fine arts'. The second situates art in two parallel practises of showing art in public, exhibitions arranged by the Academy of Arts and the Auction Chamber's public sales. The third deals with prints on the market, a medium equally recognized as one of the fine arts and as a visual mass medium. All studies also consider notions of interaction, public, and social class. Two overarching arguments are developed. The first concerns media cultural functions as mechanisms of cultural transgression. This argument points to the mixing of international and local, regarding both themes in the press and prints on the market. It also stresses the mixing of art, commerce, and entertainment, in the dual character of both the academy's exhibitions and the auction's sales. The second argument consists in pointing to alternative cuts, by which I suggest discursive relations between art, luxury, entertainment, and knowledge. These are areas that, since the 18th century, have often been kept apart, but were nonetheless deeply interwoven. One overarchig pattern studied throughout the thesis is the 18th-century linking of the fine arts as well as luxury, entertainment, and knowledge to a perceptually defined subject. art fine arts concepts definitions media culture intermediality cultural consumption cultural market class press encyclopaedias prints exhibitions auctions aesthetics perception pleasure entertainment knowledge luxury body and soul konst sköna konster begrepp definitioner mediekultur intermedialitet kulturkonsumtion kulturmarknad klass press encyklopedier grafik utställningar auktioner estetik perception behag nöje kunskap lyx kropp och själ

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Lyxvarumärkens överlevnad vid lågkonjunktur : Hur resonerar svenska lyxföretag, och vilka strategier är lämpliga att använda sig av? / The survival of luxury brands during recession : How does Swedish luxury brands reason and what strategies are important?

Konst i omlopp : mening, medier och marknad i Stockholm under 1700-talets senare hälft / Art in Circulation : Meaning, Media, and Market in Eighteenth-Century Stockholm