published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

by Tsang Kwong-ming, Rex. / Bibliography: leaves 79-80 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by Steve Chui Chi Yik, Charles Lee Yee Kai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985. / Bibliography: leaf 74.

by Ivy Chan Kit-chuen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 67-68. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / Chapter I. --- INTRODUCTION / Reasons Behind Grocery Product Expansion --- p.1 / Obstacles to New Product Introduction --- p.2 / Differential Treatment Among Manufacturers --- p.3 / Objectives of This Paper --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.6 / The New Product Flurry --- p.6 / The Birth of Slotting Allowances --- p.9 / Cost Center or Profit Center --- p.9 / Payment Upfront or In Disguise --- p.10 / An Evolution from Trade Allowances --- p.11 / The Extent of the Practice --- p.12 / The Amount Involved --- p.12 / The Type of Company and The Form of Payment Involved --- p.13 / The Controversy Involved in Failure Fee --- p.14 / Beyond Supermarkets --- p.16 / Implications of the Problem --- p.17 / The Effect of Slotting Allowances on All Concerned --- p.17 / The Outcome of Consolidation and Information Control --- p.18 / Factors Influencing New Product Decisions --- p.19 / Management Information at the Retail Level --- p.19 / The Product and Its Company --- p.20 / The Customer's Needs --- p.20 / Alternative Courses of Actions to Consider --- p.21 / Government Regulation --- p.22 / Manufacturer-Retailer Settlement --- p.23 / Venture into Other Channels --- p.23 / Innovation in Packaging --- p.23 / Exercise Family Planning --- p.25 / Return to Pull Marketing --- p.25 / Innovation in Fixtures --- p.26 / Manufacturer-Retailer Cooperation --- p.26 / Summary --- p.29 / Chapter III. --- METHODOLOGY --- p.31 / The Scope of Study --- p.32 / The Approach --- p.32 / The Response --- p.33 / Chapter IV. --- FINDINGS OF THE STUDY --- p.34 / The U.S. and Hong Kong: A Preliminary Comparison --- p.35 / The Birth of Listing Allowances --- p.36 / What is a New Product --- p.37 / Where is the Competition for Space? --- p.37 / Slotting Allowances Practices in Hong Kong --- p.37 / Listing Allowances --- p.38 / In-Store Promotions --- p.39 / Discounts --- p.40 / Summary of New Product Introduction Charges --- p.41 / How Much is Involved? --- p.42 / Is It Negotiable? --- p.42 / Criteria for New Product Acceptance --- p.43 / Alternative Channels of Distribution --- p.44 / Japanese Supermarkets --- p.44 / The Independents --- p.45 / General Sentiments of the Industry --- p.45 / Other Issues --- p.46 / Choice of Location --- p.47 / Types of Promotion --- p.48 / Undersells --- p.49 / Chapter V. --- SUMMARY AND IMPLICATIONS --- p.50 / APPENDIX --- p.53 / BIBLIOGRAPHY --- p.67

by Leung Wing Yiu, Raymond, Wong Shung Yan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 82-84). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.vi / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Purpose / Definition of Direct Marketing / Direct Marketing Businesses in South East Asia / Singapore / Thailand / Malaysia / Taiwan / Direct Marketing Businesses in Hong Kong / Opportunities and Difficulties of Direct Marketing in Hong Kong / Consumer Attitude Towards Direct Marketing in Hong Kong / Chapter 2 --- METHODOLOGY --- p.15 / Literature Review / Interview with Local Direct Marketing Media and Practitioners / Focus Group Interview / Identification of Opportunities and Difficulties / Feasibility Study / Chapter 3 --- INTERVIEW WITH PRACTITIONERS IN HONG KONG --- p.19 / Interview with Mr. David Kwong of Bank of China Credit Cards / Introduction / Products Offered Through Direct Marketing / Criteria for Good Selling Products / Customer Information Maintenance / Interview with Ms Panky Poon of Chase Credit Card / Products Offered Through Direct Marketing / Criteria for Good Selling Products / Customer Relationship Maintenance / Interview with Mr. Peter Stening of Ball Partnership / Companies Served by Ball in Direct Marketing / Benefits and Difficulties of Using Direct Marketing / Outlook of Direct Marketing / Interview with Mr. Alan Ng of Ogilvy & Mather Direct / Products Offered Through Direct Marketing / Benefits and Difficulties of Using Direct Marketing / Outlook of Direct Marketing / Chapter 4 --- FOCUS GROUP INTERVIEWS --- p.26 / The Questionnaire / The Interview Discussion / Demographics / The Questionnaire Result / The Interview Result / General Attitude / Accessory Products / Direct Marketing of Accessory Products / Direct Marketing of Ties / Chapter 5 --- OPPORTUNITIES AND DIFFICULTIES --- p.41 / Consumer Attitudes / Value of Product / Convenience / Confidence in Marketer and Product / Product Attributes / Product Uniqueness / Product Price / Non-necessities / Added Value / Marketing Attributes / The Customer Database / A Reputable Marketer with Good Quality Product / Pre-examination of Product Before Purchase / Difficulties / Chapter 6 --- MEN'S ACCESSORIES --- p.48 / The Market / The Product / The Supplier / Chapter 7 --- FEASIBILITY STUDY --- p.52 / Factors affecting Direct Marketing of Men's Accessories / Suggested Approach to Direct Marketing / Product / Price / Mode of Distribution / Promotion / Customers Maintenance / Financial Analysis / Marketing Cost / Required Revenue / Shortcomings / Chapter 8 --- CONCLUSION --- p.63 / Direct Marketing in General / Direct Marketing of Men's Accessories / Limitations of the Study / Viewpoints on Direct Marketing of Men's Accessories / Recommendations for Further Studies / APPENDIX / Chapter 1 --- QUESTIONNAIRE --- p.70 / Chapter 2 --- OUTLINE OF FOCUS GROUP DISCUSSION --- p.73 / Chapter 3 --- THE BERTINI PRODUCT CATALOGUES --- p.75 / BIBLIOGRAPHY --- p.82

by Lau, Kwok-Kit. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENT --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Objectives Of The Study --- p.3 / Chapter 1.2 --- Information Needs --- p.3 / Chapter 1.2.1 --- Information On The Market --- p.3 / Chapter 1.2.2 --- Information On Customers --- p.4 / Chapter 1.2.3 --- Information On Suppliers --- p.5 / Chapter 1.3 --- Approach And Content Of The Paper --- p.6 / Chapter 1.4 --- Reasons For The Study --- p.7 / Chapter CHAPTER II --- METHODOLOGY --- p.8 / Chapter 2.1 --- Source Of Information --- p.8 / Chapter 2.1.1 --- Secondary Information --- p.8 / Chapter 2.1.2 --- Primary Information --- p.9 / Chapter CHAPTER III --- HONG KONG SOLVENT MARKET --- p.11 / Chapter 3.1 --- Market Overview --- p.11 / Chapter 3.1.1 --- Market Size and Trends --- p.11 / Chapter 3.1.2 --- Market Participant --- p.15 / Chapter 3.1.3 --- Market Competition Among Suppliers --- p.21 / Chapter CHAPTER IV --- CURRENT MARKETING STRATEGIES --- p.23 / Chapter 4.1 --- Product --- p.23 / Chapter 4.2 --- Price --- p.26 / Chapter 4.3 --- Promotion --- p.30 / Chapter 4.4 --- Place --- p.31 / Chapter CHAPTER V --- CUSTOMER RESEARCH --- p.36 / Chapter 5.1 --- Research And Questionnaire Design --- p.36 / Chapter 5.2 --- Selection Of Sample Frame And Sample Size --- p.37 / Chapter 5.3 --- Result and Analysis --- p.38 / Chapter 5.3.1 --- User-Customer Research --- p.38 / Chapter 5.3.2 --- Dealers/Distributors Research --- p.46 / Chapter CHAPTER VI --- RECOMMENDATION AND DISCUSSION --- p.52 / Chapter 6.1 --- Discussion And Recommendation On The Market Mix --- p.52 / Chapter 6.1.1 --- Product --- p.52 / Chapter 6.1.2 --- Promotion --- p.56 / Chapter 6.1.3 --- Price --- p.58 / Chapter 6.1.4 --- Place --- p.58 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY

by Elaine Bien McKay. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 36-38). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objective --- p.2 / Chapter 1.3 --- Conceptual Model --- p.3 / Chapter 1.4 --- Outline of the Paper --- p.3 / Chapter CHAPTER II --- A BACKGROUND OF THE INSURANCE INDUSTRY / Chapter 2.0 --- Overview --- p.4 / Chapter 2.1 --- Hong Kong - General Statistics --- p.4 / Chapter 2.2 --- Hong Kong Insurance Market --- p.5 / Chapter 2.3 --- The Online Insurance Market / Chapter 2.3.1 --- Hong Kong Insurance Online --- p.6 / Chapter 2.3.2 --- United States Insurance Online --- p.7 / Chapter 2.4 --- Conceptual Framework --- p.9 / Chapter 2.4.1 --- Product Related Factors --- p.10 / Chapter 2.4.2 --- Internet Related Factors --- p.11 / Chapter 2.4.3 --- Personal Characteristics --- p.12 / Chapter 2.4.4 --- Attitudes and Intentions --- p.13 / Chapter CHAPTER III --- RESEARCH DESIGN AND METHODOLOGY / Chapter 3.0 --- Overview --- p.14 / Chapter 3.1 --- Data Collection --- p.14 / Chapter 3.2 --- Operationalization --- p.15 / Chapter 3.3 --- Data Analysis --- p.17 / Chapter CHAPTER IV --- ANALYSIS AND RESULTS / Chapter 4.0 --- Overview --- p.19 / Chapter 4.1 --- Measurement Model Evaluation --- p.19 / Chapter 4.2 --- Structural Model Results --- p.20 / Chapter CHAPTER V --- CONCLUSION / Chapter 5.0 --- Overview --- p.23 / Chapter 5.1 --- Managerial Implications --- p.23 / Chapter 5.2 --- Limitations --- p.25 / APPENDIX / BIBLIOGRAPHY

by Yau Yin Fong, Yip Claudia. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 49-51). / ABSTRACT --- p.I / TABLE OF CONTENT --- p.II / LIST OF FIGURES --- p.IV / PREFACE --- p.V / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- HONG KONG'S TRAVEL AND TOURISM INDUSTRY_ --- p.5 / Chapter II.a. --- Performance in 2000 --- p.5 / Chapter II.b. --- Plans in 2001 --- p.6 / Chapter CHAPTER III --- INTERNET MARKETING FOR TOURISM --- p.8 / Chapter III.a. --- Traditional Method of Tourism Promotion --- p.8 / Chapter III.b. --- Internet - The Most Important Mass Medium --- p.8 / Chapter III.c. --- The World Wide Web (WWW) --- p.9 / Chapter III.d. --- Advantage of WWW --- p.10 / Chapter III.e. --- HKTA's Web Site --- p.11 / Chapter III.f. --- Why Marketing Destinations Online is Important to the Tourism Industry --- p.12 / Chapter III.g. --- Extending the Usefulness of WWW --- p.14 / Chapter CHAPTER IV --- ITINERARY PLANNING MODEL --- p.16 / Chapter IV.a. --- Requirement for Itinerary Planning Model --- p.16 / Chapter IV.b. --- The Input Process --- p.19 / Chapter IV.c. --- Conversion of Hours to Numbers and Types of Travel Session --- p.22 / Chapter IV.d. --- How does the Matching Process Work --- p.27 / Chapter IV.e. --- A Matching Approach to Itinerary Planning --- p.33 / Chapter IV.f. --- Tourist as Variety Seeker --- p.39 / Chapter IV.g. --- A Buffet Approach to Itinerary Planning --- p.40 / Chapter IV.h. --- Extension - Web-mining --- p.433 / Chapter CHAPTER V --- CONCLUSION --- p.444 / APPENDIX --- p.466 / BIBLIOGRAPHY --- p.499

by Kee Wing Man Denise. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves [52-53]). / ACKNOWLEDGEMENT --- p.2 / ABSTRACT --- p.3 / TABLE OF CONTENTS --- p.4 / Chapter / Chapter 1. --- INTRODUCTION --- p.5 / Chapter 2. --- THE ENGINEERING CONSULTANCY BUSINESS --- p.9 / Chapter 3. --- THE INTERVIEWS --- p.13 / Chapter 4. --- ANALYSIS OF MARKETING STRATEGIES --- p.29 / Chapter 5. --- RELATIONSHIP MARKETING --- p.26 / Chapter 6. --- CONCLUSION --- p.33 / APPENDICES / BIBLIOGRAPHY