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The effects of premiun gift allocation promotion on buying behaviors of perfumes and cosmetics customers in Hong Kong and its possible impact on brand image.January 1985 (has links)
by Tsang Kwong-ming, Rex. / Bibliography: leaves 79-80 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985
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Slotting allowances in retail marketing: developments in the United States and Hong Kong.January 1990 (has links)
by Ivy Chan Kit-chuen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 67-68. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / Chapter I. --- INTRODUCTION / Reasons Behind Grocery Product Expansion --- p.1 / Obstacles to New Product Introduction --- p.2 / Differential Treatment Among Manufacturers --- p.3 / Objectives of This Paper --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.6 / The New Product Flurry --- p.6 / The Birth of Slotting Allowances --- p.9 / Cost Center or Profit Center --- p.9 / Payment Upfront or In Disguise --- p.10 / An Evolution from Trade Allowances --- p.11 / The Extent of the Practice --- p.12 / The Amount Involved --- p.12 / The Type of Company and The Form of Payment Involved --- p.13 / The Controversy Involved in Failure Fee --- p.14 / Beyond Supermarkets --- p.16 / Implications of the Problem --- p.17 / The Effect of Slotting Allowances on All Concerned --- p.17 / The Outcome of Consolidation and Information Control --- p.18 / Factors Influencing New Product Decisions --- p.19 / Management Information at the Retail Level --- p.19 / The Product and Its Company --- p.20 / The Customer's Needs --- p.20 / Alternative Courses of Actions to Consider --- p.21 / Government Regulation --- p.22 / Manufacturer-Retailer Settlement --- p.23 / Venture into Other Channels --- p.23 / Innovation in Packaging --- p.23 / Exercise Family Planning --- p.25 / Return to Pull Marketing --- p.25 / Innovation in Fixtures --- p.26 / Manufacturer-Retailer Cooperation --- p.26 / Summary --- p.29 / Chapter III. --- METHODOLOGY --- p.31 / The Scope of Study --- p.32 / The Approach --- p.32 / The Response --- p.33 / Chapter IV. --- FINDINGS OF THE STUDY --- p.34 / The U.S. and Hong Kong: A Preliminary Comparison --- p.35 / The Birth of Listing Allowances --- p.36 / What is a New Product --- p.37 / Where is the Competition for Space? --- p.37 / Slotting Allowances Practices in Hong Kong --- p.37 / Listing Allowances --- p.38 / In-Store Promotions --- p.39 / Discounts --- p.40 / Summary of New Product Introduction Charges --- p.41 / How Much is Involved? --- p.42 / Is It Negotiable? --- p.42 / Criteria for New Product Acceptance --- p.43 / Alternative Channels of Distribution --- p.44 / Japanese Supermarkets --- p.44 / The Independents --- p.45 / General Sentiments of the Industry --- p.45 / Other Issues --- p.46 / Choice of Location --- p.47 / Types of Promotion --- p.48 / Undersells --- p.49 / Chapter V. --- SUMMARY AND IMPLICATIONS --- p.50 / APPENDIX --- p.53 / BIBLIOGRAPHY --- p.67
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Direct marketing in Hong Kong: men's accessories.January 1993 (has links)
by Leung Wing Yiu, Raymond, Wong Shung Yan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 82-84). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.vi / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Purpose / Definition of Direct Marketing / Direct Marketing Businesses in South East Asia / Singapore / Thailand / Malaysia / Taiwan / Direct Marketing Businesses in Hong Kong / Opportunities and Difficulties of Direct Marketing in Hong Kong / Consumer Attitude Towards Direct Marketing in Hong Kong / Chapter 2 --- METHODOLOGY --- p.15 / Literature Review / Interview with Local Direct Marketing Media and Practitioners / Focus Group Interview / Identification of Opportunities and Difficulties / Feasibility Study / Chapter 3 --- INTERVIEW WITH PRACTITIONERS IN HONG KONG --- p.19 / Interview with Mr. David Kwong of Bank of China Credit Cards / Introduction / Products Offered Through Direct Marketing / Criteria for Good Selling Products / Customer Information Maintenance / Interview with Ms Panky Poon of Chase Credit Card / Products Offered Through Direct Marketing / Criteria for Good Selling Products / Customer Relationship Maintenance / Interview with Mr. Peter Stening of Ball Partnership / Companies Served by Ball in Direct Marketing / Benefits and Difficulties of Using Direct Marketing / Outlook of Direct Marketing / Interview with Mr. Alan Ng of Ogilvy & Mather Direct / Products Offered Through Direct Marketing / Benefits and Difficulties of Using Direct Marketing / Outlook of Direct Marketing / Chapter 4 --- FOCUS GROUP INTERVIEWS --- p.26 / The Questionnaire / The Interview Discussion / Demographics / The Questionnaire Result / The Interview Result / General Attitude / Accessory Products / Direct Marketing of Accessory Products / Direct Marketing of Ties / Chapter 5 --- OPPORTUNITIES AND DIFFICULTIES --- p.41 / Consumer Attitudes / Value of Product / Convenience / Confidence in Marketer and Product / Product Attributes / Product Uniqueness / Product Price / Non-necessities / Added Value / Marketing Attributes / The Customer Database / A Reputable Marketer with Good Quality Product / Pre-examination of Product Before Purchase / Difficulties / Chapter 6 --- MEN'S ACCESSORIES --- p.48 / The Market / The Product / The Supplier / Chapter 7 --- FEASIBILITY STUDY --- p.52 / Factors affecting Direct Marketing of Men's Accessories / Suggested Approach to Direct Marketing / Product / Price / Mode of Distribution / Promotion / Customers Maintenance / Financial Analysis / Marketing Cost / Required Revenue / Shortcomings / Chapter 8 --- CONCLUSION --- p.63 / Direct Marketing in General / Direct Marketing of Men's Accessories / Limitations of the Study / Viewpoints on Direct Marketing of Men's Accessories / Recommendations for Further Studies / APPENDIX / Chapter 1 --- QUESTIONNAIRE --- p.70 / Chapter 2 --- OUTLINE OF FOCUS GROUP DISCUSSION --- p.73 / Chapter 3 --- THE BERTINI PRODUCT CATALOGUES --- p.75 / BIBLIOGRAPHY --- p.82
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Industrial marketing: a case study of organic solvents in Hong Kong paint and ink manufacturing industry.January 1992 (has links)
by Lau, Kwok-Kit. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENT --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Objectives Of The Study --- p.3 / Chapter 1.2 --- Information Needs --- p.3 / Chapter 1.2.1 --- Information On The Market --- p.3 / Chapter 1.2.2 --- Information On Customers --- p.4 / Chapter 1.2.3 --- Information On Suppliers --- p.5 / Chapter 1.3 --- Approach And Content Of The Paper --- p.6 / Chapter 1.4 --- Reasons For The Study --- p.7 / Chapter CHAPTER II --- METHODOLOGY --- p.8 / Chapter 2.1 --- Source Of Information --- p.8 / Chapter 2.1.1 --- Secondary Information --- p.8 / Chapter 2.1.2 --- Primary Information --- p.9 / Chapter CHAPTER III --- HONG KONG SOLVENT MARKET --- p.11 / Chapter 3.1 --- Market Overview --- p.11 / Chapter 3.1.1 --- Market Size and Trends --- p.11 / Chapter 3.1.2 --- Market Participant --- p.15 / Chapter 3.1.3 --- Market Competition Among Suppliers --- p.21 / Chapter CHAPTER IV --- CURRENT MARKETING STRATEGIES --- p.23 / Chapter 4.1 --- Product --- p.23 / Chapter 4.2 --- Price --- p.26 / Chapter 4.3 --- Promotion --- p.30 / Chapter 4.4 --- Place --- p.31 / Chapter CHAPTER V --- CUSTOMER RESEARCH --- p.36 / Chapter 5.1 --- Research And Questionnaire Design --- p.36 / Chapter 5.2 --- Selection Of Sample Frame And Sample Size --- p.37 / Chapter 5.3 --- Result and Analysis --- p.38 / Chapter 5.3.1 --- User-Customer Research --- p.38 / Chapter 5.3.2 --- Dealers/Distributors Research --- p.46 / Chapter CHAPTER VI --- RECOMMENDATION AND DISCUSSION --- p.52 / Chapter 6.1 --- Discussion And Recommendation On The Market Mix --- p.52 / Chapter 6.1.1 --- Product --- p.52 / Chapter 6.1.2 --- Promotion --- p.56 / Chapter 6.1.3 --- Price --- p.58 / Chapter 6.1.4 --- Place --- p.58 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY
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Factors affecting the purchasing of insurance over the internet.January 2000 (has links)
by Elaine Bien McKay. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 36-38). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objective --- p.2 / Chapter 1.3 --- Conceptual Model --- p.3 / Chapter 1.4 --- Outline of the Paper --- p.3 / Chapter CHAPTER II --- A BACKGROUND OF THE INSURANCE INDUSTRY / Chapter 2.0 --- Overview --- p.4 / Chapter 2.1 --- Hong Kong - General Statistics --- p.4 / Chapter 2.2 --- Hong Kong Insurance Market --- p.5 / Chapter 2.3 --- The Online Insurance Market / Chapter 2.3.1 --- Hong Kong Insurance Online --- p.6 / Chapter 2.3.2 --- United States Insurance Online --- p.7 / Chapter 2.4 --- Conceptual Framework --- p.9 / Chapter 2.4.1 --- Product Related Factors --- p.10 / Chapter 2.4.2 --- Internet Related Factors --- p.11 / Chapter 2.4.3 --- Personal Characteristics --- p.12 / Chapter 2.4.4 --- Attitudes and Intentions --- p.13 / Chapter CHAPTER III --- RESEARCH DESIGN AND METHODOLOGY / Chapter 3.0 --- Overview --- p.14 / Chapter 3.1 --- Data Collection --- p.14 / Chapter 3.2 --- Operationalization --- p.15 / Chapter 3.3 --- Data Analysis --- p.17 / Chapter CHAPTER IV --- ANALYSIS AND RESULTS / Chapter 4.0 --- Overview --- p.19 / Chapter 4.1 --- Measurement Model Evaluation --- p.19 / Chapter 4.2 --- Structural Model Results --- p.20 / Chapter CHAPTER V --- CONCLUSION / Chapter 5.0 --- Overview --- p.23 / Chapter 5.1 --- Managerial Implications --- p.23 / Chapter 5.2 --- Limitations --- p.25 / APPENDIX / BIBLIOGRAPHY
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An intelligent itinerary planning model for the travel and tourism industry in Hong Kong.January 2001 (has links)
by Yau Yin Fong, Yip Claudia. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 49-51). / ABSTRACT --- p.I / TABLE OF CONTENT --- p.II / LIST OF FIGURES --- p.IV / PREFACE --- p.V / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- HONG KONG'S TRAVEL AND TOURISM INDUSTRY_ --- p.5 / Chapter II.a. --- Performance in 2000 --- p.5 / Chapter II.b. --- Plans in 2001 --- p.6 / Chapter CHAPTER III --- INTERNET MARKETING FOR TOURISM --- p.8 / Chapter III.a. --- Traditional Method of Tourism Promotion --- p.8 / Chapter III.b. --- Internet - The Most Important Mass Medium --- p.8 / Chapter III.c. --- The World Wide Web (WWW) --- p.9 / Chapter III.d. --- Advantage of WWW --- p.10 / Chapter III.e. --- HKTA's Web Site --- p.11 / Chapter III.f. --- Why Marketing Destinations Online is Important to the Tourism Industry --- p.12 / Chapter III.g. --- Extending the Usefulness of WWW --- p.14 / Chapter CHAPTER IV --- ITINERARY PLANNING MODEL --- p.16 / Chapter IV.a. --- Requirement for Itinerary Planning Model --- p.16 / Chapter IV.b. --- The Input Process --- p.19 / Chapter IV.c. --- Conversion of Hours to Numbers and Types of Travel Session --- p.22 / Chapter IV.d. --- How does the Matching Process Work --- p.27 / Chapter IV.e. --- A Matching Approach to Itinerary Planning --- p.33 / Chapter IV.f. --- Tourist as Variety Seeker --- p.39 / Chapter IV.g. --- A Buffet Approach to Itinerary Planning --- p.40 / Chapter IV.h. --- Extension - Web-mining --- p.433 / Chapter CHAPTER V --- CONCLUSION --- p.444 / APPENDIX --- p.466 / BIBLIOGRAPHY --- p.499
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Marketing of engineering consultancies in Hong Kong.January 1998 (has links)
by Kee Wing Man Denise. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves [52-53]). / ACKNOWLEDGEMENT --- p.2 / ABSTRACT --- p.3 / TABLE OF CONTENTS --- p.4 / Chapter / Chapter 1. --- INTRODUCTION --- p.5 / Chapter 2. --- THE ENGINEERING CONSULTANCY BUSINESS --- p.9 / Chapter 3. --- THE INTERVIEWS --- p.13 / Chapter 4. --- ANALYSIS OF MARKETING STRATEGIES --- p.29 / Chapter 5. --- RELATIONSHIP MARKETING --- p.26 / Chapter 6. --- CONCLUSION --- p.33 / APPENDICES / BIBLIOGRAPHY
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Effects of market orientation on the job attitudes of employees.January 1999 (has links)
by Yu Tak-Wai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves [77-104]). / ACKNOWLEDGEMENTS --- p.i / ABSTRACT --- p.iii / LIST OF ILLUSTRATIONS --- p.iv / LIST OF TABLES --- p.v / Chapter CHAPTER I --- INTRODUCTION --- p.3 / Chapter 1.1 --- Background of the Study --- p.3 / Chapter 1.2 --- Significance of the Study --- p.6 / Chapter 1.3 --- Objectives of the Study --- p.7 / Chapter 1.4 --- Outline of the paper --- p.9 / Chapter CHAPTER II --- LITERATURE REVIEW --- p.10 / Chapter 2.1 --- Overview --- p.10 / Chapter 2.2 --- Market Orientation --- p.10 / Chapter 2.2.1 --- Definition --- p.10 / Chapter 2.2.2 --- Relationship with Role Clarity --- p.15 / Chapter 2.2.3 --- Relationship with Organizational Commitment and Job Satisfaction --- p.16 / Chapter 2.3 --- Role Clarity --- p.16 / Chapter 2.3.1 --- Definition --- p.16 / Chapter 2.3.2 --- Relationship with Job Performance --- p.19 / Chapter 2.3.3 --- Relationship with Job Satisfaction --- p.19 / Chapter 2.3.4 --- Relationship with Organizational Commitment --- p.20 / Chapter 2.3.5 --- Relationship with Job Satisfaction and Organizational Commitment --- p.21 / Chapter 2.4 --- Job Performance --- p.21 / Chapter 2.4.1 --- Definition --- p.21 / Chapter 2.4.2 --- Relationship with Job Satisfaction --- p.23 / Chapter 2.4.3 --- Relationship with Organizational Commitment --- p.23 / Chapter 2.4.4 --- Relationship with Job Satisfaction and Organizational Commitment --- p.24 / Chapter 2.4.5 --- Relationship with Turnover Intention --- p.24 / Chapter 2.5 --- Job Satisfaction --- p.25 / Chapter 2.5.1 --- Definition --- p.25 / Chapter 2.5.2 --- Relationship with Job Performance --- p.27 / Chapter 2.5.3 --- Relationship with Organizational Commitment --- p.28 / Chapter 2.5.4 --- Relationship with Turnover Intention --- p.30 / Chapter 2.6 --- Organizational Commitment --- p.31 / Chapter 2.6.1 --- Definition --- p.31 / Chapter 2.6.2 --- Affective Commitment --- p.31 / Chapter 2.6.3 --- Continuance Commitment --- p.32 / Chapter 2.6.4 --- Normative Commitment --- p.33 / Chapter 2.6.5 --- Relationship with Job Performance --- p.33 / Chapter 2.7 --- Turnover intention --- p.35 / Chapter 2.7.1 --- Definition --- p.35 / Chapter 2.7.2 --- Relationship with Organizational Commitment --- p.36 / Chapter 2.7.3 --- Relationship with Job Satisfaction --- p.37 / Chapter 2.7.4 --- Relationship with Job Satisfaction and Organizational Commitment --- p.39 / Chapter CHAPTER III --- CONCEPTUAL MODEL --- p.40 / Chapter 3.1 --- Conceptual Model --- p.40 / Chapter 3.2 --- Hypotheses --- p.41 / Chapter CHAPTER IV --- METHODOLOGY --- p.44 / Chapter 4.1 --- The research design --- p.44 / Chapter 4.2 --- The sampling frame --- p.44 / Chapter 4.3 --- Data collection procedures --- p.47 / Chapter 4.4 --- The instrument --- p.48 / Chapter 4.5 --- Pretest --- p.55 / Chapter CHAPTER V --- DATA ANALYSIS AND RESULTS --- p.57 / Chapter 5.1 --- Data Analysis Procedures --- p.57 / Chapter 5.2 --- Scales Assessment --- p.57 / Chapter 5.3 --- Structural Equation Modeling --- p.58 / Chapter 5.4 --- The Original Conceptual Model --- p.62 / Chapter 5.4.1 --- Structural Equation Model Results --- p.62 / Chapter 5.5 --- The Modified Conceptual Model --- p.64 / Chapter 5.5.1 --- Structural Equation Model Results --- p.65 / Chapter 5.6 --- Discussion --- p.67 / Chapter CHAPTER VI --- CONCLUSION --- p.69 / Chapter 6.1 --- Managerial Implications --- p.69 / Chapter 6.2 --- Limitations of the study --- p.71 / Chapter 6.3 --- Directions for future research --- p.74 / BIBLIOGRAPHY / APPENDIX
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Customer loyalty in Hong Kong's cellular market: an integrated framework and empirical studyWan, Ching-gee., 溫靜之. January 2003 (has links)
published_or_final_version / abstract / toc / Asian Studies / Doctoral / Doctor of Philosophy
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Banks and their client companies.January 1994 (has links)
by Fok Yin-mei and Leung Suk-yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 17-19). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background of the Study --- p.1 / Objectives of the Study --- p.8 / Chapter II. --- RELATIONSHIPS BETWEEN COMPANIES AND THEIR BANKS: FURTHER REMARKS AND LITERATURE REVIEW --- p.9 / Dynamics in the Management of Corporate Banking Relationships --- p.9 / Companies' Bank Selection Behaviors --- p.12 / Bibliography --- p.17 / Books --- p.17 / Periodicals --- p.17 / Chapter III. --- METHODOLOGY --- p.20 / Qualitative Study --- p.20 / Quantitative Study --- p.21 / Questionnaire Design --- p.21 / Population and Sampling --- p.22 / Data Processing --- p.23 / Chapter IV. --- FINDINGS AND ANALYSIS: QUALITATIVE STUDY --- p.24 / Initial Screening --- p.24 / Credit Analysis --- p.25 / Granting Credit --- p.28 / Credit Monitoring and Control --- p.29 / How Do Banks Develop and Maintain Relationships with Clients? --- p.30 / Chapter V. --- FINDINGS AND ANALYSIS: QUANTITATIVE STUDY --- p.33 / The Research Sample --- p.33 / Bank Selection --- p.34 / Bank Usage --- p.35 / Split Banking --- p.37 / Bank Switching --- p.38 / Perceived Importance of Bank Attributes in Major Bank Selection --- p.39 / Basic Bank Attributes --- p.39 / Bank's Image --- p.40 / Lending Policy --- p.41 / Product Quality --- p.41 / Account Officers --- p.42 / Pricing Factors --- p.43 / Usage of Financial Institutions Other Than Banks --- p.43 / Other Findings --- p.44 / Chapter VI. --- RECOMMENDATIONS --- p.47 / Product Development --- p.47 / Improving the Performance of Account Officers --- p.48 / Marketing Strategies --- p.49 / Bank's Image --- p.51 / Pricing Strategies --- p.52 / Accountant's Role in the Banking Relationships --- p.53 / Chapter VII. --- CONCLUSION --- p.56 / APPENDICES / Chapter 1. --- QUESTIONNAIRE FOR BANKERS --- p.57 / Chapter 2. --- QUESTIONNAIRE FOR CLIENT COMPANIES --- p.58 / Chapter 3. --- COVERING LETTER --- p.63 / Chapter 4. --- COMPANIES' HEADQUARTERS --- p.64 / Chapter 5. --- INDUSTRIES IN WHICH COMPANIES WERE PRINCIPALLY ENGAGED --- p.65 / Chapter 6. --- COMPANIES' NUMBER OF PERMANENT EMPLOYEES --- p.66 / Chapter 7. --- COMPANIES' YEARS OF ESTABLISHMENT --- p.67 / Chapter 8. --- COMPANIES' FORM OF OWNERSHIP --- p.68 / Chapter 9. --- THE RESPONSIBILITY OF SELECTING THE MAJOR BANK IS --- p.69 / Chapter 10. --- WHO ARE RESPONSIBLE FOR SELECTING THE MAJOR BANK? --- p.70 / Chapter 11. --- INFORMATION SOURCES USED IN SELECTING THE MAJOR BANK --- p.71 / Chapter 12. --- BANKS EMPLOYED BY COMPANIES --- p.72 / Chapter 13. --- NUMBER OF BANKS USED BY COMPANIES --- p.73 / Chapter 14. --- REASONS FOR USING MORE THAN ONE BANK --- p.74 / Chapter 15. --- HOW LONG COMPANIES HAVE WORKED WITH THEIR MAJOR BANK? --- p.75 / Chapter 16. --- FACTORS FOR SWITCHING THE MAJOR BANK --- p.76 / Chapter 17. --- IMPORTANCE OF BANK ATTRIBUTES IN MAJOR BANK SELECTION --- p.77 / Chapter 18. --- FINANCIAL INSTITUTIONS OTHER THAN BANKS USED BY COMPANIES --- p.79 / Chapter 19. --- CROSS TABULATION: LOCATION OF HEADQUARTERS BY WHO SELECT THE MAJOR BANK --- p.80 / Chapter 20. --- CROSS TABULATION: LOCATION OF HEADQUARTERS BY MAJOR BANK --- p.81
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