The Internet was initially seen as a metaphor for democracy itself. However, commercialisation, incorporation into existing hierarchies and patterns of daily life and state control and surveillance appear to have undermined these utopian dreams. The vast majority of online activity now takes place in a handful of commercially owned spaces, whose business model rests on the collection and monetisation of user data. However, the upsurge of political action in the Middle East and North Africa in 2010 and 2011, which many argued was facilitated by social media, raised the question of whether these commercial platforms that characterise the contemporary Internet might provide better venues for political speech than previous types of online spaces, particularly in authoritarian states. This thesis addresses the question of how the commercialisation of online spaces affects their ability to provide a venue for political speech in different political systems through a mixed-methods comparison of the U.S. and China. The findings of this thesis support the hypotheses drawn from existing literature: commercialisation is negative for political speech but it is less negative, even potentially positive, in authoritarian systems. However, this research uncovers a surprising explanation for this finding. The greater positivity of commercialisation for political speech in authoritarian systems seems to occur not despite the government but because of it. The Chinese state's active stance in monitoring, encouraging and crafting ideas about political speech has resisted its negative repositioning as a commercial product. In contrast, in the U.S., online political speech has been left to the market that sells back the dream of an online public sphere to users as part of its commercial model. There is still hope that the Internet can provide a venue for political speech but power, particularly over the construction of what it means to be a political speaker in modern society, needs to be taken back from the market.

The main objective of this thesis called "Language Innovations in Mass Media" is to identify and compare language innovations in articles produced by major printed mass medium with language innovations in news programme broadcasted by public TV channel. Thesis aims to describe actual trends of language innovations, specifically lexical and word-building process. Overall, author analysed language of 17,723 reports and 1,174 articles from TV programme Události (produced by Česká televize and broadcasted daily at 7pm) and front pages of daily newspaper (MF DNES) from one-year period. Author detects similar patterns in terms of language innovations in both sources, however, the realization of the innovations is different.

PESSOA, Nadja Paulino. Modalidade deôntica e discurso midiático: uma análise baseada na gramática discursivo-funcional. 2011. 224 f. Tese (Doutorado em Linguística) – Universidade Federal do Ceará, Departamento de Letras Vernáculas, Programa de Pós-Graduação em Linguística, Fortaleza (CE), 2011. / Submitted by Maria Josineide Góis (josineide@ufc.br) on 2012-08-28T14:58:45Z No. of bitstreams: 1 2011_Tese_NPPESSOA.PDF: 2054964 bytes, checksum: b11a8510fca5d4917a1551d83eef1308 (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2013-10-10T13:08:09Z (GMT) No. of bitstreams: 1 2011_Tese_NPPESSOA.PDF: 2054964 bytes, checksum: b11a8510fca5d4917a1551d83eef1308 (MD5) / Made available in DSpace on 2013-10-10T13:08:09Z (GMT). No. of bitstreams: 1 2011_Tese_NPPESSOA.PDF: 2054964 bytes, checksum: b11a8510fca5d4917a1551d83eef1308 (MD5) Previous issue date: 2011 / This work aims at analyzing the deontic modality in the media discourse under the functionalist approach, seeking to integrate the syntactic, semantic and pragmatic components in the analysis, which implies the study of language in its effective usage. Thus, we sought to establish relations among the elements which compose the several levels based on the model proposed by Hengeveld and Mackenzie (2008), in the attempt to observe and describe the means through which the effects of sub/objectivity in relation to the discursive construction transmitted on the radio and on television are produced. For so, we utilized the corpus REDIP - “Portuguese International Broadcast Network: radio, television and press”, which was developed by the Theoretical and Computational Linguistics Institute (ILTEC), situated in Portugal. The analysis of the data obtained in relation to the media discourse revealed that the establishment of the deontic values occurred more frequently on the television media, usually associated to the theme “opinion”, identified as elements of the contextual component. Among the deontic values, we observed the majority of obligation, as the prototype of this category. In relation to the source and to the deontic target, we noticed a tendency in the usage of the source from the enunciating type and also of a “third-absent” target. This means that the speaker puts him/herself, explicitly or implicitly in the construction of its enunciation, which confers the category in issue an effect of subjectivity. However, with respect to the predominance of the type of target "third-absent”, we noticed a distancing effect that accomplishes the purpose of avoiding confrontation with any agent that could be specified. Finally, we verified that the auxiliary modals were the most frequent expressions in the corpus and that the means of expression are directly related to the type of broadcast. In the end, we established a typological proposal which takes into consideration the deontic source and the target, having in mind the (performative/descriptive) usage of the deontic modals. / Este trabalho objetiva analisar a modalidade deôntica no discurso midiático, sob o enfoque funcionalista, buscando integrar, na análise, os componentes sintáticos, semânticos e pragmáticos, o que pressupõe o estudo da língua em uso efetivo. Dessa forma, procuramos estabelecer relações entre os elementos que compõem os vários níveis com base no modelo proposto por Hengeveld e Mackenzie (2008), na tentativa de observar e descrever os meios pelos quais se produzem os efeitos de sub/objetividade em relação à construção discursiva no rádio e na televisão. Para isso, utilizamos o corpus REDIP - “Rede de Difusão Internacional do Português: rádio, televisão e imprensa”, que foi desenvolvido pelo Instituto de Linguística Teórica e Computacional (ILTEC), situado em Portugal. A análise dos dados obtidos em relação ao discurso midiático revelou-nos que a instauração dos valores deônticos se deu, com maior frequência, na mídia televisiva, em geral, associados ao tema “opinião”, identificados como elementos do componente contextual. Dentre os valores deônticos, percebemos o predomínio da obrigação, considerado como o prototípico dessa categoria. Em relação à fonte e ao alvo deôntico, percebemos uma tendência de uso da fonte do tipo “enunciador” e de um alvo “terceiro-ausente”. Isso significa dizer que o falante se coloca, explícita ou implicitamente, na construção do seu enunciado, o que confere à categoria em questão um efeito de subjetividade. Todavia, com relação à predominância do tipo de alvo “terceiro-ausente”, observamos um efeito de distanciamento que cumpre o propósito de evitar o confronto com algum agente que poderia ser especificado. Por fim, verificamos que os auxiliares modais foram as formas de expressão mais frequentes no corpus e que as formas de expressão se relacionam diretamente com o meio de difusão. Ao final, estabelecemos uma proposta tipológica que leva em consideração a fonte e o alvo deôntico, tendo em vista o uso (performativo/descritivo) dos modais deônticos.

Submitted by Jessica de Cássia Rossi null (jessicacrossi@yahoo.com.br) on 2016-10-05T23:00:49Z No. of bitstreams: 1 A desconstrução discursiva da mulher brasileira na mídia portuguesa - a intersecção dos marcadores da diferença.pdf: 1696987 bytes, checksum: 8a78aad835c9ab319af333880af627e0 (MD5) / Approved for entry into archive by Juliano Benedito Ferreira (julianoferreira@reitoria.unesp.br) on 2016-10-10T19:37:13Z (GMT) No. of bitstreams: 1 rossi_jc_dr_mar.pdf: 1696987 bytes, checksum: 8a78aad835c9ab319af333880af627e0 (MD5) / Made available in DSpace on 2016-10-10T19:37:13Z (GMT). No. of bitstreams: 1 rossi_jc_dr_mar.pdf: 1696987 bytes, checksum: 8a78aad835c9ab319af333880af627e0 (MD5) Previous issue date: 2016-08-01 / As experiências das mulheres brasileiras imigrantes têm merecido atenção da mídia portuguesa desde a chamada "segunda vaga" migratória, cujo marco temporal data de 1999. A feminilização dos fluxos migratórios confere centralidade às questões de gênero, as quais só podem ser entendidas em sua complexidade quando interseccionadas com outros marcadores sociais como nacionalidade, raça/etnia e classe. A fim de compreender como a mídia lusitana veio reportado este fenômeno, foram analisados nesta tese dois importantes periódicos locais, o lisboeta Público e Jornal de Notícias, do Porto. A partir da locução “mulher brasileira” e das palavras de busca “brasileira/s” chegou a um universo de 162 notícias, as quais foram organizadas em categorias classificatórias e analisadas em diálogo com os estudos feministas e pós-coloniais. Reiterações, cristalizações e tensionamentos relativos à experiência destas brasileiras imigrantes são problematizadas nesta pesquisa a partir de referencial foucaultiano. Considerando que os discursos são mais que atos de fala descritivos e sustentados por signos, procurou-se, justamente, sublinhar este “mais” no esforço de fazê-lo aparecer, procurou-se descrever seus sentidos. Os resultados mostram que os periódicos analisados tendem a reproduzir visões colonialista e sexistas relativas às experiências destas mulheres, ainda que, em um deles, voltado para o público lisboeta, de classe média, tenda a problematizar o preconceitos e estereótipos aos quais estas imigrantes estão sujeitas, a homogeneização das experiências, ali reportadas tende a reiterar percepções sexualizadas, erotizadas e/ou vitimarias das brasileiras. Invisibilizando-se vivências que não são facilmente alocadas nessas chaves de classificação. / The experiences of immigrants Brazilian women have come to the attention of the Portuguese media since the so-called "segunda vaga" immigration, which in timeframe date 1999. The feminization of migration flows gives centrality to gender issues, which can only be understood in its complexity when intersect with other social markers such as nationality, race / ethnicity and class. In order to understand how the media came Lusitanian reported this phenomenon, were analyzed in this thesis two major local newspapers, the Lisbon's Público and Jornal de Notícias, ot the Porto. From the expression "Brazilian woman" and the search words "Brazilian/s" reached a universe of 162 news, which were organized in classificatory categories and analyzed in dialogue with feminist studies and postcolonial. Reiterations, crystallization and tensions on the experience of these immigrants are Brazilian problematized this research from foucaultiano reference. Whereas the discourse are more than acts descriptive speech and sustained by signs, sought to precisely underline this "mais" in the effort to make it appear, he tried to describe his senses. The results show that the periodicals analyzed tend to reproduce colonialist and sexist views on the experiences of these women, although in one of them, facing the Lisbon audience, middle class, tend to question the prejudices and stereotypes to which these immigrants are subject the homogenization of experience, there tends to reiterate reported sexualized perceptions, eroticized and/or victimizers of Brazil. Unfeasible to experiences that are not easily allocated to this classification keys.

Finland’s Biggest Dress Party – A Study of the Role of Women’s Appearances at the Independence Day Reception, aims to understand the role of dresses at Finland’s Independence Day Reception by focusing on how the reception has earned a title “Finland’s biggest dress party”, and meanings behind the dresses. The aims are studied combining fashion and media studies in three analytical chapters focusing on the media’s development and influence, how the dresses work as a communication tool and what kind of messages are sent through dresses, and Finnishness and national identity in the dresses. The chapters are linked to each other by the importance of the communication between the dresses, the media and the audience during the hype around the Independence Day Reception. The study is based on interviews, which were conducted with seven reception guests and three dress designers, archival studies, visual culture studies and (fashion) media discourse. The study draws on theories by Roland Barthes, Malcolm Barnard and Erving Goffman.

In October 2015 and April 2017, Sweden was hit by two of the most notorious deadly attacks in modern history. The first was directed towards people of immigrant backgrounds at a school in Trollhättan, the second took place in Stockholm, where a truck drove straight through the crowded pedestrian street of Drottninggatan. In this thesis, frame analysis is used to study how four major Swedish newspapers (Aftonbladet, Expressen, Dagens Nyheter and Göteborgs-Posten) portray the acts of the assailants Anton Lundin Pettersson (N = 89) and Rakhmat Akilov (N = 173), respectively and comparatively. Previous research suggests a disparity in the framing of “international” (i.e. Islamist) and “domestic” (e.g. right-wing) extremists, where the former are typically politicized and treated as part of a larger terrorist threat while the latter are described as mentally ill lunatics with individual motives. This thesis partly enforces this, by showing how Lundin Pettersson’s actions are psychologized to a larger extent than Akilov’s, which are rather put in a standard terrorism frame, as a symbol of “the terrorists’” war on “the West”. The results also show several similarities in framing, like how counterimages are used to strengthen the norms and values of the ingroup after both attacks.

Les commentaires sportifs télévisés en anglais n’ont jamais été envisagés selon les principes de l’analyse du discours, c’est-à-dire en mettant en rapport leurs propriétés formelles avec les conditions dans lesquelles ils sont produits et avec les enjeux sociaux, économiques et culturels qu’ils portent. En nous appuyant sur un corpus transcrit par nos soins, composé de cinq retransmissions sportives de forme et de contenu variés (rugby, football, athlétisme et catch), nous tentons de répondre à la question suivante : les commentaires sportifs télévisés en anglais constituent-ils un genre de discours spécialisé ? Leur nature spontanée, de même que la tension entre information et divertissement qui les traverse, semblent incompatibles avec la conception dominante de la spécialisation, qui fait la part belle à la terminologie et à la transmission de connaissances. L’examen du corpus témoigne pourtant d’une réflexion sur les besoins des téléspectateurs et sur la manière d’y répondre. Ainsi, les commentateurs s’appuient sur les images pour réduire la syntaxe à l’essentiel et mettre en relief la dimension cognitive des procès ; par ailleurs, ils cherchent à refléter au mieux les valeurs du sport commenté et à s’accommoder des contraintes qui pèsent sur eux. En définitive, l’étude des commentaires sportifs télévisés démontre le bien-fondé d’une approche graduée de la notion de spécialité qui, en reposant principalement sur la recherche d’efficacité, présente l’avantage de valoir autant pour les discours « manifestement spécialisés » (Petit : 2010) que pour les sciences humaines. / Live sports commentary in English has never been studied following the principles of discourse analysis, which consist in linking its formal properties with its context of production and social, cultural and economic implications. Using the corpus that I transcribed, composed of five sports broadcasts of diverse forms and contents (rugby, football, athletics and wrestling), I attempt to answer the following question: is live sports commentary a specialised genre? Its spontaneous nature and its constant tension between information and entertainment seem hard to reconcile with the prevailing conception of specialisation, which is based upon such notions as terminology and knowledge transfer. Yet, the corpus study shows evidence of a reflection on the viewers’ needs and on how to address them. Commentators tend to rely on the images to reduce syntax to the essence and to emphasise the cognitive dimension of the situations they describe. They also strive to reflect the values of the sports they commentate and to put up with the constraints they face.The study of live sports commentary substantiates a graded approach of specialisation which, by resting mainly upon the speaker’s search for efficiency, has the benefit of applying to discourses that are “evidently specialised” (Petit 2010) as well as to social sciences.

Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2017-05-10T15:31:29Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Tese_Ivandilson-BC.pdf: 13596948 bytes, checksum: 4c4db58deb69fafdac602593241098c0 (MD5) / Made available in DSpace on 2017-05-10T15:31:29Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Tese_Ivandilson-BC.pdf: 13596948 bytes, checksum: 4c4db58deb69fafdac602593241098c0 (MD5) Previous issue date: 2016-06-21 / A presente investigação focaliza o processo de reestruturação da ordem do discurso jornalístico, recontextualizada em função do caráter mercadológico do discurso publicitário. Parte-se do princípio de que domínios e instituições sociais, cujo propósito não seja produzir mercadorias no sentido econômico restrito de artigos para venda, vêm a ser organizados e definidos em termos de produção, distribuição e consumo de mercadorias. Tendo como teoria de base a Análise Crítica do Discurso, procuramos tratar de três gêneros do domínio midiático jornalístico para exame do processo de recontextualização pelo movimento colonizador da publicidade: a capa de revista semanal de informação, a primeira página de jornal diário e as escaladas de telejornal. O trabalho procura se ancorar em uma pesquisa qualitativa e interpretativista de caráter documental. O material delimitado para a abordagem consta de exemplares de cada um dos gêneros em estudo, coletados da revista Veja, do jornal Folha de S. Paulo e do programa televisivo Jornal Nacional. Foi considerado para coleta o período de 19 de agosto a 24 de outubro do ano civil de 2014. Foram tomados para a composição do corpus todos e somente os gêneros produzidos e veiculados em mídia específica no referente período. Destes exemplares, foi tomado um número de dez, reduzidos a cinco de cada, como representativos para fins de geração, tratamento, codificação e análise dos dados, perfazendo um total de 15 exemplares. Dada a natureza do corpus, especialmente quanto a seu caráter de constituição de aparato de multimodalidade, foram tomados procedimentos analíticos erigidos pela Gramática do Design Visual, em seus significados acionais representacional, interativo e composicional. Resultados da pesquisa apontaram para uma reestruturação premente do texto jornalístico a partir de elementos próprios do discurso promocional, especialmente quanto ao design visual, emprego de recursos diagramáticos, de fotojornalismo, manutenção de marca publicitária, valor de notícia e itens lexicais. Produtos jornalísticos, por conseguinte, são tomados como inseridos em uma lógica comercial, apresentando-se sob a forma de mercadoria, pela mitigação de fronteiras entre os domínios midiático e aquele ligado à promoção e consumo, o publicitário. / The present research focuses on the process of restructuring the order of the journalistic discourse, taking into consideration the marketing character of advertising discourse. The starting point is that the principles of domain and social institutions whose purpose is not to produce goods in the strict economic sense of items for sale, are organized and defined in terms of production, distribution and consumption of goods. Based on the theoretical framework of Critical Discourse Analysis, we intend to address three genres of the order of the journalistic media discourse in order to exam the process of recontextualization by the settler movement of advertising: the weekly magazine cover information, daily newspapers front pages and television headlines. The work seeks to anchor in the qualitative research paradigm and of documentary nature. The data defined for the approach consists of copies of each gender in the study, collected from Veja magazine, Folha de S. Paulo daily news and Jornal Nacional TV show. The data collection period was considered from August 19th to October 24th of 2014. The research corpus taken into consideration were all compositions and only produced genres used on specific media in the related period. From these samples, were selected a number of ten, reduced to five of each, as representative for generation purposes, processing, coding and analysis of data, a total of 15 copies. Given the nature of the corpus, especially its character of multimodality apparatus constitution, analytical procedures were oriented by the Design Visual Grammar in their actional, representational, interactive and compositional meanings. The results pointed out to an urgent restructuring of the journalistic text from the own elements of promotional discourse, especially from the elements of the visual design, employment diagrammatic resources, photojournalism, advertising brand maintenance, news value and lexical items. Journalistic products, therefore, are taken as part of a business logic, presenting itself in the form of goods, by the mitigation boundaries between media domain and that related to the promotion and consumer advertising.

Submitted by Marlene Santos (marlene.bc.ufg@gmail.com) on 2014-11-10T17:32:08Z No. of bitstreams: 2 Dissertação - Raquel Divina Silva - 2014.pdf: 14031502 bytes, checksum: 1d8e7fb5afa42107cdbd67bedb4e97b0 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Jaqueline Silva (jtas29@gmail.com) on 2014-11-10T20:02:34Z (GMT) No. of bitstreams: 2 Dissertação - Raquel Divina Silva - 2014.pdf: 14031502 bytes, checksum: 1d8e7fb5afa42107cdbd67bedb4e97b0 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-11-10T20:02:34Z (GMT). No. of bitstreams: 2 Dissertação - Raquel Divina Silva - 2014.pdf: 14031502 bytes, checksum: 1d8e7fb5afa42107cdbd67bedb4e97b0 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2014-03-20 / This research had as a scope analyze the forms of discursive heterogeneity, a concept coined by Jacqueline Authier-Revuz (2004), present in the media discourse about violence. For this, we will analyze discursive sequences generated on the case of "maniac of Luziânia" in which the builder Admar de Jesus Silva raped, murdered and hid the bodies of six young people in the city of Luziânia-GO. These discursive sequences, materialized in twenty texts - including reports, news and interviews - constitute the corpus of our research. The texts were published between 12 April and 21 May 2010 for four different vehicles: the newspaper Diário de Catalão, of local circulation; the newspaper O Popular, of regional circulation; the newspaper Correio Braziliense, of regional circulation, and the magazine Revista Veja, of nationwide circulation. From the analysis of the presence of discursive heterogeneities we have interpreted the effects of meaning about violence produced by the media discourse. For the development of the theme, adopted as a theoretical and methodological basis the Discourse Analysis (DA) of the French line articulated to the perspective adopted by the linguist Authier-Revuz about the issue of discursive heterogeneity. In our analyzes, we are fundamented especially in the concepts of: subject, meaning effect, ideological formation, interdiscourse, discursive memory (Pêcheux); discursive formation (Foucault and Pêcheux); paraphrase (Pecheux, Fuchs and Athayde Junior) and discursive heterogeneity (AuthierRevuz). Our analysis primarily turns to the constitutive heterogeneity. Through the discursive sequences, we realized that, amid a scattering of statements about the case, some are regular and can be grouped in the same discursive formation. The interdiscursivity contributes to the constitution of the discursive formation, because every discursive formation, by maintaining interdiscursive relationship with the other, just retaking the already-said. This enables the constitution of paraphrastic relations that point to the presence of the heterogeneity of speech. Thereafter, our analysis refers to the heterogeneity of the shown-marked type. We note that the media often uses this heterogeneity to demarcate the presence of the Other in his speech, either as a way to give authenticity to his speech, disclaim of responsibility, cause sensationalism or hype. / Esta pesquisa tem como escopo analisar as formas da heterogeneidade discursiva, conceito cunhado por Jacqueline Authier-Revuz (2004), presentes no discurso midiático sobre a violência. Para tanto, analisaremos sequências discursivas produzidas sobre o caso do ―maníaco de Luziânia‖, em que o pedreiro Admar de Jesus Silva estuprou, assassinou e ocultou os corpos de seis jovens no município de Luziânia-GO. Essas sequências discursivas, materializadas em vinte textos - entre reportagens, notícias e entrevistas - constituem o corpus da nossa pesquisa. Os textos foram divulgados entre os dias 12 de abril a 21 de maio de 2010 por quatro veículos diferentes: o jornal Diário de Catalão, de circulação local; o jornal O Popular, de circulação regional; o jornal Correio Braziliense, de circulação regional, e a Revista Veja, de circulação nacional. A partir da análise da presença das heterogeneidades discursivas, interpretamos os efeitos de sentidos sobre a violência produzidos por meio do discurso midiático. Para o desenvolvimento da temática, adotamos como base teóricometodológica a Análise do Discurso (AD) de linha francesa articulada à perspectiva adotada pela linguísta Authier–Revuz sobre a questão da heterogeneidade discursiva. Em nossas análises, fundamentamo-nos especialmente nos conceitos de: sujeito, efeito de sentido, formação ideológica, interdiscurso, memória discursiva (Pêcheux); formação discursiva (Foucault e Pêcheux); paráfrase (Pêcheux, Fuchs e Athayde Júnior) e heterogeneidade discursiva (Authier-Revuz). Nossa análise, primeiramente, versa sobre a heterogeneidade constitutiva. Através das sequências discursivas, percebemos que, em meio a uma dispersão de enunciados sobre o caso, alguns são regulares e podem ser agrupados em uma mesma formação discursiva. A interdiscursividade contribui para a constituição da formação discursiva, pois, cada formação discursiva, ao manter relação interdiscursiva com as outras, acaba retomando o já-dito. Isso possibilita a constituição das relações parafrásticas, que apontam para a presença da heterogeneidade do discurso. Posteriormente, nossa análise trata da heterogeneidade do tipo mostrada-marcada. Notamos que a mídia utiliza-se frequentemente dessa heterogeneidade para demarcar a presença do Outro no seu discurso, seja como forma de dar autenticidade ao seu discurso, isentar-se de responsabilidades, causar sensacionalismo, ou comoção.

Made available in DSpace on 2017-07-10T18:55:26Z (GMT). No. of bitstreams: 1 Luciane Thome Schroder.pdf: 643800 bytes, checksum: cc5b62a71cffc59ae5a668f0fdb966ff (MD5) Previous issue date: 2006-03-03 / This inquiry has as its analysis data corpus a set of Veja magazine editorials which were published before and after the presidential election occurred in 2002, in Brazil. The set of editorials previous to the event is destined to verify what would be the magazine position about the event, trying to comprove whether this media is exemplo how it is affirmed in communication means or it has an ideological position which means not be only informative. Otherwise, the analysis of editorials occurred after to the elections searches to verify another spread out speech which asserts that the press would be opportunist, lining up itself with the power to get benefits of these negotiations revenues. The reflection is conducted considering a hypothesis that any statement based in common sense is supported. Parallel, it is also searched to show as Veja (and communication means in general) constitutes for itself a positive autorepresentation to guarantee a sustentation for the speech that it produces. The utilized theoretical basement is constituted from the Discourse Analysis of the French line having as central authors of support Pêcheux (1995), Charaudeau and Maingueneau (2004), Orlandi (2001 a e b) and Maingueneau (2005). The concepts of this theory which were crucial for this work accomplishment are ethos, inter-discourse, discursive formation and ideology. The used methodology is related to the analytical-interpretative procedures and it operates with removed clippings of the mentioned editorials. / Este trabalho de investigação tem como corpus de dados de análise um conjunto de editoriais da revista Veja, que foram publicados no período imediatamente anterior e posterior às eleições presidenciais ocorridas no Brasil em 2002. O conjunto de editoriais anterior ao evento se destina à verificação de qual seria a postura da revista sobre o acontecimento, buscando determinar se este meio de comunicação é isento, como se afirma sobre os meios de comunicação, ou se ele tem uma posição ideológica, não sendo, puramente, informativo. Por outro lado, a análise dos editoriais posterior às eleições busca verificar outro discurso difundido: o de que a imprensa seria oportunista, alinhando-se ao poder para se beneficiar das benesses desses acertos. Tem-se como fio condutor de reflexão a hipótese de que nenhuma das afirmações efetuadas pelo senso comum se sustenta. Paralelamente, busca-se, ainda, mostrar como a Veja (e os meios de comunicação em geral) constitui para si uma autorepresentação positiva, para garantir uma sustentação para o discurso que produz. O embasamento teórico utilizado é constituído a partir da Análise do Discurso de linha francesa, tendo como autores centrais de suporte Pêcheux (1995), Charaudeau e Maingueneau (2004), Orlandi (2001 a e b) e Maingueneau (2005). Os conceitos desta teoria, cruciais para a realização deste trabalho, são ethos, interdiscurso, formação discursiva e ideologia. A metodologia utilizada é relativa aos procedimentos analítico-interpretativos e opera com recortes retirados dos editoriais mencionados.