O compartilhamento de informação radiojornalística representa um fenômeno contemporâneo observado nas redes virtuais que envolvem a divulgação e uma produção de mídia pessoal, baseada na experiência subjetiva. Desta forma, emergem novas formas de expressividades a partir da dinâmica da interatividade, característica ressaltada por Gisela Swetlana Ortriwano sobre o debate acerca das manifestações radiofônicas. As redes redefinem as pautas e, assim, a cobertura radiojornalística. Também se pretende estudar a constatação de uma expressão alternativa, segmentada em nichos diante de um padrão radiofônico que não supre diversos perfis, a se destacar os conteúdos on demand. Entretanto, observa-se que dificuldades de acesso que inviabilizam o modelo convencional. Neste contexto, torna-se essencial detectar as possibilidades de expansão das relações humanas sociais a partir de redes cibernéticas, ou seja, se o compartilhamento de notícias contribui para a ampliação de repertório informativo. A metodologia adotada nesta pesquisa constitui-se de diferentes estudos de caso sobre comunidades virtuais (weblogs, portais de emissoras de rádio eletromagnético e serviços de compartilhamento com estímulo à produção coletiva), com base em estudiosos que tentam investigar os processos de troca de ideias, materiais e construção de conhecimento por meio das expressividades do usuário que também assume um papel inato de interator. Para isso, a pesquisa bibliográfica pretende discutir teoricamente o compartilhamento de informação radiofônica, em um primeiro momento, relacionando os principais autores do rádio, como Brecht e Benjamin, com autores do ciberespaço - Howe, Lévy e Castells; bem como do tema da contemporaneidade, a fim de discutir assuntos como a convivência e o diálogo diante do fenômeno da convergência, tratando da Internet se estendendo para o rádio. Por fim, estima-se que o estabelecimento de uma discussão sobre exemplos de compartilhamento de material radiojornalístico e a expressividade dos usuários através de redes virtuais possa abarcar tendências contemporâneas na produção de radiojornalismo e tentar compreender as reais possibilidades da adoção de níveis mais complexos de interação na troca constante dos papéis falante-ouvinte e vice-versa. Então, a premissa a ser debatida divide-se em duas etapas: pautas participativas e, por fim, a produção de notícias em um contexto em que o ato de reportar se trata de uma manifestação a ser realizada por qualquer pessoa, remetendo à tese de Nelson Traquina que incumbe ao jornalista a função de mediador de fatos, com foco na objetividade. Essa pesquisa propõe uma busca sobre as novas plataformas rádio. / Radio Journalism information sharing from virtual networks involves new ways of producing and diffusion on a personal media within subjective own experiences. So, the interactivity fosters different forms of expression, as Gisela Swetlana Ortriwano has argued, concerning the public radio debates. The networks redefine the journalism agendas and thus, the radio journalism covering. Hence, to study some alternative expression evidences, scattered at marginal media niches in front of main radio standards, which does not supplies different listener profiles, for instance, on demand media. Furthermore, there are some access difficulties to the radio\'s classic standard. However, the possibilities of social human interaction among the cybernetic networks are detected; the public relations increase insofar as radio journalism media sharing favours each one information index. This research development adopted as methodology some different case studies about virtual neighbourhoods (as weblogs, radio station\'s portals and media sharing cybernetic services with fostering the crowd production), supported by some existent thesis, argued by media experts that have investigated the ideas and material sharing within the knowledge building through the recorded expression of the networks user, from this point, acquires the interaction role. Then, the literature review intents to deal theoretically the radio journalism and information media sharing by connecting the main radio writers, such Bertolt Brecht and Walter Benjamin, with some cyberspace literacy (Howe, Lévy and Castells) among the contemporary discussions in order to tackle the dialogues and acquaintance in front of convergence phenomena, specially for dealing the Internet support the radio. At least, it is intended to establish a discussion that concerns examples of radio journalism material sharing and user expressions through the virtual network would comprise some contemporary trends on media production and attempt to perceive the real chances of interaction most complex level trades between the roles of speaker and listener. Therefore, this premise is split at two steps: crowded journalism agendas and crowded radio reporting. Hence, the act of report some occurrence as a way of expression which can be done by any person, and, according to Nelson Traquina\'s thesis, when the journalist has the task of mediator, focused at objectivity. This research brings the purpose to inquiry some possibilities under new radio platforms.

Este estudo investigou o processo de produção, organização e coordenação de projetos que inter-relacionam a Comunicação e a Educação articulados em escolas públicas do Alto Tietê nos três ciclos finais da Educação Básica: ensino Fundamental I (5º ano), Fundamental II (9º ano) e Médio (3º ano). São iniciativas realizadas de forma interdisciplinar e que instigam a autoria por meio da produção midiática no espaço educativo. Os canais informativos - como jornais, blogs, web tevês e rádio escolar - são articulados pelas unidades e conduzidos por educadores que acreditam no potencial transformador de ações que estimulam a expressão crítica, criativa e comunicativa dos alunos. Estes profissionais veem os projetos como uma forma de ampliar os fluxos comunicativos no ambiente escolar, propagar a gestão participativa e promover uma educação emancipadora. Trata-se de um estudo de caso e o recorte é formado por duas unidades de ensino, localizadas em Biritiba Mirim e Ferraz de Vasconcelos. De cunho qualitativo, a pesquisa acompanhou o processo de desenvolvimento das atividades com o objetivo de investigar os desafios para manter essas propostas em consonância com as demais responsabilidades das instituições diante de uma temporalidade escolar cronometrada, categórica e disciplinar. Como administrar o tempo para proporcionar atividades diferenciadas que vão além da sala de aula, do cronograma, do projeto político-pedagógico e da carga horária? Como manter projetos comunicativos quando eles não integram o programa escolar ou são apoiados por uma política pública? Sob a perspectiva da Educomunicação, conforme a visão do Núcleo de Comunicação e Educação (NCE), da Universidade de São Paulo (USP), o estudo avaliou as temporalidades escolares, a participação dos alunos, o envolvimento dos professores, a parceria dos gestores e os benefícios de propostas que incentivam os recursos comunicacionais e tecnológicos com vista ao protagonismo juvenil e à gestão democrática e participativa. Os resultados foram obtidos com a observação, entrevistas e aplicação de questionários. / The aim of this study was to investigate the prodution, organization and coordination of projects that connect Communication and Education applied to Public Schools from Alto Tietê in the three final stages of Basic Education: Elementary School (5th grade), Middle School (9th grade) and High School (3rd year). These initiatives were taken in interdisciplinary ways and engage the authorship by the media production in the learning space. The informative channels, such as newspapers, blogs, web TVs and school radio, are articulated by the schools. They are conducted by educators who believe in the transforming potential of actions which stimulate the students\' critical, creative and communicative expression, and also, in actions that expand the communicative flow into the school environment, spread the collaborative management and promote the empowering education. It is a case study whose objects are two schools located in Biritiba Mirim and Ferraz de Vasconcelos. As a qualitative research, it followed the activities development process, by focusing on the investigation of the challenges to maintain the new proposals aligned with the regular activities from schools, once schools\' timing usually is very disciplined, categorical and absolute. How should we work on time management in order to offer differenciated proposals that go beyond the classroom, the schedule, the Political Pedagogical Project (PPP) and the course hours? How can we mantain communicative proposals when they don\'t belong to the school schedule and they aren\'t supported by the government? Based on the educommunication viewpoint and according to the Núcleo de Comunicação e Educação (NCE) from Universidade de São Paulo (USP), the study analyzed the schools\' temporality, the students\' participation, the teachers\' engagement, the managers\' partnership and the benefits of proposals which encourage the communicative and technological resources in order to promote the teenage protagonism and the democractic and participative management. The results have been collected by observation, interviews and questionnaries.

Television drama is a crucial site where notions of gender, as well as other cultural issues, are formed. Since 2010, the Chinese television industry has shown a growing interest in representing feminism-inflected content, most evident in cashing in on serials centering on a strong female character. These women-centric dramas mark a departure from previous constructions of gender, women, and feminism due to their narrative centrality of women, portrayal of strong female leads, expansion of women’s spheres of action, and endorsement of female power and independence. This dissertation explores the phenomenon, examining what feminist discourses are being represented by juxtaposing them with the social context of gender in China and interrogating how they are shaped by industrial practices. The factors at play in the serial production that have surfaced in this study mainly include female television professionals, textual and narrative conventions, considerations of audience profile, and party-state cultural leadership. Based on textual analysis and interviews with professionals associated with several representative women-centric television dramas, this dissertation found that these social and industrial forces collaboratively shaped the feminist discourses into various forms including the post-feminist and neoliberal feminist tendency, a common-ground form of feminism shared by various sections of society, and a vision of gender that combines traditional feminine roles and a powerful presence in the public sphere. The research raises issues about the role of the television industry in cultivating public understandings of feminism and the relationship between televisual forms of feminism and feminist politics.

In this essay I have studied Aftonbladets portrayal of the Swedish businessman Jan Stenbeck and if the reporting changes before and after his death, and if so, in which ways. With help from a qualitative syntax analysis and a content analysis I studied my material about Stenbeck during the time period 2000-09-19 to 2004-09-19. In my quantitative analysis I studied 140 articles and in my syntax analysis I studied ten articles, five before and five after Stenbecks death. The theoretical perspectives that I applied in my study is Sigurd Allerns theory about tabloid papers novelty criteria and Adam Shehatas theory about Framing. Allerns theory describes what criteria the tabloid papers have on news and Shehatas theory about framing describes the political forces behind the news who wants to set their own agenda. The results from my quantitative study show that there is more sensational news about Stenbeck after his death rather than before. The news before his death was mostly about Stenbecks work. In the results from my qualitative analysis I found that the content among the articles after Stenbecks death were more negative than the ones before he’s death. This is partly due to the ideological standpoints that the authors of the articles take. In the end discussion I interpret the results from my analysis, by example how Aftonbladets yellow journalism affect their portrayal of Stenbeck in my opinion.

Goodbye Brigadoon examines the shifting role media production plays in the economic and cultural strategies of global cities in small market nations, specifically Glasgow, Scotland. In particular, this project focuses on the formation of a digital media village along the banks of the River Clyde to argue the site constitutes a logical component to Glasgow’s ongoing transformation into a cosmopolitan center. Yet, as the regional government’s economic strategies and policy directives work to transform the abandoned waterfront into a center of cultural activity, this project also underscores the contradictory cultural dynamics to emerge from media production’s new role in the post-industrial city. At its core, the media hub reveals a regional government more interested in the technology used to deliver “national” stories than the manner of the stories themselves or the cultural practices responsible for creating them. Indeed, Goodbye Brigadoon is most interested in how media professionals based at the emergent cluster negotiate a sense of cultural identity and creative license against the institutional constraints, policy matters, and commercial logic they also must navigate in their workaday rituals. Ultimately, the conclusions offered in this project argue for a more complicated conception of the global-local location where these professionals work. Glasgow’s digital media village, in other words, is much more than an innocuous site of competitive advantage, urban regeneration, and job growth. It is best understood as a site of intense social struggle and unequal power relations where local mediamakers often find the site’s impetus for multiplatform media production an institutionally enforced false promise at odds with the realities of creative labor in the city. / text

Colorblind TV: Primetime Politics of Race in Television Casting posits that in our current racially colorblind society, oftentimes actors of color are cast to prove that multiculturalism is important. However, the characters often have little cultural specificity and are only different in terms of skin tone. While this type of sameness on the surface may appear to offer a sense of racial parity, it actually encourages the opposite. Colorblindness works to make race immutable and objective, which inevitably disallows difference and instead outputs “whiteness” as the normative standard. Through a series of interviews with casting directors and actors guild diversity representatives as well as an ethnographic account of an actual casting audition, the dissertation argues that for the media industry, colorblindness is both a way of avoiding the messiness of race and of denying actors of color the ability to be culturally specific. This denial occurs because ultimately the desire to work supersedes the desire to reject role universality. As a case study, I examine the hit ABC primetime show Grey’s Anatomy (2005- ) as a way of illustrating how the blindcasting process became a part of public discourse that the television industry both praised and disowned. / text

”A designer rarely works alone”. The first sentence of Jonas Löwgren and Erik Stolterman's chapter on design as a social process made me curious. What if a designer worked alone? What are the actual differences between working on a project alone and as part of a group? How would it influence the creative process? What would be different when coming up with ideas, meeting with clients and setting deadlines? Does the influence of another designer stifle the individual creativity or does it actually nurish it? This paper is written to answer these and other questions as well as take you through the creative process of the production of ”Daddy” - the music video.

O compartilhamento de informação radiojornalística representa um fenômeno contemporâneo observado nas redes virtuais que envolvem a divulgação e uma produção de mídia pessoal, baseada na experiência subjetiva. Desta forma, emergem novas formas de expressividades a partir da dinâmica da interatividade, característica ressaltada por Gisela Swetlana Ortriwano sobre o debate acerca das manifestações radiofônicas. As redes redefinem as pautas e, assim, a cobertura radiojornalística. Também se pretende estudar a constatação de uma expressão alternativa, segmentada em nichos diante de um padrão radiofônico que não supre diversos perfis, a se destacar os conteúdos on demand. Entretanto, observa-se que dificuldades de acesso que inviabilizam o modelo convencional. Neste contexto, torna-se essencial detectar as possibilidades de expansão das relações humanas sociais a partir de redes cibernéticas, ou seja, se o compartilhamento de notícias contribui para a ampliação de repertório informativo. A metodologia adotada nesta pesquisa constitui-se de diferentes estudos de caso sobre comunidades virtuais (weblogs, portais de emissoras de rádio eletromagnético e serviços de compartilhamento com estímulo à produção coletiva), com base em estudiosos que tentam investigar os processos de troca de ideias, materiais e construção de conhecimento por meio das expressividades do usuário que também assume um papel inato de interator. Para isso, a pesquisa bibliográfica pretende discutir teoricamente o compartilhamento de informação radiofônica, em um primeiro momento, relacionando os principais autores do rádio, como Brecht e Benjamin, com autores do ciberespaço - Howe, Lévy e Castells; bem como do tema da contemporaneidade, a fim de discutir assuntos como a convivência e o diálogo diante do fenômeno da convergência, tratando da Internet se estendendo para o rádio. Por fim, estima-se que o estabelecimento de uma discussão sobre exemplos de compartilhamento de material radiojornalístico e a expressividade dos usuários através de redes virtuais possa abarcar tendências contemporâneas na produção de radiojornalismo e tentar compreender as reais possibilidades da adoção de níveis mais complexos de interação na troca constante dos papéis falante-ouvinte e vice-versa. Então, a premissa a ser debatida divide-se em duas etapas: pautas participativas e, por fim, a produção de notícias em um contexto em que o ato de reportar se trata de uma manifestação a ser realizada por qualquer pessoa, remetendo à tese de Nelson Traquina que incumbe ao jornalista a função de mediador de fatos, com foco na objetividade. Essa pesquisa propõe uma busca sobre as novas plataformas rádio. / Radio Journalism information sharing from virtual networks involves new ways of producing and diffusion on a personal media within subjective own experiences. So, the interactivity fosters different forms of expression, as Gisela Swetlana Ortriwano has argued, concerning the public radio debates. The networks redefine the journalism agendas and thus, the radio journalism covering. Hence, to study some alternative expression evidences, scattered at marginal media niches in front of main radio standards, which does not supplies different listener profiles, for instance, on demand media. Furthermore, there are some access difficulties to the radio\'s classic standard. However, the possibilities of social human interaction among the cybernetic networks are detected; the public relations increase insofar as radio journalism media sharing favours each one information index. This research development adopted as methodology some different case studies about virtual neighbourhoods (as weblogs, radio station\'s portals and media sharing cybernetic services with fostering the crowd production), supported by some existent thesis, argued by media experts that have investigated the ideas and material sharing within the knowledge building through the recorded expression of the networks user, from this point, acquires the interaction role. Then, the literature review intents to deal theoretically the radio journalism and information media sharing by connecting the main radio writers, such Bertolt Brecht and Walter Benjamin, with some cyberspace literacy (Howe, Lévy and Castells) among the contemporary discussions in order to tackle the dialogues and acquaintance in front of convergence phenomena, specially for dealing the Internet support the radio. At least, it is intended to establish a discussion that concerns examples of radio journalism material sharing and user expressions through the virtual network would comprise some contemporary trends on media production and attempt to perceive the real chances of interaction most complex level trades between the roles of speaker and listener. Therefore, this premise is split at two steps: crowded journalism agendas and crowded radio reporting. Hence, the act of report some occurrence as a way of expression which can be done by any person, and, according to Nelson Traquina\'s thesis, when the journalist has the task of mediator, focused at objectivity. This research brings the purpose to inquiry some possibilities under new radio platforms.

This dissertation analyzes gender in the commercial production of digital games. The purpose is to develop a detailed understanding of gender as it plays out among individuals who develop creative content and in the ideological constitution of the workplace, and to examine the ways in which these individuals participate in and make sense of the production of digital cultural products. The broad line of questioning attempts to provide detail and depth to how gender is organized, symbolized, and identified during the production a commercial game. The digital game industry and culture have constructed a strong fortress of androcentric ideas, practices, and experiences, and excluding women from digital media production by making entry into the social space unattractive preserves men's dominance of the field. To research the practices at play in the design of digital games, I conducted a case study using participant observation of the production of a digital game at a U.S. game development studio combined with primary document collection and in-depth interviews of workers who produce the game play, technical and artistic elements used in the creation of games in a team-based organization of labor. My analysis of the game studio worksite and culture revealed entrenched rituals, practices, and discourses of masculinity that produce and are reproduced by digital game workers. The organization of work in terms of space, organizational function and teamwork form decentralized layers of a network that are tightly controlled by the commercial production cycle. Each layer creates boundaries of inclusion and exclusion along multiple lines, including gender. Additionally, I examined how family socialization, the sexual division of labor in computer work and education, and passion for games idealize masculinity in the habitus of game workers. The habitus also structures working practices that are infused with masculinity based on technical proficiency. These working practices reproduce the gender dynamic of the social and symbolic space of the field. The studio's culture also constitutes a masculine symbolic space through inter-related discourses of masculine aesthetics, hegemonic masculinity, and science and technology. Implications for making the field of digital games more diverse and open are discussed.

The purpose of this dissertation was to examine the ways in which the media products of the non-profit organization Latinitas revealed ideologies and discourses about identity. The organization purports to empower Latina youth via media education. The media products include two online magazines that feature content for and by the members of the organization. The media products also include a Web site where members of the organization can post and update individual blogs and videos. While not the focus of this dissertation, it is important to note that the organization also hosts various after-school programs and workshops that teach its members about issues related to media education. The study was managed in two stages. First, a content analysis of the two magazines was conducted to reveal which ideologies were featured in the magazine articles. Literature suggests that the two most relevant identities to Latina girls are gender and ethnicity. As such, special attention was given to ideologies that directed attention to those identities. Second, a discourse analysis of the blogs and videos hosted on the Web site was performed to reveal whether the featured ideologies carried over into the media product of the members of the organization. Results suggested that the magazines focused on issues of gender while mostly ignoring issues of ethnicity. The blogs housed on the Web site reflected the focus on gender but were also the only place where talk of ethnicity was dominant. The videos were generally not used as a means to express identity and were vehicles for displaying the activities of the organization.