Master of Architecture [Professional] at the University of the Witwatersrand, Johannesburg, South Africa, in the year 2014. / In the case of Johannesburg, unlike cities around the world that experienced inner city decline, its city centre was never entirely abandoned. It experienced rapid social change. As Johannesburg was beginning to change, the Johannesburg Art Gallery (JAG) was experiencing a declining number of visitors. Unable to engage with the changing social structure, a fence was built around it and JAG turned itself inwards. This thesis explores the intention to take advantage of the rich and dynamic informal industry of hair that has emerged around JAG. Hair is loaded with social, sexual and political undercurrents. In an African city that has been colonized and becoming increasingly globalised, hair’s relevance in terms of politics must be brought to the forefront. By acknowledging the thriving inner workings and its contributors and by engaging in a critical discussion that people can relate to, JAG will be embraced by the community again. An intervention of mediation through architecture is proposed. A Hair Museum perched on the opposite side of the railway that weaves JAG closer into its current context by opening and improving dialogue between the disjointed surroundings. A new museum as a mediator explores the idea of museum-asurban system. The question is asked whether a public institution is capable of assisting a society through a museum by looking at the concept of the Greek ideal of kalokagathia, which means the perfection of the body and city based on balance, justice and proportion. This thesis essentially explores Julian Carman’s idea of a museum1; that the key to JAG’s survival and upliftment lies only if it inspires public ownership. This thesis will explore the significance of celebrating hair in an African city with visible impacts of an imperialist past. By celebrating hair, thereby beginning the discourse of it’s connotations, will allow for a transgression into where society and its’ perception of itself stands in a globalizating world. Museum’s play a key role in society to not only preserve memories but also re-ordering them and making sense of them for later generations (Watson, 2007: 4). The proposed Hair Museum as mediator is not so much about saving a contested and feared city- as much as it is about embracing the new spirit of the city and encouraging the potential held within. 1 Julian Carman, Author of ‘Uplifting The Colonial Philistine: Florence Phillips And The Making Of The Johannesburg Art Gallery’. See References.

A research report submitted to the Wits School of Arts in the Faculty of Humanities at the University of the Witwatersrand, in fulfilment of the requirements for the Masters Degree in Coursework and Research in Arts, Culture and Heritage studies. Johannesburg, 2015 / One of the principal purposes of the Johannesburg Art Gallery (JAG), one of Johannesburg’s public institutions, is to educate the public through the arts. The many changes, including political changes, in South Africa that caused the movement of people from one area to another have affected the audience participation at this museum. The Johannesburg Art Gallery is located in Joubert Park, the southern part of Hillbrow, which has been affected by the changes that have taken place from the time of the museum’s inception to the present day, when the area is inhabited by black people from all over Africa. The concern is therefore to understand the relationship between these two. I plan to interrogate the mission of JAG, to find out if it is relevant to the community that it is located in, and if the community is aware and supportive of JAG’s activities. The purpose of this investigation is to challenge the methods that are used by JAG to obtain and maintain visitors to the museum, and to expand the target market group by shifting focus from the people that used to live within this community to the present-day inhabitants. This is done by finding out from the Joubert Park community what is it that they wish to see in this museum. By observing their everyday life and interviewing them, I explore why or how much the people of Joubert Park are involved in the Johannesburg Art Gallery today. To reach the conclusion of this research, observing the area and interviewing the community will be followed by interviewing the co-ordinators of the Joubert Park Project (started in 2000) that was designed for the purpose of involving this community in the public spaces and institutions around them, and finally the employees of the Johannesburg Art Gallery. In addition, studying recent successful exhibitions would possibly reveal the explanation of what people want to see. In this world of ever-changing technology and culture of cyber space, can a museum attract new audiences by using methods that are contemporary and interactive?

A pesquisa apresenta um levantamento de dados sobre o tratamento documental de coleções fotográficas em museus de arte, após a incorporação da fotografia em seus acervos. Foram selecionados, como estudos de caso, os seguintes museus de arte de São Paulo: Museu de Arte Moderna de São Paulo, Museu de Arte de São Paulo Assis Chateaubriand, Museu Lasar Segall e o Museu de Arte Contemporânea da Universidade de São Paulo. A pesquisa é contextualizada através da compilação de dados sobre os caminhos institucionais para preservação da fotografia e sobre o processo de assimilação da fotografia pelos museus de arte, evidenciado a partir da segunda metade do século XX. No caso dos museus de arte, pode-se observar que cada instituição percorreu uma trajetória para incorporar e documentar fotografias. Utilizam atualmente sistemas informatizados e bancos de dados como métodos de documentação e enfrentam a problemática de classificar e documentar as fotografias da coleção detalhadamente, devido à diversidade da arte contemporânea que faz uso da linguagem fotográfica, bem como da fotografia produzida na contemporaneidade. A variedade de processos e técnicas relacionados à fotografia e o hibridismo entre tipologias artísticas fazem da documentação de fotografias nos museus de arte um trabalho em constante aperfeiçoamento. / The research presents a survey of data about the documentary treatment of the photographic collections in art museums, after the incorporation of photograph in your holdings. It were selected, as case studies, the following São Paulo art museums: Museu de Arte Moderna de São Paulo, Museu de Arte de São Paulo Assis Chateaubriand, Museu Lasar Segall and Museu de Arte Contemporânea da Universidade de São Paulo. The research is contextualized by compiling data about institutional paths for preservation of photography and about the process of assimilation of photography by art museums, evidenced from the second half of the 20th century. In the case of art museums, it can be seen that each institution traveled a trajectory for incorporate and documenting photographs. They currently use computerized systems and databases as methods of documentation and face the problematic of classifying and documenting the photographs of the collection in detail, because of the diversity of contemporary art that makes use of the photographic language and the photography produced in contemporary times. The variety of processes and techniques related to photography and hybridism between artistic typologies make of the documentation of photography in art museums a work in constant improvement.

Públicos idosos e museus no Brasil: formas de atuação e perspectivas - estudo exploratório Esta pesquisa apresenta um estudo sobre as iniciativas que vêm sendo ou foram desenvolvidas nos museus brasileiros e/ou por museus brasileiros para os públicos idosos. Com base nos conceitos relacionados ao envelhecimento e na investigação sobre o envelhecimento populacional no Brasil, bem como a sua relação com a cultura; procuramos, por meio dos dados levantados em pesquisa empírica, refletir sobre os museus e os públicos idosos tendo como perspectiva a comunicação museológica. / This research presents a study of the initiatives that have been or are developed in Brazilian museums and/or by Brazilian museums for the elderly visitors. Based on the concepts related to aging and on the research of population aging in Brazil and its relation to culture, we try through the data collected in an empirical research, consider about museums and the elderly visitors having museological communication as perspective

Essa pesquisa foi estruturada para refletir sobre a construção de uma expografia de forma participativa, particularmente as condições para o desenvolvimento de exposições sobre temas científicos voltados a públicos não acadêmicos. O lócus do estudo é o Acervo de Minerais e Rochas do Instituto de Geociências, dedicado à pesquisa e ao ensino relacionado às Geociências na Universidade de São Paulo. Este Acervo, criado em 1934 para as aulas práticas de geologia e química, foi aberto nos anos 1990 para visitação pública e é conhecido como Museu de Geociências. Embora o museu tenha passado por mudanças consideráveis em termos de vínculo institucional e perfil de visitantes ao longo do tempo, essas mudanças não se refletiram na expografia, que continua a exibir terminologia acadêmica e retórica classificatória de mineralogia. Acreditamos que isso provoque o que Ulpiano Bezerra de Meneses descreve como fetichização dos objetos, mistificando-os. Com a finalidade de aproximar a sociedade deste museu, planejamos um processo de desenvolvimento conceitual da expografia no qual os sujeitos da pesquisa, funcionários do museu, têm participação ativa, usando o plano museológico como ferramenta de reflexão. Por isso, o objetivo geral desta pesquisa é refletir sobre as potencialidades da reformatação da expografia por meio da pesquisa-ação participativa no Museu de Geociências do Instituto de Geociências da Universidade de São Paulo e os objetivos específicos são refletir sobre a contribuição do plano museológico para a reformatação da expografia, desvelar como transmitir conhecimentos de Geociências para o público não acadêmico a partir do acervo do museu e construir conhecimento a partir de uma práxis. Esperamos, com esta pesquisa, discutir sobre metodologia em museus, particularmente em processos expográficos de museus científicos e aspectos da exposições em termos de comunicação, e problematizar o método de trabalho de concepção de exposições em museus contemporâneos. / This research was structured to reflect upon the design of an expography adopting a participatory approach, particularly the conditions for designing exhibitions on scientific themes that reach non-academic audiences. The locus of this study is the Collection of Minerals and Rocks of the Institute of Geosciences, which undertakes research and runs the geology and geosciences undergraduate and graduate programs of the University of São Paulo. This Collection, built up since 1934 for the hands-on geology and chemical courses, was opened in the 1990s for public visitation and is known as Museum of Geosciences. Although the museum has significantly changed over the years in terms of organization and visitors profile, such changes have not affected the expography, which continues to display academic terminology and classificatory rhetoric of mineralogy. We believe it leads to what Ulpiano Bezerra de Meneses describes as fetish for objects, mystifying them. Aiming at drawing the society closer to this museum, we planned a conceptual expography design process in which the research subjects, that is, the museum staff, has active participation, using the museological plan to encourage reflection. Therefore, this research is mainly aimed at reflecting upon the potentialities of reformatting the expography by conducting a participatory action research in the Museum of Geosciences of the Institute of Geosciences of the University of São Paulo, whereas the specific aims are to reflect upon the contribution of the museological plan to reformat the expography, find out how to introduce Geosciences to non-academic audiences by using the Museum\'s collection, and gain knowledge from a case study. With this research we expect to discuss methodology in museums, particularly in processes of expography of scientific museums, and exhibition aspects in terms of communication, and problematize the working method for designing exhibition in contemporary museums.

As coleções precedem o gabinete de curiosidades e o museu e remete a motivações diferentes que revelam aspectos da matriz cultural de cada época. De modo análogo, as formas de organização dos objetos, livros e obras de arte seguem as referências de seu tempo sendo sensíveis às mudanças. Neste trabalho, procuramos mostrar como se dá esta relação em determinados momentos, escolhidos por suas características de ruptura e transformação. Enquanto nas \'bibliotecas\' (ou bibliografias) e nos Gabinetes de Curiosidades do Renascimento a ordem se ligava à analogia e à semelhança por parentesco (divinatio), com Descartes a semelhança passa a ser feita pela comparação, obtida pela medida. Tais mudanças se refletem tanto nas formas de arranjo e classificação dos objetos, como na própria vida dos museus, que passam a organizar suas coleções a partir de critérios artificiais e abstratos. Com o Modernismo europeu, na passagem do séc. XIX para o séc. XX, a introdução de novas tecnologias acaba por provocar novas mudanças que são sentidas até os nossos dias com a comunicação digital. Grande parte dos problemas desse museu pode ser creditado ao fato de que estabeleceu a coleção como foco de sua atuação e com isto suas atividades operacionais passaram a predominar sobre seus propósitos ou papel social. O museu do século XXI, no entanto, deverá alterar esse procedimento de modo a contemplar as relações entre as pessoas e o museu, bem como com a coleção e a obra. Só assim o museu passará a ser um espaço de experiência ou um espaço-relacional. / Collections precedes the Cabinet of Curiosities and the museum and refers to different motivations that disclose aspects of the cultural matrix of each time. In an analogous way, the forms of organization of objects, books and works of art follow the references of their time being sensible to changes. In this paper, we intend to show the way this relation happens at specific moments in history, chosen for their characteristics of rupture and transformation. While in the ?libraries? (or bibliographies) and in the Cabinets of Curiosities from the Renaissance the order was bound up with the analogy and the similarity by kinship (divinatio), with Descartes the similarity starts to be characterized by comparison of measurable attributes. Such changes are reflected in the forms of arrangement and classification of objects, as in the proper life of the museums, which start to organize their collections from artificial and abstract criteria. With the European Modernism, from century XIX to XX, the introduction of new technologies ends up provoking new changes that are felt until nowadays with the digital communication. Most of the problems of this museum can be credited to the fact that it established the collection as the focus of its performance and with this its operational activities that started to predominate on its intentions or social paper. The XXI century museum, however, will have to modify this procedure in order to contemplate the relations between the people and the museum, as well as with the collection and the workmanship. Thus the museum will start to be a space of experience or a relational space one.

Esse trabalho examina as formas que a arquitetura dos museus adquiriu a partir dos anos 1970, no contexto das mutações ocorridas na ordem cultural e econômica mundial. Iniciamos pela análise do Centro George Pompidou, em Paris (1977), dos arquitetos Renzo Piano e Richard Rogers, considerado o marco inaugural da dita cultura dos museus. Passamos, posteriormente, ao exame do Guggenheim Bilbao (1997), de Frank Gehry, tomando-o como sintoma da arquitetura icônica e midiática. Em seguida, mostramos que em razão do desaquecimento da economia real, resultante das sucessivas crises financeiras internacionais, houve uma reorientação da arquitetura dos museus, para formas menos espetaculares; como evidenciam a ampliação do Museu do Prado (2007), em Madri, de Rafael Moneo, e, o novo Louvre, em Lens (2012), na França, de Kazuyo Sejima e Ryue Nishizawa (SANAA). Essa nova tendência mundial, expressa no abandono da arquitetura icônica, caracteriza-se por formas mais parcimoniosas. Constatamos, ao final, a retração desta cultura dos museus, indiciada tanto na ênfase em edifícios mais austeros, quanto no protagonismo assumido pela cidade, nos últimos anos, em detrimento da forma arquitetônica. / This paper examines the shapes architecture acquired since 1970´s, in the context of changes that have occurred in the cultural and economic world order. We begin by analyzing the Georges Pompidou Centre in Paris (1977), by the architects Renzo Piano and Richard Rogers which is considered the inaugural landmark of the culture of museums. Then, we examine the Guggenheim Bilbao (1997), by Frank Gehry, taking it as a symptom of iconic architecture and media. Next, we show that due to the slowdown of the real economy, resulting from successive international financial crises, there was a reorientation of the architecture of museums to less spectacular shapes, as evidenced by the expansion of the Prado Museum (2007), in Madrid, Rafael Moneo, and the new Louvre in Lens (2012), in France, Kazuyo Sejima and Ryue of Nishizawa (SANAA). Such new global trend, expressed in the abandonment of iconic architecture, is characterized by more parsimonious shapes. We found, at the end, the retraction of this culture of museums, both indicted as in emphasis in more austere buildings, as in the role assumed by the city in recent years, at the expense of architectural form.

Procura-se identificar, a partir do processo de documentação museográfica de uma coleção têxtil, mecanismos metodológicos da Ciência da Informação que auxiliem o trabalho de documentação, organização e disponibilização da informação em museus. Analisa-se a história das áreas, suas especificidades, seus princípios e metodologias de forma a identificar a possibilidade de suas interfaces prováveis. Dentre os vários aspectos da documentação museográfica, destacam-se as contribuições da Linguística Documentária em sua interface com a Terminologia, no que diz respeito à circunscrição dos termos que servem à denominação das peças analisadas. / The aim is try to identify methodological mechanisms of The Science of Information to assist the documentation, organization and provision of information job in museums, through the museographic process of documentation of collection textiles. It was analyzed the history of the areas, its specificities, principles and methodology to identify the possibility of its possible interfaces. Within some aspects of museographic documentation highlight the contributions of Linguistics Documentary in its interface with the Terminology with respect to the circumscription of terms that serve to name the parts analyzed.

O presente estudo tem como objetivo analisar a influência e impacto das políticas culturais no campo organizacional dos museus catarinenses, especialmente aquelas pautadas para a formação e capacitação dos agentes atuantes nesses equipamentos. Para tanto, pretende-se identificar e caracterizar as políticas culturais direcionadas aos museus e praticadas pelo governo do Estado de Santa Catarina, no período compreendido entre os anos 2011 a 2014, ocasião de implantação e execução do Programa de Capacitação Museológica (PCM). O PCM é um projeto de formação continuada em médio prazo e divide-se em sete módulos (oficinas) temáticos. Este programa, no período de sua gestação, teve o intuito de instrumentalizar os profissionais que desenvolvem trabalhos em instituições museológicas, porém ainda carecem de uma formação específica no campo da Museologia. Até o ano de 2014 foram executados seis módulos, sendo que cada um deles ofertados, paralelamente, em diferentes regiões museológicas catarinenses, e atendendo 155 museus em diferentes períodos. Fato de que a maioria dos museus catarinenses são instituições públicas vinculadas à composição administrativa do Estado ou das prefeituras municipais, cabe analisar a influência das políticas públicas no campo organizacional dos museus, assim como verificar os efeitos das capacitações do Sistema Estadual de Museus de Santa Catarina (SEM/SC), na estrutura, configuração do campo e capilaridade na execução deste tipo de projeto que são direcionados para o setor. / The present study aims to analyze the influence and impact of cultural policies on the organizational field of the museums of Santa Catarina, especially those guided to the training and qualification of the agents acting on these equipments. In order to do so, we intend to identify and characterize the cultural policies directed to museums and practiced by the government of the State of Santa Catarina, in the period from 2011 to 2014, occasion of the implementation and execution of the Programa de Capacitação Museológica (PCM). The PCM is a long-term continuing education project and is divided into seven thematic modules (workshops). This program, in the period of its gestation, had the intention of instrumentalizing the professionals who develop works in museums, but who still need a specific training in the field of museology. Until 2014, six modules were executed, each of which was offered in parallel in different regions of the state of Santa Catarina - and serving 155 museums in different periods. For the fact that most of Santa Catarina\'s museums are public institutions linked to the administrative composition of the state or municipalities, it is worth analyzing the influence of public policies on the organizational field of museums, as well as verifying the effects of the capacities of the State System of Museums of Santa Catarina (SSM/SC), in the structure, field configuration and capillarity on the execution of this type of project that are directed to the sector.

A presente pesquisa tem como objetivo analisar um pequeno conjunto de vestidos denominados alta-costura, presente na coleção Vestuário do Museu de Arte de São Paulo Assis Chateaubriand (MASP) e que foram adquiridos na direção artística de Pietro Maria Bardi (1947 - 1990) e na presidência de Júlio Neves (1994-2008). Tais vestidos, catalogados como advindos das casas Dior e Lanvin, foram incorporados à coleção Vestuário entre os anos de 1951 a 1956 e posteriormente, nos anos de 2002 e 2003. Desse modo, pretende-se analisar o processo de musealização desses vestidos, numa perspectiva histórico-social, além de problematizar a historicidade do colecionismo de vestuário e moda nos anos de aquisição dos objetos, considerando a produção de documentação museológica como um processo curatorial importante na análise empreendida. / The present research aims to analyze a small set of dresses called high fashion, present in the Costume collection of the São Paulo Museum of Art (MASP) and which were acquired in the artistic direction of Pietro Maria Bardi (1947 - 1990) and in the presidency of Júlio Neves (1994-2008). These dresses, cataloged as coming from the houses Dior and Lanvin, were incorporated into the Costume collection between the years 1951 to 1956 and later, in the years of 2002 and 2003. In this way, it is intended to analyze the process of musealization of these dresses, from a perspective historical-social, in addition to problematizing the historicity of collecting clothing and fashion in the years of acquisition of objects, considering the production of museological documentation as an important curatorial process in the analysis undertaken.