1 EINLEITUNG Digitale Medien, insbesondere internetfähige Computer, nehmen für Jugendliche einen bedeutenden Stellenwert in ihrer Freizeit ein. Den hohen Nutzungszeiten des Internets1 werden größtenteils unterhaltungsorientierte Nutzungsweisen zugeordnet. Die Situation unterscheidet sich damit nur gering von Beobachtungen aus der Zeit der Einführung des Internet an Schulen Ende der 1990er Jahre [Lit1]. Neben dem Einsatz des Computers als Unterhaltungs- und Kommunikationsmedium ist dieser auch Lern- und Arbeitsmittel. Insbesondere E-Learning-Szenarien können neue Möglichkeiten schaffen, Lerngemeinschaften einzurichten, welche den Gruppenmitgliedern das medienvermittelte und selbstgesteuerte Lernen erfahrbar machen und den Austausch sowohl über Lerninhalte als auch Erfahrungen ermöglichen. Schüler sind in diesem Kontext eine besondere Gruppe, da sich gerade unter Berücksichtigung der immer stärkeren Verbreitung der Online-Technologien im Alltag Jugendlicher die Frage stellt, ob sich die sogenannten „digital natives“2 auch in der Schule3 – bei der Nutzung des Computers als Lernwerkzeug – wiederfinden. Viele Veröffentlichungen zur Netzgeneration schließen direkt von der Mediennutzung auf die computerbezogenen Einstellungen der Jugendlichen, ohne diese Phänomene eingehend zu untersuchen [Lit2]. Eine gründliche, auch empirische Betrachtung dieser Einstellungen zur Überprüfung des Konstrukts der „digital natives“ ist somit unerlässlich und Untersuchungsgegenstand des Beitrages.

As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. Marketers must adapt their efforts to recruiting young people even before they attend college as this focused cohort tend to make career plans early. As today’s teenagers have been using digital media constantly since they grew up, they are frequently called digital natives. They perceive social networking sites, where they can communicate with friends and exchange information with people all over the world, as essential parts of their lives. This makes social networks great promotional tools, as digital natives share experiences and opinions about products and services online, creating a kind of electronic word-of-mouth, which is characterized as the future of social media marketing communications. To investigate in what ways digital natives’ absorb online marketing, the purpose of this research is to provide a better understanding of how technical high schools can address digital marketing activities to attract more students. The thesis was compiled after inquiries from the Swedish nationwide senior high school Teknikcollege, and it is conducted as a quantitative explanatory study, where primary data was collected through an online questionnaire distributed among junior high school students in Luleå and Överkalix. A total of 239 answers were collected and 182 answers were analyzed using statistical techniques. The results suggested that senior high schools should focus their online marketing efforts on visual social media channels, and that people based trust is the most important factor when using the peripheral route to persuade digital natives.

The diploma thesis Social media in a perspective of chosen generations covers the topic of differences in the use of social networks between generation X and generation Y. The aim of the thesis is to find out if there exist differences in the use of social networks between generation X and generation Y. Furthermore, the subject of the research is to explore the motivation of generation X and generation Y for using specific social networks and the needs they satisfy through social networks. The first part of the thesis consists of introduction of theoretical concepts and terms related to the theme of the thesis. Specifically, the uses and gratifications theory is defined, followed by the concept of active audience and the terms digital immigrants and digital natives. The following chapter presents characteristics of generation X and generation Y and the specifics of social networks. The methodological part of the thesis describes methods used in the research. For the research I chose a combination of qualitative and quantitative methods. Within the practical part of the thesis, a qualitative research was carried out through in-depth interviews. The second part of the research was carried out in the form of a quantitative questionnaire survey. In conclusion, the outcomes of both studies are summed up...

Made available in DSpace on 2016-08-03T16:16:22Z (GMT). No. of bitstreams: 1 Fabiana Cabrera Silva - 2010.pdf: 1897807 bytes, checksum: a846ac2d837d652c11f0989220a5fb09 (MD5) Previous issue date: 2010-12-15 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Considering the relevance of the subject in the discussions of education and new technologies in the contemporary society, the present research of exploratório matrix, it considers to understand relation of the adults and children with the computer and as it measured (or not) is relation. Taking the parents and the educator as immigrant and the digital children as native of the group of 1º Year of EF I, a private school education, in São Bernardo do Campo. It is a quantitative research in the measure where it studies the frequency with that the data appear between the group of participants and qualitative a time that appeals to the strategies of collection of data such as: wheel of colloquy with the students; questionnaire, e-mails and group of quarrel with the parents (father or mother); questionnaire, e-mails and interviews with the teacher. And as the theoretical results of this work for authors such as: BABIN & KOULOUMDJIAN (1989); KEYS & SETZER (1980); HUIZINGA (2001); LÈVY (1993; 1996; 1999); KENSKY (2003; 2007); MORAN (1987; 2007); PAPERT (2008); BRAVE (2002); SANCHO (1998); QUEIROZ (1999), SÁ (2001) that they had contributed in the measure where they make possible a conversation between its ideas, conceptions and with the voices of the participants of the research. The results go to understanding what the computer for the students is related to the relation between: infancy, experience, playfulness as elements for the construction of the knowledge; for the parents a possibility still in adaptation, but that it requires orientation; e for the teacher still the technology seems still to be in the limits of the field of the resistance, probably in result of the incongruity between qualification and politics of teaching work. The work leaves questions, expecting to stimulate, with this, new studies / Considerando a relevância do tema nas discussões acerca da educação e novas tecnologias na sociedade contemporânea, a presente pesquisa de cunho exploratório, propõe compreender relação dos adultos e crianças com o computador e como ele media (ou não) está relação. Tomando os pais e a educadora como imigrantes e as crianças como nativos digitais do grupo do 1º no do EF I, de uma escola da rede particular de ensino, em São Bernardo do ampo. É uma pesquisa quantitativa na medida em que estuda frequência com que os dados aparecem entre o grupo de participantes e qualitativa uma vez que recorre a estratégias de coleta de dados tais como: roda de conversa com os educandos; questionário, e-mails e grupo de discussão com os pais (pai ou mãe); questionário, e-mails e entrevistas com a educadora. E como aporte teórico para as reflexões desta pesquisa autores como: BABIN & KOULOUMDJIAN (1989); CHAVES & SETZER (1980); HUIZINGA (2001); LÈVY (1993; 1996; 1999); KENSKY (2003; 2007); MORAN (1987; 2007); PAPERT (2008); VALENTE (2002); SANCHO (1998); QUEIROZ (1999), SÁ (2001) que contribuíram na medida em que possibilitaram uma conversa entre suas ideias, concepções e com as vozes dos participantes da pesquisa. Os resultados caminham para compreensão de que o computador para os educandos está atrelado à relação entre: infância, experiência, ludicidade como elementos para a construção do conhecimento; para os pais uma possibilidade ainda em adaptação, mas que requer orientação; e para a educadora a tecnologia parece ainda estar nos limites do campo da resistência, provalvelmente em decorrência da incongruência entre qualificação e políticas de trabalho docente. O trabalho deixa questões, esperando-se incentivar, com isso, novos estudos.

L’HGF/SF (Hepatocyte Growth Factor/Scatter Factor) est le ligand du Récepteur Tyrosine Kinase (RTK) MET. Ce couple ligand-récepteur joue un rôle essentiel dans de nombreux processus biologiques tels que l’embryogenèse, la régénération tissulaire et l’angiogenèse. Comme pour de nombreux RTK, la dérégulation de l’activité de MET est associée à la progression et l’invasion tumorales. Bien que le récepteur MET ait été intensivement étudié au cours de ces dernières décennies, les processus moléculaires conduisant à son activation par l’HGF/SF restent encore mal connus et controversés.NK1, un variant naturel de l’HGF/SF, comprenant la partie N-terminale (N) et le premier domaine kringle (K1) de l’HGF/SF, possède une activité agoniste. En effet, NK1 dimérise spontanément en position « tête-bêche » et est considéré aujourd’hui comme la structure minimale permettant la dimérisation de MET et son activation. Afin de déterminer leur contribution respective, les domaines N et K1 isolés ont été produits par voie recombinante et ne montrent aucune ou qu’une très faible activité agoniste respectivement. Une présentation monovalente de ces domaines au récepteur MET ne semble donc pas pertinente pour déterminer leur fonction.Par conséquent, nous avons souhaité générer des complexes multivalents mimant le positionnement des domaines N et K1 au sein du dimère naturel. En tirant partie de la « One-Pot SEA ligation » développée au laboratoire, ces domaines ont été synthétisés par voie chimique et fonctionnalisés avec une extrémité C-terminale biotinylée (NB et K1B). En utilisant la streptavidine (S) comme plateforme de multimérisation, nous avons généré des complexes semi-synthétiques NB/S et K1B/S et déterminé les propriétés biologiques de ces nouvelles constructions multivalentes.L’ensemble des analyses de signalisations cellulaires et phénotypiques démontre sans équivoque que le complexe K1B/S est capable de mimer les réponses biologiques induites par l’HGF/SF et son variant NK1. De plus, le complexe K1B/S, injecté dans la circulation systémique, déclenche la signalisation de MET dans le foie. L’utilisation de ce complexe K1B/S nous a permis de démontrer que deux domaines K1, correctement assemblés et orientés, constituent l'interface minimale et suffisante requise pour déclencher une pleine activation de MET. A l’inverse, les premières données fonctionnelles ont démontré que le complexe NB/S ne lie pas directement MET mais utilise les héparanes sulfates comme pont moléculaire.Ces études utilisant de nouvelles configurations structurales pourraient donc servir de modèle de base au développement de nouveaux agonistes de MET dans le cadre de thérapies régénératives ou préservatrices, mais aussi d’antagonistes dans le cadre de thérapies anticancéreuses ciblées. / Hepatocyte Growth Factor/Scatter Factor (HGF/SF) and its receptor tyrosine kinase (RTK) MET play an essential role in embryogenesis, tissue regeneration and angiogenesis. As observed for many others RTK, MET is also strongly involved in tumor progression and invasion mechanisms. Although numerous biological and structural approaches have been focused on the molecular processes leading to MET activation by HGF/SF, the HGF/SF-MET interaction framework remains only partially understood due to the complexity of the multivalent ligand-receptor binding events.NK1, a naturally occurring splice variant of HGF/SF, comprising the N-terminal part and the first kringle domain (K1) of HGF/SF, exhibits a partial agonistic activity toward MET. Indeed, in presence of heparan sulfates, NK1 self-associates into a “head-to-tail” dimer and is considered as the minimal structural module able to trigger MET dimerization and activation. Nevertheless, the individual role of N and K1 domains in the dimerization/activation of MET remain elusive.Stimulated by the conviction that monomeric N and K1 domains are not suitable for studying the functioning of HGF/SF-MET, we produced, by total chemical synthesis, biotinylated analogs of the N and K1 domains (NB and K1B). By combining with streptavidin (S), we engineered the semisynthetic constructs NB/S and K1B/S in order to determine the biological properties of these new multivalent architectures of N and K1 domains.In vitro, as observed with HGF/SF or NK1, we show that the K1B/S complex is able to fully activate MET signaling cascades to promote scattering, morphogenesis and survival phenotypes in various cell types. Even more, the K1B/S complex stimulates angiogenesis in vivo and, when injected systemically, triggers MET signaling in the liver. The use of this K1B/S complex allows us to demonstrate that two K1 domains, correctly assembled and oriented, constitute the minimal unit for sufficient MET activation. In contrast, first in vitro data have demonstrated that NB/S complex does not bind directly MET as previously thought, but rather, uses heparan sulfates as a molecular bridge.We envision these new structural configurations serving as a template for both the rational design of potent MET agonists (e.g. using K1B/S for regenerative therapies) and antagonists (e.g. using NB/S for targeted cancer therapies).

Submitted by KETILIN MAYRA PEDRO null (ketilinp@yahoo.com.br) on 2016-08-26T18:08:42Z No. of bitstreams: 1 Tese_Versão Final_Ketilin M. Pedro.pdf: 4417420 bytes, checksum: f544bad652be9b418cb87bcaed21a92c (MD5) / Approved for entry into archive by Ana Paula Grisoto (grisotoana@reitoria.unesp.br) on 2016-08-30T14:08:51Z (GMT) No. of bitstreams: 1 pedro_km_dr_mar.pdf: 4417420 bytes, checksum: f544bad652be9b418cb87bcaed21a92c (MD5) / Made available in DSpace on 2016-08-30T14:08:51Z (GMT). No. of bitstreams: 1 pedro_km_dr_mar.pdf: 4417420 bytes, checksum: f544bad652be9b418cb87bcaed21a92c (MD5) Previous issue date: 2016-07-29 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Estudantes precoces e/ou com comportamento dotado (PCD) fazem parte do público-alvo da Educação Especial. Estes, assim como os demais estudantes considerados nativos digitais, passam a maior parte do tempo conectados à internet, por meio das Tecnologias Digitais da Informação e Comunicação (TDIC). Frente ao progresso das TDIC não podemos ignorar que os estudantes do século XXI apresentam características e comportamentos diferenciados. Nessa perspectiva, surgiu a necessidade de comparar estudantes nativos digitais PCD (G1) com estudantes nativos digitais não identificados como tais (G2), no uso das TDIC. Os objetivos específicos consistiam em: caracterizar a ação dos estudantes em relação às TDIC; caracterizar os grupos G1 e G2 quanto ao uso das TDIC, competências digitais e à existência de possíveis discrepâncias entre os grupos, na utilização das mesmas; identificar, em momentos de atividades livres propostas pela pesquisadora, como os estudantes usam as TDIC, se como entretenimento ou ferramenta de aprimoramento intelectual; identificar as preferências e possíveis discrepâncias entre G1 e G2, em momentos de atividades livres. Participaram da pesquisa 36 estudantes do Ensino Fundamental, sendo 18 PCD, pareados a 18 com desenvolvimento típico. Todos realizaram atividades livres e um programa de atividades dirigidas. Os dados foram organizados, cruzados, analisados qualitativa e quantitativamente. Nossos achados revelaram que a maioria dos estudantes, de ambos os grupos, apresentaram ações Conscientes, no que tange à utilização de ferramentas comunicacionais e ações de Desconhecimento, Tentativa e Erro, no uso de ferramentas operativas e de produção; os estudantes do G1 executaram mais ações Conscientes, com maior diferença entre os estudantes dos anos iniciais do Ensino Fundamental; ambos os grupos podem ampliar as competências digitais, no que diz respeito ao tratamento da informação, produção de conteúdos e comunicação; os fenômenos da precocidade e da superdotação não determinaram maior ou menor número de esclarecimento e/ou ajuda e atividades (não)realizadas, no entanto, verificamos que alguns estudantes PCD adotavam as TDIC como uma ferramenta de aprimoramento intelectual, sendo que, se estes receberem orientações sobre o desenvolvimento das competências digitais, essa utilização será ainda mais efetiva. Sobre as preferências dos estudantes, ambos os grupos interessaram-se jogos e sites semelhantes, de modo que, dentre os estudantes do G1, alguns, que se destacavam pela presença marcante dos Três Anéis da teoria de Joseph S. Renzulli, realizaram atividades relacionadas diretamente às sua área de interesse ou optaram por conteúdos educativos. Acreditamos que só alcançaremos a tão almejada inovação educativa, quando estudantes e professores forem capazes de usar as TDIC de maneira intencional, consciente, criativa e digitalmente competente, tornando-os artefatos pedagógicos de uso diário, no contexto escolar. Ao término da pesquisa, foi elaborado um informativo, em formato digital, com orientações sobre competências digitais e segurança ma internet para estudantes, pais e/ou responsáveis e professores. / Early students and/or with gifted behavior (PCD) are part of the target audience of Special Education. These, as well as other students considered digital natives, spend most of the time connected to the internet, through Digital Information and Comunication Technologies (TDIC). Front of the progress of TDIC we can not ignore that the students of the XXI century have characteristics and different behaviors. In this perspective, the need to compare digital native students PCD (G1) with digital native students that were not identified as such (G2), in the use of TDIC. The specific objectives consisted in: characterize the action of the students in relation to TDIC; characterize the G1 and G2 on the use of TDIC, digital skills and the existence of possible discrepancies between groups, in use; identifiy, in times of free activities proposed by the researcher, how the students use the TDIC, whether as entertainment or intellectual improvment tool; identify the preferences and possible discrepancies between G1 and G2, in times of free activities. The participants were 36 students of elementar school, 18 PCD, matched to 18 with typical development. All conducted free activities and a program of directed activities. The data were organized, cross-analyzed qualitatively and quantitatively. Our findings revealed that the majority of students in both groups showed Conscious actions regarding the use of communication tools and actions of Unknowing, Trial and Error, the use of operational tools and production; G1 students performed more aware actions, with greater difference between the students of the early years of elementary school; both groups can widen the digital skills, regarding the processing of the information, content production and communication; the phenomena of precocity and giftedness have not determined a greater or lesser number of clarification and / or assitance and activities done or not, however, we found that some PCD students had adopted the TDIC as an intellectual enhancement tool, and if they receive guidance on the development of digital skills, such use will be even more effective. About the preferences of students, both became interested in games and similar sites groups, so that among the students of G1, some, who stood by a Strong presence of the Three Rings of Joseph S. Renzulli’s theory, conducted related activities directly to their area of interest or opted of educational content. We believe that achieving the coveted educational innovation, when students and teachers become able to use the TDIC intentionally, knowingly, creative and digitally competent, making the pedagogical artifacts of daily use in the school context. At the end of the survey, an informative was prepared, in eletronic format, with guidance on e-skills and digital security for students, parentes and/or guardians and teachers.

Submitted by SUZANA APARECIDA PORTES null (suzanaportes@yahoo.com.br) on 2017-04-18T17:43:03Z No. of bitstreams: 1 DIS_MEST2017 0403_PORTES SUZANA APARECIDA.pdf: 4805437 bytes, checksum: 7772287d9c0d28a3bfc5e65a7ea807f0 (MD5) / Approved for entry into archive by Luiz Galeffi (luizgaleffi@gmail.com) on 2017-04-18T19:52:03Z (GMT) No. of bitstreams: 1 portes_sa_me_bauru.pdf: 4805437 bytes, checksum: 7772287d9c0d28a3bfc5e65a7ea807f0 (MD5) / Made available in DSpace on 2017-04-18T19:52:03Z (GMT). No. of bitstreams: 1 portes_sa_me_bauru.pdf: 4805437 bytes, checksum: 7772287d9c0d28a3bfc5e65a7ea807f0 (MD5) Previous issue date: 2016-12-19 / Esta pesquisa surgiu diante do reconhecimento de que, vivemos em uma era tecnológica e crianças que chegam à escola, os denominados nativos digitais, apresentam grande familiaridade com as tecnologias que se traduz na facilidade no uso das Tecnologias Digitais da Informação e Comunicação (TDIC). De acordo com o Programa Nacional de Tecnologia Educacional (ProInfo) em considerável número de escolas públicas há a presença de laboratórios de informática equipados por computadores ou notebook, sem, entretanto, a garantia de uso eficaz atrelado ao currículo. Pretendemos, com o presente trabalho, auxiliar professores por meio do desenvolvimento de uma sequência didática apoiada no uso das TDIC disponíveis nas escolas como: o computador, tablets, netbooks, câmera digital, internet banda larga. Nossa pesquisa, portanto, é uma pesquisa de natureza qualitativa do tipo participante e experimental, realizada com alunos do 4° ano do Ensino Fundamental I. Efetuamos, portanto, o seguinte percurso metodológico: 1) revisão bibliográfica; 2) questionário inicial com alunos envolvidos; 3) construção da sequência didática que utilize as TDIC como ferramenta pedagógica; 4) aplicação da sequência com os alunos; 5) considerações e avaliação sobre a sequência didática; 6) questionário final com alunos envolvidos; 7) análise dos dados e possíveis cruzamentos. Verificamos com esses passos que os estudantes puderam superar o uso ingênuo e sem preparo das TDIC, demonstrando-se ativos nos procedimentos adotados e com a possiblidade de serem autores de seus próprios conhecimentos, favorecendo assim a articulação das TDIC ao currículo e ao processo de ensino e aprendizagem. / This research has emerged on the recognition that we live in a technological age and children who come to school, the so-called digital natives, have great familiarity with the technologies that translates into ease-of-use of Digital information and Communication Technologies (TDIC). According to the National Program technology education (ProInfo) in considerable number of public schools for the presence of computer labs equipped for computers or notebook, without, however, guaranteeing effective use tied to curriculum. We want, with this work, help teachers through the development of a didactic sequence supported the use of TDIC available in schools such as: computer, tablets, netbooks, digital cameras, broadband internet. Our research, therefore, is a qualitative research of type end and experimental, performed with 4th grade students of the elementary school (I). we have carried out, therefore, the following methodological path: 1) literature review; 2) initial questionnaire with students involved; 3) construction of didactic sequence using the TDIC as pedagogical tool; 4) application of the sequence with the students; 5) considerations and evaluation on the teaching sequence; 6) final questionnaire with students involved; 7) data analysis and possible crossings. We check with these steps that students have been able to overcome the use naive and unprepared of TDIC, demonstrating active in procedures adopted and with the possibility to be authors of their own knowledge, favoring thus the articulation of the TDIC to curriculum and the teaching and learning process.

This article addresses the history of Juan Mezzich, a European immigrant who came to Peru to start a wine business, and his grandson, Julio Cesar Mezzich, a leader of Shining Path. Throughout the article, the author describes the historical period and the economic and social context in which both characters developed, emphasizing the role of the regulation of the economy that the Peruvian state ran throughout the twentieth century. / El presente artículo aborda la historia de Juan Mezzich, un migrante europeo que vino a Perú a emprender un negocio de vino, y su nieto, Julio César Mezzich, un dirigente de Sendero Luminoso. A lo largo del artículo, se describe la época historica y el contexto económico y social en el que se desenvolvieron ambos personajes, destacando el papel de la regulación de la economía que realizó el Estado peruano a lo largo del siglo XX.

A disposição dos povoados, vilas e cidades ao longo do litoral brasileiro sempre foi representação, para a historiografia, da interdependência da Colônia em face da expansão mercantilista européia. Em conseqüência, os estudos sobre a urbanização, fundamentados nos aspectos estruturais e econômicos da Idade Moderna, têm estes espaços como produto cultural dos grupos dominadores. Essa Dissertação de Mestrado procura mudar o foco de análise ao investigar os contextos sociais específicos dos núcleos urbanos nos primeiros eventos do colonialismo. Como suporte para a pesquisa, foram eleitas algumas cidades litorâneas do atual Estado de São Paulo: São Vicente, Santos, Cananéia, Iguape, São Sebastião e Ubatuba. A partir de pesquisas multidisciplinares, entre as Ciências do Urbanismo, História, Arqueologia, Geografia, Sociologia e Antropologia, as investigações evidenciaram a contribuição das sociedades indígenas nos processos de ocupação, não só das Vilas, mas de toda rede urbana. Presentes alguns séculos antes da chegada dos europeus, elegeram essa frente atlântica como habitat, estabelecendo nos nichos ecológicos seus lugares de vivência, estreitamente harmonizados com o meio ambiente. Essas escolhas balizaram a instalação dos futuros espaços urbanos. Os mesmos sítios, antes ocupados por aldeias (grupos locais), serão seqüenciados pela arquitetura de raiz européia. Os novos espaços, portanto, são fruto do encontro cultural entre indígenas e europeus. A percepção do elo afetivo que as pessoas têm com seus lugares, relativo aos povos indígenas, sinalizou que as representações não poderiam traduzir apenas o repertório cultural europeu. Afinal, pequenos grupos de brancos (ou indivíduos!) foram acolhidos por milhares de índios. Interagindo culturalmente conseguiram se adaptar e sobreviver. O novo cenário social decerto moldou a imagem dos aglomerados. A observação dos sítios, cenários ambientais, desenhos e imagens na linha do tempo, revelaram ao longo da pesquisa as evidências de suas singelezas. Uma recorrência nas Vilas estudadas simboliza o enlace dessas vertentes sociais: a articulação do módulo espacial da Matriz com a contigüidade da rua direita. As aproximações dos núcleos germinais foram obtidas com os levantamentos elaborados pelo Engenheiro Militar João da Costa Ferreira e colaboradores no final do século XVIII. Outra fonte cartográfica foi especialmente utilizada: os levantamentos da Comissão Geográfica e Geológica do Estado de São Paulo, do início do século XX. / The disposition of the population, villages and cities on the Brazilian coast from the interdependence of the Colony to the European commercial expansion was always seen thru history. Consequently, the studies based on the structural and economical aspects of the modern age, show these spaces as the product of the cultural dominant groups. This Masters degree theory tries to change the focus of these analyses once it investigates the social specific contexts of the urban areas from the first colony events. As support for this research the coastal cities chosen from the current state of São Paulo were: São Vicente, Santos, Cananéia, Iguape, São Sebastião e Ubatuba. From the multidiscipline researches, among the Sciences of Urbanism, History, Arqueology, Geography, Sociology and Anthropology the investigations prove the contribution from the Natives on the occupation process not only in the villages but also in all urban areas. Present a few centuries before the European arrived; they elected the Atlantic front as their habitat, establishing the places where they would live in straight harmony with the natural environment. These choices had direct influence in the future urban areas. The same places, which were chosen before from the tribes or local groups, would in sequence have the European architectural roots. Therefore the new spaces are the product of the cultural meeting between Europeans and natives. The perceptions of affection that people have with in relation with the places to the natives, demonstrated that it could not only translate the European culture. After all, small groups of whites (or individuals) were accepted by thousands of natives. Interacting culturally they adapted and survived. The new social scenery will definitely mold the image of these groups. The observation of places, environmental scenes and the design and images during the length of time revealed during the research the evidences of its simplicity. A fact in the villages studied symbolizes the enlace of social lines: the articulation of the cathedral with the continuity of direita street. The closeness of the originating groups was obtained from the data elaborated by the Military Engineer João da Costa Ferreira and the collaborators at the end of the eighteenth century. Another resource was used: the research from the Geographic And Geological Commission from the State of São Paulo, from the beginning of the twentieth century.

El presente estudio contrasta el efecto que genera Facebook en nativos e inmigrantes digitales peruanos, durante la interacción con el otro y en la construcción de su identidad virtual. Durante el proceso de investigación se conversó con dieciocho jóvenes y doce adultos a través de entrevistas a profundidad y grupos focales; y se descubrió que Facebook se presenta como una plataforma que logra uniformizar la apropiación de esta red social en dos generaciones estereotipadas como opuestas, al estar separadas por una brecha tecnológica. Vemos que la brecha va desapareciendo y la digitalización de la identidad, dentro de Facebook, sienta sus propias reglas de juego cuando nativos e inmigrantes pertenecen a un mismo contexto social y comparten un estilo de vida. / Trabajo de investigación