To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. Nokia has proved to be foreseeing and wise enough to not only enter that market, but also climb up the ladder of success and stay there for a decade. This work aims to give a clear and thorough picture of Nokia’s successful strategy in penetrating the Chinese market. It follows and explains the steps Nokia took back in the days in building strong brand awareness and thousands of loyal customers in the face of the Chinese consumer. Its purpose is not only to tell the story of success, but also to teach important lesson future investors and perhaps give a precious insight into the topic. The Chinese market needs to be studied and analyzed as well in order to build a better understanding for it. We need to find out how they feel, what they think and what factors influence their behavior and finally how to approach them. A series of different research methods like secondary data, personal and group interviews, and online survey will be used here. The approach in this study will be inductive, where specific theory will be developed based on research.

Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. The aim of this study is to: • To present and analyze consumer insights on ecologically-driven technology • To present and analyze the eco-marketing digital practices and strategies used by 4 competitive mobile phone brands • To propose a digital green marketing strategy for GreenHeart™ Method: This study consists of interviews with Sony Ericsson personnel, literature and web analysis that focus on the green initiatives of mobile phone manufacturers in the digital channel. Result & Conclusions: A main issue with green products is that consumers tend to find them not as good as non-green products. Consumer insight studies suggest that that the best way to communicate and promote green products is to focus on their direct benefits to consumers in comparison to non-green products, and communicate the green benefits only as a secondary message. This was also supported by theories such as Levit’s concept of “marketing myopia”, which describes a marketer’s tendency to focus on product features rather than consumer benefits. When analyzing the webpages of Sony Ericsson’s top 4 competitors, it was 3 evident that all 4 mobile phone manufacturers employed green digital marketing in quite a homogenous way. One striking similarity was that all brands have separated their green initiatives from the core of the website. It is a possibility that marketers have done this intentionally since consumers tend to associate green with lesser quality. In order for Sony Ericsson GreenHeart™ to stand out from the competitors, it was therefore suggested that green information should be integrated into the website and to communicate GreenHeart™ as a value-added product feature rather than a product in itself. Suggestions for future research: It is recommended to continue this research and to compare the findings from the mobile phone industry with other industries, such as the Fast Moving Consumer Goods (FMCG), where Green and Organic branding at a glance seem to have been developed strongly. It would be interesting to gain a perspective on the similarities and differences in the green marketing practices of different industries, but also to gain knowledge and inspiration on how green consumer electronics could be marketed in a more effective and integrated fashion. In this perspective, analyzing any variations between on- and off-line marketing initiatives would be interesting to see if the green message changes in a typical marketing mix. Moreover, it would be good to counter analyze the psychological mechanisms why, for certain industries such as food, green products are regarded as high quality whilst in another industry like electronics, green products are regarded as having lesser quality and business value. Contribution of the thesis: The most important finding of this study is that all the analyzed mobile phone manufacturers have many green initiatives. However, they are communicated separately from all other marketing and communication initiatives in the main digital channel. They tend to be set aside that consumers need to search for them, thus the messages are not delivered seamlessly. This makes it appear that green initiatives are being regarded as something obligatory rather than something that has true business value. Using Theoretical arguments on communication strategy from Levit and ClearWorks show how this, in reality, can be changed and be integrated with product marketing where it can generate a more significant business value

In this dissertation a new method is proposed to estimate willingness-to-pay (WTP). The method works as an additional interview scene appended to conjoint analysis and it is named throughout this dissertation as the Price Estimation scene (PE scene). In the preceding conjoint analysis price is not included as an attribute. Instead the exchange rate between conjoint utilities and willingness-to-pay is estimated in the PE scene. This is achieved by the use of product stimuli in addition to price scales that are adapted for each respondent in the interview reflecting his or her previously estimated part-worth utilities. In the PE scene the respondents are presented with a sequence of product choices with assigned prices and indicate whether they would actually purchase each of the presented product profiles. The PE scene is a method to estimate willingness-to-pay at an individual level based only on each respondent's provided information. Shortcomings of existing approaches that use conjoint analysis, such as a missing choice rule as well as problems that arise when price is included as an attribute are overcome. The PE scene was tested in an empirical investigation in which the WTPs of the customers of the Nokia online shop in Germany for different product bundles were estimated. (author's abstract)

2000年的時候，Nokia曾是台灣大學生最嚮往工作的票選第一名。當1997年Nokia站上手機銷售龍頭后，連續稱霸全球14年，到了2006年達到最大出貨量，全球40%以上的手機都是Nokia。2008年時，Nokia的市值達到頂峰的1151億美金，同時間的Google市值1486億美金，Microsoft市值2491億美金，而Apple只有1058億美金。如此輝煌的歷史，為什麼會在2008年的頂峰時期然後開始衰退，而且在短短4年內掉到谷底深淵，差點消失在世人的眼前。到底這段時間Nokia發生了什麼事？ 許多人每天都在使用手機，但是卻不清楚無線通訊的原理（1G，2G到最新的5G）是什麼，只知道這15年來的生活因為手機的快速上網而翻天覆地的被改變了。也不清楚原來2000年前全世界有10多家的通訊系統設備商，可是到了2016年后，卻只剩下4家設備商了。明明通訊市場非常的蓬勃發展，為什麼通訊設備商會一個接著一個關門大吉呢？諾基亞目前仍然還是最主要的通訊設備商之一，在沒了手機后，諾基亞反而以通訊設備為最主要的營收和利潤來源。到底諾基亞在手機沒落后，做了什麼改變呢？ 本文最重要的部分會著重在諾基亞的各個歷史併購案，然後深入分析最後一次在2016年和阿爾卡特朗訊（Alcatel-Lucent）的併購案上。并用SWOT和五力分析此併購案的優劣和其後續發展。希望藉由此論文讓讀者更加清楚諾基亞的歷史和其轉型的策略分析。

In today world, the software companies are expanded above the continents. The software development work span continents and the distributed team work together over the borders. The agile development methodology demands close collaboration with client, rapid requirements change and an iterative development of fixed length. When this way of agile approach is applied in a distributed project, it requires frequent communication and knowledge exchange among the dispersed team members and need collaboration with customer over distance. Besides the geographical, the linguistic and the different time zone barriers in a distributed project, the computer mediated tools suppose being useful media in connecting and to coordinating among dispersed colleague in a project. Though, these tools depict variant effectiveness in communication exchange, however, there efficient use connects peoples at the two sites. The aim of this thesis study is to explore the communication channel support to the Scrum practices in a distributed project. The purpose of the research is to analyse collaboration and communication in distributed teams working together through computer mediated technology. For this purpose, a company case is studied doing a distributed agile project. The author’s insight the communication and information exchange through the ICT in an agile project. Based on the case analysis, the authors suggest the recommendations for implementing and establishing agile practices in a distance project. / Mobil: +46700381303

The aim of the master’s thesis was to implement in the C++ language a software solution of the localization of the mobile phone with Symbian OS in the GSM network. The intended purpose of this solution would be especially the phone localization in the case of its theft or loss. A familiarization with the development process of the Symbian platform and understanding the features of the Symbian version of the C++ language preceded the realization itself, because the Symbian C++ has an original style of the memory manipulation and error handling. The Symbian C++ basic principles and its features used in the implemented software are described in the second chapter of the text part, the first chapter deals with the history and version structuring of the Symbian OS. In the third part of the text is described the created software. The realized solution consists of three parts – server application PhoneLocServer for a mobile device, client application PhoneLocClient for a PC and the web-located part. The server was developed for the Symbian OS in the C++ language in the IDE Carbide.c++ and was tested in the S60 3rd edition SDK MR emulator and on the real device Nokia N73. It is a GUI-less application running in the background, which is run automatically after a smartphone start-up. It controls the incoming SMS over the socket listening and the messages addressed to itself processes before a user can notice them. The control messages body is comprised of a prefix, which identifies them, a password, a sending period value and a state to which application should change. After the receiving of the control SMS server verifies the SMS sender through the use of his telephone number and the password. It compares these values with the data stored for the given IMEI on the web server. If the verification succeeds, the server runs a timer with the period known from the control SMS and on the callback of this timer are transferred the data describing current phone location and state via HTTP protocol to the web server. The GSM localization method “Cell ID” is used for the location determination. After the client user asks for the start of loading the data, he must answer the password and the observed phone’s IMEI and he is verified through the use of the web server again. If the verification succeeds, the periodic download of the server data starts and from the first downloaded file is found out the upload period. Download then continues till the time the client detects the end of sending by the server part or till the client user stops the download himself. The client was developed in the C++ language in the C++ Builder environment. It requires a Windows OS and internet connection for its right function. The web server mediates communication between the server and the client, stores the data for user verification and makes possible the server-side upload by the help of a simple PHP script. In all the used web server directories is present the .htaccess file to improve its security, e.g. it denies the directory listing in a web browser.

This master thesis is focused on analysis and creation of GSM network, using open-source projects. For such creation is used software defined radio – in this thesis kit USRP1 which uses OpenBTS with GNURadio. As a switchboard is used PBX Asterisk and for testing GSM network was used OsmocomBB (on Motorola C123) and Airprobe (on Nokia 3310) projects. Installation and implementation are part of this thesis. In thesis have been also created two scripts for simplify of the work with projects and one laboratory task.

Abstract The majority of sports injuries involve the lower body, particularly the knees. Roughly 2,5 million people suffer a knee injury each year. Through sudden harsh movements the knee can get damaged. Often, these injuries never truly heal. Once the knee is weakened the risk of injury increases and in many cases the function of the knee will never fully return. The goal of this project was to empower patients who suffer from damage to the Anterior Cruciate Ligament (ACL) to recover faster by providing a personalized and humanized rehabilitation plan. Inspiration and Method Interviews, shadowing sessions and workshops were done with patients, athletes, surgeons and therapists to truly gain an in depth understanding of the rehabilitation process and how to prevent the injury from happening. This showed that there is a clear problem with the rehabilitation between the therapist and the patients. The outcome of the treatment is too much determined by the capabilities of the therapist, who often do not have enough expertise or get too little information to generate a personalized treatment for each individual. Another big problem is the fact that patients lose their motivation since they feel that they are not improving, and alone in the overall process. It became clear that patients need to be empowered and to let them know that the outcome of the rehabilitation is completely in their hands. Result The result of this collaboration is Ara, the smart rehabilitation bracelet. Ara continuously monitors the injured knee to provide an increased amount of insights, which enables practitioners to take humanized, and data driven decisions to personalize the rehabilitation plan for each individual. It empowers patients to take an active part in their own rehabilitation by providing live and precise feedback on their activities throughout the day.

This thesis describes the process of identifying key requirements for a map-based interface for a document management software. Existing software platforms suitable for implementation of such a system were identified, evaluated and tested. The purpose of this thesis was to provide Aconex, a document management company, a recommendation for the implementation of a map-based interface to its software for its customer Bechtel. Requirements gathering was done in stages: identifying stakeholders, understanding context, defining requirements and finally creating software specifications. Suitable platforms were identified by literature study and consultation. They were selectedbased on a few critical criteria. Selected platforms were used in implementation of a prototype showcasing the platforms’ abilities to satisfy the technical requirements. It turned out that Google Maps provided the best platform for Aconex's needs. OpenLayers was a great alternative and came with the ability of using unlimited numbers of KML-layers, but at the disadvantage of requiring more code. / Denna rapport beskriver processen att identifiera krav för ett kartbaserat gränsnitt till ett dokumenthanteringssystem. Tillgängliga mjukvaruplattformar som kan användas i detta syfte har identifierats, testats och utvärderats. Målet med detta arbete var att ge råd till Aconex, ett företag som arbetar med dokumenthantering, om hur de borde implementera ett kartbaserat gränsnitt till sitt dokumenthanteringssystem för deras kund Bechtel. Kravinsamling gjordes i olika steg: hitta intressenter, definiera systemkontext, samla in krav och utveckla programvaruspecifikationer utifrån kraven. Tillgängligamjukvarulösningar hittades genom en kombination av litteraturstudier och goda råd, och blev sedan prioriterade utifrån kritiska krav. Prototyper skapades i de mest lovande plattformarna, där varje prototyp visar hur plattformen uppfyller de krav som ställts. Resultatet blev att Google Maps var den platform som fungerade bäst för Aconex. OpenLayers var också ett bra alternativ då man där kan visa obegränsat antal KML-lager, men för att OpenLayers ska klara av lika mycket som Google Maps krävs betydligt mer kod.

<p>I denna uppsats undersöker jag kulturella faktorer att ta hänsyn till vid lansering av en ny mobiltelefon i Mellanöstern för att vinna marknadsandelar, vilket även är syftet med undersökningen. Genom att använda teorier om kulturen i denna region kombinerade med teorier om konsumentbeteenden skapas utifrån dessa en analysmodell. Analysmodellen presenterar förväntade konsumentbeteenden vid val av ny mobiltelefon och jämförs med en liknande konkret modell grundad på 45 intervjuer med konsumenter i de tre länderna Förenade arabemiraten, Kuwait och Libanon. En intervju utförs även med det världsledande mobiltelefonföretaget Nokia för att få med företagets perspektiv om uppsatsämnet. Jag föreslår därefter kulturella faktorer för mobiltelefonföretag att ta hänsyn till och åtgärder att vidta för att vinna marknadsandelar. Det visar sig finnas en tendens till stark lojalitet gentemot utvalda varumärken och som kan förstås bättre genom att vidare bland annat undersöka kulturella faktorer, sociala och humana förhållanden i regionen.</p><p> </p>