I denna uppsats undersöker jag kulturella faktorer att ta hänsyn till vid lansering av en ny mobiltelefon i Mellanöstern för att vinna marknadsandelar, vilket även är syftet med undersökningen. Genom att använda teorier om kulturen i denna region kombinerade med teorier om konsumentbeteenden skapas utifrån dessa en analysmodell. Analysmodellen presenterar förväntade konsumentbeteenden vid val av ny mobiltelefon och jämförs med en liknande konkret modell grundad på 45 intervjuer med konsumenter i de tre länderna Förenade arabemiraten, Kuwait och Libanon. En intervju utförs även med det världsledande mobiltelefonföretaget Nokia för att få med företagets perspektiv om uppsatsämnet. Jag föreslår därefter kulturella faktorer för mobiltelefonföretag att ta hänsyn till och åtgärder att vidta för att vinna marknadsandelar. Det visar sig finnas en tendens till stark lojalitet gentemot utvalda varumärken och som kan förstås bättre genom att vidare bland annat undersöka kulturella faktorer, sociala och humana förhållanden i regionen.

Tato práce se zaměřuje na implementaci počítačového systému rozpoznávání řečníka do prostředí mobilního telefonu. Je zde popsán princip, funkce, a implementace rozpoznávače na mobilním telefonu Nokia N900.

This thesis presents the design and analysis of Spasiba, a context-aware mobile advisor. We argue that current context-aware mobile applications exhibit significant flaws with respect to (1) limited use of context information, (2) incomplete or irrelevant content generation, and (3) low usability. The proposed model attempts to tackle these limitations by advancing the usage and manipulation of context information, automating the back-end systems in terms of self-management and seamless extensibility, and shifting the logic away from the client side. A distinguishing characteristic of Spasiba is the proactive approach to notifying the user of information of interest. In this proactive approach, the user subscribes to the service and receives content updates as the context changes. This proposed model is realised in a proof-of-concept prototype that uses a Nokia Web Runtime widget as the client application. The widget, which sports an elegant, touch-optimised interface, collects multiple context parameters to deliver high-quality results. The server-side architecture employs the publish/subscribe paradigm for managing the active users and Comet—for proactively notifying the clients of updated information of interest. IRS-III, a Semantic Web Services broker, handles the process of content generation. The prototype employs nine data sources, seven of which are open API web services and two of which are regular web pages, to deliver diverse and complete results. A simple autonomic element, implemented with the help of aspect-oriented programming, ensures partial self-management of the back-end systems. Spasiba is evaluated by means of a case study that involves a tourist couple visiting Victoria. The application assists the tourist couple with finding attractions, relevant stores, and places serving food.

The commercial mobile phone industry is a relatively new one. Starting out in the 1980s, it has proliferated in both numbers and in terms of technology. The last decade saw a sharp increase in both the number of subscribers and the amount of services which was offered by mobile devices. In order to keep up with this fast evolution of the industry, phones have started to get much more complicated and ‘smarter’ due to the software which is used to run these phones. Multi touch screen menus, High Definition video playback, multi megapixel cameras and a plethora of connectivity options are just some of the features a consumer takes for granted in his/her new mobile device. In order to provide these services to the user the software inside the phone has gotten complex to the scale of becoming its own Operating System much akin to the Operating Systems used on personal computers. These mobile operating systems contain millions of lines of software code and cost a lot of money to maintain and develop. Moreover having a popular operating system benefits the organization as it draws in many developers who can write applications which run on this operating system and also develop services which are specific to the operating systems. Having these services generate revenue for the network operators who get to bill the consumers for using the services or for the data which has been transferred to and from these mobile phones via the operator’s network. Nokia’s dominant market share in the smartphone market entails that it holds a near 40% share with its smartphone operating systems. Gradually the company has been moving towards opening up its previously proprietary operating systems to the public in the form of Open Source Software, where everyone is able to view, share, distribute and contribute to the software code. This strategy change has been taking place over the last couple of years and continues under an overall change of direction and focus which is taking place in the company. This thesis work relates as to what exactly is the current placement of Nokia in the economic and mobile devices market and how the company has been adapting to the challenges it has been facing at the hands of both old and new rivals who have been coming with innovative ideas in order to topple over Nokia from its throne of being the biggest mobile phone maker in the world. The thesis first looks at exactly what is Open Source Software. From there it gradually moves to do comparisons between closed and Open Source Software in order to give the reader an idea as to what are the pros and cons of each. In the second half of the thesis a snapshot of the current market situation and competitors is given in order to understand the environment in which Nokia has been working and developing its strategy in. Later on the thesis goes in depth about the decisions, their triggers and their implications with regards to Nokia and the use of Open Source Software as a strategy in this changing environment.

Symbian OS is one of the most popular operating system for smartphones. The most favorite version of Symbian OS is the S60 platform, which is the aim of this thesis. Part of this thesis is focused on theoretical overview of Symbian OS, and a description of integraded sensors in smartphones. The second part is devoted to the implementation of sample application for inteligent ringtones. This application allows smartphone to customize phone ringing according to information obtained from sensors. Application was implemented in C++ language with Symbian-specific modifications. The development environment used was Carbide.c++ with SDK S60 3rd Edition Feature Pack 1.

The subject of this thesis is to compare the most widely used mobile operating systems from the perspective of the development, distribution and monetization of applications developed for these systems. Compared systems are Android, iOS, Symbian OS, Windows Phone and BlackBerry OS. The thesis defines a total of 16 criteria against which systems are compared. These criteria are further divided into three categories, namely SDK features, functionality and distribution and monetization. All criteria have assigned weights which are determined by the paired comparison method using the Fuller's triangle, which is part of the Annexes of this work. Practical part of this thesis is focused on determining the values of defined criteria. Each criterion is evaluated separately, including an analysis of results. The overall evaluation is performed in a separate part of the thesis and is composed by categories evaluation and overall evaluation.

<p>The Ericsson R380 is a so-called smartphone, combining an advanced mobile phone with a Personal Digital Assistant (PDA). To evaluate the usability of the Ericsson R380 and benchmark it against the Nokia 9110 Communicator and the Motorola A6188 Accompli, a repeated measurements experiment was performed. 18 subjects (10 men and 8 women) with no previous experience of any of the interfaces participated. Half of the subjects had extensive experience from using Ericsson mobile phones and half of the subjects had extensive experience from using Nokia mobile phones. A set of 9 tasks to be solved on each interface was presented to the subjects. The order in which the subjects used the interfaces was balanced with a Latin square design while the tasks were presented in consecutive order and were identical for all interfaces. Level of completeness, completion time and number of actions were assessed for each task and interface. Subjects also rated the perceived usability and aesthetics of the interfaces. Overall, subjects were most successful using the Motorola A6188 Accompli, using fewer keystrokes and less time as well as needing fewer hints compared to the Ericsson R380 and Nokia 9110 Communicator. However, the Ericsson R380 was rated significantly higher than the other interfaces on perceived usability. Previous experience with Ericsson or Nokia mobile phones did not have a major impact on how well subjects succeeded with using the interfaces in the test. Certain mistakes made by each group of subjects could be explained in terms of mental models, Einstellung effects and the use of so- called Function-Object interaction style where Object-Function interaction was appropriate. Contrary to earlier findings, aesthetics and perceived usability did not correspond to a great extent. Finally, the results are discussed and some suggestions for improvements are put forward.</p>

The Ericsson R380 is a so-called smartphone, combining an advanced mobile phone with a Personal Digital Assistant (PDA). To evaluate the usability of the Ericsson R380 and benchmark it against the Nokia 9110 Communicator and the Motorola A6188 Accompli, a repeated measurements experiment was performed. 18 subjects (10 men and 8 women) with no previous experience of any of the interfaces participated. Half of the subjects had extensive experience from using Ericsson mobile phones and half of the subjects had extensive experience from using Nokia mobile phones. A set of 9 tasks to be solved on each interface was presented to the subjects. The order in which the subjects used the interfaces was balanced with a Latin square design while the tasks were presented in consecutive order and were identical for all interfaces. Level of completeness, completion time and number of actions were assessed for each task and interface. Subjects also rated the perceived usability and aesthetics of the interfaces. Overall, subjects were most successful using the Motorola A6188 Accompli, using fewer keystrokes and less time as well as needing fewer hints compared to the Ericsson R380 and Nokia 9110 Communicator. However, the Ericsson R380 was rated significantly higher than the other interfaces on perceived usability. Previous experience with Ericsson or Nokia mobile phones did not have a major impact on how well subjects succeeded with using the interfaces in the test. Certain mistakes made by each group of subjects could be explained in terms of mental models, Einstellung effects and the use of so- called Function-Object interaction style where Object-Function interaction was appropriate. Contrary to earlier findings, aesthetics and perceived usability did not correspond to a great extent. Finally, the results are discussed and some suggestions for improvements are put forward.

品牌國家是近年來新興的議題。荷蘭籍學者彼得．范．海姆（Peter van Ham ）於2001年在《外交事務》上發表文章提出：「隨著全球化和媒體革命的發展，已使得每一個國家更明白自身的形象、聲譽及態度，簡言之，即為其品牌。過去的傳統性外交重要性已逐漸消失，在未來政治家必須訓練自己有更好的國家品牌資產經營能力。品牌國家將不僅與他們自己競爭，更需與世界性的超級品牌媲美。」如今許多國家政府對此已相當重視。 本文試圖經由非傳統外交、軟權力、公眾外交、國家行銷等學術探討，對品牌國家的定義及內涵作一個更全面性的研究及瞭解；並藉由芬蘭與諾基亞相互之間關係的案例分析，對品牌國家做更多闡述，期藉此為我國政府運行帶來一些新的想法。 / Brand State is an emerging issue in recent years. In the year of 2001, the Dutch scholar Peter van Ham talked about this concept in Foreign Affairs that “Globalization and the media revolution have made each state more aware of itself, its image, its reputation, and its attitude -- in short, its brand. The traditional diplomacy of yesteryear is disappearing. To do their jobs well in the future, politicians will have to train themselves in brand asset management. Brand states will compete not only among themselves but also with superbrands.” Nowadays, many countries have paid a lot of attention to it. This thesis attempts to illustrate the definition and content of Brand State more comprehensively by researching non-traditional diplomacy, soft power, public diplomacy, national marketing and other academic theories. Also, it examines the case of the relevance between Finland and Nokia to elaborate Brand State more and tries to bring new ideas to our government.

Information technologies and mobile telecommunications rapidly enter our personal and social life. Mobile phone is no longer luxury – it has become a necessity. Growing volumes of the mobile services has caused a need to expand the mobile service employment opportunities in the Internet portals. Today’s portals, created using the means, offered by software manufacturers, employ exclusively the mobile Internet service, thanks to which the users can see and manage the necessary information and process of the portal at any time and from anywhere. The problem is related with the fact that mobile Internet services are still expensive in Lithuania. Therefore one should look for cheaper ways to reach and manage portal information. In order to solve this problem one can consider the SMS and MMS message sending, suggested by mobile technologies. Basic aim of the work is to create an entertainment portal, rendering the user both various Internet entertainments (e.g. Internet acquaintances, games), and mobile entertainment (e.g. sending messages, logos, melodies, animations and games for mobile phone) as well as a wide range of mobile services to be used to obtain and to manage the portal information. In the work I describe: portal evolution, classification and creation measures („BroadVision Portal“, „IBM WebSphere Portal for Multiplatforms v5.x“, „Sun One Portal Server v6.0“, „Red Hat Enterprise Portal Server“, „Microsoft SharePoint® Portal Server 2003“, „ORACLE 9ias Portal“, „PHP:... [to full text]