Analizamos la función de la biblioteca en una educación más alta, usando contribuciones de la profesión de bibliotecario, la filosofía de la ciencia (teorías de T. S. Kuhn) y Paedagogy. Concluimos la necesidad de incorporamos en una educación más alta el uso de bibliotecas y de la instrucción de la información para todos los estudiantes. También estudiamos la situación y el contexto de las bibliotecas españolas de la universidad, y evaluamos la biblioteca de la universidad de Murcia, desarrollando un modelo para eso considerando recomendaciones y estándares de la asociación americana del bibliotecario (ALA). También evaluamos el actual uso de las bibliotecas de los estudiantes de la universidad de Murcia, y concluimos que esta biblioteca tiene que mejorar sus procesos de organización y comunicativos. / We analyse the function of the library in Higher Education, using contributions from Librarianship, Philosophy of Science (T. S. Kuhn's theories) and Education Theory. We conclude the necessity of incorporate in Higher Education the use of libraries and information literacy for all the students. We also study the situation and context of Spanish university libraries, and we evaluate the library of University of Murcia, developing a model for that considering recommendations and standards of the American Librarians Association (ALA). We also evaluate the present use of libraries of the students of University of Murcia, and we conclude that this library have to improve its organizational and communicative processes.

El objetivo central de ésta investigación es el análisis del Sistema Arbitral de Consumo en España y México, su ámbito de aplicación y sus principales características, así como la Mediación y la Conciliación de una forma general, que tienen lugar dentro del mismo contexto. Por ello se investigaron las distintas normativas que regulan el procedimiento especial en el ámbito del consumo en ambos países respecto a sus bondades, ventajas, limitaciones y los campos de oportunidad, en este sentido se utilizó el método de investigación de estudio de casos de tipo explicativo, apoyándose en fuentes de Investigación Jurídica, como leyes, jurisprudencia y doctrina, concluyendo con propuestas de algunas adiciones de ambos sistemas sustanciales y destacando los logros que se obtendrán de la instalación de una reforma legislativa al sistema en beneficio de la comunidad. / The objective of this research is the analysis of Consumer Arbitration System in Spain and Mexico, its scope and its main features, as well as mediation and conciliation taking place within the context. We investigated the different regulations governing special procedure in both countries regarding their benefits, advantages, limitations and areas of opportunity, in that way the research method of case study explanatory type was used, leaning on sources of legal research, such as laws, jurisprudence and doctrine, concluding with the suggestion of some additions to both substantial systems and highlighting the achievements to be obtained from the installation of a legislative reform to the system, in benefit of the community.

During our education to become lighting designers at Jönköping University, the artificial lighting has been in focus. Therefore we wanted to learn more about daylight. We chose to do this from a visual approach in open plan offices. Since daylight is part of the architects´ responsibility to master, we wanted to examine what architects think of when they plan daylight environments in open plan offices and how this is expressed in the buildings with focus on the visual factors. Our questions at issue are: What knowledge do architects have concerning daylight planning, and how do they use this knowledge in their practice? How well do the chosen daylight environments meet the end-users need of a good visual environment? The study consists of three case studies, carried out in the same way. Each case study contains an analysis of the daylight environment in a modern building with open plan offices. A responsible architect was interviewed about the intensions for the building, and about his or her general thoughts about daylight. Three end-users were also interviewed about their experiences of their working environment and the daylight conditions in each building. In total three buildings were analysed, three architects and nine end-users were interviewed. The result shows that it is hard to tell what knowledge architects have about daylight, since it is a part of the overall design of the building. It is also very individual whether the architect displays an interest, and work with daylight issues in an active way. We can see differences in this matter between the interviewed architects. The analysed buildings also show varying results in the visual qualities. The results from our environment analyses are at most part confirmed by the end-users in each building. The problems we have found concerning the daylight environment are primarily the solar shadings and the layout of furnishing. Our conclusion is that architects could benefit from collaboration with lighting designers in daylight issues. This is because lighting designers have more knowledge about the visual conditions of the eye, and a more explicit focus on the end-user. To ensure a good collaboration the lighting designers also need to increase their knowledge about daylight in buildings, and about the building construction as a whole. / Under vår utbildning till ljusdesigners på Jönköpings Tekniska Högskola har fokus legat på det elektriska ljuset. Då vi ville lära oss mer om det minst lika viktiga dagsljuset, valde vi att undersöka detta ur ett visuellt perspektiv i kontorslandskap. Dagsljuset är arkitektens ansvar att behärska, varför vi ville undersöka vad arkitekter tänker på när de planerar dagsljusmiljöer i kontorslandskap, och hur detta yttrar sig i den färdiga byggnaden med fokus på de visuella faktorerna. Följande frågeställningar formulerades: Vilken kunskap har arkitekter om dagsljusplanering och hur använder de sig av denna kunskap i praktiken? Hur väl uppfyller utvalda dagsljusmiljöer brukarens behov av en god visuell miljö? Studien bygger på tre fallstudier utförda på samma sätt. Varje fallstudie innefattar en analys av dagsljusmiljön i en modern byggnad innehållande kontorslandskap. En ansvarig arkitekt intervjuades om intentionerna med respektive byggnad, samt om dennes tankar kring dagsljus i allmänhet. I respektive byggnad intervjuades även tre brukare om deras upplevelse av arbetsmiljön och dagsljuset. Totalt analyserades tre byggnader, och tre arkitekter samt nio brukare intervjuades. Resultatet visar att det är svårt att uttala sig om arkitekters kunskap om dagsljus, då det ingår som en del i gestaltningen av hela byggnaden. Det är även väldigt individuellt huruvida arkitekten intresserar sig för och aktivt arbetar med dagsljusfrågor. Vi ser stora skillnader i det avseendet hos de arkitekter vi intervjuade. De analyserade byggnaderna visar även skiftande resultat i dagsljusmiljöns visuella kvaliteter. Resultatet av våra miljöanalyser bekräftas till stor del av brukarna i respektive byggnad. Problemområden för den visuella dagsljusmiljön som vi fann, är i första hand solavskärmningar samt möblering i rummet. Vår slutsats är att arkitekter kan ha nytta av att samarbeta med ljusdesigners i dagsljusfrågor då ljusdesigners har en större kunskap om ögats visuella förutsättningar och ett tydligare brukarperspektiv. För att ett gott samarbete ska kunna upprättas krävs samtidigt att ljusdesigners ökar sin kunskap om dagsljus i byggnader, och om byggnaders konstruktion som helhet.

This study aims to discover the perceptions of the visually disabled students at a public university in Ankara, Turkey for attending and participating in an online communication and discussion environment on the Web to access information and establish social relationships with others. The purpose of this research is six folds: (1) to investigate the current status of the visually disabled university students at a public university in Ankara, Turkey for accessing and using computers and the Internet, (2) to learn the kind of web sites that those students prefer to visit on the Internet, (3) to discover the topics and subject they prefer to see in the Web forum that will be designed and developed for them, (4) to identify the topics and subjects in the Web forum that those visually disabled university students mostly visited for reading, replying and adding new titles under them, (5) to show the effects of the Web forum on the participants for accesing information and establishing social relationships with others, (6) to learn the views and opinions of those visually v disabled university students about that Web forum after actively participating and spending meaningful time in it. In this study, mixed research method is used. The participants of this study were the visually disabled students of a public university in Ankara, Turkey and found by the researcher with the help of an academician colleague working in the Special Education Department under the Faculty of Education in that university. In that university, there were totally 39 visually disabled students and 36 of them accepted to be enrolled in this study on a voluntary basis. Within the scope of the study, &ldquo / EnabledForum - EngelsizForum&rdquo / was designed and developed by the researcher as a communication and discussion environment for those visually disabled university students for enabling them to establish social relationships with others via submitted posts for the topics and subjects of the forum. Moreover, this forum helped those visually disabled university students for accessing up-to-date information from the Web based sources. Finally, the usage logs of the &ldquo / EnabledForum - EngelsizForum&rdquo / helped the researcher to analyse and report which topics and subjects were mostly interested by those visually disabled university students.

<p>During our education to become lighting designers at Jönköping University, the artificial lighting has been in focus. Therefore we wanted to learn more about daylight. We chose to do this from a visual approach in open plan offices. Since daylight is part of the architects´ responsibility to master, we wanted to examine what architects think of when they plan daylight environments in open plan offices and how this is expressed in the buildings with focus on the visual factors.</p><p>Our questions at issue are:</p><ol><li>What knowledge do architects have concerning daylight planning, and how do they use this knowledge in their practice?</li><li>How well do the chosen daylight environments meet the end-users need of a good visual environment? </li></ol><p>The study consists of three case studies, carried out in the same way. Each case study contains an analysis of the daylight environment in a modern building with open plan offices. A responsible architect was interviewed about the intensions for the building, and about his or her general thoughts about daylight. Three end-users were also interviewed about their experiences of their working environment and the daylight conditions in each building. In total three buildings were analysed, three architects and nine end-users were interviewed.</p><p>The result shows that it is hard to tell what knowledge architects have about daylight, since it is a part of the overall design of the building. It is also very individual whether the architect displays an interest, and work with daylight issues in an active way. We can see differences in this matter between the interviewed architects.</p><p>The analysed buildings also show varying results in the visual qualities. The results from our environment analyses are at most part confirmed by the end-users in each building. The problems we have found concerning the daylight environment are primarily the solar shadings and the layout of furnishing.</p><p>Our conclusion is that architects could benefit from collaboration with lighting designers in daylight issues. This is because lighting designers have more knowledge about the visual conditions of the eye, and a more explicit focus on the end-user. To ensure a good collaboration the lighting designers also need to increase their knowledge about daylight in buildings, and about the building construction as a whole.</p> / <p>Under vår utbildning till ljusdesigners på Jönköpings Tekniska Högskola har fokus legat på det elektriska ljuset. Då vi ville lära oss mer om det minst lika viktiga dagsljuset, valde vi att undersöka detta ur ett visuellt perspektiv i kontorslandskap. Dagsljuset är arkitektens ansvar att behärska, varför vi ville undersöka vad arkitekter tänker på när de planerar dagsljusmiljöer i kontorslandskap, och hur detta yttrar sig i den färdiga byggnaden med fokus på de visuella faktorerna.</p><p>Följande frågeställningar formulerades:</p><ol><li>Vilken kunskap har arkitekter om dagsljusplanering och hur använder de sig av denna kunskap i praktiken?</li><li>Hur väl uppfyller utvalda dagsljusmiljöer brukarens behov av en god visuell miljö?</li></ol><p>Studien bygger på tre fallstudier utförda på samma sätt. Varje fallstudie innefattar en analys av dagsljusmiljön i en modern byggnad innehållande kontorslandskap. En ansvarig arkitekt intervjuades om intentionerna med respektive byggnad, samt om dennes tankar kring dagsljus i allmänhet. I respektive byggnad intervjuades även tre brukare om deras upplevelse av arbetsmiljön och dagsljuset. Totalt analyserades tre byggnader, och tre arkitekter samt nio brukare intervjuades.</p><p>Resultatet visar att det är svårt att uttala sig om arkitekters kunskap om dagsljus, då det ingår som en del i gestaltningen av hela byggnaden. Det är även väldigt individuellt huruvida arkitekten intresserar sig för och aktivt arbetar med dagsljusfrågor. Vi ser stora skillnader i det avseendet hos de arkitekter vi intervjuade.</p><p>De analyserade byggnaderna visar även skiftande resultat i dagsljusmiljöns visuella kvaliteter. Resultatet av våra miljöanalyser bekräftas till stor del av brukarna i respektive byggnad. Problemområden för den visuella dagsljusmiljön som vi fann, är i första hand solavskärmningar samt möblering i rummet.</p><p>Vår slutsats är att arkitekter kan ha nytta av att samarbeta med ljusdesigners i dagsljusfrågor då ljusdesigners har en större kunskap om ögats visuella förutsättningar och ett tydligare brukarperspektiv. För att ett gott samarbete ska kunna upprättas krävs samtidigt att ljusdesigners ökar sin kunskap om dagsljus i byggnader, och om byggnaders konstruktion som helhet.</p>

Source: Masters Abstracts International, Volume: 45-06, page: 3146. Adviser: Lu-Yu Hwang. Includes bibliographical references.

The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. Profit-seeking companies are increasingly applying provocative marketing techniques in order to gain attention, and simultaneously, the World Wide Web has given rise to the phenomena of social media, which presents a new context for provocative marketing messages. Therefore, the purpose of this study is to explore how provocative marketing from profit-seeking companies is perceived by users’ in a social media context. In order to answer the purpose of the study, the research question is: ‘What makes advertisements provocative in social media?’ The study is of qualitative nature, and uses a cross-sectional research design by conducting a semi-structured focus group. The results reveal that provocative marketing is seen as a risky venture for profit-seeking companies to apply in the context of social media, however, the receiver would not be as shocked to see provocative marketing messages with sexual content in the context of social media as in the traditional media context. Moreover, provocative marketing in the context of social media runs the risk of becoming habitualized if displayed over a long period of time, and the element of shock can become dimished. Therefore, profit-seeking companies who apply provocative marketing in the context of social media need to constantly innovate and revive their advertisements to avoid tediousness.

International aid organizations and wealthy nations have contributed billions to combat the spread and treatment of HIV/AIDS in sub-Saharan Africa; however, these programs have been critiqued for not addressing the socioeconomic and cultural context of the epidemic, instead relying upon generalized approaches. The prevalence rate in Zanzibar, Tanzania is low in the general population, but high among vulnerable segments of Zanzibari society, resulting in interventions focusing on particular groups (e.g. sex workers, drug users, and men who have sex with men). Through interviews with government agencies, non-profit organizations, medical professionals, vulnerable populations, and HIV/AIDS patients, this paper examines how local realities inform and challenge HIV/AIDS programming in Zanzibar.

Multimodale Anwendungen bieten den blinden Benutzern neue Möglichkeiten und Chancen, die durch Verlust des Sehsinnes entstandenen Defizite über andere Sinneskanäle auszugleichen. Die benutzerorientierte Gestaltung ist der sicherste Weg, um interaktive Systeme gebrauchstauglich zu gestalten. Dabei sind die Benutzer hauptsächlich an zwei Aktivitäten beteiligt. Dies sind die Nutzungsanforderungsanalyse und die Evaluation. Hinsichtlich dieser zwei Aktivitäten wurden in der vorliegenden Arbeit Usability-Methoden untersucht bzw. neu entwickelt, um die nutzerzentrierte Gestaltung multimodaler Anwendungen für blinde Benutzer zu unterstützen. Bezogen auf die Aktivität Nutzungsanforderungsanalyse wurde ein Verfahren entwickelt, welches speziell die Besonderheiten blinder Benutzer und multimodaler Anwendungen bei der Nutzungsanforderungsanalyse berücksichtigt. Zusätzlich wurden zwei Schritte des Verfahrens, die Erstellung mentaler Modelle und die Modalitätsauswahl, die speziell auf den Kontext multimodaler Anwendungen für blinde Benutzer ausgerichtet sind, weiter vertiefend untersucht. Für den Schritt Erstellung mentaler Modelle wurden zwei Erstellungsmethoden, Teaching-Back und Retrospective Think-Aloud, mit blinden Benutzern untersucht. Dabei sind sowohl die Gestaltung vom Teaching-Back als auch der Vergleich beider Methoden von Interesse. Für den Schritt Modalitätsauswahl stand die Analyse des multimodalen Nutzerverhaltens blinder Benutzer im Mittelpunkt. Vier Eingabemodalitäten, Sprache, Touchscreen-Gesten, Touchscreen-Tastatur und Touchscreen-Braille bzw. deren Kombinationen wurden unter Einfluss von acht Aufgabentypen bei der Bedienung einer mobilen multimodalen Navigationsanwendung untersucht. In Hinblick auf die Usability-Evaluationsmethoden wurde zuerst das Augenmerk auf die Auswertung und die Erhebung mentaler Karten von blinden Benutzern gerichtet, da sie eine wichtige Rolle bei der Entwicklung von Navigationssystemen spielen. Zwei Auswertungsmethoden für mentale Karten hinsichtlich des Überblicks- und Routenwissens wurden entwickelt. Beide Methoden ermöglichen es, die mentalen Karten anhand speziell entwickelter Bewertungskriterien, wie Anzahl der Elemente und Eigenschaften der Straßen, quantitativ zu bewerten. Bezüglich der Erhebung mentaler Karten wurden zwei Erhebungsmethoden – Rekonstruktion mit Magnetstreifen und verbale Beschreibung – mit blinden Probanden hinsichtlich unterschiedlicher Aspekten untersucht. In zwei weiteren Untersuchungen wurden taktiles Paper-Prototyping und computerbasiertes Prototyping für die frühen Entwicklungsphasen bzw. Labor- und synchroner Remote-Test für die späteren Entwicklungsphasen mit blinden Benutzern verglichen. Dabei wurden die Effektivität der Evaluation, die Erkenntnisse und Erfahrungen der Probanden sowie des Testleiters als Vergleichskriterien in beiden Untersuchungen eingesetzt.

The purpose of this study was (1) to capture the digital divide in adolescent specific computer and online activities, and (2) to understand each online activity's meanings in adolescent social development or social capital. To assess the issue of the digital divide, the present study examined the sociodemographic, neighborhood, family, and child characteristic factors which influence each type of computer and online activity. To identify how online and computer activities can influence social capital, the present study examined diverse outcomes related to social capital which could be obtained from each online activity, and tested models explaining the relationships among sociability, Internet use, and social outcomes. The data used in the present study came from the Panel Study of Income Dynamics Child Development Supplement. The sample was 1,312 adolescents ages 12 to 18. This nationally representative dataset includes measures of computer and Internet use, diverse indicators of adolescent social behaviors and social relations, and time diaries that provide records of how and with whom they spent their time. The data were analyzed by regression and structural equation modeling. According to the findings, social economic status including family income to needs ratio, parental education, and neighborhood quality was a significant factor explaining frequent use of the Internet and a computer. However, among users, these factors were not significant in predicting the amount of time spent using a computer. Race, maternal employment, gender, and age explained adolescent different type of computer and Internet use. Analysis of the social impacts of Internet and computer use suggests that Internet and computer use have different impacts depending on the purpose individuals use them for and social outcomes examined. For instance, while adolescent Internet use for educational purposes was related to cohesive relationships with parents, their use of online communication was associated with cohesive friendship and school connectedness. Furthermore, it supports the rich get richer model, indicating that those who have strong social ties will have an increased ability to enhance their social capital by using the Internet and a computer as tools for social interaction than those who have weak social ties.