The global pandemic has impacted daily life significantly, particularly in China. Fears of the virus, in addition to stay-at-home policies made more and more people choose to shop online instead of going to a brick-and-mortar store. Existing research shows that online shopping can reduce energy consumption and positively affect the eco-environment and sustainable development compared with traditional shopping. In this study, minor redesigns involving green certification are implemented to the Hema Fresh, an online grocery shopping application under Alibaba. An interactive prototype was created on Figma and evaluated with regular users of the application, based in Shanghai. The purpose is to study how design considerations related to green certification labeling influence consumers in online grocery shopping platform in China. The results indicate that a majorty of consumers respond positively to green certifications but not from a sustainability aspect, but rather from a health aspect. Chinese consumers’ understanding and cognition of green product labels are influenced by social advocacy and cultural background, and there are some similarities and differences with the cognition in Western society. / Sedan pandemin började har människors dagliga liv förändrats avsevärt. Av rädsla för viruset och policyer för att stanna hemma väljer fler och fler människor att handla online istället för att gå till en fysisk butik. Befintlig forskning visar att näthandel kan minska energiförbrukningen och positivt påverka miljön och hållbar utveckling jämfört med traditionell shopping. I den här studien genomfördes gränssnittsdesignen för Hema Fresh, en onlineapplikation för matkonsumtion som ägs av Alibaba, och en prototyp gjordes i Figma. Hema Fresh-användare som bor i Shanghai bjöds in att genomföra ett semistrukturerat användarupplevelsetest. Syftet är att studera vilken diskussion som rör hållbarhet och andra aspekter som kan inspireras av kinesiska konsumenter av onlinematinköpsplattformar med införandet av grön certifiering. Resultaten tyder på att sex av åtta deltagare köper produkter med gröna livsmedelsmärkningar, vilket visar att hushållskonsumenter som bor i storsstäder och med goda ekonomiska förutsättningar tenderar att köpa produkter med gröna märkningar. Kinesiska konsumenters förståelse och insikt om gröna produktetiketter påverkas av social påverkan och kulturell bakgrund, och det finns vissa likheter och skillnader med kognitionen i det västerländska samhället.

Eko-feedback är något som under en tid använts för att uppmuntra miljövänliga beteenden hos människor. Att minska den globala uppvärmningen är högst aktuellt samt att minska världens textilavfall som årligen uppgår mot 70 miljoner ton. Det är därav av relevans att hitta lösningar för att uppmuntra miljövänliga beteenden för att minska det ekologiska fotavtrycket. Studien undersöker med hjälp av ett Chrome-tillägg om eko-feedback med personlig shoppingdata på-verkar användarna. De olika motivationsfaktorerna, som relaterat till aktiviteten har varit av intresse är: motivation, känsla av skuld, stolthet, upplevd konsumenteffektivitet samt ansvar. Genom att jämföra användarnas uppskattning av dessa motivationsfaktorer före och efter expe-riment ger resultatet en indikation på att denna typ av eko-feedback med personlig shoppingdata inte har en märkbar påverkan på användarnas motivation att ändra konsumtionsmönster av tex-tilier för att minska ekologiskt fotavtryck. Vidare forskning inom området kan vara ett bidrag till att bromsa ökandet av textilavfall samt den globala uppvärmningen.

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為了追求顧客高滿意度是服務業不斷努力的目標，經營電子商店的廠商紛紛絞盡腦汁，以迎合顧客需求，PChome有別於其它業者在網路購物市場找到利基，2007年1月改以強調「速度」新服務概念推出24小時送達的購物服務，由大幅成長的月營收表現可得知此服務被消費者廣為接受。此外PChome 24小時購物更榮獲97年度經濟部「產業創新成果表揚」的產業製程/流程創新獎。因此PChome為何成立24小時購物，且如何規劃設計流程，將此創新服務透過什麼方式傳遞給顧客，為亟欲探討的課題。 本研究以Hertog & Bilderbeek（1998）提出的服務創新四構面模型作為研究的基礎，探討PChome 24小時購物的創新服務，本研究問題如下： 1.PChome推出24小時購物專區的動機為何? 2.PChome 24小時購物的創新服務與創新成果可由那些構面來觀察？ 3.PChome 24小時購物的技術選擇構面與其它構面的關係為何? 4.PChome 24小時購物在創新服務之經營運作成功經營的關鍵為何? 研究結論如下： 一、PChome 24小時購物精準掌握消費者需求產出新服務概念，解決顧客下訂單之後等太久的困擾，為顧客創造價值才是創新的根本。 二、PChome 24小時購物的「新服務概念」、「新客戶介面」、「新服務傳遞系統」、「技術選擇」四構面都有相當的創新。 1. PChome 24小時購物服務的內容與特色鮮明，鎖定需要快速收到貨的目標族群，在網路購物市場找到獨特利基優勢。 2. PChome 24小時購物在新客戶介面提供「容易操作」、「容易查詢」商流服務介面，有助於創新服務的表現。 3. PChome 24小時購物設計三個新流程- -(1)商品選購、(2)成立倉儲物流中心集中管理商品、(3)宅配送達，來處理商流、金流、物流、資訊流。 4. PChome 24小時購物的核心技術策略，成功開發「快速供貨管理系統」及「硬碟式倉儲管理儲存模式」二個IT系統，成功作到資訊即時整合，讓訂單零時差、出貨零時差、庫存零時差，為技術選擇關鍵。 三、「技術選擇」在PChome 24小時購物創新服務的扮演不可或缺的關鍵性角色，技術決定服務，支撐「新服務概念」「新服務傳遞系統」、「新客戶介面」其它三構面。 四、PChome 24小時購物的行銷、分配、及組織發展策略奏效，連結新服務概念、新客戶介面、新服務傳遞系統，成功推行創新服務。 1. PChome 的行銷策略鎖定需要迅速收到貨的目標市場，提供多樣產品選擇，強化24小時購物品牌形象。 2. PChome 整合統一速達的宅配，提供24小時購物服務，與為分配策略重要的一環。 3. PChome 24小時購物的組織發展策略，在組織資源及能耐已有足夠的能力規劃及經營管理此創新服務。 五、PChome 降低消費者交易成本，縮短交易流程及時間，加速消費者採納24小時購物。

This doctoral thesis represents an investigation into financial fraud in online banking and card payment systems in the UK and China, involving network security, online financial transactions, internet fraud, card payment systems and individuals' perception of and behaviours towards electronic environments. In contrast to previous studies, the research questions were tackled by survey questionnaires both in the UK and China, with a particular interest in fraud and attempted fraud. The main findings from the UK respondents were that those with higher IT skill and younger respondents are more likely to be defrauded on the internet. Certain types of online activities are associated with higher risks of fraud, these being internet banking; online shopping and media downloading. Furthermore, four predictors (internet banking, online education services, downloading media and length of debit card usage) provided significant effects in the logistic regression model to explain fraud occurrence in the UK. Based on the data collected in China, younger respondents were more likely to have higher general IT skill and higher educational qualifications. However, online shopping was the only online activity which was significantly correlated to fraud occurrence. Finally, two predictors (frequency of usage of online shopping and number of debit cards) were selected in the logistic regression model to explain fraud occurrence in China.

Using Mehrabian and Russell’s (1974) stimulus (S) - organism (O) - response (R) model, this study developed online shopping experience framework that explains consumer behavioral responses toward online and offline stores. The results of the examined hypothesized relationships in this study reveal website attributes that create positive affective and attitudinal states and behavioral responses toward the retailers and retailers’ websites. Among website attributes, interface design is the strongest predictor of all behavioral responses, while website attributes relating to shopping services and security/privacy affect long term behavioral responses, such as purchase intention and brand loyalty. This study is imperative to practitioners and researchers, as they will help further develop online store environments and online shopping experience.

Dagens teknologi tillåter inte att göra kopplingar i konsumentdata mellan hemsida och den  fysiska butiken. Det innebär att företag går miste om värdefull kunskap om sina kunders beteende och effekten av deras marknadsföringsåtgärder. Syftet med uppsatsen är att undersöka vilket hemsidebeteende som föregår köp i fysisk butik och hur beteendet skiljer sig jämfört med köp online. Uppsatsen syftar även till att undersöka hur hemsidebeteendet påv​erkar fysiska butikers ​konsumenters köpstorlek samt hur ​konsumenters köpsituation påverkar hemsidebeteendet. Studien gjordes i samarbete med ett möbel- och heminredningsföretag, och datainsamling skedde genom en enkätundersökning i butik, Google Analytics samt observationsstudie i samband med enkätundersökningen. Resultaten visar påtagliga skillnader i hemsidebeteende beroende på köpkanal och att konsumenter spenderar mer i fysisk butik om hemsidan besökts inför köp. Studien visar även att det är mer troligt att otåliga och engagerade konsumenter besöker hemsidan inför köp jämfört med konsumenter som värderar shoppingupplevelsen i sig.

Made available in DSpace on 2016-04-25T16:45:15Z (GMT). No. of bitstreams: 1 Andrea Claudia Moras.pdf: 3029127 bytes, checksum: e4ea40124e06874e1b6718b27f8da7b4 (MD5) Previous issue date: 2009-05-22 / This dissertation had as its objective to analyze the role that the World Wide Web has over the consumer decision-making process. Subjects of this research were the Great Sao Paulo region and the television sets purchasing processes. The revision of the theoretical fundaments encompassed studying the consumer behavior and its decision-making process, circling back to the concepts of online shopping, the Internet and its current development stage in Brazil, and setting up a broad view of the Brazilian television-sets market. The methodology consisted of quantitative field research, in which it was verified the role of the World Wide Web in the consumer decision-making process. The study indicated that the Internet is a definite part of the shopping process, from searching for information, evaluating and recommending alternatives and finally purchasing. Its resources are also used in conjoint online / offline processes and the majority of Brazilian consumers find the Internet to be a great tool. The large number of Brazilian Internet users and the changes that the Internet has brought to the Brazilian way of life as a whole confirm this research s relevancy. This study intends to innovate by considering not only the online shopping, but also the traditional offline process, establishing a comparison between the role of the World Wide Web in both processes / Esta dissertação teve por objetivo investigar o papel que a rede mundial de computadores exerce sobre o processo decisório do consumidor. A região da Grande São Paulo e a compra de aparelhos televisores constituíram o foco delimitador da pesquisa. A revisão da fundamentação teórica abordou o estudo do comportamento do consumidor e seu processo decisório, revisitando os conceitos de virtualização e Internet e o estágio de desenvolvimento da mesma no Brasil, além de montar um panorama do mercado brasileiro de aparelhos de televisão. A metodologia consistiu no trabalho de pesquisa exploratória de campo quantitativa, quando foi averiguado o papel do acesso a world wide web no processo decisório dos consumidores. O estudo indicou que a Internet é parte dos estágios do processo decisório, desde a busca de informações, passando por avaliação de alternativas e até mesmo a compra. Seus recursos também são utilizados nos conjuntos envolvidos na tomada de decisão e os consumidores em sua grande maioria consideram seu advento um grande facilitador. A relevância do estudo está no grande volume de usuários existente no Brasil e as modificações que a Internet provocou no modo de vida da sociedade como um todo. A inovação deste trabalho consiste na consideração do processo de compra on-line, mas também do realizado em lojas físicas, comparando o papel da rede mundial de computadores nos dois tipos de compra

“Daigou” (代購), a term originally from mainland China, has become a robust industry and novel business model in China for a few years with the market expanding 19 times between 2008 and 2012. Due to government intervention and trust-related problems, Daigou market size has been in decline since 2014 with sales volume of only about 40 billion CNY in 2015 (as compared to 57 billion CNY in 2014). In order to fully understand what Daigou is and how it works, this paper focuses on the Chinese market. The Thesis not only investigates many aspects of the Daigou industry including its key elements, target products, customer groups, market potentials, development trends, and influences, but also sums up all information about the current Daigou market in China and to analyze how its future may be. As Daigou business grows from startup to maturity, different problems and opportunities arise, demanding different business solutions. The change of business models is necessary to suit today’s market needs because what worked a year ago might no longer be the best approach nowadays. The evolution of Daigou is presented by making use of five major business models to show how each business model changed to keep up with the market. The impacts of diverse factors on different business models and to the individuals, community and other businesses, are also covered with the use of literature review, personal interviews and qualitative research.