In der Mitte der Dissertation steht die Frage nach den Koordinationsmustern und den institutionellen Bedingungen online-medialen gelingenden, produktiven, also das Generieren informationeller Güter bezweckenden, Zusammenarbeitens. Diese wird exemplarisch und exponiert am Beispiel der freien Gemeingüterproduktion studiert, genauer gesagt am Fall der Online-Enzyklopädie Wikipedia. Die Studie zeigt, wie und in welchen institutionellen Kontexten das Herstellen und Verwalten informationeller Gemeingüter durch online-medial vermitteltes Kooperieren gelingen kann. Dazu wurde eine dreijährige teilnehmende Beobachtung durchgeführt und mit qualitativen Interviews und Dokumentenanalysen methodisch kombiniert. Typologisiert wurden die Beteiligungsweisen, die es Wikipedianern erlauben, an dem Projekt konstruktiv teilzunehmen, konkret die Handlungsmuster, um Beteiligen zu formieren und dabei unbezahltes und zielorientiertes Editieren zu animieren, anzuleiten und vorzulegen, sowie Handlungsmuster des Qualifizierens von Beiträgen und Beiträgern als Beobachten, Auszeichnen und Ausschließen. Das dabei effektive institutionelle Ensemble wurde als Satz an Richtlinien und Codevorgaben sowie normativen Einstellungen in Bezug auf das Arbeitsethos der Wikipedianer, die Form ihrer Vergemeinschaftung, das Teilnehmerkonzept und das enzyklopädische Werkkonzept ermittelt.

Η παρούσα εργασία είναι μια ερευνητική προσέγγιση και συγκεκριμένα πρόκειται για μία μελέτη περίπτωσης της online ελληνικής κοινότητας ενός διάσημου πολυχρηστικού διαδικτυακού παιχνιδιού, του Hattrick. Σκοπός μας είναι να μελετήσουμε: α) τα χαρακτηριστικά της online επικοινωνίας μεταξύ των μελών μιας δικτυωμένης κοινωνίας β) το είδος των κοινωνικών σχέσεων που αναπτύσσονται εντός μιας online κοινότητας κατά την επικοινωνία των μελών της και γ) αν ευνοείται η προώθηση της άτυπης δια βίου εκπαίδευσης των μελών μιας δικτυωμένης κοινωνίας, όταν παράγονται κοινωνικές σχέσεις μεταξύ τους. Για τη συλλογή των δεδομένων μας εφαρμόζουμε πολυμεθοδολογική προσέγγιση. Ειδικότερα, διεξάγουμε online συνεντεύξεις από κάποια μέλη αυτής της κοινότητας, online παρατήρηση στις διασκέψεις της και ανάλυση κειμένου στα καταστατικά του παιχνιδιού. Κατόπιν εφαρμογής ανάλυσης κειμένου στα ερευνητικά δεδομένα μας, επιχειρούμε την ερμηνεία τους με βάση το θεωρητικό πλαίσιο του Γάλλου Κοινωνιολόγου Pierre Bourdieu, το οποίο αποτελεί μια προσέγγιση που μπορεί να χρησιμοποιηθεί ως ερμηνευτικό πλαίσιο στις έρευνες των κοινωνικών δικτυώσεων. Τα συμπεράσματα στα οποία καταλήγουμε από τη μελέτη περίπτωσης δείχνουν ότι η online κοινότητα του Hattrick αποτελεί πηγή κοινωνικού και πολιτισμικού κεφαλαίου για τα μέλη της, κι ότι μέσα από τους ποικίλους τρόπους επικοινωνίας και συμμετοχής των μελών στις διάφορες δραστηριότητες της κοινότητας, τα μέλη μπορούν να αναπτύξουν κάποιες δεξιότητές τους, να καλλιεργήσουν νέες προδιαθέσεις, να αποκτήσουν νέες στάσεις ζωής και να εμπλουτίσουν τις γνώσεις τους, γεγονός που αποδεικνύει ότι η συγκεκριμένη online κοινότητα μπορεί να αποτελέσει κι αυτή ένα άτυπο περιβάλλον προώθησης της διά βίου εκπαίδευσης. / -

Instagram es una de las redes sociales más influyentes a nivel mundial, ante ello, las marcas de moda se han visto obligadas a comunicarse con su público a través de esta plataforma. Sin embargo, uno de los retos para estas marcas es mantener la interacción y atención de sus consumidores. Por esa razón, es importante que se publique contenido relevante y creativo para generar mejores relaciones entre las marcas y el consumidor, pues estos factores influyen en la creación de la imagen de marca. En este estudio se encontraron diversas líneas de investigación sobre moda, red social Instagram e imagen de marca. No obstante, para esta investigación se plantea una nueva línea que abarque estas categorías en conjunto. Este análisis se enfoca en conocer la percepción de los estudiantes universitarios de pregrado sobre las publicaciones de Forever 21 Perú en la red social Instagram. Los participantes para esta investigación son estudiantes universitarios de pregrado de 17 a 25 años que usan la red social Instagram en Lima Metropolitana. Para recolectar la información se emplea entrevistas a profundidad con el fin de profundizar el tema a tratar y el enfoque del estudio es cualitativo. / Instagram is one of the most influential social networks worldwide, given that, fashion brands have been forced to communicate with their public through this platform. However, one of the challenges for these brands is to maintain the interaction and attention of their consumers. For this reason, it is important that relevant and creative content is published to generate better relationships between brands and the consumer, as these factors influence the creation of the brand image. In this study, various lines of research on fashion, Instagram social network and brand image were found. However, for this research a new line is proposed that covers these categories. This analysis is focused on knowing the perception of undergraduate university students about the publications of Forever 21 Peru on the social network Instagram. The participants for this research are undergraduate university students from 17 to 25 years old who use the social network Instagram in Lima Metropolitan. To collect the information, in-depth interviews are used to deepen the topic to be discussed and the focus of the study is qualitative. / Trabajo de investigación

(English) Master thesis is focused on the influence of cultural environment on the user approach to social sites. First chapter of the theoretical part is oriented on the evolution of the human behaviour in the role of an active creator of the content in the hypertext. Next chapter examine the roots of the social networks' usage diversification in Japanese sociocultural environment. Special focus is given on the divergence of the social networks' usage comparing to the global standard. Also, the thesis is trying to reveal possible reasons of the Japanese usage specifics via exploring the historical evolution of the publishing of the users' content in Japan from the first blogs to the most popular social networks worldwide. These platforms are then analysed with emphasis put on description of the Japanese user specifics. In the practical part of the thesis we are trying to support the hypothesis that change of the cultural environment for the long time period (a year of longer) will lead to the change of the usage customs. Following study is concentrated on this question in order to answer it using half-structured interviews with the Japanese respondents who lived/is living in the Czech Republic for the time period longer/equal to one year. The results will be compared with the results from the same...

The presented thesis aims to analyze the impact of social networking sites (SNS) in shaping our identity. Especially in the context of changes in everyday life caused by significant increase of SNS users. Unlike previous forms of online identity the identity of SNS users is anchored in the reality. Therefore our identity performance in this environment is closely tied to our real identity and real social network. Part of the thesis describe the influence of real social network on our lives, particularly the strong of weak ties is discussed. The analysis is focused on the processes and forms in which is our identity constructed and manifested within social networking sites. Detailed consideration is aimed on narrative and fragmentary characteristics of such identity. Also the consequences of total indexing of user-generated content and its persistent features are examined. This topic is followed by setting the framework of reputation management and protection of personal data. The findings of research present the forms of user identity on Facebook, the use of privacy settings and in particular the importance of the size of the networks of friends. The relationship between socialization in SNS and in the real world is described.

In der Mitte der Dissertation steht die Frage nach den Koordinationsmustern und den institutionellen Bedingungen online-medialen gelingenden, produktiven, also das Generieren informationeller Güter bezweckenden, Zusammenarbeitens. Diese wird exemplarisch und exponiert am Beispiel der freien Gemeingüterproduktion studiert, genauer gesagt am Fall der Online-Enzyklopädie Wikipedia. Die Studie zeigt, wie und in welchen institutionellen Kontexten das Herstellen und Verwalten informationeller Gemeingüter durch online-medial vermitteltes Kooperieren gelingen kann. Dazu wurde eine dreijährige teilnehmende Beobachtung durchgeführt und mit qualitativen Interviews und Dokumentenanalysen methodisch kombiniert. Typologisiert wurden die Beteiligungsweisen, die es Wikipedianern erlauben, an dem Projekt konstruktiv teilzunehmen, konkret die Handlungsmuster, um Beteiligen zu formieren und dabei unbezahltes und zielorientiertes Editieren zu animieren, anzuleiten und vorzulegen, sowie Handlungsmuster des Qualifizierens von Beiträgen und Beiträgern als Beobachten, Auszeichnen und Ausschließen. Das dabei effektive institutionelle Ensemble wurde als Satz an Richtlinien und Codevorgaben sowie normativen Einstellungen in Bezug auf das Arbeitsethos der Wikipedianer, die Form ihrer Vergemeinschaftung, das Teilnehmerkonzept und das enzyklopädische Werkkonzept ermittelt.:1 Einleitung: Online-Kooperation in Theorie und Praxis 4 2 Problem: Wie gelingt Kooperation online? 15 2.1 Untersuchungsfeld: Gemeingüterproduktion 15 2.2 Wie ist Gemeingüterproduktion möglich? 31 2.3 Problemkreise 49 3 Theoretischer Rahmen: Online-Kooperation in Aktion 54 3.1 Die Praxis sozialer Ordnung 54 3.2 Online-Kooperation koordinieren 77 3.3 Bilanz und Forschungsfragen: Gemeingüter produzieren 100 4 Methodologie, Methoden und Vorgehen: Online-Kooperieren studieren 108 4.1 Methodologische Herausforderung: Logik der Praxis vs. Logik der Logik? 108 4.2 Methodische Option: Praktiken beobachten, Praktiken vollziehen, Praktiken beschreiben 111 4.3 Konzeption und Fallauswahl 130 4.4 Vorgehen 147 5 Analyse: Gemeingüter produzieren 171 5.1 Einen ausgezeichneten Artikel schreiben oder: Wikipedia macht Arbeit 172 5.2 Beteiligungsweisen: „und eigentlich ist doch alles ganz einfach“ 181 5.3 Wikipedias institutionelles Ensemble: „eine komplizierte Materie“ 205 5.4 Beteiligen formieren: „in die richtige Spur gesetzt“ 286 5.5 Beteiligen qualifizieren: „wir bemühen uns, alles richtig zu machen“ 313 6 Bilanz und Aufgaben: Den ‚Wikiweg’ gehen? 336 7 Anhang 353 Abbildungsverzeichnis 405 Tabellenverzeichnis 406 Primärquellenverzeichnis 407 Sekundärquellenverzeichnis 416

The aim of this master thesis entitled Social Media and teaching and learning French as a foreign language is to find the elements which connect teaching and learning French as a foreign language and social media. The theoretical part is based on the definitions of foreign language didactics and teaching French as a foreign language. It describes in detail the current approaches in teaching foreign languages and competencies suggested by the Common European Framework of Reference for languages and Framework Education Programme of the Czech Republic. Then, social media are introduced theoretically. The theoretical introduction is followed by the presentation of concrete social networks and the statistics of their use. The next chapter is dedicated to communication which unifies these so far separated fields of the diploma thesis. Finally, the thesis summarizes the potential and the dangers of social media for teaching and learning French. The practical part focuses on the analysis of selected French coursebooks and enumerates the examples of online communication and social media in these teaching resources. Then, a list of educational profiles on social media is presented. This is accompanied by profiles that are not educational at first, but their content can be used for teaching and learning...

A gap exists in education research in the area of online readiness for secondary courses. In the current study, I examined the use of an online readiness assessment to inform students and educators of the necessary skills, aptitudes, and propensities needed for secondary course completion. In this research study, the perceptions of 17 secondary students in a North Texas public school were examined. Using a three-phase design, qualitative demographic surveys, focus groups, and open-ended end-of-course success questionnaires were collected and analyzed. The findings revealed the Revised McVay Online Readiness Assessment beneficial for providing students with information regarding skills needed for their online course success. Students were interested in how prior online experience influences online readiness and successful completion as well as the influence prior expectations of online learning had on online success. In addition, the study revealed the importance of student readiness relating to more specific self-regulatory skills including time-management, metacognitive self-monitoring, and task-strategies. The study results also revealed students found importance in knowing their comfort with online communication. K-12 school system and curriculum leaders may consider and take action to ensure effective curriculum and programs are implemented to achieve the desired results of student online course completion as well as providing students with necessary skills, such as comfort in online communication, and self-regulation specific to time-management, metacognitive self-monitoring, and task-strategies. The study results suggest an online readiness assessment would prove even more useful with the inclusion of such specific skills.

This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services. In order to test the identified factors for effective corporate online communication, namely credibility, trust and long-term relationships, this study uses Q methodology as a research method and applies Q sorting as a means of data collection. Participants are asked to sort statements about corporate online communication in their preferred order of importance on a large board in the presence of the researcher. This is known as the Q sorting process. The identified factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are compared by means of Q factor analysis and then analysed. The results of the study indicate that only one factor is perceived as an absolute significant factor for effective corporate online communication and that two of the factors necessitate modification. Consequently, based on the results, four factors are identified for effective corporate online communication, using an MPR perspective. These four factors are derived from the perspectives of both the communicators and receivers of corporate online communication and are included in a proposed theoretical framework of corporate online communication using an MPR perspective. / Communication / D. Litt et Phil.

The rapid pace with which internet technology has entered our daily lives provides an opportunity for English language teachers to incorporate some such platforms in their teaching. This study investigates the attitudes of Saudi Arabian learners towards online communication in EFL. It takes place in a university preparatory program at Taibah University in the Kingdom of Saudi Arabia. Questionnaires and interviews were used to gather data pertaining to the attitudes’ of Saudi Arabian learners to online communication in EFL. In order to achieve its aims, this study uses both quantitative and qualitative data to inform EFL practitioners of learners’ attitudes towards English, online communication in general and online communication for EFL purposes. / Educational Studies / M.A. (TESOL)