Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. Methodology – The study applies a qualitative method where semi-structured interviews were conducted with omnichannel experts from retail businesses. Findings – The aim of the retail shops during the Covid19 pandemic has been to perform in- store and online shopping despite the partial restrictions. Retail shops had to adapt to the changes in the Swedish market and the consumer behavior. The challenge of maintaining sales and remaining competitive has shown that Swedish retail shops have remained resilient and that adaptation has been key to their business strategies. Practical Implications – Retail businesses worldwide were forced to close their business except for their online services. However, Sweden is a particular case where retailers had to find solutions to their physical and online retail operations. Partial restrictions allowed them to carry out business activities in the Swedish market. Therefore, the current pandemic has influenced Swedish retailers to help them identify business strategies to boost their sales, especially online sales. As well as the data collection and literature findings, both cases suggest that adapting to new technologies is the key to increasing sales in all channels. Therefore, retailers should introduce new ways of working with the help of technological tools to become more competitive and provide excellent service to an increasingly demanding and technologically savvy customer. Contribution – This study contributes to the area of research that looks at how omnichannel retail structures can be improved to increase sales. And how they adapt to change market situations that influence consumer behavior.

The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to analyze the distribution of digital music, to compare its success with distribution in the high street shops and examine current trends and possible future developments. The aim of the final chapter is to examine the services of the most important digital music distributors in the world as well the Czech market and also point out weaknesses and opportunities for improving customer service.

The first part is focused on internet sales and its specifics and benefits in business. There are summarized advantages and disadvantages of Internet marketing for online sales. In the second chapter there are analysed statistical data of the development of online sales. It is focused in detail on the development in the Czech Republic. In the main part there are compared online product sales in selected eshops in relation to the statistical outputs. Detailed comparison of sortiment and prices of sales is realized on example of LED televisions. Furthermore there are compared delivery and payment terms and other benefits offered by each eshop.

With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. However, as there are three predominant online sales channels, companies first need to understand how these are perceived regarding e-service quality and take further steps on this basis. Therefore, the primary purpose of this thesis was to investigate the impact of the type of online sales channel on e-service quality perception among Generation Y. Accordingly, an online between-subjects experiment was carried out in which 369 valid responses were retained. Respondents assessed the e-service quality of one presented online shop (marketplace, reseller or web-store channel) based on five dimensions identified by Lee and Lin (2005). The findings showed that the channel type impacts e-service quality perception. However, it determines only two of the five dimensions, responsiveness and trust, which further suggests that these are the most powerful predictors of e-service quality. The study contributes to pushing the research on e-service quality and e-channels forward by identifying e-service quality dimensions affected by the type of online sales channel. Subsequently, it provides evidence that even if the channel type influences just two dimensions, it still affects the overall e-service quality. Therefore, it further demonstrates the validity of using a higher-order construct instead of first-order constructs regarding e-service quality. Furthermore, it also extends the Technology Acceptance Model research by questioning today’s importance of website design. Moreover, this paper enables companies that already sell online and those who want to start selling online to make more accurate decisions when choosing an online sales channel. Finally, it gives the owners/managers of online sales channels an indication of which areas need improvement to enhance the perception of e-service quality in the channel they operate.

La tendencia y la incertidumbre en la compra por internet están cambiando. En el 2019 se registró que cerca de 6 millones de peruanos realizan compras por internet, eso representa el 24% de la población que va en aumento más aún por la crisis generada por la llega del coronavirus que ha motivado a que muchas empresas empiezan a cambiar su proceso de ventas adecuando su modelo de negocio a la nueva forma de consumo de las personas. Asimismo, en Perú la micro y pequeña empresa supera el 95% del total, según estudio de “Brechas para el emprendimiento del Observatorio de la Alianza del Pacífico”. Dado este contexto, surge Disclothes un startup peruano con una visión innovadora enfocado en promover el reconocimiento de marcas peruanas mediante la venta de sus prendas a través de nuestra plataforma online. Nuestro objetivo es impulsar y dar visibilidad a marcas peruanas para que logren sobresalir en el mercado, tengan la oportunidad de incursionar en la venta online y así aumentar sus ventas. Asimismo, facilitar la búsqueda y compra de prendas de macas de peruanas en los clientes, lograr una experiencia de compra online eficiente. El segmento de clientes que sigue Disclothes son hombres y mujeres de 18 a 35 años pertenecientes al NSE A, B Y C que vivan en Lima Metropolitana, se preocupen por su apariencia e inviertan en compras de prendas por el canal online cubriendo un tamaño de mercado real de 49,298 y un tamaño de mercado potencial de 217,419 personas Asimismo, se pudo validar que los consumidores peruanos tienen un alto grado de dificultad en encontrar diseños de ropa de marcas locales en una plataforma web, volviéndose difícil la compra. Además, manifestaron su voluntad por comprar marcas locales, sin embargo, debe poder manejar políticas de seguridad, llevar eficientemente sus procesos siendo indispensable la confianza de compra que brinda la plataforma donde se lleva a cabo las operaciones de búsqueda y compra. Frente a esto el equipo ha desarrollado, presupuestos en áreas de marketing, responsabilidad social empresarial operaciones y recursos humanos con actividades que nos permitirá ofrecer una experiencia de compra online optima en los usuarios de Diclothes. Finalmente se estimó que el valor que tiene Disclothes es de S/407,713.12. / The trend and uncertainty in online shopping are changing. In 2019, it was recorded that nearly 6 million Peruvians make purchases online, that represents 24% of the population that is increasing even more due to the crisis caused by the arrival of the coronavirus that has motivated many companies to start changing its sales process adapting its business model to the new way of consuming people. Likewise, in Peru, micro and small companies exceed 95% of the total, according to a study on “Gaps for Entrepreneurship of the Observatory of the Pacific Alliance”. Given this context, Disclothes emerges a Peruvian startup with an innovative vision focused on promoting the recognition of Peruvian brands through the sale of their garments through our online platform. Our objective is to promote and give visibility to Peruvian brands so that they can excel in the market, have the opportunity to venture into online sales and thus increase their sales. Also, facilitate the search and purchase of Peruvian brands garments in customers, achieve an efficient online shopping experience. The client segment that Disclothes follows is men and women from 18 to 35 years old belonging to the NSE A, BYC who live in Metropolitan Lima, care about their appearance and invest in clothing purchases through the online channel, covering a real market size of 49,298 and a potential market size of 217,419 people Likewise, it was validated that Peruvian consumers have a high degree of difficulty in finding clothing designs from local brands on a web platform, making it difficult to purchase. In addition, they expressed their willingness to buy local brands, however, they must be able to manage security policies, efficiently carry out their processes, and the purchase trust provided by the platform where search and purchase operations are carried out is essential. Faced with this, the team has developed budgets in the areas of marketing, corporate social responsibility, operations and human resources with activities that will allow us to offer an optimal online shopping experience for Diclothes users. Finally, it was estimated that the value of Disclothes is S / 407,713.12. / Trabajo de investigación

Le commerce électronique a suscité une véritable révolution commerciale. En raison de sa nature dématérialisée et transfrontière, il a fait naître de nouvelles interrogations pour le juriste autour l'impact de ce type particulier de commerce sur les angles de la vie économique. Un de ces angles importants est le réseau de distribution qui organise une répartition géographique de la clientèle dans la mesure où le distributeur agréé bénéficie d'un monopole de commercialisation sur un territoire déterminé. Ainsi, la commercialisation en ligne peut constituer un frein puissant à l'exclusivité territoriale car elle constitue, par sa nature même, une distribution "sans ancrage". C'est la raison pour laquelle nous avons opté pour analyser l'impact de la commercialisation en ligne sur l'exclusivité territoriale en traitant les moyens suggérés pour contrôler celle-là afin de préserver les droits conférés par cette exclusivité territoriale. Nous étudierons dans une première partie l'impact de la commercialisation en ligne sur le respect de l'exclusivité territoriale par les parties de contrat de distribution exclusive. À un autre stade, on présentera dans une seconde partie une étude analytique de la situation juridique de tiers à l'égard de notre problématique, en distinguant entre la situation juridique des autres distributeurs agrées dans le même réseau d'une part, et la situation juridique des revendeurs parallèle sur l'Internet d'autre part. / The E-commerce has caused a true commercial revolution. Due to its dematerialized and cross-border nature, it raises new interrogations in front of the lawyers about the impact of this particular type of commerce on the angles of the economic life. One of these important angles is the distribution network which divides the client on a geographical basis to the extent that the approved distributor has a monopoly of distributing the contracted products within a fixed territory. Thus, E-commerce may constitute a powerful barrier to the territorial exclusivity because it constitutes, by its very nature, a distribution “without boundaries”. This is why we went towards analyzing the impact of online sales on the territorial exclusivity. While treating this subject we will explore the means suggested to control the online sales in order to preserve the rights conferred by the territorial exclusivity. We will study in the first part the impact of online sales on the respect of the territorial exclusivity by the parties of exclusive distribution contract. At another stage, we will present in the second part an analytical study of the legal situation of third parties with regard to our subject, while distinguishing between the legal situation of the other distributors members in the same network on one hand, and the legal situation of the parties involved in online parallel sales on the other hand.

Šio darbo objektas yra informacijos, klaidinančios vartotoją, sklaida ir jos įtaka organizacijos įvaizdžiui. Darbo tikslas – remiantis keleto atvejų Lietuvoje analize, atskleisti vartotojus klaidinančios informacijos sklaidos įtaką internetinės prekybos organizacijų įvaizdžiui. Darbo sudaro trys skyriai: pirmoje darbo dalyje pristatoma elektroninio verslo bei internetinės prekybos samprata, pristatomos organizacijos identiteto kūrimo, įvaizdžio formavimo bei palaikymo procesų ir išorinės komunikacijos sąsajos; antroje darbo dalyje analizuojama vartotoją klaidinančios informacijos sklaida bei organizacijos atsakomybės klausimai; trečiojoje darbo dalyje – aprašoma empirinio tyrimo metodologija ir analizuojami tyrimo metu gauti duomenys. Tyrimas buvo atliekamas keliais etapais. Pirmiausia buvo apklausti keturi internetinės prekybos organizacijų Lietuvoje vadovai. Interviu metu išsiaiškinta, kokią įtaką vartotojus klaidinančios informacijos sklaida turi internetinės prekybos organizacijų įvaizdžiui bei komunikacijai. Taip pat buvo atliktas kiekybinis tyrimas, kuris padėjo nubrėžti gaires bei žvalgomąsias tendencijas, ar vartotojams Lietuvoje apskritai yra svarbi adekvačios bei teisingos informacijos apie produktus bei paslaugas sklaida. Tyrimas atskleidė, kad vartotojams yra svarbi teisingos ir adekvačios informacijos apie produktus bei paslaugas sklaida. Jie pripažįsta, jog netoleruoja klaidinančios informacijos, tačiau vis dar susiduria su ja apsipirkdami internetu... [toliau žr. visą tekstą] / The object of investigation of master thesis is spread of misleading information to consumers and its impact to the image of organization. Master thesis aims at revealing the impact of misleading information to consumers on the image of the online sales companies in accordance with few cases of analysis in Lithuania. The thesis consists of three chapters: first chapter deals with online business and sales, also the development of organization identity, forming and sustaining image and the correlation of external communication; spread of misleading information and the responsibility of organization are discussed in the second part; whereas in the third part of the thesis the methodology of empirical research is described, also gathered data is analyzed. Research was performed in few stages. Firstly, four of online sales Lithuanian organizations directors were interviewed. During the interviews it was revealed what kind of impact spread of misleading information to consumers does to the image and communication of organizations. Quantitative research has been performed as well. It helped to determine guidelines and trends related to finding out if consumers in Lithuania need spread of adequate and legitimate information concerned with products and services. Research revealed that consumers need spread of adequate and legitimate information concerned with products and services. Consumers admit that they do not tolerate misleading information, however they still find such... [to full text]

This paper describes the design of an information system for online sales. There is the problem definition in first chapter, then the requirements are defined and competitive software solutions are analyzed. In the next chapters, individual functions and their implementations are described in detail and result of the chapter is the design of information system.

No description available.

Diploma thesis deals with the influence of technologies on the music industry in terms of music distribution. In the first part the two major issues are discussed for deeper understanding of the topic. The change of perception and creation of music over certain period of time and the development of technologies related to music in historical context. Following chapters are mainly focused on current technologies, digitalization and the internet, and global turnovers which have had impact on distribution of music as a consequence of technological spread. In addition to this, the issue of legal aspects related to sharing and downloading music via internet is described. The strategies have been created and adopted by the music industry representatives as a response to the situation of increasing intensity of infringing copyright law by unauthorized sharing and decreasing number of physical media sales. The goal of these strategies has been aimed at support expansion of online music services and raising of public copyright awareness. The work analyses and assesses above mentioned strategies and estimates the possible future development of music industry. Assumptions are created on the basis of historical background and current situation. The partial objective is to evaluate whether the sales of physical media have future as a main source of income for music industry or not.