Football clubs have become more commercialized during the last decades and because of that their work with marketing and sponsorship has developed rapidly. Because of this, some football clubs, especially some women's football clubs, has had struggled with keeping up with the development. The purpose of this study is to review how women's football clubs and multi-section clubs (clubs with both women’s and men’s football teams) work with marketing, how they obtain sponsorships, and the differences, workwise, between these two types of organizations.The study is based on interviews with people from five different football clubs that play inOBOS Damallsvenskan, the top-tier division in Sweden. The interviews are focused on how the football clubs work with marketing and sponsorship but also the interviewee’s thoughts on how their organization stands out from other football clubs in OBOS Damallsvenskan.The result of the study shows that all football clubs work with the 7P marketing mix model,some clubs more than others. It also shows that all football clubs work with various ways of getting contracts with sponsors, thus all the football clubs work with sustainability to create interest from companies. Within different organizations, every woman’s football club believes that they must work harder than the multi-section clubs when it comes to gaining revenue, marketing, and reaching out to sponsors. The multi-section clubs confirm this. A difficulty within this matter is that studies have shown that football clubs develop rapidly both with marketing and sponsorship strategies, thus the geographical location must also be taken into consideration when one is trying to answer these questions accurately. A future study could include all the football clubs in OBOS Damallsvenskan or Elitettan. A study like that would answer the question more accurately since it would be based on answers from all the football clubs in the Swedens’ two top-tier divisions.

Das Thema besteht aus zwei Hauptteilen, der Entwicklung eines Metamodells zur Abbildung der Aufbauorganisation und einer deklarativen Sprache für die Definition der Rechte und Pflichten in Unternehmen. Das Metamodell beinhaltet die Primär- und Sekundärorganisation, domänenspezifische Relationen (z.B. Vorgesetzten-, Berichts- und Stellvertreterbeziehungen) und Attribute für die Strukturelemente. Betriebliche Aufgabenträger können mit ihren Relationen im Organisationsmodell, konsistent zum Metamodell, abgebildet werden. Als zweiter Aspekt wird eine deklarative Sprache entwickelt. Die Sprache wird für die Zuweisung von Aufgaben zu Aufgabenträgern und die Definition von Zugriffsrechten eingesetzt. Sie wird als Anfragesprache von Anwendungssystemen an den logisch zentralen Organisationsserver (enthält das Organisationsmodell) und die Formulierung von Prädikaten (Sprachausdrücke auf Relationen) verwendet.

Necessary for the existence of every successful organization is achieving its objectives. In order to achieve these objectives, the organization must be properly managed. In today's rapidly changing times, one of the key areas of managerial work is also use various tools to support management and decisive actions. One of these tools include model development and subsequent implementation of the model simulations. Models provide the ability to experiment with various decisions, and thereby provide a basis for establishing appropriate policies and strategies. And these models properties can be used in the management of organizations. For creation of models exist many different approaches. One of these approaches is systems approach, which is including system dynamics. The task of this text was to establish a framework for the formation of systemic management model any organization that would help managers to improve management of the organization. To achieve this goals is necessary to develope general model of organization elements, describe their possible links and determine methodology of creating a system model of the organization.

Das Thema besteht aus zwei Hauptteilen, der Entwicklung eines Metamodells zur Abbildung der Aufbauorganisation und einer deklarativen Sprache für die Definition der Rechte und Pflichten in Unternehmen. Das Metamodell beinhaltet die Primär- und Sekundärorganisation, domänenspezifische Relationen (z.B. Vorgesetzten-, Berichts- und Stellvertreterbeziehungen) und Attribute für die Strukturelemente. Betriebliche Aufgabenträger können mit ihren Relationen im Organisationsmodell, konsistent zum Metamodell, abgebildet werden. Als zweiter Aspekt wird eine deklarative Sprache entwickelt. Die Sprache wird für die Zuweisung von Aufgaben zu Aufgabenträgern und die Definition von Zugriffsrechten eingesetzt. Sie wird als Anfragesprache von Anwendungssystemen an den logisch zentralen Organisationsserver (enthält das Organisationsmodell) und die Formulierung von Prädikaten (Sprachausdrücke auf Relationen) verwendet.

A dependência tecnológica da sociedade atual e a flexibilidade necessária para constantes mudanças exigem produtos de software corretos e disponíveis para uso. Os testes são atividades intrínsecas à produção de software e ultimamente vêm ganhando importância como um negócio empresarial próprio, independente do desenvolvimento e com perspectivas de crescimento. Essa atividade é substancialmente prestação de serviço, uma vez que entrega qualidade a respeito de um produto de software e cuja avaliação só pode ser feita de acordo com parâmetros de julgamento do cliente, além de considerar a presença e ingerência do cliente em boa parte do processo de teste. O Brasil é reconhecidamente um dos mais importantes centros de excelência em testes de software e tem se distinguido também na execução de forma independente, o que tem provocado rearranjo de papéis, responsabilidades e forças na atuação da cadeia de valor do software. Este trabalho procura responder como se organizam as operações das empresas de testes independentes de software (ETIS) de forma a torná-las singulares e específicas. Grande parte das pesquisas nesse tema têm se concentrado em questões técnicas de como modelar bons testes de software, registrando-se pouca reflexão sobre temas organizacionais nessa área. Para tanto, foi elaborado um modelo conceitual de organização das operações, capaz de revelar a singularidade da atividade empresarial. O modelo foi submetido a avaliação por meio de um estudo de casos múltiplos, envolvendo seis ETIS e também organizações brasileiras clientes e desenvolvedoras de software. A pesquisa revelou importantes práticas empresariais das ETIS. Destacam-se os seguintes pontos: perfil empresarial empreendedor e inovador, preocupação na entrega de serviço contendo o maior quantidade possível de não-conformidades, constituição de um portfólio diversificado e substantivo de projetos de teste, integração de sistemas produtivos tipo fábrica e personalizado e uso cada vez maior de automação nos processos. A experiência daqueles que vêm utilizando os serviços das ETIS tem comprovado um aumento efetivo no nível de qualidade do software e o mercado, por sua vez, tem refinado os critérios de seleção das ETIS, exigindo-lhes alta maturidade. / Technology dependence of modern society and the flexibility to accommodate constant changes require correct and ready software products. Testing activities are intrinsic to the software production, which lately have been gaining importance as an independent business and broad prospects for growth. This activity is substantially service because it deliveries software product quality which evaluation can only be made according to client\'s trial parameters, besides considering their presence and interference in much of the testing process. Brazil is recognized as an excellence center leading in software testing issues and has also distinguished itself in independent performance, which has caused rearrangement of roles, responsibilities, actions and powers in the software value chain relationships. This paper attempts to answer how to organize the independent software testing enterprises (ETIS) business operations, in order to make this business model unique and specific. Software testing research has focused more on technical issues, especially about how to model and specify good software testing and less about organizational issues. This research aims a conceptual model of organizational operations, able to reveal the uniqueness of business activity. The proposal was subjected to evaluation using a multiple case study involving six ETIS and also other Brazilian organizations as customers and software developers. The research revealed important business practices of ETIS, which have ensured the success of the enterprise and business profitability. It was highlight the following points: entrepreneurial and innovative business profile, high concern in service delivery as software product quality, establishment of a portfolio of diverse and substantive testing projects, factory and custom productive systems integration and increasing use of automation in testing processes. The experience of those who have used ETIS services has proven an effective increase in the level of software quality and software value chain has refined the ETIS selection criteria, requiring them high level of maturity.

The successful elimination of the Y2K vulnerability from the information technology (IT) systems of a large, complex critical sector organization provided a model to study how organizations contend with problems affecting the security of electronically stored and transmitted information, and how context influences their solutions. This dissertation proposed that the institutionalized environments of sub-unit business areas influenced compliance solutions during the Year 2000 Program process at Delta Air Lines, Inc. The investigation applied rival organization theories. A comparative case study method was employed to explain the Y2K compliance solutions of four business areas as embedded sub-cases. Data for the study were the Delta Year 2000 Program archive, and personal interviews with individuals related to the Delta Year 2000 Program. Data analysis revealed characteristics of both the institutional and the rational-contingency models. Case results showed that: * A positive relationship among entities in the sectoral environment benefited the air transportation field in addressing the Y2K problem. In this cooperative setting, addressing common issues in one place helped a vast network of related organizations. Recognizing that all were stakeholders made it work. * Business area decisions were influenced by the institutionalized environments of their respective fields. * The Year 2000 Program team lacked awareness that the Y2K bug was an information security issue. * In the process of eliminating the Y2K bug from the Delta systems, new vulnerabilities were introduced. While tradeoffs are always required among security, functionality, and efficiency within the IT structures and systems of the present time, this negative effect might have been anticipated; but it was not. * The success of this complex, short-term project at Delta underscored the importance of leadership, understanding of IT, vision, motivation, IT skills, understanding of assets, and appropriate strategy. The Delta case study contributes to the fields of information security and organization studies. Results have implications for policymaking and for future research in the field of information security.

The study is a retrospective and summarized the related subjected and jounals of corelations.The accumulated materials and subjects let us understanding the present trend of the bussiness,the strategy,tendency and point of profit that attracts.This study also let us have a view of how International Bussiness Machine(IBM) becomes a leading star in the field of electronic technology bussiness.This study including the analysis of organizatin,porduct,diferent of market,the strategy of market,the service and inventive value.In essentials,the 5 points of successful elements is(1)the high value of bussiness culture,(2)attrative salary and benefits,(3)efficient leadership,(4)invention,(5)decrease the fixed consumtions and costs.The author also want to present the difference between the past and present change in this area of competitions and maturation of the markets.Either the red ocean strategy of market percentage increase or the mainly inventive leading of blue ocean strategy,the leading man should have a view of complete understanding of the changing markets and opportunity at the changing moments.We all know even excellent company will lose to 2nd on time by other competitor.Ultimately,the one who invented the strategy of blue ocean that make up a strong profitable revenue is in commonplace that need our further study.The author of this article want to make dicussions on the competitive invention and new strategy that make the electronic technology a pace ahead the others and make it the out-standing business of the others.

A dependência tecnológica da sociedade atual e a flexibilidade necessária para constantes mudanças exigem produtos de software corretos e disponíveis para uso. Os testes são atividades intrínsecas à produção de software e ultimamente vêm ganhando importância como um negócio empresarial próprio, independente do desenvolvimento e com perspectivas de crescimento. Essa atividade é substancialmente prestação de serviço, uma vez que entrega qualidade a respeito de um produto de software e cuja avaliação só pode ser feita de acordo com parâmetros de julgamento do cliente, além de considerar a presença e ingerência do cliente em boa parte do processo de teste. O Brasil é reconhecidamente um dos mais importantes centros de excelência em testes de software e tem se distinguido também na execução de forma independente, o que tem provocado rearranjo de papéis, responsabilidades e forças na atuação da cadeia de valor do software. Este trabalho procura responder como se organizam as operações das empresas de testes independentes de software (ETIS) de forma a torná-las singulares e específicas. Grande parte das pesquisas nesse tema têm se concentrado em questões técnicas de como modelar bons testes de software, registrando-se pouca reflexão sobre temas organizacionais nessa área. Para tanto, foi elaborado um modelo conceitual de organização das operações, capaz de revelar a singularidade da atividade empresarial. O modelo foi submetido a avaliação por meio de um estudo de casos múltiplos, envolvendo seis ETIS e também organizações brasileiras clientes e desenvolvedoras de software. A pesquisa revelou importantes práticas empresariais das ETIS. Destacam-se os seguintes pontos: perfil empresarial empreendedor e inovador, preocupação na entrega de serviço contendo o maior quantidade possível de não-conformidades, constituição de um portfólio diversificado e substantivo de projetos de teste, integração de sistemas produtivos tipo fábrica e personalizado e uso cada vez maior de automação nos processos. A experiência daqueles que vêm utilizando os serviços das ETIS tem comprovado um aumento efetivo no nível de qualidade do software e o mercado, por sua vez, tem refinado os critérios de seleção das ETIS, exigindo-lhes alta maturidade. / Technology dependence of modern society and the flexibility to accommodate constant changes require correct and ready software products. Testing activities are intrinsic to the software production, which lately have been gaining importance as an independent business and broad prospects for growth. This activity is substantially service because it deliveries software product quality which evaluation can only be made according to client\'s trial parameters, besides considering their presence and interference in much of the testing process. Brazil is recognized as an excellence center leading in software testing issues and has also distinguished itself in independent performance, which has caused rearrangement of roles, responsibilities, actions and powers in the software value chain relationships. This paper attempts to answer how to organize the independent software testing enterprises (ETIS) business operations, in order to make this business model unique and specific. Software testing research has focused more on technical issues, especially about how to model and specify good software testing and less about organizational issues. This research aims a conceptual model of organizational operations, able to reveal the uniqueness of business activity. The proposal was subjected to evaluation using a multiple case study involving six ETIS and also other Brazilian organizations as customers and software developers. The research revealed important business practices of ETIS, which have ensured the success of the enterprise and business profitability. It was highlight the following points: entrepreneurial and innovative business profile, high concern in service delivery as software product quality, establishment of a portfolio of diverse and substantive testing projects, factory and custom productive systems integration and increasing use of automation in testing processes. The experience of those who have used ETIS services has proven an effective increase in the level of software quality and software value chain has refined the ETIS selection criteria, requiring them high level of maturity.

Le Centre Technique des Industries Mécaniques constitue l’un des centres de compétences technologiques des Industries Mécaniques. Sa problématique est de déterminer le processus de management de la technologie nécessaire à sa mission d’appui à l’innovation.Après avoir caractérisé la mécanique dans une approche méso-économique, nous proposons un modèle d'activités du Centre de Compétences Technologiques, illustré par le modèle du Cetim. Sur cette base, le management de l'innovation est analysé comme la formalisation opérationnelle de la mission d’appui à l’innovation technologique du territoire technologique et géographique du Centre de Compétences Technologiques, à partir de l'outillage et des processus du management de la technologie.Le processus conduisant de l’idée au produit est décrit par 3 étapes : la formalisation de l’idée à l’objet, la faisabilité de l’idée vis-à-vis d’une première cible de marché et l’industrialisation. Ce modèle séquentiel a été complété par une modélisation globale reliant la stratégie avec la mise en oeuvre des projets d’innovation qui la concrétisent.Le processus de R&D comporte 4 étapes d’un cycle itératif : marketing technologique, gestion du portefeuille technologique, production de R&D et valorisation. Des indicateurs permettent d’évaluer les performances sur les 4 axes du modèle d’activités en s’appuyant sur la codification des projets d’innovation. Cette dernière peut être aussi utilisée pour suivre les évolutions du coeur de compétence. / The Technical Centre of Mechanical Engineering is one of the centres of technological competence in the Mechanical Industry. Its objective is to identify the process of management of the technology needed for its activity in innovation support.After having characterised mechanical industry in a meso economic approach, we propose a model of activity of the technological competence centre, illustrated by the Cetim example. On this basis, innovation management is analysed as a formalised operational process of the innovation support activity in the geographical and technological territory of the technological competence centre, using tools and processes of technology management.The process from idea to finished product is split into 3 steps: idea to object conception, feasibility regarding a first market target and industrialisation. This sequential model was completed by a global model which linked strategy to the implementation of an innovated project.R&D process is composed of 4 steps of a repeated cycle: technological marketing, management of the project portfolio, R&D production and enhanced value. Indicators help in evaluating performance on the 4 axes of the activity model using codification of innovation projects in the information system. This can be also used to follow core competence evolution.

The goal of the submitted thesis is to analyse and improve current costing methods in a chosen engineering company. The theoretical part is devoted to definition of notions – cost types, segmentation of cost and then contains summary of costing technique and costing method. The theoretical analyse is centered on questions about costing in engineering company. The practical part describes company, his organization structure, processes and his productions. Further in the practical part is created analyse of current way costing of order and innovation suggestion. In the conclusion is cognisance evaluation from analyse of costing method and recommendation for the company.