Esta investigación busca conocer la percepción de los jóvenes universitarios de las cualidades del Green advertising a través de la preocupación medioambiental del público y el diseño de la campaña. La investigación se enfoca en la marca San Luis y en una de sus últimas campañas “Estar en balance con el planeta”. Este artículo tendrá un enfoque cualitativo y un diseño de caso porque busca analizar el entendimiento de las percepciones, opiniones y (motivaciones) de los consumidores hacia una campaña publicitaria. Las entrevistas individuales con una guía de indagación semi estructurada permiten recoger las interpretaciones puntos de vista y cualidades percibidas de la marca a través de la campaña. / This investigation seeks to understand the perception of a sample of young university students of the qualities surrounding Green advertising through a greater understanding of qualities of Green advertising, environmental concern and the design of green advertising. The research focuses on the brand San Luis and one of its latest campaigns "Be in balance with the planet". This article will have a qualitative nature which seeks to strengthen the understanding of the perceptions, opinions, and qualities received from the sample of consumers interviewed towards the campaign through the use of semi-structured interviews which allow to know the interpretations on the trend as well as express the points of view and qualities perceived the interviewees to be in contact with the campaign. / Trabajo de investigación

La publicidad social se ha ido realizando continuamente con el fin de brindar visibilidad a este grupo que en diversas situaciones se encuentra excluidos de los medios de comunicación. Sin embargo, la publicidad repetidamente no ha sido capaz de expresar una imagen adecuada de este grupo. La presente investigación analizará esta representación de los homosexuales desde la perspectiva de este mismo público. El estudio se enfoca en la campaña ‘Amistad sin diferencias’ de la marca cervecera Pilsen Callao, la cual fue la primera aparición de personajes homosexuales en su publicidad. Esta investigación se ha centrado en el método cualitativo y en el enfoque de estudio de caso. La muestra de la investigación son jóvenes estudiantes homosexuales de las universidades privadas de Lima y se ha recolectado la información por medio de entrevistas semiestructuradas. / Social advertising has been carried out continuously in order to provide visibility to this group that in various situations is excluded from the media. However, advertising has repeatedly failed to convey an adequate image of this group. This research will analyze this representation of homosexuals from the perspective of this same audience. The study focuses on the campaign ‘Friendship without differences’ of the beer brand Pilsen Callao, which was the first appearance of homosexual characters in its advertising. This research has focused on the qualitative method and the case study approach. The research sample is young homosexual students from private universities in Lima and the information has been collected through semi-structured interviews. / Trabajo de investigación

Svenska sjöars trofistatus delas upp i fyra olika statusar; oligotrofa, mesotrofa, eutrofa och hypertrofa. Försurning och övergödning är vanligt, till följd av antingen naturliga eller antropogena orsaker. Syftet med studien var att undersöka hur plankton (biodensitet) samvarierar med olika kemiska och fysikaliska parametrar (pH, konduktivitet, vattenfärg, turbiditet, siktdjup, Tot-N och Tot-P) i 20 skånska sjöar, samt hur biodensiteten skiljer sig mellan trofistatusarna. Syftet var även att bedöma sjöarnas tillstånd utifrån parametrarna, plankton som bioindikator, tidigare miljöövervakningar och bedömningsgrunder. Studienomfattade fältarbete där vatten- och planktonprov samlades in och vattenanalyser av siktdjup, pH och konduktivitet utfördes. På labb analyserades biodensiteten genom flödescytometri, planktonartbestämning genom mikroskopering och analyser av vattenfärg, turbiditet, Tot-N och Tot-P. En databasanvändes för att bedöma sjöarnas trofistatus och som kontroll vid analys av biodensiteten mellan trofistatusarna. Statistiska analyser utfördes för att analysera data. Biodensiteten kan förklaras till 71,1% av både vattenfärg och Tot-P. Multikollinearitet kan ha bidragit till ett felaktigt icke-signifikant samband mellan biodensitet och parametrarna turbiditet och Tot-N. Biodensiteten skiljde sig inte signifikant åt mellan trofistatusarna, vilket kan bero på provstorleken. De tidigare bedömningsgrunder och de nya av vattendirektivet skiljde sig åt för några parametrar. En uppmaning är att studera skånska sjöar med vattendirektivets bedömningsgrunder för att bibehålla en god miljöövervakning och uppnå miljömålen, och att lägga till konduktivitet samt återinföra turbiditet och vattenfärg i bedömningsgrunderna. / Swedish lakes’ trophy status is divided into oligotrophic, mesotrophic, eutrophic, and hypertrophic. Acidification and eutrophication are common, due to either natural or anthropogenic causes. The purpose of the study was to investigate how plankton (biodensity) covaries with chemical and physical parameters (pH, conductivity, watercolor, turbidity, visibility depth, Tot-N and Tot-P) in 20 lakes in Skåne, and how the biodensity differs between trophy levels. The purpose was also to assess the lake conditions based on the previously mentioned parameters, previous environmental monitoring, and assessment criteria. The study included fieldwork where water samples were collected, and water analyzes of visibility depth, pH and conductivity were performed. In the lab, plankton was analyzed by flow cytometry and microscopy,and watercolor, turbidity, Tot-N and Tot-P by water analyses. A database was used to assess the lakes’ trophy status and as a control when analyzing the biodensity between the trophy statuses. Statistical analyzes were performed to analyze data. 71,1% of the biodensity’s variation was explained by watercolor and Tot-P. Multicollinearity may have contributed to an incorrectly insignificant correlation between biodensity, turbidity and Tot-N. The biodensity did not differ between the trophy statuses, which mightdepend on the sample size. The previous assessment criteria and the new ones of the Water Framework Directive (WFD) differed for some parameters. A recommendation is to study lakes in Skåne with the WFD’s assessment criteria to maintain a good environmental monitoring and to achieve the environmental goals, and to add conductivity and reintroduce turbidity and watercolor into the assessment criteria.

The Swedish Police Authority aims to increase diversity among employees within the authority. This is asserted in the Swedish Police Authority's own policies and action plans, which together with other internal documents are the subject of my qualitative study. The focus of this study is to look at how the use of the concept of diversity has changed within the Swedish Police Authority by using qualitative analysis of ideas and ideological context, the perspective of discursive psychology and neo-institutional theory. The aim is also to find out what is missing out in the current diversity discourse. My study reveals through an examination of a selection of The Swedish Police Authority’s document that there is a discrepancy between the external discourses on diversity and the internal norms that are to be found within the Swedish Police Authority.

This master thesis deals with changes in teacher's professional commitment after the Czech curriculum reform. This thesis works with official papers about reform, the papers about profession of teacher and articles connected with the professional commitment and with commitment changes. The empirical research focused on seven interviews with teachers from comprehensive schools.

In this thesis, I focus on the gender analysis of a book called Women Who Run with the Wolves by Clarissa Pincola Estes. In my opinion, this book can be used both as study material and in one's personal life since it's a interpretative essayist which is in between a scientific text and fiction. In my thesis, I expand theories of Annis Pratt, Pam Morris, and Judith Fetterley. Since Estes puts a lot of focus onto the importance of archetypes I interpret them in the theoretical part and afterward, I put my full focus onto them in the analytical part of the thesis. Estes is strongly influenced by the analytical psychology of Carl Gustav Jung, because of this I focus on the subject, about which Jung's classical texts are about and which concepts can be taken subversive. At the same time, I am trying to point out in what sense was the Estés approach similar or vice versa is different from the other authors dealing with the archetypal issue. While working on the other topics mentioned above I am working on identifying other concepts, mainly feminist based theories, which influenced the discourse of the text. The main goal of this thesis is not a literary analysis of every single story, but a critical evaluation of how the author interprets the stories and what is the meaning of each archetype. While...

The main goal of this diploma thesis was to find patterns on the pages of Na vlastní oči (With One's Own Eyes) title that define gutter press in its specific form of political tabloid. The analysis was concerned with the time period from 2016 to 2019 during which the said title was published in total of four waves each of which related to the relevant pre-election campaign. The Na vlastní oči title was initially published anonymously and only later Jan Čížek, publisher of the regional town-hall newspaper and a Freedom and Direct Democracy Party (SPD) candidate, claimed to be the publisher. SPD subsequently became the final sponsor of the newspaper. In the first wave of publishing activity, the authors of the title focused on a disparaging campaign against the then-candidate for the Senate of the Parliament of the Czech Republic Parliament and, in a broader context, against the whole opposition within the City Council of the Prague 10 City Ward. In its later publications, the newspaper dealt mostly with topics aimed at spreading fear of an unspecified danger associated with the refugee crisis and concerns about the unknown in the form of the Islamic Religion which was always associated with the threat of terrorism. In the context of its election programme, SPD also communicated groundless criticism...

<p>How does collective action operate in digital space, particularly for those social movements at the cutting edge of technologically innovative contentious politics? This dissertation analyzes activist (and hacktivist) groups engaged in what I call <i>digital contention</i> with state and corporate institutions over the future of Internet policy and governance, or what they see as “the freedom of the Internet.” Based on case studies of the Digital Rights movement and the Anonymous hacktivist collective, I use a combination of computational and qualitative analyses of online texts, along with participant-observation at meetings and protest events, to explore how certain collective action dynamics are changing in digital space. Specifically, these include how movements internally perceive political opportunities and threats, as well as how they construct frames to communicate to external audiences. I find that: 1) Political opportunity is less important than threat for activists in digital contention, which is likely due to the lower costs of collective action; and 2) The digital divide and technological knowledge gap create a barrier to frame resonance which digital activists address either through “strategic inclusiveness” or “communities of anonymity,” both of which encourage diversity among participants while also reifying other inequalities in different ways. These findings have significance for the study of social movements, communication and technology studies, and Internet policy. I argue that they portend changing dynamics that may ultimately affect all forms of collective action, and indeed the balance of power in whole societies, in the future as digital technology continues to spread into every facet of our lives.</p>

Purpose The purpose of the research was firstly, to determine the competencies required of risk managers and secondly, to consider the implications of such competencies in determining possible modules for inclusion in the design of a specialised undergraduate qualification in Risk Management. Methodology A qualitative research approach was followed, involving focus group interview sessions as part of an Interactive Qualitative Analysis (IQA) research study. Focus Group 1 comprised of academics teaching risk management at public universities in South Africa, and Focus Group 2 comprised of risk management practitioners in South Africa. Findings The competencies identified are business management and risk management knowledge; attributes such as assertiveness and courage; values such as ethics and integrity; as well as people, business and technical skills. Research implications The unique contribution of the current research was the innovative use of IQA for data collection, the removal of subjectivity and the rigour in analysing and presenting the results. The results are a starting point or foundation for the design of a specialised undergraduate degree in risk management that will both meet the requirements of the risk management profession and will equip learners with the best possible combination of knowledge, skills, attributes, values and attitudes to effectively manage risk in organisations. The implications for further research are that a study of the design, benchmarking and validation of a curriculum framework for a specialised undergraduate degree in risk management could be conducted. The development of a curriculum framework or curriculum did not form part of the scope of this study. / Okokuqala inhloso yocwaningo, ukuthola amakhono adingekayo kubaphathi bezinhlekelele kanti okwesibili, ukubheka imiphumela yalokho kusebenza ekunqumeni amamojuli angafakwa ekwakhiweni kweziqu ezikhethekile ezingakaphothulwa ngabafundi ku-Risk Management. Kwalandelwa indlela yocwaningo efanelekile, ebandakanya izikhathi zokuxoxisana zamaqembu njengengxenye yocwaningo lwe-Interactive Qualitative Analysis (IQA). I-Focus Group yoku-1 inabafundi abafundisa ukulawulwa kwezinhlekelele emanyuvesi vi kahulumeni aseNingizimu Afrika, kanye neFocus Group yesi-2 inabasebenzi bokulawulwa kobungozi eNingizimu Afrika. Amakhono ahlonziwe ukuphathwa kwebhizinisi nolwazi lokulawulwa kobungozi; anezimpawu ezinjengokuzethemba kanye nokuba nesibindi; ubugugu obufana nokuziphatha nobuqotho; kanye nabantu, amakhono ebhizinisi nezobuchwepheshe. / Die doel van die studie was eerstens om die bekwaamhede waaroor risikobestuurders moet beskik te bepaal, en tweedens, wat die implikasies van sodanige bekwaamhede inhou vir die modules vir insluiting in die ontwerp van ‘n gespesialiseerde voorgraadse kwalifikasie in Risikobestuur. Die studie het ‘n kwalitatiewe navorsingsbenadering gevolg deur gebruik te maak van fokusgroepsessies as deel van ‘n Interaktiewe Kwalitatiewe Ontleding (IKO) navorsingstudie. Fokusgroep 1 het bestaan uit akademici wat risikobestuur by openbare universiteite in Suid-Afrika doseer, en Fokusgroep 2 het uit risikobestuurpraktisyns in Suid-Afrika bestaan. Die bekwaamhede wat identifiseer is, is kennis van ondernemingsbestuur en risikobestuur; eienskappe soos selfgeldendheid en moed; waardes soos etiek en integriteit; asook mense, sake en tegniese vaardighede. / Finance, Risk Management and Banking / M. Com. (Risk Management)

Management tools and solutions are largely conceptualised through well-defined and well-understood problems. However, management often encounter problems that are neither well defined nor straightforward. These problems are labelled wicked problems and require a different management approach to solve. Many of these wicked problems fall within the public service delivery sector, of which the criminal justice system is part. The current study argues that crime in South Africa is a wicked problem because it portrays characteristics such as persistence and pervasiveness and does not have obvious causal relationships. Despite collaboration across several organisations and substantial resource investment, crime remains ‘untamed’ in South Africa. This study responded to calls in the literature for further research into collaborations that are mandated and directed. Given that wicked problems are unique and require unique solutions, this research proposed a framework that applies to South Africa and its historical context and is applicable in the governance context under which crime is addressed. This presented a compelling reason to undertake the current research and use the Justice, Crime Prevention and Security Cluster as a case to study intragovernmental collaboration. The objective of the research is threefold: first, to gain an in-depth explanation of intragovernmental collaboration within the Justice, Crime Prevention and Security Cluster from people who take part in the collaboration; second, to identify the dimensions of the collaboration and the interrelationships between them; and third, to develop a strategic framework for intragovernmental collaborations. Interactive Qualitative Analysis was used as a research method with ten Senior Managers participating in a focus group and semi-structured interviews and five Top Managers participating in semi-structured interviews. In-depth descriptions of the Justice, Crime Prevention and Security collaboration were captured through Interactive Qualitative Analysis in line with the qualitative research approach and eight key dimensions of the collaboration were identified. The research proposed a Strategic Framework for Intragovernmental Collaboration that takes into account the findings of the research and a literature-based conceptual framework underpinned by the Resource Dependency Theory, the Resource-Based View and the Complexity Theory. Findings from the study demonstrate that eight dimensions are key in the Justice, Crime Prevention and Security collaboration, and these dimensions are ranked in order of importance. The presented framework also highlights several differences from reported studies in this field. The contribution of this study not only extends the literature on intragovernmental collaborations but also sets clear guidelines for managers and policy makers to establish and direct intragovernmental collaborations. The chosen methodology and insider access to senior management ultimately produced rich descriptions not previously available. Two key recommendations are identified for the Justice, Crime Prevention and Security Cluster. Firstly, addressing the wicked problem of crime requires active participation of stakeholders beyond the Cluster and secondly, it must include active citizenship that is instrumental in contributing knowledge and learning as part of a feedback loop into the criminal justice system. Within the Justice, Crime Prevention and Security Cluster, the study identified three drivers of the collaboration that need to be addressed to enable the Cluster to work towards a goal consensus of addressing crime. These are leadership, culture and governance arrangements. Models of leadership and governance are included to guide the Justice, Crime Prevention and Security Cluster in this regard. / Business Management / D. B. L.