AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. Gamification can be used in a plethora of areas, and business and organizational contexts are no exception.This study investigates how gamification and the use of game elements in an organizational context influence internal marketing activities. Internal marketing is a management philosophy that explores how to treat employees as internal customers to increase the quality of service. This study investigates how gamification and game elements can help accomplishing this goal through influencing internal marketing activities. The study answers the following research question:The purpose of the study is to investigate how gamification and game elements of an app influence internal marketing activities. The app we are investigating was developed by Volvo Group for their employee ambassador program, called #WeAreVolvoGroup. The app is the context which is being investigated as it contains elements of gamification. A conceptual framework has been developed containing game elements as an influence on seven internal marketing activities, which are job product development, employee recruitment, training and education, motivation and reward, internal market research, internal communication, and retention of staff.A qualitative study was conducted by interviewing managers and users of the app, #WeAreVolvoGroup. By using the thematic analysis, the results were presented and combined into themes that were further analyzed and connected to the conceptual framework. The conceptual framework was revised by retracting internal marketing activities that the app did not contribute to, which were job product development, employee recruitment, training and education, and retention of staff, and adding additional factors that the app contributes to. The findings of this study demonstrate that gamification influences the internal marketing activities that were present in the app listed as motivation and reward, internal communication, and internal market research, as well as additional factors which was company culture and personal branding. Our findings showed that the gamification and game elements of the app influenced these activities

Bakgrund: Merparten av patienter med en palliativ diagnos vill vårdas i hemmet, vilket är möjligt med hjälp av bland andra distriktssköterska, hemtjänst samt anhöriga. Patienter som vårdas i hemmet upplever ofta bättre livskvalitet än dem som vårdas på sjukhus. Distriktssköterskan ansvarar för att vården fungerar och är den bästa möjliga för patienten. Vad patienten värdesätter i bemötandet för att det ska kännas genuint och trovärdigt är viktigt för att denne ska känna sig sedd och vara involverad i sin egen vård. Syfte:Syftet med studien var att beskriva patienters upplevelser av bemötandet från distriktssköterskan i palliativ hemsjukvård. Metod: En kvalitativ ansats med beskrivande design har använts i studien och data har samlats in med semistrukturerade intervjuer med totalt åtta patienter. Resultat: De tre kategorierna som framkom under studien var: att få tid, bli sedd och få respekt, att känna kontinuitet och trygghet, att bli tagen på allvar och känna delaktighet i vården. Slutsats:För att patienterna ska uppleva ett bra bemötande krävs kontinuitet, korrekt information och delaktighet i vården och få tid med distriktssköterskan och känna sig sedd som medmänniska. / Background: Most of the patients with a palliative diagnose want to be taken care of in their own homes. This is possible with help from a team consisting of among others; district nurses, assistant nurses and significant others. Patients living at home often experience better quality of life, compared to them taken care of at the hospital. The district nurse is responsible that the care is well functioning and is the best care for the patient. How the patient experience the treatment from the district nurse is very interesting. What the patient value in the treatment to make it feel genuine and credible. The encounter in the care relationship is important for the patient to feel seen and be involved in their own care. Aim: The aim of the study was to describe patients with a palliative diagnosis how they experienced the encounter from the district nurse in home care. Method: A qualitative approach has been used and eight patients has been interviewed. Results: The results became three categories: To have time, be seen and have respect. To feel safe and continuity, and to be takenseriously and involved in their own care. Conclusion: For the patients to experience a good encounter it takes continuity, correct information and a possibility to take part in their own care. To have time with the district nurse and to feel seen by the district nurse is important.

Fermentering av livsmedel är något som människan gjort sedan de första mänskliga civilisationerna. Dessa uråldriga metoder används än idag och fermenterade drycker har under senare årtionden fått en ökad acceptans världen över och anses idag vara en trend. Syftet är att studera studenters attityder till fermenterade drycker med låg eller ingen alkoholhalt, med fokus på kännedomen om denna typ av drycker, varför och när dessa konsumeras, samt vid vilka sammanhang/tillfällen. I studien har en kortare inledande enkät distribuerats till studenter vid Högskolan Kristianstad, vilken följts av individuella, semistrukturerade intervjuer. Resultaten visade på stora skillnader i huruvida studenterna kände till och hade provat fermenterade drycker. Studenternas attityder till fermenterade drycker präglades av flera olika faktorer, exempelvis hens egna värderingar, normer och målsättningar. I enkäten visade det sig att många konsumerade fermenterade drycker för dess hälsofrämjande effekter, som ersättning till alkohol och för att testa något nytt. Detta framkom även i intervjuerna där hälsa och miljömedvetenhet var viktiga anledningar till varför fermenterade drycker konsumerades, men också nyfikenhet inför det nya. Resultaten från både enkäten och intervjuerna visade att denna typ av drycker främst konsumerades vid måltider, fester eller vid andra sociala event. Samtliga informanter var ense om att fermenterade drycker erhåller komplexa egenskaper och kanske är det just dessa karaktärsdrag som gör dryckens stora platstagande möjligt. Utifrån denna studie kan det dras en slutsats om att fermenterade drycker fyller flera roller inom kategorin låg eller icke alkoholhaltiga drycker. / Fermentation is a process that mankind has used since the first civilizations. These ancient methods are still being used today and fermented beverages has since the last few decades gained an acceptance over the world and is considered a trend. The aim of this study was to study students’ attitudes toward fermented beverages with low or no alcoholic contents, with a focus on the knowledge about these beverages, why and when they are consumed and also in what context. The study consisted of an initial shorter questionnaire which was distributed to students at the Kristianstad University, Sweden followed by an individual semi-structured interview. The results showed great variations regarding the students’ knowledge of fermented beverages and if they had tried any of these. The students’ attitudes were characterized by values and norms and the results from the questionnaire showed that many individuals consumed fermented beverages for its health-promoting effects. Instead of drinking alcoholic beverages and also to try something new. This also emerged from the interviews where health and environmental awareness were important reasons as to why fermented beverages were consumed, but also curiosity over trying something new. The results from both the questionnaire and the interviews showed that these beverages were consumed at dinner, parties or other social gatherings. All informants agreed that fermented beverages derive complex attributes and that maybe it might be these attributes that makes it possible for these beverages to take on a large audience as they do today. From this study a conclus

Technology has become ubiquitous in people’s everyday life. The number of websites and mobile applications available is growing, but so are various persuasive approaches to influence human behavior and decision-making in online environments. While designing for persuasion has many potential benefits, recent years have revealed different deceptive design techniques that utilize the understanding of psychological principles to nudge people in a desired direction. This thesis outlines and explores this phenomenon known as dark patterns, which favors business goals over user values. Practitioners have laid out many deceiving design strategies in the past, but it remains unclear how the end user perceives and experiences them. Therefore, a qualitative method approach was chosen to study the end users’ perspectives on the subject. The analysis of the data shows that even though there was some awareness, many manipulative techniques were unknown. Participants blame the businesses, remark however to be partly responsible for their own fate. In addition, the acceptability of such techniques shifts depending on the respective dark pattern.

Esports som åskådarsport har fått en betydande publik under det senaste decenniet, det lockarnästan en halv miljard människor över hela världen och har även fått stöttning från storakända företag. Anledningen till varför människor tittar på esport är dock fortfarande inte välundersökt. Uses and Gratifications är en metod som fokuserar på åskådare och betraktar demsom aktiva konsumenter. Utifrån Uses and Gratifications teorier är syftet till denna kvalitativastudie att ta reda på vilka faktorer som kan påverka människors motivation att se på esport,samt hur esport definieras av och konsumeras av människor. Tio personer som är intresseradeav esport deltog i semi-strukturerade intervjuer, och resultatet visade att hedonisktillfredsställelse, social tillfredsställelse, funktionell tillfredsställelse och teknologisktillfredsställelse kan alla ha inverkan på konsumtionen av esport. Respondenterna ser esportsom ett bra sätt att passera tid och bli underhållna, de får social tillfredsställelse när deinteragerar med likasinnade personer. I spel kan de dokumentera och visa sina framsteg, ochpresentera och dela information om sig själva i relation till esport. De flesta respondenternaser fram emot esports framtid. / Esports as a spectator sport has gained a significant audience during the last decade, attractingalmost half a billion viewers worldwide and input from large well-known companies, but thereason as to why people watch esports is still not well studied. Adopting uses and gratificationapproaches - which is an approach that focuses on the audience and view them as activeconsumers, the aim of this qualitative study is to learn about what factors influence peoples’motive to watch esports, as well as how esports is being defined by people and how it isconsumed. Ten people who are interested in esports participated in semi-structured interviews.The result showed that hedonic gratification, social gratification, utilitarian gratification andtechnology gratification all can have impact on the consumption of esports. The respondentsconsider esports as a good way to pass time and to be entertained. They gain socialsatisfaction when interacting with likeminded people. In games, they are able to documentand show their progress, and to present and share information about themselves in relation toesports. Most of the respondents look forward to the future of esports.

Syftet med studien har varit att undersöka hur män förhåller sig till klimatengagemang i relation till maskulinitet. Studien genomfördes genom semistrukturerade intervjuer med fyra informanter som definierade sig som män. Intervjuerna genomfördes i mars och april 2019. Informanterna upplevde att det fanns en spänning mellan maskulinitet och klimatengagemang när det kom till traditionella könsroller och bemötande från omgivningen. Informanterna upplevde att deras klimatengagemang betraktades som feminint av andra män och de upplevde även att deras klimatengagemang ledde till ett avståndstagande från andra män. Spänningen förstärktes även genom den avsaknad av klimatrelaterade normer som informanterna upplevde. En maskulin aspekt av klimatengagemang som informanterna upplevde var att män tenderar att agera kunskapsbärare samt att det råder en dissonans mellan klimatrelaterade värderingar och maskulint kodade beteenden.

O trabalho dos catadores de materiais recicláveis, embora promova ganhos ambientais à sociedade e econômicos à cadeia de reciclagem, está inserido no contexto de informalidade e invisibilidade social. Esses trabalhadores conferem ao lixo o caráter de nova mercadoria com valor de troca, porém sofrem o processo de desgaste da saúde. Este estudo teve como objetivo compreender o processo de trabalho e suas implicações na saúde de catadores de materiais recicláveis, por meio da participação ativa dos próprios trabalhadores. Trata-se de uma pesquisa qualitativa, desenvolvida com um grupo de catadores autônomos da cidade de Ribeirão Preto - SP, que vendem seus materiais para uma empresa de comércio de recicláveis. A coleta de dados foi desenvolvida entre maio e dezembro de 2013 por meio das seguintes etapas: 1. Observação do trabalho dos catadores durante o processo de venda dos materiais na empresa, com registro dos dados em diário de campo; 2. Entrevistas individuais e semi-estruturadas com 23 catadores, selecionados por meio da amostragem por saturação teórica; 3. Aplicação do método Fotovoz com a participação de dez catadores, visando compreender o cotidiano de trabalho e as circunstâncias que poderiam levá-los ao desgaste da saúde. Nesta etapa, os trabalhadores produziram e apresentaram suas fotografias em grupos de discussão, gerando temas de análise que foram complementados pelas entrevistas individuais, formando um corpus de materialidade essencial para o alcance dos objetivos da pesquisa. O referencial teórico adotado foi o materialismo histórico no estudo da saúde dos trabalhadores. Os dados foram analisados a partir da Hermenêutica-Dialética, que permitiu um salto interpretativo no encontro entre as categorias empíricas e analíticas. Os resultados foram descritos e analisados em torno de quatro categorias temáticas: Condição do catador no interior da cadeia produtiva; Cotidiano de trabalho: \"O catador se vira como pode\"; Cargas de trabalho: manifestações da precarização laboral; Do trabalho ao desgaste da saúde. Os catadores vivenciam um cotidiano laboral caracterizado pela falta de recursos instrumentais e desvalorização do trabalho, intensificado por sua inserção desigual na cadeia de reciclagem, o que se materializa na baixa renda adquirida e no trabalho dominado e explorado. Os catadores também enfrentam cargas laborais, dentre elas a exposição a materiais biológicos, risco de atropelamento, peso excessivo no transporte dos recicláveis e preconceito e desvalorização do trabalho. Tais circunstâncias são agravadas pela ausência de recursos de segurança no trabalho, visto que estão inseridos no mercado informal, sem direitos trabalhistas. Como manifestações do desgaste da saúde, os catadores relataram problemas osteomusculares, ansiedade, estresse e ocorrência de acidentes de trabalho, situações que são potencializadas pela falta de acesso a serviços de saúde e pela necessidade de sobrevivência em detrimento da proteção à saúde. Por fim, considera-se que os catadores necessitam de valorização laboral e de políticas públicas efetivas voltadas à melhoria de suas condições de trabalho e saúde / Even though it promotes environmental gains to the society and economic benefits to the recycling chain, the work of recyclable waste collectors is placed in the context of informality and social invisibility. These workers transform the waste in new merchandise with trade value, but suffer the health weathering process. This study aimed to understand the working process and its implications on the health of recyclable waste collectors through the active participation of the workers. This is a qualitative research, developed with a group of recyclable waste collectors of the city of Ribeirão Preto - SP, that sell their materials for a recycling company. Data collection was carried out between May and December 2013 and followed three steps: 1. Observation of workers on the sale process in the company, recording the data in a field diary; 2. Individual and semi-structured interviews with 23 collectors selected by saturation sampling; 3. Photovoice methodology with the participation of ten waste collectors, in order to understand the perceptions about the work and their implications for health. At this stage, workers produced and presented their pictures in discussion groups, generating central themes that were complemented by individual interviews, producing a set of materials that were essential to achieve the research objectives. The theoretical framework was the historical materialism in the study of the health of workers. Data was analyzed from dialectical hermeneutics, which allowed the scope of interpretation through the articulation between empirical and analytical categories. The results were described and analyzed through four themes: Condition of collector in the production chain; Work routine: \"The collector does what he can\"; Workloads: manifestations of precarious working conditions; From the work to health weathering. The recyclable waste collectors experience a labor characterized by a lack of instrumental resources and devaluation of work, intensified by their unequal insertion in the recycling chain, expressed by low income acquired and by the dominated and exploited labor. They also face various workloads, including exposure to biological materials, trampling risk, transport of high amount of recyclable materials and prejudice and devaluation of work performed. Such circumstances are aggravated by the lack of safety promotion resources at work, as they are inserted in the informal market and deprived of labor rights. As the health weathering manifestations, the collectors reported musculoskeletal problems, anxiety, stress and work accidents. These situations are enhanced by the lack of access to health services and the need for survival at the expense of health protection. Finally, it is considered that the recyclable waste collectors need more social recognize and effective public policies in order to improve the work and health conditions

Background: Mental illness is a growing problem in society, which means that pediatric nurses in neonatal departments meet parents with mental illness more and more often. The pediatric nurse should respond to all children and families in a respectful, empathetic and careful manner, as well as be able to identify the child's and family's resources and needs. Purpose: To describe the pediatric nurses' experience of responding to parents with mental illnesses in neonatal departments. Method: Qualitative design with inductive approach. Data was collected through four semi-structured focus group discussions, with 18 pediatric nurses. Data was analyzed with qualitative manifest content analysis. Result: The analysis resulted in three categories; experience of inadequacy, experience of insecurity and experiences whit good structure and increased knowledge. Frustration and uncertainty were prominent in the discussions and were mainly due to lack of knowledge or lack of cooperation between instances. Anxiety and fear were felt to have a negative impact on the responding between nurses and parents. Feelings of security appeared in good structures and higher levels of knowledge. Conclusion: By raising awareness of pediatric nurses' thoughts and feelings of responding to parents with mental illness, a development and improvement can be made with regard to knowledge and working methods in the field. Education, tutorial and better interdisciplinary co-operation create security, which has a positive impact on the respond and furthermore, the role of the parents strengthens, which ultimately will be beneficial for the child and its development. Keywords: Focus group, Lack of knowledge, Mental illness, Qualitative study, Uncertainty. / Bakgrund: Psykisk ohälsa är ett växande problem i samhället, vilket medför att barnsjuksköterskor på neonatalavdelningar träffar föräldrar med psykisk sjukdom allt oftare. Barnsjuksköterskan ska bemöta alla barn och familjer på ett respektfullt, empatiskt och omsorgsfullt sätt, samt kunna identifiera barnets och familjers resurser och behov. Syfte: Att beskriva barnsjuksköterskors upplevelse av att bemöta föräldrar med psykiska sjukdomar på neonatalavdelningar. Metod: Kvalitativ design med induktiv ansats. Data samlades in genom fyra semistrukturerade fokusgruppsdiskussioner, med 18 barnsjuksköterskor. Data analyserades med kvalitativ manifest innehållsanalys. Resultat: Analysen resulterade i tre kategorier; upplevelse av otillräcklighet, upplevelse av otrygghet och upplevelser vid god struktur och ökad kunskap. Frustration och osäkerhet var framträdande i diskussionerna och uppkom främst på grund av kunskapsbrist eller bristande samarbete mellan instanser. Oro och rädsla upplevdes påverkade bemötandet negativt. Trygghetskänslor infann sig vid goda strukturer och högre kunskapsnivå. Slutsats: Genom att öka medvetenheten om barnsjuksköterskors tankar och känslor av att bemöta föräldrar med psykisk sjukdom, kan en utveckling och förbättring ske avseende kunskap och arbetssätt inom området. Utbildning, handledning och bättre tvärprofessionellt samarbete skapar trygghet vilket påverkar bemötandet positivt och vidare stärker föräldrarnas roll, något som i slutändan blir gynnsamt för barnet och dess utveckling. Nyckelord: Fokusgrupp, Kvalitativ studie, Kunskapsbrist, Osäkerhet, Psykiska ohälsa.

Submitted by Jadson Francisco de Jesus SILVA (jadson@uefs.br) on 2018-04-11T23:46:51Z No. of bitstreams: 1 Dissertacao_LuizFelipeNaziazeno.pdf: 1544725 bytes, checksum: 715a0d41004634943067cd177b927c35 (MD5) / Made available in DSpace on 2018-04-11T23:46:51Z (GMT). No. of bitstreams: 1 Dissertacao_LuizFelipeNaziazeno.pdf: 1544725 bytes, checksum: 715a0d41004634943067cd177b927c35 (MD5) Previous issue date: 2017-08-04 / It is increasingly common to find large databases with textual and spatial (latitude and longitude) information. Therefore, there is great interest in new strategies to efficiently retrieve relevant information from these datasets. One solution, which has attracted the attention of the research community, is the use of the Top-k Spatial- Textual Query. This query returns the best k spatio-textual documents considering the spatial distance between the query location and the documents and the textual relevance between the query keywords and the text associated with the documents. This work, however, studies the Top-k Spatial-Textual Query from a qualitative perspective, proposing a methodology for creating test collections using metrics to evaluate the quality of the results of the two existing ranking functions, from a textual and spatial perspective. The generated collections have a great diversity of spatial-textual data, which is vital for a qualitative study. The gained knowledge in this research provides an important source for those interested in evaluating information retrievals systems with spatio-textual characteristics. / ? cada vez mais comum encontrar grandes bancos de dados com informa??es textual e espacial (latitude e longitude). Portanto, existe um grande interesse por novas estrat?gias para recuperar eficientemente informa??es relevantes a partir destes conjuntos de dados. Uma solu??o, que tem atra?do a aten??o da comunidade cient?fica, ? a utiliza??o da Consulta Espa?o Textual Top-k. Esta consulta retorna os k melhores documentos espa?o textuais considerando a dist?ncia espacial entre o local da consulta e os documentos e a relev?ncia textual entre as palavras-chave da consulta e o texto associado aos documentos. As pesquisas anteriores concentram-se nos aspectos de performance dessa consulta, como a redu??o do tempo de resposta e I/O. Este trabalho, no entanto, estuda a Consulta Espa?o Textual Top-k a partir de uma perspectiva qualitativa, propondo uma metodologia para cria??o de cole??es de teste espa?o textuais, utilizando m?tricas para avaliar a qualidade dos resultados das duas fun??es de ranqueamento existente, sob a perspectiva textual e espacial. As cole??es geradas proporcionaram uma grande diversidade de dados espa?o textuais, o que ? vital para uma an?lise qualitativa. O conhecimento adquirido, nesta pesquisa, proporciona uma fonte importante aos interessados em avaliar sistemas de recupera??o com caracter?sticas espa?o textuais.

Genom alla år har Försäkringskassan funnits till för människans sociala trygghet. Tanken är att det ska finnas hjälp när det behövs, såsom vid sjukdom och funktionsnedsättning, bidrag till barn etc. Det vill säga att människor fortfarande ska få chansen till trygghet trots att livet väljer att ta en ny vändning. Dock har Försäkringskassan fått mycket kritik mot sig och blivit ifrågasatt många gånger kring ledningens arbete. Vårt syfte med denna kvalitativa studie var att få en större inblick om ledarskapet på Försäkringskassan samt hur den påverkas genom förändring och motstånd. Därmed valde vi att intervjua sex enhetschefer som arbetar på Försäkringskassan, där de fick chansen att yttra sig frivilligt genom en semistrukturerad intervju. Vi ansåg att denna metod var den mest effektiva för att kunna förstå innebörden av ledarskapet under förändringar och motstånd. Med hjälp av vår teori kunde vi genom vår analys komma fram till att enhetscheferna uppfattar sitt ledarskap som transformativt. Vår analys har gett oss svar på att alla enhetschefer på Försäkringskassan uppfattar sig själva som transformativa ledare. Vi har även kommit fram till att deras ledarskapsstil spelar en stor roll i hur de bekämpar motstånd som uppkommer genom förändringar inom organisationer. Det vill säga hur de har valt att hantera förändringarna och motstånden i organisationen. Resultatet försäkrade oss om att enhetschefer hade mycket gemensamt gällande sitt ledarskap. Respondenterna använde sig utav samma begrepp såsom kommunikation, lyhördhet och tillgänglighet för att leda genom motstånd vid förändring. / The Swedish Social Insurance Agency (Försäkringskassan) has through the years aimed to support the social security system. The idea is that there should be assistance when needed, such as providing financial security in the event of illness, disability and for families with children. The vision behind this is a society where people can get a chance to feel secure even when life takes an unexpected turn. However, the Social Insurance Agency has received a lot of criticism about their management and their work has been questioned many times. Our aim with this qualitative study is to obtain a greater insight into the leadership of the Swedish Social Insurance Agency and how it is affected by change and resistance. Thus, we chose to interview six head of unit managers who work at the Swedish Social Insurance Agency where they were given the opportunity to speak freely through a semi-structured interview. We felt that this method was the most effective one in order to understand the meaning of leadership during changes and resistance. With the help of our theory, through our analysis, we could find that the managers perceive their leadership as transformative and that they perceive themselves as transformative leaders. We also came to the conclusion that their leadership style plays a major role in how they combat resistance that arises through changes within organizations. That is, how they have chosen to handle the changes and the oppositions in the organization. The result assured us that that unit managers have a lot in common regarding their leadership. The respondents used the same concepts such as communication, responsiveness and accessibility/availability to lead through resistance during change.