The diploma thesis deals with the issue of contemporary lifestyle with the emphasis on wellness which has recently become its common part. The theoretical part defines the term wellness, describes its history and particular components, following chapter focuses on the providers of wellness services. The subject of the practical part is to analyse awareness of wellness products in public in order to find out how do the consumers approach to the question of healthy lifestyle and wellness.

This thesis deals with the current situation in the use of marketing communications activities in the realm of the public sector. After placing the issue of the work, followed by an explanation of the significance of marketing communication use in the state sector, the share of public sector to create the image of law, the importance of linking public sector - citizen in relation to the perception of non-commercial sector. The text outlines the methodology for the use of marketing communication strategies in public administration, and there are examples of communication techniques which public institutions in the Czech Republic use. The next chapter deals with similar situations in the Principality of Liechtenstein including a comparison with the Czech Republic. The practical part deals with the marketing research among Czech citizens and institutions of governance in the country related to the thesis topic.

The aim of bachelor work is to introduce the event marketing, defining its objectives and understanding of the substance. The first part deals with the theoretical perspectives on event marketing, its importance, role in the communications mix and its place among the four P. The second part looks at the experience of event marketing. As a case study presentation was chosen by INTERNET CZ, as, and its participation in the Forum Invex Forum in Brno. Part of this work are the results of a questionnaire survey.

The thesis investigates the motivation structure of cinemagoers and theatregoers. Its theoretical part examines the concepts of motivation and culture. Its marketing research part consists of a questionnaire inquiry, which forms the core of the analytical part of the thesis. The objective of the paper is to determine the key factors motivating people to pay a visit to a theatre or a cinema. The practical part of the thesis consists of the questionnaire development, distribution and processing, with an emphasis on the practical application of the acquired data by the relevant cultural entities.

This thesis deals with cultural monuments and appreciation their importance in regional development. This work monitors microregion Pelhřimov. The main goal of this thesis is analysis of position cultural monuments and finding their importance in microregion Pelhřimov. This goal reaches with questonnaire survey and quided interview. Additional goal attendances by selected subjects. Partial objective is analysis of secondary data in strategic planes and financial mechanisms that is as instrument to achievment the main goal.

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Title: Dysmenorrhea and its possible treatment by physiotherapy Objectives: The aim of this thesis has been to assess the effect of simple feet exercises along with the practice of pelvic floor activation and relaxation on women struggling with dysmenorrhea. Subsequently, it also deals with the issue of whether the pelvic floor treat- ment per rectum together with the exercises is more effective than just plain exercising. Methods: This research has been based on an experiment. This thesis includes both a the- oretical part and a practical part. The methods used for the practical part are as follows: questionnaire (specifically Menstrual Symptom Questionnaire), simple feet exercises, ex- ercises used for the activation and relaxation of the pelvic floor as well as the pelvic floor treatment per rectum and final processing of the gathered data into statistics. Results: The menstrual cycle of every woman is completely individual and every woman perceives it quite differently. The result of the research was that simple feet exercises along with the practice of pelvic floor activation, relaxation and the pelvic floor treatment per rectum help women struggling with dysmenorrhea. We didn't discover any data that confirms whether the pelvic floor treatment per rectum, together with the exercises, is more...

A avaliação funcional após a artroplastia total de joelho (ATJ) tem o intuito de analisar como os resultados alcançados após a cirurgia impactam na qualidade de vida e função dos pacientes. Questionários subjetivos de auto percepção da função são os instrumentos mais utilizados, porém, tendem a superestimar a função física. Os testes de desempenho físico avaliam objetivamente o que o indivíduo é capaz de executar, mas avaliam tarefas isoladas que nem sempre refletem a mobilidade nas atividades de vida diária. Portanto, o objetivo deste estudo foi analisar o quanto a avaliação funcional, que incluiu questionários subjetivos e testes de desempenho físico, permite avaliar as mudanças ocorridas longitudinalmente após a ATJ e permite estabelecer fatores pré e pós-operatórios preditivos da função após um ano de cirurgia. Foi realizado estudo longitudinal prospectivo com 87 sujeitos (62 mulheres), idade 67±7 anos, IMC 33±5 kg/m2, submetidos à ATJ primária unilateral. A avaliação ocorreu no pré-operatório e 3, 6 e 12 meses após a cirurgia. Análise da covariância analisou as mudanças ao longo do tempo e a árvore de classificação e regressão estabeleceu os fatores preditivos. O questionário subjetivo WOMAC-função e os testes de desempenho físico timed up and go (TUG) e teste de caminhada de seis minutos (TC6) aos 12 meses de pós-operatório foram as variáveis primárias. A idade, índice de massa corpórea (IMC), WOMAC-dor, função pré-operatória e força muscular do joelho operado e não operado, tanto pré quanto pós-operatoriamente, foram estabelecidas como variáveis secundárias. Os resultados mostraram que WOMAC e o TUG atingiram platô de evolução aos três meses de pós-operatório, enquanto oTC6 alcançou o platô aos seis meses de pós-operatório. Com relação aos fatores pré- operatórios preditivos da função após 12 meses de cirurgia, indivíduos com TUG <=19 s e idade entre 62 e 70 anos alcançaram melhor pontuação no WOMAC-função. Sujeitos com força dos músculos extensores do joelho não operado >=99 Nm/kg e TC6 >328 m antes da cirurgia percorreram maior distância no TC6. Sujeitos com TUG =421 m no pré-operatório obtiveram melhor desempenho no TUG. Sobre os fatores pós-operatórios preditivos da função, sujeitos com WOMAC-dor < 1,5 pontos, TC6 >=410 m e TUG < 8 s apresentaram melhor pontuação do WOMAC-função. Sujeitos com TUG <9 s e força dos músculos extensores do joelho operado >=113 Nm/kg apresentaram melhor desempenho no TC6. Sujeitos com TC6 >=421 m e força dos músculos flexores do joelho não operado >=47Nm/kg foram mais rápidos na execução do TUG. Concluímos que os questionários subjetivos e os testes de desempenho físico apresentaram diferentes comportamentos de evolução ao longo de um ano de pós-operatório de ATJ. Sujeitos com melhor desempenho físico pré e pós-operatório apresentam melhor pontuação no WOMAC-função após a cirurgia e sujeitos com pior dor pós-operatória apresentaram pior percepção da função no mesmo período. Os fatores de maior predição dos testes de desempenho físico foram a função pré-operatória e a força muscular pré e pós-operatória. / The functional evaluation after total knee arthroplasty (TKA) is intended to analyze how the results achieved by the surgery affect the quality of life and function of patients. Subjective patient-report outcomes measures are the most commonly used instruments, but tend to overestimate physical function. Physical performance tests objectively evaluate what the individual is capable to perform, but evaluate isolated tasks that do not always reflect mobility in activities of daily living. Therefore, this study was aimed to analyze how functional evaluation, which encompassed subjective questionnaires and physical performance tests, enables us to evaluate the changes occurred longitudinally after TKA and to establish pre and post-operative predictive factors of this function one year after surgery. We performed a prospective longitudinal study with 87 individuals (62 women), age 66.9±6.66 years, BMI 32.5±5 kg/m2, submitted to unilateral primary TKA. The evaluation took place in the pre-operative period and 3, 6 and 12 months after surgery. The analysis of covariance assessed the changes over time, whereas the classification and regression tree established the predictive factors by considering the WOMAC-function questionnaire and the physical performance tests Timed Up and Go (TUG) and Six-minute Walk Test (6MWT) at 12 months post-operative as primary variables. Age, body mass index (BMI), WOMACpain, pre-operative function, and knee muscle strength, both pre-operatively and postoperatively, were set up as secondary variables. The results showed that the subjective questionnaires and the TUG tests reached a plateau of evolution at three months post-operative, while the 6MWT tests reached the plateau at six months postoperative. Regarding the pre-operative predictive factors of the function at 12 months after surgery, individuals with TUG<=19.3 seconds, aged between 62 and 70 years achieved a better score in the WOMAC-function one year after surgery. Individuals with non-operated knee extensor muscle strength >=99.43 Nm/kg and 6MWT >328 meters before surgery walked a longer distance in the 6MWT test. Individuals with TUG <12.3 seconds and 6MWT>=421 meters in the pre-operative period achieved better TUG performance. As for the post-operative predictive factors of the function, individuals with WOMAC-pain<1.5 points, 6MWT>=410.2 meters and TUG <7.90 seconds showed better scores of the WOMAC-function. Individuals with TUG<9.44seconds and operated knee extensor muscle strength>=112.8 Nm/kg showed better performance in the 6MWT test. Individuals with 6MWT>=421 meters and non-operated knee flexor strength>=47 Nm/kg were faster in executing the TUG test. We concluded that the subjective questionnaires and the physical performance tests showed different evolutionary behaviors during the first year after the TKA surgery. Individuals with better pre and post-operative physical performance show better scores in the WOMAC-function after surgery, while individuals with worse post-operative pain show worse perception of the function in the same period. The most predictive factors of the physical performance tests were pre-operative function and pre and post-operative muscle strength.

O acometimento da articulação radioulnar distal, ocasiona um importante comprometimento funcional da mão, sendo um ponto crítico para a manutenção da estabilidade do antebraço, causando um grande impacto na qualidade de vida desta população. O objetivo foi estudar os pacientes operados pela técnica de Sauvé- Kapandji por diversas etiologias, comparando nossos resultados com os da literatura. O estudo foi de coorte transversal, realizado através de levantamento de 24 pacientes já operados, no período de seis anos, pela técnica de Sauvé-Kapandji em acompanhamento no ambulatório. Os dados pós-cirúrgicos foram de imagem (radiografia), física (Grip e Pinch) e funcional, através de questionário PRWE (Patient Rated Wrist Evaluation) e a auto avaliação do paciente sobre a presença de dor e o resultado funcional da cirurgia. Nossos resultados foram satisfatórios em 62,25% dos casos. A principal indicação foi sequela de fratura de radio distal (62,5%). Houve necessidade de nova intervenção em 37,75%, (9 casos),sendo 7 casos por sintomas de dor na região do parafuso. Nao se observou diferença significativa quando comparado radiografia sem carga e com carga. Houve melhora da dor de 9,2 para 3,46 na nota dada pelo paciente. Quando avaliada a força entre o membro operado e o membro contralateral não foi observada significância estatística, assim como no PRWE. Concluiu-se que os resultados foram satisfatórios indicando bom prognóstico para os pacientes com alteração na articulação radioulnar distal operados pela técnica de Sauvé-Kapandji. Novos estudos clínicos serão necessários para avaliar se esta técnica poderá servir como referência para este tipo de indicação. / The involvement of the distal radioulnar joint causes an important functional impairment of the hand, being a critical point for maintaining the stability of the forearm, causing a great impact on the quality of life of this population. The objective was to study the patients operated by the Sauvé-Kapandji technique for several etiologies, comparing our results with those of the literature. The study was a crosssectional cohort study, carried out by a survey of 24 patients already operated on during the six-year period, using the Sauvé-Kapandji technique under follow-up at the outpatient clinic. The postoperative data were imaging (radiography), physical (Grip and Pinch) and functional, through a PRWE (Patient Rated Wrist Evaluation) questionnaire and the patient\'s self-assessment of the presence of pain and the functional outcome of the surgery. Our results were satisfactory in 62.25% of the cases. The main indication was distal radius fracture (62%).There was need a new intervention in 37.75% (9 cases), with 7 cases due to pain symptoms in the screw region. No significant difference was observed when compared to unloaded and loaded radiography. There was improvement in pain from 9.2 to 3.46 on the patient\'s note. When the strength was evaluated between the operated limb and the contralateral limb, no statistical significance was observed, as in PRWE. It was concluded that the results were satisfactory indicating a good prognosis for patients with alterations in the radioulnar joint operated by the Sauvé-Kapandji technique. Further clinical studies will be needed to assess whether this technique may serve as a reference for this type of indication.

As more and more people get in to video games. We look at what makes for a good experience. Psychological factors which enriches gameplay like flow and immersion. And Game design factors which provides conditions for flow and immersion. We gather knowledge and use these factors to implement a video game prototype with two versions for testing a scenario. In this scenario the player is set out in the world to fight terrorists in a top-down shooter. Version 1 keeps top-down shooter throughout the entire level while version 2 changes the combat system to a Japanese Role-Playing Game style on the end boss. We then sent out both versions to testers to measure their experience with both versions. Measurement is done with the Game Experience Questionnaire and interviews were held with the testers. The results from this study indicates that the experience is largely unaffected. This may however be due to many causes as, sample size, the scenario itself and more.