Title: Marketing research of the image of the brand Reebok among people doing CrossFit Annotation: The main objective of the bachelor thesis is to find out what the image of the Reebok brand is like using marketing research. The terms brand and image are explained in the first part of the thesis which include theoretical basis from various literary and electronic sources. The methodology section describes marketing research and its process. The analytical part presents the Reebok brand and CrossFit as sport and brand, the research itself and its results. The last part of the thesis provides suggestions and recommendations for improving the image of the Reebok brand based on the research. Keywords: Image, brand, marketing research, questionnaire, Reebok, CrossFit

Title: Correlation between mental stress, trapezius muscles electrical activity and electrical activity of the brain Objectives: The main goal of this thesis is to find out whether a shortterm mental stress induced by solving tests in maths, Czech language and colour word test in a time pressure increases the electrical activity in musculus trapezius and further more to evaluate the change in distribution of alfa activity in electroencephalographic record before and after undertaking the above mentioned tests. Methods: The experimental sample consisted of six university students (5 women, 1 man) at the age from 22 to 30. The electrical activity of m. trapezius pars descendens was being evaluated billateraly using the telemetric surface electromyography TeleMyo Mini of the Neurodata company, and electrical activity of the brain was being evaluated using the EEG Nicolet. The stress load was induced by solving mental tests (Czech language, mathematics and a colour word test) in a time limit. The shorten version of Eysenck Personality Questionnaire was used to determine the characteristics of the individuals. We focused mainly on determining degree of neuroticism. Results: No influence of mental load on increasing the electric activity of m. trapezius pars descendens was proven. Electroencephalographic...

Title: Public relations AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Another method is analysis of intern document of the club. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations, corporate design, questionnaire, new media

Title: Customers satisfaction with the offer of the ski resorts services Objectives: The main goal of the thesis is the determination of customers' satisfaction with the ski resorts services and to suggest an improvement on the basis of the results. The thesis' main aim is to analyse not only customers' satisfaction with the particular services and ski resorts facilities, but also the level of services' importance within the whole offer provided by the ski resort. The results from different ski resorts are subsequently compared. Methods: The thesis utilises the quantity research performed via electronic questionnaire. The particular services are evaluated by scale, which determinates the weight of the service. The hypotheses are verified by the correlational analysis. In case of comparison of results the comparative method is used. Results: The result of the thesis is the determination of the customers' satisfaction with the ski resorts services, determination of the importance of particular services and comparison of the results between the ski resorts. All computations are mentioned in the chapter "Analysis of the Satisfaction". Keywords: research of satisfaction, customers satisfaction, services, questionnaire, analysis of competition

Title: Evaluation of health problems and the impact of compensation activities for the professional golf players Objectives: The main aim of this thesis is to describe the most common health problems in golf and to further evaluate the questionnaire form of the most common health problems of the golf players in the major league and the first league of golf in the Czech Republic in connection to a frequent training, playing tournament rounds, and their compensation. Methods: The method of research and the method of written questioning is used in this thesis. Theoretical information was obtained mainly from the foreign sources and information for the evaluation was obtained by non-standardized questionnaires of the first league golf players and of the major golf league competition in the Czech Republic. Total of 115 players were approached, the data were processed by 75 players (65% return). Microsoft Excel software was used for the data analysis. Results: During the main golf season in 2015, 37 golf players had injury that prevented them from playing and training golf, this corresponds to 49% of the golf players. Evaluated data show, that the most common problem among the golf players, is the vulnerability and pain in the wrist tendons, 11 players were struggling with these problems. Another health...

Title: Analysis of employment agencies Objectives: The aim of this thesis is to explore employment agencies on Czech labour market and find out its functionality and credibility from the side of job seeker. One of the constitutive aim was also using the marketing method Mystery client. The term functionality of employmenet agencies was evaluated as attitude and ability of employment agency to mediate good job for job seekers. Methods: To obtain data, that allows to final evaluation, was used special technique of market research called Mystery client. This method represents hidden observation during job interview. The research was completed with question survey of selected staff consultants. Results: The results of the research indicated that employment agencies are mainly focused on outsourcing and are usually mediating short-term job for young and less educated people. The research also indicated that employment agencies are not able to mediate appropriate job in reached level of education. In spite of these problems, there were recommended three employment agencies that are properly able to communicate and react for job supply and demand. Key words: Employment agency, analysis, mystery shopping, mystery client, questionnaire

Bakgrund: Fysisk smärta kan försämra både fysisk och psykisk förmåga samt leda till flertalet komplikationer. Smärta är ofta sammankopplat med skador. Skador är vanliga bland idrottare, och skaderisken ökar ju högre nivå man spelar på. Då skador är så pass vanliga bland idrottare på hög nivå så kan man anta att detsamma gäller med smärtkänningar. Eftersom smärta kan påverka en negativt på så många sätt så kan det vara intressant att undersöka smärta bland idrottare på hög nivå. Syfte: Syftet med studien var att undersöka upplevelsen av smärta samt relationen till smärta hos kvinnliga fotbollsspelare på hög nivå i Sverige. Metod: 68 från 4 olika lag i division 1 och 2 deltog i studien. De var mellan 14-30 år gamla och hade spelat på hög nivå mellan 1-13 år. En enkät användes för att samla datan och SPSS användes för att analysera den med deskriptiv statistik. Resultat: 50 % av spelarna skattade deras smärtutsträckning före, under och efter träning och match med 3 eller mer på en skala mellan 1-5, där 1 är "ingen utsträckning" och 5 är "hög utsträckning". Resultaten varierade angående vilken influens smärta haft på försktighet, förmåga, potential, känslor och koncentration. Spelarna kände dock att smärta haft störst påverkan på deras förmåga att spela och deras emotionella välmående. 42.65 % av spelarna fortsatte som vanligt när de upplevde smärta under träning och 44.12 % av dem fortsatte men tog det lugnare, medan 83.83 % fortsatte som vanligt när de upplevde smärta under match. Samtliga av deltagarna var av uppfattningen att det kan vara skadligt på olika sätt att spela trots att man känner smärta. Slutsats: De flesta av spelarna var negativt påverkade av smärta i någon grad. Även om de var övertygade om att det kan leda till problem om man spelar trots smärta så fortsatte de flesta att spela när de fick smärtkänningar under träning och match. / Background: Physical pain affects mental performance as well as many physical factors and is often associated with injuries. Injuries are common among athletes and a higher level of play coheres with a higher prevalence of injuries. Since injuries are so common among high-level athletes, it is reasonable to assume that pain is also connected to the high level of play. Also, since experiencing pain has its side-effects, it is interesting to investigate physical pain among high-level athletes. Purpose: The purpose of the study was to investigate the presence and experience of pain among high-level female soccer players in Sweden, as well as their relationship to pain. Method: 68 players between 14-30 years old who had played at a high level for 1-13 years participated in the study. A questionnaire was used to collect the data and SPSS was used to analyse it with descriptive statistics. Results: 50 % of the players rated their pain extent before, during and after practices and games with 3 or more on a scale from 1-5, where 1 is “no extent” and 5 is “high extent”. The results were scattered regarding the influence pain had on carefulness, ability, potential, emotions and concentration, but the players felt that pain had the biggest influence on their ability to play and their emotional wellbeing. 42.65% of the players continue as normal when experiencing pain during practice and 44.12% of them continue but take it easier, while 83.82% continue as normal when experiencing pain during game. All of them thought that playing and practicing with pain could lead to future complications in some way. Conclusion: Most of the players struggled with pain to varying degrees. Even though being convinced that playing with pain can lead to complications, they kept on playing when they experienced pain themselves.

Background Most cancer patients undergo external radiotherapy (RT) at some stage during their treatment trajectory. RT is often associated with unfamiliar procedures where the technical environment, side effects and interaction with staff seem to play a major role in the patient’s treatment experience. These experiences could sometimes lead to disruption of the treatment which may have negative consequences for the outcome. The overall aim of this thesis was to gain further knowledge about how patients experience RT and the related processes. Such knowledge is of vital importance when developing and improving care within a high-tech RT environment. Aim The overall aim of this thesis was to gain further knowledge about how patients experience RT and the related processes. Such knowledge is of vital importance when developing and improving care within a high-tech RT environment. Methods To gain further knowledge and understanding about patients experience of RT both quantitative (I, II, III) and qualitative (III, IV) methodology were used. The data in the thesis focused on patients undergoing external RT at different RT units in Sweden. Study I and II, focused on two regions, the northern region of Sweden and the region of Stockholm and Gotland.  Study III and IV were performed at eight different RT units in Sweden. Results In Study I, two types of topical agents (Calendula Weleda cream vs. Essex cream) were compared regarding reducing the risk of severe acute radiation skin reactions (ARSR). No difference in severe ARSR was found between the groups and the patients reported low levels of ARSR. In Study II, the influence of an RT unit’s psychosocial climate and treatment environment on cancer patients’ anxiety during external RT was evaluated. Data was collected (questionnaire) from 892 patients. The results showed that both the treatment environment and the psychosocial climate of the RT unit significantly impacted cancer patient anxiety levels. In Study III & IV, a questionnaire to measure the patient´s experience during external RT was developed and tested. The results showed that the RT Experience Questionnaire (RTEQ), with 23 items, was a tentatively valid and reliable instrument to measure how patients experience the RT process and the environment in the treatment room. In Study IV, written comments from the open-ended question “Is there anything else you want us to know?” in the preliminary RTEQ was analysed with qualitative content analysis. This data was abstracted into the following four major categories reflecting the experience of the RT process:  Experiences in the high tech RT environment; Understanding the RT procedures and side effects; Dealing with daily life during RT and The nurses’ role and performance. Conclusion The RT environment and the RT related processes seem to impact cancer patients, both physically and psychologically. A person-centered care approach, as well as attention to the design, both of the treatment process and the physical environment could significantly improve the patient experience and patient involvement. The results also highlight the importance of taking patient experiences into account when introducing new RT methods and techniques.

To suffer from bipolar disorder can cause significant distress. Bipolar disorder causes severe shifts in mood. The person can, apart from having a normal mood, experience depressive episodes or a highly elevated mood – hypomania or mania. Psychoeducation as a complement to medicine treatment can help persons manage their disorder and reduce severe changes in mood. Little is known about psychoeducation programs in the country as a whole. Knowledge about these programs can be useful for evaluation and can contribute to valuable insights. The aim of this study was to survey the setup and content of psychoeducation programs for people with bipolar disorder in outpatient care in the country. To accomplish this a cross-sectional study was made through a web-based questionnaire sent to staff involved in outpatient psychoeducation. The Swedish National Quality Register for Bipolar Disorder – BipoläR contributed with contact information to the outpatient clinics. All 234 clinics involved were linked to BipoläR, 56 answers were returned resulting in the following information: Most of the psychoeducation programs were group-based. The major part used programs designed by themselves. Nurses were the most frequently staff involved. The mean amount of time for education delivery was 12 hours. The psychoeducation content was rich in important aspects related to the disorder. The programs were delivered through lectures and discussion. The conclusion of this study was the emphasis on group-based programs developed at the clinics, the quality content of programs and the possible need for more evidence-based programs. / Bipolär sjukdom kan vara svår att leva med då den medför stora variationer i personens sinnesstämning. Ett sätt att underlätta kan vara medverkan i patientutbildningsprogram som tillägg till medicinsk behandling. Detta kan bidra till ökad förståelse för sjukdomen och dess individuella uttryck och därmed göra den mer hanterbar. På flera öppenvårdsmottagningar för personer med bipolär sjukdom runt om i Sverige bedrivs patientutbildning. Någon sammanhållen beskrivning av utbildningarna finns inte. I samråd med personal hos Nationellt kvalitetsregister för personer med bipolär affektiv sjukdom (BipoläR) bedömdes dessa utbildningar vara intressanta att undersöka. Forskning har påvisat att patientutbildningsprogram har positiva effekter för att motverka depression, hypomani och mani vid bipolär sjukdom. Programmen kan se olika ut men utbildning i grupp verkar generellt ge bättre utfall än individuell utbildning. Det är oklart hur utbildningarna i landet ser ut och vi har därför valt att i denna studie kartlägga upplägg och innehåll i dessa utbildningar. Specialistsjuksköterskan i psykiatrisk vård ansvarar bland annat för att stödja patienter och deras anhöriga till lärande och beslutsfattande genom undervisning. Patientutbildning för personer med bipolär sjukdom ligger inom psykiatrisjuksköterskans kompetensområde och sjuksköterskan kan vara en lämplig förmedlare av sådan utbildning. En kartläggning av patientutbildningsprogrammen kan utgöra grund för utvärdering och därmed bidra till utveckling av det psykiatriska vårdandet. Syftet med denna undersökning var att kartlägga upplägg och innehåll i patientutbildningar för personer med bipolär sjukdom inom den psykiatriska öppenvården runt om i landet. Detta gjordes via en webbenkätundersökning riktad till personal involverade i patientutbildning på öppenvårdsmottagningar anslutna till BipoläR. Resultatet visade att de flesta utbildningar var grupputbildningar. Största delen av mottagningarna använde sig av egenutformade utbildningsprogram. Sjuksköterskor var den personalkategori som oftast gav patientutbildning, följt av läkare och psykologer. Utbildningarna hade ett medelvärde på 12 timmars utbildningstid. Erfarenhetsutbytet i utbildningarna sågs som ett värdefullt inslag. Studiens slutsatser var att enkätsvaren tyder på att det i landet fanns en övervikt av gruppbaserade utbildningsprogram för personer med bipolär sjukdom. De flesta mottagningar utformade sina egna program. Utbildningarna var innehållsmässigt rika på viktiga ämnen relaterade till olika aspekter av bipolär sjukdom. De verkade i genomsnitt även vara tidsmässigt tillräckligt långa för att kunna förmedla sitt innehåll. Sjuksköterskor var den personalkategori som oftast var involverad i patientutbildningarna och kunde därmed ge ett betydande bidrag i dessa. Det kan vara värdefullt med en tydligare evidensbas i utbildningarna.

The aim of the diploma thesis was to analyze a present situation of job satisfaction of employees in Window Holding a.s. - Vekra, identify problem parts and propose arrangements for improvement of determined limitations.Theoretical part is focused on conclusion of basic information of job satistaction, determination of main factors of satisfaction and methodology. Practical part is focused on analysis of certain parts by using questionnaire and dialogs with chosen employees of the company. The conclusion of the thesis gives suggestions an reccomendations for improvement of present situation.