Submitted by William Justo Figueiro (williamjf) on 2015-07-21T22:45:48Z No. of bitstreams: 1 64c.pdf: 2315325 bytes, checksum: e122893fc56bd6625ca9c6e2f6989043 (MD5) / Made available in DSpace on 2015-07-21T22:45:48Z (GMT). No. of bitstreams: 1 64c.pdf: 2315325 bytes, checksum: e122893fc56bd6625ca9c6e2f6989043 (MD5) Previous issue date: 2012-07-29 / Nenhuma / O termo marketing de relacionamento foi introduzido na literatura acadêmica no final dos anos 1970 como uma estratégia das empresas priorizarem relacionamentos de longo prazo para obter vantagens e benefícios. Deste então, uma série de dimensões são propostas na literatura para entender a manutenção do relacionamento do fornecedor. Com o crescente número de dimensões disponíveis, torna-se mais complexa a compreensão de quais são as dimensões mais importantes para uso em novas pesquisas e quais dimensões não são tão significativas. O presente estudo sugere uma abordagem de natureza quantitativa-descritiva para verificar a percepção do cliente acerca da manutenção do relacionamento no contexto de serviços de TI. Para tal, utilizouse de dimensões de alta ordem, que avaliou o relacionamento de um modo geral, com medidas unidimensionais e multidimensionais. Foram destacadas por este estudo duas dimensões de alta ordem presentes na literatura, que são a qualidade do relacionamento e o valor do relacionamento. Decorrente destas dimensões utilizou-se a modelagem de equações estruturais para elaborar e testar três modelos teóricos. Um dos modelos utilizou uma abordagem mista que buscou integrar a qualidade do relacionamento e o valor do relacionamento. A coleta de dados foi realizada através de uma survey com 290 executivos de TI de empresas localizadas no estado do Rio Grande do Sul que compram e necessitam de serviços de TI. Os resultados sugerem que o modelo que representa a qualidade do relacionamento tem maiores condições de avaliar a manutenção do relacionamento de fornecedores de serviços de TI. Quando a qualidade do relacionamento e o valor do relacionamento são colocados em uma avaliação conjunta, o valor do relacionamento perde efeito em relação à manutenção do relacionamento. Outras implicações decorrentes desta análise são comentadas e sugeridas como pesquisas futuras. / The term relationship marketing was introduced in academic literature in late 70's as a corporate strategy to prioritize long-term relationships to obtain advantages and benefits. Since then, a series of dimensions are proposed in the literature to understand the maintenance of supplier relationship. With the growing number of available dimensions, it is more complex the understanding of which are the most important dimensions to be used in further researches and dimensions which are not as significant. This study suggests an approach of a quantitative-descriptive nature to verify the customer's perception concerning the maintenance of the relationship in the context of IT services. For such, were used high-order dimensions, which evaluated the relationship in general, with one-dimensional and multidimensional measures. Were highlighted by the study two dimensions of higher order found in the literature, which are the quality of relationship and the value of the relationship. Resulting from these dimensions it was used structural equation modeling to develop and test three theoretical models. One of the models used a mixed approach that sought to integrate the quality of the relationship and the value of the relationship. Data collection was carried out through a survey with 290 IT executives from companies located in the state of Rio Grande do Sul which buy and need IT services. The results suggest that the model that represents the quality of the relationship has higher position to assess the maintenance of the relationship of IT service suppliers. When the quality of relationship and value of the relationship are placed in a joint evaluation, the value of the relationship loses effect in relation to maintenance of the relationship. Other implications arising from of this analysis are commented and suggested as future researches.

The study sought to explore the emerging adult sibling dyad through qualitativeinquiry. By doing so, the collected data bring new meaning to why and how emerging adult siblings communicate. Also, by including both siblings, this study sought to highlight a different perspective of sibling communication. Extant research on the emerging adulthood stage of life is limited. The current study explored the sibling dyad during this phase of life, and three themes emerged: siblings become friends, changes during emerging adulthood, conflict negotiation, and taking a parental role.

Texting while driving is a growing problem that has serious, and sometimes fatal, consequences. Despite laws enacted to curb this behavior, the problem continues to grow. Discovering factors that can reduce such risky behavior can significantly contribute to research, as well as save lives and reduce property damage. This study developed a model to explore the motivations that cause a driver to send messages. The model evaluates the effects that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon a driver’s frequency of typing text messages. In addition, the perceived severity of the consequences and the presence of a passenger were also be evaluated for any moderating effects on a driver’s texting. Furthermore, a set of hypotheses based on the BRAG model were presented. To investigate these hypotheses, a survey instrument was developed and data was collected from 297 respondents at a mid-sized regional university in the Pacific North west of the United States. Prior to the distribution of the survey, an expert panel and a pilot study were used to ensure the reliability of the instrument. Partial least squares structured equation modeling (PLS-SEM) was used to evaluate the predictive validity of the BRAG model. This evaluation included an assessment of the reflective measures, as well as a detailed analysis of the structural model. Additionally, knowledge visualization techniques were used to emphasize the significance of the findings. The results of this analysis showed that the social gratification one receives from maintaining their social relationships is a significant predictor of texting while driving. Additionally, the results showed that drivers continued to text, regardless of the consequences. However, boredom and social anxiety were not significant predictors of texting while driving. This study makes important contributions to the information systems body of knowledge and has implications for state and local lawmakers, in addition to public health officials. Prior research has shown that bored or anxious individuals use texting to relieve those feelings of discomfort. However, this study did not extend those findings to drivers. As this study found that laws banning texting while driving do not deter this behavior, public health officials and lawmakers should investigate other means of deterring texting while driving, given the significant impact it has on the increase of fatal car accidents in recent years.

近年來社交媒體發展迅速，以Facebook為代表的社群網站已多次被證實在維繫線上與線下的人際互動上扮演舉足輕重的角色。而誕生至今近六年的時間，Instagram在各大社群數據排行中已擠進前五名。Instagram自身的社交與媒體屬性給用戶多樣的使用方式，使用者不僅可以透過Instagram進行人際互動累積社會資本，更能透過互動中獲得自身心理的幸福感。而近期Instagram新增的「限時動態」功能，更開創出一個新的社交模式，允許用戶更容易進行一對一的社交互動。 本研究將以Instagram限時動態功能為主要的研究對象，檢驗Instagram限時動態使用強度、黏結型與橋接型社會資本與幸福感之間的關係。透過482份Instagram用戶的網路問卷調查發現，Instagram限時動態使用強度能夠顯著預測黏結型與橋接型社會資本。此外，透過橋接型與黏結型社會資本的累積更能顯著預測幸福感。研究更發現，用戶更能透過黏結型社會資本的累積獲得更高的心理幸福感。本研究為Instagram研究開闢新的研究取徑，引介過往文獻將社會資本與幸福感等概念融合至Instagram。 / The rise of social media has changed the way people interact with each other. Literatures have examined social media such as how Facebook could help people maintain interpersonal interaction online and offline. And nearly six years after birth of Instagram, it has topped the first five rankings in major social media. Instagram's own social and media attributes give users a variety of ways in which users can not only accumulate social capital through social interaction via Instagram, but also gain their own psychological well-being through interaction. The new function on “Stories” let Instagram create a new social model that makes it easier for users to engage in one-on-one social interactions. In this study, we will use Stories of Instagram as the main research approach to examine the significance of usage intensity, bonding and bridging social capital, and well-being. Based on 482 internet questionnaire survey, this study finds that usage intensity indicates significance influence to bonding and bridging social capital. Bonding and bridging social capital indicate significance influence to well-being. The study also found that users are more likely to get a higher sense of psychological well-being through interaction with bonding social capital. This study opens up a new avenue for research on Instagram and quotes from past literatures such as Social Capital and Well-being integrating into Instagram.

The impact of computer-mediated communication (CMC) on relational behavior is a topic of increasing interest to communication scholars (McQuillen, 2003; Tidwell & Walther, 2002). One of the most interesting issues that CMC raises concerns the impact of CMC on relational maintenance and development. Using dialectical theory, social exchange theory, social information processing theory, and the hyperpersonal perspective as theoretical frameworks, this study used quantitative and qualitative analyses to identity potential effects of CMC on relationships. Study 1 (n=317) examined the effects of CMC on relational closeness, satisfaction, and social support. Study 2 (n=196) explored the reasons individuals provide for privileging computer-mediated forms of communication, and the perceived effects of using CMC in relational communication. Results indicated that quality of CMC predicted increased perceptions of social support and relationship satisfaction. Results further suggested that CMC enabled participants to manage more effectively relational tensions of autonomy-connection and openness-closedness. Specifically, individuals used CMC to retain higher levels of conversational control, and to maintain greater numbers of relationships with decreased levels of investment. This paper concludes with a discussion of implications and directions for future research.

This study examines power factors (resource dependence, attraction of relationship maintenance, and institutional forces) in relation to actors' behaviors and ties of varying strength between them within a network of business and sociopolitical spheres. The focus is on Samsung Electronics and Asahi Breweries in the context of the ROK-Japan trade dispute (2019-2023). An analysis model, incorporating perspectives from network theory, resource dependency theory, relationship marketing, and institutional theory, is operationalized and applied to the empirical data. A qualitative content analysis of primarily two Japanese and ROK-based newspapers, along with quantitative data, reveals a domino effect of events impacting the two focal firms, highlighting their interconnected networks. The study also demonstrates how layering of relevant spheres in a given context shapes the perception and impact of power factors, influencing actors' behavior and their ties. Additionally, it emphasizes the benefits of diversifying ties and the importance of distinguishing between short-term and long-term. / Denna studie undersöker maktfaktorer (resursberoende, attraktion att upprätthålla relationer och institutionella tryck) i relation till aktörers beteenden, samt förbindelser sinsemellan i varierande styrka, inom nätverk bestående av affärsmässiga och sociopolitiska sfärer. Fokus ligger på Samsung Electronics och Asahi Breweries i samband med handelskonflikten mellan ROK och Japan (2019-2023). En analysmodell som bygger på perspektiv från nätverksteori, resursberoendeteori, relationsmarknadsföring och institutionell teori har operationaliserats och tillämpats på empirin. En kvalitativ innehållsanalys av främst två japanska respektive ROK-baserade tidningar, kombinerat med kvalitativa data, påvisar en dominoeffekt av händelser som påverkar de två fokala företagen och framhäver deras integrerade nätverk. Studien visar också hur skiktningar av relevanta sfärer i en given kontext formar perception och inverkan av maktfaktorer, vilket påverkar aktörers beteende och deras förbindelser.  Dessutom betonar studien fördelen med diversifiering av förbindelserna och vikten av att skilja mellan långsiktighet  och kortsiktighet.

A dominant focus on organisational stakeholders is currently evident in both the literature and in practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This stakeholder emphasis is evident in the inclusion of a chapter on governing stakeholder relations in the King III report and the development of various stakeholder standards in South Africa, including corporate social investment, corporate governance, corporate citizenship, corporate sustainability and the triple bottom line. Despite the recognition of the importance and necessity of building and maintaining stakeholder relations in the literature, there is a dearth of research on how to actually build these relationships. The aim of this study was to address this shortcoming by proposing a generic, integrated approach to sustainable organisation-stakeholder relationship (OSR) building with strategic stakeholders whereby strategic stakeholder identification, OSR development and OSR maintenance, which are often studied independently, would be integrated in order to constitute a new unified model. This model will promote a sustainable OSR-building process for organisation-stakeholder partnership (OSP) development.The following three building blocks for such a model were proposed: a strategic communication foundation that promotes the integration of specific corporate communication functions that is practised from a two-way symmetrical communication perspective as the basis for effective OSR building; a theoretical foundation, which is an integration of Freeman’s stakeholder concept (1984) from a normative, relational viewpoint, Ferguson’s relational paradigm for public relations (1984) and Ledingham’s (2003) theory of relationship management, encapsulated by Grunig’s (1984) excellence theory, of which the proposed OSR-building model would be a pragmatic representation; and a conceptualisation of the OSR-building model where the actual phases of the OSR-building process would be proposed to provide step-by-step guidance for OSR building. This model promotes a partnership approach with strategic stakeholders, which is based on the proposition of an OSR development continuum, which implies that an OSR could grow in intensity over time, from a foundational OSR, mutually-beneficial OSR, sustainable OSR, to ultimate organisational-stakeholder partnerships (OSPs). This model was built from a corporate communication perspective, and subsequently highlighted the contribution of corporate communication in the organisation as an OSR-building function to ensure organisational effectiveness. This study provided an exploratory literature review to constitute a conceptual framework for OSR-building of which the principles of the framework would be further explored and measured in leading listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews to compose an OSR-building model that provides guidance on the process of OSR building on the basis of insights from theory and practice. / Ingevolge die argument dat die sukses van organisasies hoofsaaklik afhanklik is van die persepsies wat belangegroepe oor organisasies het, word ‘n dominante fokus tans op organisatoriese belangegroepe in die literatuur en praktyk geplaas. Die fokus op belangegroepe is sigbaar in die insluiting van ‘n hoofstuk oor die bou van belangegroepverhoudings in die King III verslag asook die ontwikkeling van verskeie belangegroepstandaarde in Suid Afrika, wat korporatiewe sosiale verantwoordelikheid, korporatiewe burgerskap, korporatiewe volhoubaarheid en drievoudige eindresultaat insluit. Ten spyte daarvan dat die belangrikheid en noodsaaklikheid van die bou en behoud van belangegroepverhoudings erken word in die literatuur, is daar ‘n tekort aan navorsing oor hoe om die verhoudings te bou. Die studie poog om dié tekortkoming aan te spreek deur middel van ‘n generiese, geϊntegreerde benadering vir volhoubare organisatoriese-belangegroepvershoudings (OBV) met strategiese belangegroepe voor te stel, waar strategiese belangegroep identifikasie, OBV ontwikkeling en OBV instandhouding, aspekte wat dikwels afsonderlik bestudeer word, geintegreer word in ‘n nuwe, verenigde model. Hierdie model sal ’n volhoubare OBV verbouiingsproses voorstel vir die ontwikkeling van organisatoriese-belangegroepvennootskappe. Drie boustene word vir die model voorgestel naamlik; ‘n strategiese kommunkasie fondasie wat die integrasie van spesifieke korporatiewe kommunikasie funksies vanuit ‘n twee-rigting simmetriese kommunikasie perspektief as basis vir die effektiewe bou van OBV insluit; ‘n teoretiese fondasie wat ‘n integrasie van Freeman (1984) se belangegroepkonsep van ‘n normatiewe, verhoudingsstandpunt, Ferguson (1984) se verhoudingsparadigma vir openbare skakelwerk en Ledingham (2003) se verhoudingsbestuursteorie insluit, omhul deur Grunig (1984) se uitnemendheidsteorie, waarvan die voorgestelde OBV model ‘n praktiese voorstelling sal wees; en ‘n konseptualisering van OBV-verbouing wat die fases van die OBV proses sal stipuleer om stap-vir-stap riglyne vir die bou van OBV voor te stel. ‘n Vennootskapsbenadering met strategiese belangegroepe word voorgestel deur die model, wat gebaseer is op die proposisie van ‘n OBV ontwikkelingskontinuum, wat impliseer dat ‘n OBV oor tyd in intensiteit kan groei van ‘n basiese OBV, wedersydse voordelige OBV, volhoubare OBV tot ‘n uiteindelike organisatoriese-belangegroepvennootskap. Die model is gebou uit ‘n korporatiewe kommunikasiestandpunt, wat gevolglik die bydrae van korporatiewe kommunikasie in die organisasie as ’n OBV-verbouingsfunksie om organisatoriese effektiwiteit te verseker, beklemtoon. Die studie bied ‘n verkennende literatuurstudie om ’n konseptuele raamwerk vir OBV-verbouing daar te stel, waarvan die beginsels van die raamwerk verder verken en gemeet is in gelysde Suid-Afrikaanse organisasies deur middel van ‘n kwantitatiewe web-gebaseerde opname en een-tot-een onderhoude om ’n OBV-verbouingsmodel te ontwikkel wat riglyne vir die proses van OBV-verbouing bied, gebaseer op beide teoretiese en praktiese insigte. / Communication Science / D. Litt. et Phil. (Communication)

A dominant focus on organisational stakeholders is currently evident in both the literature and in practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This stakeholder emphasis is evident in the inclusion of a chapter on governing stakeholder relations in the King III report and the development of various stakeholder standards in South Africa, including corporate social investment, corporate governance, corporate citizenship, corporate sustainability and the triple bottom line. Despite the recognition of the importance and necessity of building and maintaining stakeholder relations in the literature, there is a dearth of research on how to actually build these relationships. The aim of this study was to address this shortcoming by proposing a generic, integrated approach to sustainable organisation-stakeholder relationship (OSR) building with strategic stakeholders whereby strategic stakeholder identification, OSR development and OSR maintenance, which are often studied independently, would be integrated in order to constitute a new unified model. This model will promote a sustainable OSR-building process for organisation-stakeholder partnership (OSP) development.The following three building blocks for such a model were proposed: a strategic communication foundation that promotes the integration of specific corporate communication functions that is practised from a two-way symmetrical communication perspective as the basis for effective OSR building; a theoretical foundation, which is an integration of Freeman’s stakeholder concept (1984) from a normative, relational viewpoint, Ferguson’s relational paradigm for public relations (1984) and Ledingham’s (2003) theory of relationship management, encapsulated by Grunig’s (1984) excellence theory, of which the proposed OSR-building model would be a pragmatic representation; and a conceptualisation of the OSR-building model where the actual phases of the OSR-building process would be proposed to provide step-by-step guidance for OSR building. This model promotes a partnership approach with strategic stakeholders, which is based on the proposition of an OSR development continuum, which implies that an OSR could grow in intensity over time, from a foundational OSR, mutually-beneficial OSR, sustainable OSR, to ultimate organisational-stakeholder partnerships (OSPs). This model was built from a corporate communication perspective, and subsequently highlighted the contribution of corporate communication in the organisation as an OSR-building function to ensure organisational effectiveness. This study provided an exploratory literature review to constitute a conceptual framework for OSR-building of which the principles of the framework would be further explored and measured in leading listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews to compose an OSR-building model that provides guidance on the process of OSR building on the basis of insights from theory and practice. / Ingevolge die argument dat die sukses van organisasies hoofsaaklik afhanklik is van die persepsies wat belangegroepe oor organisasies het, word ‘n dominante fokus tans op organisatoriese belangegroepe in die literatuur en praktyk geplaas. Die fokus op belangegroepe is sigbaar in die insluiting van ‘n hoofstuk oor die bou van belangegroepverhoudings in die King III verslag asook die ontwikkeling van verskeie belangegroepstandaarde in Suid Afrika, wat korporatiewe sosiale verantwoordelikheid, korporatiewe burgerskap, korporatiewe volhoubaarheid en drievoudige eindresultaat insluit. Ten spyte daarvan dat die belangrikheid en noodsaaklikheid van die bou en behoud van belangegroepverhoudings erken word in die literatuur, is daar ‘n tekort aan navorsing oor hoe om die verhoudings te bou. Die studie poog om dié tekortkoming aan te spreek deur middel van ‘n generiese, geϊntegreerde benadering vir volhoubare organisatoriese-belangegroepvershoudings (OBV) met strategiese belangegroepe voor te stel, waar strategiese belangegroep identifikasie, OBV ontwikkeling en OBV instandhouding, aspekte wat dikwels afsonderlik bestudeer word, geintegreer word in ‘n nuwe, verenigde model. Hierdie model sal ’n volhoubare OBV verbouiingsproses voorstel vir die ontwikkeling van organisatoriese-belangegroepvennootskappe. Drie boustene word vir die model voorgestel naamlik; ‘n strategiese kommunkasie fondasie wat die integrasie van spesifieke korporatiewe kommunikasie funksies vanuit ‘n twee-rigting simmetriese kommunikasie perspektief as basis vir die effektiewe bou van OBV insluit; ‘n teoretiese fondasie wat ‘n integrasie van Freeman (1984) se belangegroepkonsep van ‘n normatiewe, verhoudingsstandpunt, Ferguson (1984) se verhoudingsparadigma vir openbare skakelwerk en Ledingham (2003) se verhoudingsbestuursteorie insluit, omhul deur Grunig (1984) se uitnemendheidsteorie, waarvan die voorgestelde OBV model ‘n praktiese voorstelling sal wees; en ‘n konseptualisering van OBV-verbouing wat die fases van die OBV proses sal stipuleer om stap-vir-stap riglyne vir die bou van OBV voor te stel. ‘n Vennootskapsbenadering met strategiese belangegroepe word voorgestel deur die model, wat gebaseer is op die proposisie van ‘n OBV ontwikkelingskontinuum, wat impliseer dat ‘n OBV oor tyd in intensiteit kan groei van ‘n basiese OBV, wedersydse voordelige OBV, volhoubare OBV tot ‘n uiteindelike organisatoriese-belangegroepvennootskap. Die model is gebou uit ‘n korporatiewe kommunikasiestandpunt, wat gevolglik die bydrae van korporatiewe kommunikasie in die organisasie as ’n OBV-verbouingsfunksie om organisatoriese effektiwiteit te verseker, beklemtoon. Die studie bied ‘n verkennende literatuurstudie om ’n konseptuele raamwerk vir OBV-verbouing daar te stel, waarvan die beginsels van die raamwerk verder verken en gemeet is in gelysde Suid-Afrikaanse organisasies deur middel van ‘n kwantitatiewe web-gebaseerde opname en een-tot-een onderhoude om ’n OBV-verbouingsmodel te ontwikkel wat riglyne vir die proses van OBV-verbouing bied, gebaseer op beide teoretiese en praktiese insigte. / Communication Science / D. Litt. et Phil. (Communication)