p. 1-115 / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-03-14T21:03:06Z No. of bitstreams: 1 9999.pdf: 810798 bytes, checksum: 1cc093c8ad8b27edcba959af1730c5bb (MD5) / Approved for entry into archive by Tatiana Lima(tatianasl@ufba.br) on 2013-04-08T16:24:17Z (GMT) No. of bitstreams: 1 9999.pdf: 810798 bytes, checksum: 1cc093c8ad8b27edcba959af1730c5bb (MD5) / Made available in DSpace on 2013-04-08T16:24:17Z (GMT). No. of bitstreams: 1 9999.pdf: 810798 bytes, checksum: 1cc093c8ad8b27edcba959af1730c5bb (MD5) Previous issue date: 2005 / Este trabalho analisa a contribuição dos efeitos da estratégia da empresa, do setor em que ela opera, do grupo econômico a que pertence e da conjuntura econômica como um todo para a lucratividade das empresas brasileiras no período de 1996 a 2003. Também é verificada a evolução da contribuição destes fatores ao longo do período. Finalmente o modelo é testado com outra variável dependente, correspondendo às características da estrutura do capital das empresas. Os resultados demonstram que o principal elemento da lucratividade é a estratégia da empresa. A participação da estratégia vem aumentando nos últimos oito anos. Contrariamente ao esperado, o efeito da conjuntura é muito pequeno e semelhante ao encontrado no mercado americano. Também surpreende os resultados para a estrutura de capital. Ao contrário do esperado, o modelo revela uma importância ainda maior da estratégia, com uma pequena participação do mercado de atuação. / Salvador

Submitted by Cristina Moreira (cristinabraga@gmail.com) on 2014-03-24T13:44:29Z No. of bitstreams: 1 Dissertação CRISTINA BRAGA MOREIRA.pdf: 933614 bytes, checksum: 4d7b18e84d64be3acd6a7a3812f68b2b (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2014-04-04T16:27:55Z (GMT) No. of bitstreams: 1 Dissertação CRISTINA BRAGA MOREIRA.pdf: 933614 bytes, checksum: 4d7b18e84d64be3acd6a7a3812f68b2b (MD5) / Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2014-04-09T14:54:50Z (GMT) No. of bitstreams: 1 Dissertação CRISTINA BRAGA MOREIRA.pdf: 933614 bytes, checksum: 4d7b18e84d64be3acd6a7a3812f68b2b (MD5) / Made available in DSpace on 2014-04-09T14:55:03Z (GMT). No. of bitstreams: 1 Dissertação CRISTINA BRAGA MOREIRA.pdf: 933614 bytes, checksum: 4d7b18e84d64be3acd6a7a3812f68b2b (MD5) Previous issue date: 4-12-12 / Nos anos 80, a América Latina, uma das regiões menos desenvolvidas do mundo, enfrentou um período de mudanças econômicas e políticas significativas que levaram essa região a um lugar de destaque no mercado mundial. Por conseguinte, a América Latina foi objeto de diversos estudos, que, por sua vez, foram compilados nesta revisão de literatura, a fim de que se possam identificar quais os avanços foram feitos no âmbito da Gestão e Negócios Internacionais. Como base, tomou-se a metodologia aplicada por Meyer e Peng (2005), fazendo um paralelo entre três importantes teorias da área (Teoria de Baseada em Recursos, Teoria Baseada no Custo das Transações e Teoria Institucional) e alguns assuntos-chave de extrema relevância ao entendimento do tema (Construindo Vantagens Competitivas, Liberalização Econômica versus Regulação Governamental e Internacionalização) Ao final, delimitamos as contribuições da América Latina ao estudo da Gestão e Negócios Internacionais, fazendo algumas sugestões para futuros pesquisas nesse âmbito. / In the late 1980s, Latin America, at that the time one of the least developed regions of the world, experienced a period of significant political and economic changes that led to a prominent place in today’s economic world. As a consequence, Latin America has become a top research theme among scholars all over the world. In an attempt to contribute to this body of research, we conducted a qualitative research in order to test the applicability of existing theories in the fields of international business and strategy. Following Meyer and Peng (2005), we outlined the three most advanced theories in these two fields of study: (1) organizational economic theories; (2) resource-based theories; and (3) institutional theories. For each of these theories, we then discuss their contribution to the understanding of the key issues in Latin America such as building competitive advantages, economic liberalization vs. government regulation, and internationalization. Our findings contribute to the literature by discussing and understanding how Latin America research has influenced or impacted the development theory in the fields of IB and Strategy. We conclude by offering some suggestions and opportunities for future research.

Submitted by jose alberto salceda (jalb.salceda@gmail.com) on 2015-12-15T11:24:54Z No. of bitstreams: 1 Os desafios da interncionalização - estudo de caso para ensino.pdf: 736131 bytes, checksum: 92e57bab699b2c53fe9f6209f27bb52f (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-12-21T18:19:03Z (GMT) No. of bitstreams: 1 Os desafios da interncionalização - estudo de caso para ensino.pdf: 736131 bytes, checksum: 92e57bab699b2c53fe9f6209f27bb52f (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-12-21T18:19:16Z (GMT) No. of bitstreams: 1 Os desafios da interncionalização - estudo de caso para ensino.pdf: 736131 bytes, checksum: 92e57bab699b2c53fe9f6209f27bb52f (MD5) / Made available in DSpace on 2015-12-21T18:19:27Z (GMT). No. of bitstreams: 1 Os desafios da interncionalização - estudo de caso para ensino.pdf: 736131 bytes, checksum: 92e57bab699b2c53fe9f6209f27bb52f (MD5) Previous issue date: 2015-11-16 / This work aims to offer a case study about a Brazilian food retailing company. The growth strategy is the central dilemma. Internationalize or not? At the moment, there's no one Brazilian company in this specific industry internationalized by the 'ownership strategy' with stores abroad. An historical view of the business and his founder is presented. Aspects of the sector in Brazil are showed too. The case puts in evidence characteristics of the organization and its president. This work presents more than solely a teaching case study. Theoretical approaches based in concepts from entrepreneurship, entrepreneurial orientation, international entrepreneurship and resource-based view are presented like alternative perspectives for the teacher. An introductory contextualization is made about the importance of the retailing internationalization in relation to network society. A comparison between case study for research and a teaching case is offered in the chapter about methodology. Disciplines like management strategy, entrepreneurship, internationalization, organizational theories, marketing and economics are suggested for the use of the case. / Este trabalho tem como objetivo oferecer um caso para ensino tendo como referência uma empresa brasileira do comércio varejista alimentício de supermercados e hipermercados. A estratégia de crescimento é o dilema central. Internacionalizar-se ou não? Atualmente, nenhuma empresa brasileira deste segmento se encontra internacionalizada por meio de lojas próprias no exterior. Uma visão histórica da empresa e de seu fundador é apresentada. Aspectos do setor, no Brasil, também são fornecidos. O caso coloca em evidência as características da organização e do seu presidente. Este trabalho apresenta mais do que um estudo de caso para ensino. Abordagens teóricas baseadas em conceitos de empreendedorismo, orientação empreendedora, empreendedorismo internacional e visão baseada em recursos são apresentadas como uma alternativa de análise. Uma contextualização introdutória é feita sobre a importância da internacionalização do varejo em relação à sociedade em rede. Uma comparação entre estudo de caso para pesquisa e um caso de ensino é oferecido no capítulo sobre metodologia. Disciplinas como gestão estratégica, empreendedorismo, internacionalização de empresas, teorias organizacionais, marketing e economia são boas opções para se empregar o caso proposto.

Submitted by Nuno Silva (nunocornelio@gmail.com) on 2016-03-07T23:19:46Z No. of bitstreams: 1 TESE FINAL.pdf: 1881417 bytes, checksum: 59a1298247a5285570bd1218393ad090 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-08-01T14:58:26Z (GMT) No. of bitstreams: 1 TESE FINAL.pdf: 1881417 bytes, checksum: 59a1298247a5285570bd1218393ad090 (MD5) / Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-08-02T14:02:11Z (GMT) No. of bitstreams: 1 TESE FINAL.pdf: 1881417 bytes, checksum: 59a1298247a5285570bd1218393ad090 (MD5) / Made available in DSpace on 2016-08-02T14:02:30Z (GMT). No. of bitstreams: 1 TESE FINAL.pdf: 1881417 bytes, checksum: 59a1298247a5285570bd1218393ad090 (MD5) Previous issue date: 2016-01-28 / This case study is based in Mundo Verde, a Brazilian natural products company, and its focused on the strategic decisions the company has to make to overcome the current problems. The case is built around three major theoretical perspectives: Competitive advantages from a Resource Based View, Brand Identity and Entrepreneurship. In the case is presented first the company, disclosing the necessary information to analyze and comprehend Mundo Verde, by accurately identifying the company´s competitive advantages. Next the student is presented to a narrative where the CEO of the company meets one of the franchisees in an attempt to find out more about the company´s issues and to see how the stores are working. Several scenarios are presented to the students which represent several possibilities of action, considering the company, the problems to be addressed and the objectives of the company.

Made available in DSpace on 2010-04-20T20:51:44Z (GMT). No. of bitstreams: 3 166826.pdf.jpg: 12022 bytes, checksum: 4510aed66898db91f0e043e1b18f6047 (MD5) 166826.pdf: 634031 bytes, checksum: 16a587efdb46955921482c8c5d25bdb9 (MD5) 166826.pdf.txt: 227960 bytes, checksum: 224b048d7483d5c29522eb5b546900d0 (MD5) Previous issue date: 2007-03-14T00:00:00Z / A importância relativa de diversas origens da heterogeneidade do desempenho das firmas tem sido discutida em termos teóricos e testada empiricamente, com ênfase nos efeitos da indústria, da corporação, dos recursos idiossincráticos da firma e do ano. Este trabalho estudou a influência do país sobre o desempenho das firmas. Efeitos significantes e significativos do país e da interação indústria-país foram identificados. A amostra analisada incluiu mais de 80.000 observações e 11.000 firmas em 37 países e 256 indústrias em um período de 10 anos. Um modelo linear hierárquico com quatro níveis permitiu identificar que os efeitos país, indústria e indústria-país têm aproximadamente a mesma importância relativa e, em conjunto, quase a mesma magnitude do efeito firma. A relevância destes efeitos foi consistente entre as diferentes divisões do SIC (Standard Industrial Classification) assim como se manteve estável ao longo do tempo. Um modelo para explicação da variância do desempenho entre países foi proposto e estimado, em caráter exploratório, na análise da relação entre competitividade das nações e rentabilidade das firmas. / The relative importance of different sources of firms’ performance heterogeneity has been widely discussed as well as tested empirically. Industry, corporation, firm and year effects have been the main focus of these studies. This work analzyed another source of performance heterogeneity: country effect. Empirical analysis was based on a Compustal Global sample which included over 80,000 observations and 11,000 firms in 37 countries, 256 industries and a 10 year time span. A cross classified 4- level hierarchical linear model allowed the estimation of country and country-industry interaction effects. These were significant and as relevant as industry effect. Altogether, the effects related to the external environment (country, industry and country-industry) were almost as important as firm effect. Variance composition was consistent across SIC Divisions and remained stable along time. A model adequate to explain performance variance between countries was proposed and estimated – as a methodological illustration – to analyze the relationship between competitiveness of nations and firm performance.

Made available in DSpace on 2010-04-20T20:51:49Z (GMT). No. of bitstreams: 3 166820.pdf.jpg: 16351 bytes, checksum: 6c3229cf93994513f37086020ef4c6fc (MD5) 166820.pdf: 2874178 bytes, checksum: b87012882801c23b07870292ff40d72d (MD5) 166820.pdf.txt: 211682 bytes, checksum: 1c1c647283ff3bce353d1aad112aa76e (MD5) Previous issue date: 2007-02-15T00:00:00Z / Diversos estudos vêm analisando a contribuição da gestão da qualidade para o resultados financeiros das empresas, sejam eles conduzidos por acadêmicos ou por firmas de consultoria diretamente interessadas em comprovar a relação entre qualidade e desempenho superior. Apesar dos benefícios atribuídos ao gerenciamento da qualidade, o conjunto de pesquisas empíricas publicadas até hoje apresenta resultados não conclusivos. A grande maioria desses trabalhos se utilizam de dados de empresas americanas ou européias; no Brasil tal linha de pesquisa ainda é incipiente. Além de comparar o desempenho financeiro de uma amostra de empresas que efetivamente adotam a gestão da qualidade com as demais empresas de seus respectivos setores de atuação, este trabalho avaliou também a evolução do desempenho das próprias empresas dessa amostra no longo prazo (10 anos), comparando seus resultados no período pós-implementação da qualidade com os resultados obtidos anteriormente. Como proxy para a adoção efetiva da qualidade foram consideradas na amostra de estudo 33 empresas reconhecidas como ganhadoras ou finalistas do Prêmio Nacional da Qualidade (PNQ). O desempenho financeiro foi medido em três dimensões: crescimento, lucratividade e valor de mercado. Esses dados foram obtidos de um conjunto de bases de dados entre as quais se destacam o Balanço Anual da Gazeta Mercantil, a Economática e as Pesquisas Industriais Anuais do IBGE. Para isolar o efeito do setor de atuação das empresas, as variáveis foram parametrizadas de acordo com uma relação entre o desempenho das empresas da amostra de estudo, o desempenho do setor e a variância do desempenho do setor. No total, foram utilizadas 12.010 observações de 2.624 empresas (33 da amostra de estudo e 2.591 dos setores), no período de 1987 a 2006. Na primeira etapa da metodologia, o desempenho de cada empresa da amostra de estudo foi sumarizado por meio de regressões lineares, resultando em dois coeficientes: um linear representando o desempenho no ponto médio do período e um angular representando a taxa de evolução do desempenho no mesmo período. A seguir, análises paramétricas (testes t) e não-paramétricas (testes de Wilcoxon para observações pareadas e teste dos sinais) foram realizadas para os dados de toda a amostra. Os resultados mostraram que a rentabilidade foi a única dimensão estudada onde as empresas da amostra tiveram desempenho superior à média de seus respectivos setores; por outro lado, não foram observadas melhorias no desempenho quando comparados os períodos anterior e posterior à implementação efetiva da qualidade. A análise em conjunto desses dois achados fornece indícios de uma relação de co-variância, e não causal, entre qualidade e lucratividade. As conclusões apresentam as principais implicações dos resultados, com ênfase na formulação de possíveis hipóteses para se entender as causas da falta de associação entre qualidade e desempenho superior. Entre as mais importantes destacam-se hipóteses que relacionam qualidade e a perda da capacidade de inovação e que avaliam a gestão da qualidade sob a ótica da linha de pesquisa em estratégia conhecida por visão baseada em recursos (resource-based view – RBV). / Several studies analyzed the quality management contribution to the firms’ financial performance, conducted by either academics or consultant firms interested in demonstrate the relationship between quality and superior performance. Although its promoters publicize the advantages of quality management, the body of empirical researches relating quality management and performance produced mixed results. In the most part, these studies used data from American or European companies; in Brazil, this field of research is still incipient. Beyond comparing the financial performance of a sample of firms which effectively adopt the quality management against a set of others firms of the same economic sectors, this study evaluated the performance evolution of the sample companies, in a long-term framework (10 years), comparing their results in the quality post-implementation period with the results already obtained in the early period. As the proxy to the effective adoption of quality management the research considered a sample of 33 companies distinguished as award recipients or finalists of the Brazilian National Quality Award (Prêmio Nacional da Qualidade – PNQ). The financial performance was measured by growth, profitability and market value. These financial data were collected in a set of data banks including Balanço Anual from Gazeta Mercantil, Economática, and the Annual Industrial Surveys from Brazilian Institute of Geography and Statistics (IBGE). To isolate the effect of the economic sectors, the indicators were standardized according to a relationship among the performance of the sample firms, the sector performance and the variance of the sector performance. In total, 12,010 observations from 2,624 companies (33 from the study sample and 2,591 from the economic sectors) were collected, from 1987 to 2006. In the first stage of the methodology, the performance of each firm in the sample was summarized by means of linear regressions, resulting, to each case, in two coefficients that characterized the performance. A linear coefficient represents the performance in the period midpoint, whereas the angular coefficient represents the increasing rate of the performance in the same period. Afterwards, parametric (t tests) and non-parametric (Wilcoxon tests for related samples and sign tests) analyses were conducted for the whole sample data. The results showed the profitability as the only dimension of financial performance where the firms in the study sample obtained a superior performance when compared with their economic sectors; otherwise evidence was not found that performance in the post-implementation period is superior to the implementation period. A conjoint analysis of these two findings provide evidences of a covariation, and not causation, link between quality and financial performance. The conclusions presented the main implications of the research, emphasizing the formulation of possible hypothesis in order to understand the causes of the findings. Among the most important stands out the hypothesis that relating quality and the lack of innovation capability, and that evaluate quality management using the theory of the resource-based view (RBV).

The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because it has performed far below expectation, despite the government‘s unreserved support to the sector and the country‘s comparative advantage in the sector. To attain the stated objective, qualitative research approach with case study design was employed. The cases were selected based on two criteria; production of finished textile products and operation in both local and global markets. Accordingly, nine companies qualified these criteria and all of them were used as cases. The RBV was the theory employed to explain the differences in performances among firms‘ in similar environment. Furthermore, within and cross case analyses were employed to get in-depth understanding and to explain about the marketing strategies of the firms. The major findings of the study indicate that the emphasis given to marketing strategy and the marketing resources and capabilities commitment thereof were found to be so low that the companies seemed to equate marketing strategy with selling strategy. Furthermore, the companies failed to link their marketing enabling environment with their marketing strategy. Similarly, such weak link was reflected between the firms‘ marketing strategy and their market performances. Hence, the marketing strategies of the case companies are so weak that with their current marketing strategy, it is difficult for them to be competent in the local market, let alone in the international markets. Generally, both empirical and conceptual conclusions were drawn from the findings. As a result, the cross-case findings indicate that marketing resources commitment is linearly linked to marketing strategy which in turn is linked to export performances. Therefore, it can be understood that the link between enabling environment and marketing strategy is direct and the link between marketing strategy and marketing performances is linear. Hence, it can be understood from this transitivity that there exists a link between firms‘ enabling environment and their marketing performances. / Business Management / D.B.L.

The primary objective of this study was to examine how and to what extent entrepreneurial orientation, firm internal resources and capital structure decisions affect growth of small enterprises, following the resource- based view on determinants of growth and static trade-off theory of capital structure as theoretical frameworks. Regardless of the number of earlier study, there is no consensus among scholars on determinants of growth due to the existence of different theories and metrics of growth. Moreover, as the earlier studies were undertaken in developed countries, their research findings could not permit generalization on the effect of the explanatory variables on growth in less developed countries like Ethiopia. Therefore, this research tried to fill the gap in the existing body of knowledge on determinants of growth by contextualizing the association of growth with firm specific factors and EO from the Ethiopian context, more specifically from the context of Tigray Regional State. Besides, extra variables that were either not considered or might have been tested separately in earlier studies in Ethiopia were integrated into the regression model. In this mixed explanatory cross-sectional research, systematic random sampling techniques and structure questionnaire were applied to collect primary data from 333 small enterprises operating in five urban towns of Tigray region. Dependent variable of the study was growth of small enterprises, defined as logarithm of change in number of employees at the time of establishment and time of survey. The explanatory variables comprise of entrepreneurial orientation with three dimensions, tangible and intangible resources under the control of a given enterprises, capital structure decisions, external factors such as marketing related problems cost and accessibility of infrastructure, government policies and bureaucracy, business development services were also included in the regression model. Descriptive statistics, statistical difference tests, multiple regression analysis and Propensity Score Matching were applied for the purpose of data analysis with the help of Stata version 12 software. Majority of the small enterprises demonstrated moderate degree of entrepreneurial orientation and location nearer to major customers, entrepreneurial orientation, strong financial position, access to credit and leverage have statistically significant positive effect on growth of small enterprises which support the resource based view and static trade-off theory of capital structure as well as the perceived hypothesis. On the other hand, consistent to the hypothesis, age and size of small enterprises showed negative significant effect on growth, that supports Jovanovich’s learning model but against the Girbat’s law of proportionate effect. Moreover, the relationship between education and growth was found to be non-linear or volatile-growth of SEs tend to declined until certain level, reached a minimum level after which SEs with more educated owners tend to grow faster. This implies that unless owners’ years of education reach a very high level of schooling, a given increase in years of schooling could not necessarily result into higher growth rate. Based on the findings, the researcher suggests (i) in order to solve financial constraints of SEs, stakeholder need introduction of National Credit Guarantee Fund, Promotion of non-bank financial services, introduce Mandatory Minimum Bank Loan to small enterprises, establish specialized banking system that specifically support the small enterprise sector, (ii) provide working premises such as shades at concessional cost, (iii) facilitate establishment of small enterprise commercial centers, (iv) strengthen the clustering practices,(v) facilitate provision of adequate infrastructure at reasonable price, (vi) as TVET completed individuals outperform in growth rate, educational institutions in Ethiopia need to incorporate competence based training system and entrepreneurship into their syllabus by strengthening the industry university linkages / Business Management / DBL

Made available in DSpace on 2016-08-02T21:43:02Z (GMT). No. of bitstreams: 1 Sandro Moretti_Dissertacao Quem e Quem no Grande ABC.pdf: 1022991 bytes, checksum: 5ab376cac829b5ca1ddc66efa1e389a5 (MD5) Previous issue date: 2011-03-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study investigates empirically the performance of companies in the Grande ABC region increasingly industrialized and economically representative for the country. The seven cities that represent the region, Santo André, São Bernardo do Campo, São Caetano do Sul, Diadema, Mauá, Ribeirão Pires and Rio Grande da Serra, have in recent years economic growth considerably above the country's growth and development has stimulated the growth of the country. The empirical analysis uses panel data and examines the performance of firms in the seven cities that make up the Grande ABC during the years 2001 to 2008 using the multilevel methodology and three performance measures: ROA, ROE and OROA. The multilevel approach allowed the identification of key factors that are associated or not to performance of these companies and these effects are the year, the company itself, the sub sector, the sector and the city that the company is located. Among the tree performance measures used there was significant convergence, in addition the study identified that there is a significant effect on corporate performance associated with the year and the company itself, and show that the sectors, subsectors and the city that the company is do not have a significant effect associated with these firm performance. / Essa pesquisa investiga empiricamente o desempenho das empresas do Grande ABC, região industrializada e cada vez mais representativa economicamente para o país. As sete cidades que representam a região, Santo André, São Bernardo do Campo, São Caetano do Sul, Diadema, Mauá, Ribeirão Pires e Rio Grande da Serra, tiverem nos últimos anos um crescimento econômico consideravelmente acima do crescimento do país e seu desenvolvimento tem impulsionado o crescimento do país. A análise empírica utiliza dados em painel e investiga o desempenho das firmas das sete cidades que compõe o Grande ABC durante os anos de 2001 a 2008 utilizando a metodologia multinível e três medidas de desempenho: ROA, OROA e ROE. A metodologia multinível possibilitou a identificação dos principais efeitos que estão associados ou não ao desempenho das empresas, entre esses efeitos estão o ano, a própria empresa, o subsetor, o setor e a cidade que a empresa se localiza. Entre as três medidas de desempenho utilizadas houve significativa convergência e, além disso, o estudo identificou que há um significativo efeito no desempenho das empresas associado ao ano e à própria empresa, além de mostrar que os setores, os subsetores e a cidade que a empresa se localiza não apresentam um efeito significativo associado ao desempenho dessas firmas.

Submitted by Ariela Zanetta Simoni (arielazsimoni@gmail.com) on 2018-04-18T21:21:56Z No. of bitstreams: 1 Dissertacao_ArielaSimoni_VF2_2018.pdf: 2154592 bytes, checksum: 3ed46fe4510f5360ed0ab60012235df1 (MD5) / Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-04-20T17:07:30Z (GMT) No. of bitstreams: 1 Dissertacao_ArielaSimoni_VF2_2018.pdf: 2154592 bytes, checksum: 3ed46fe4510f5360ed0ab60012235df1 (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-04-20T17:34:32Z (GMT) No. of bitstreams: 1 Dissertacao_ArielaSimoni_VF2_2018.pdf: 2154592 bytes, checksum: 3ed46fe4510f5360ed0ab60012235df1 (MD5) / Made available in DSpace on 2018-04-20T17:34:32Z (GMT). No. of bitstreams: 1 Dissertacao_ArielaSimoni_VF2_2018.pdf: 2154592 bytes, checksum: 3ed46fe4510f5360ed0ab60012235df1 (MD5) Previous issue date: 2018-03-14 / No âmbito das atividades políticas corporativas (CPA) com auxílio das variáveis de recursos, rotina e capacidades da Teoria da Visão Baseada em Recursos (RBV), esta pesquisa pretendeu analisar como as atividades políticas corporativas de Lobby das empresas são realizadas em ambientes de mudanças políticas. O Lobby é uma das táticas mais utilizadas de CPA. Estudos que visam a compreensão por intermédio de fatores econômicos e de outras naturezas são de suma importância na explicação da variação dentro de um determinado sistema, porém, raramente levam em consideração o ambiente político doméstico de um país (YADAV, 2008). O contexto de imprevisibilidade gera incertezas a respeito do ambiente no qual implementa-se a tática de Lobby e diminui a capacidade de previsão de cenários. A consequência disso é a possibilidade de redução da vantagem competitiva das firmas as quais se engajam em estratégias de não mercado. Além disso, ambientes de mudanças políticas caracterizam-se por trocas de executivos no poder provenientes de eleições nacionais (YASUDA; MITSUHASHI, 2017) ou por impedimento em completar o mandato governamental. O cenário político e econômico do ano de 2016 no Brasil serviu como laboratório para o estudo, na medida em que apresenta características do ambiente de mudanças políticas necessárias à pesquisa. Por intermédio de uma pesquisa qualitativa positivista com triangulação de dados primários – obtidos por meio de entrevistas – e secundários – principalmente para entendimento do ambiente político, a pesquisa justifica-se pela importância no aprofundamento da compreensão do fenômeno. / In the scope of corporate policy activities (CPA) aided by resource variables, routine and resource-based capabilities (RBV), this research aimed to analyze how corporate lobbying activities are carried out in politically changing environments. Lobby is one of CPA's most commonly used tactics. Studies that aim at understanding through economic and other factors are indeed important in explaining variation within a given system, but rarely take into account a country's domestic political environment (YADAV, 2008). The context of unpredictability creates uncertainties about the environment in which lobby tactic is implemented and reduces the predictability of scenarios. The consequence of this is the possibility of diminishing the competitive advantage of companies that engage in non-market strategies. In addition, politically changing environments are characterized by exchanges of power executives from national elections (YASUDA; MITSUHASHI, 2017) or by impediment in completing the government mandate. The political and economic scenario of 2016 in Brazil served as a laboratory for the study, as it presents characteristics of the environment of political changes demanded for the research. Through a qualitative positivist research with triangulation of primary data - obtained through interviews - and secondary data - mainly for understanding the political environment, the research is justified by the importance of deeper understanding of the phenomenon.