“An ordinary day on an ordinary street. Pedestrians pass on the sidewalks, children play near front doors, people sit on benches and steps, the postman makes his rounds with the mail, two passersby greet on the sidewalk, two mechanics repair a car, groups engage in conversation.”….. (Life Between Buildings, Jan Gehl) This mix of outdoor activities in public space is the main concern of design the better condition for daily life in the Älvsjö neighborhood (the area around the Stockholm international fairs center). Enhancing the quality of life and raising the tendency for living in this area, is one of the issues that this thesis is working with. Effort of this thesis is enhancing the quality of life in a neighborhood that has lots of good potentials, for ordinary life, and raising the children.

In order for the green movement to be successful, it is necessary for society to be aware and to participate on all levels. Holyoke is a city of the working class and there are several vocational programs available offering job-specific training. Unfortunately, these programs pay little attention to the environmental issues associated with their trade; and, as issues of global warming are becoming more pertinent, the vocational curriculum remains disconnected. To promote sustainable awareness and participation among vocational students in Holyoke, a new campus located in the downtown neighborhood will be introduced to the school system. In this new green vocational school, students from multiple disciplines will come together to engage in the sustainable practice of their trade. Given the decaying state of the downtown neighborhoods, the urban landscape will serve as a canvas for new ideas and projects. Through the collaboration of these vocations, students will be able to demonstrate their knowledge addressing real projects while contributing to the social and physical revitalization of downtown Holyoke.

<p>This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.</p><p>In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.</p><p>The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer’s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment. Revitalization deals with giving the brand new associations as well as changes in the product. Revitalization in its simplest form can be just a repetition of old messages and associations mixed, in some cases in combination with new ones. Ongoing revitalization can in the long run be seen as incremental repositioning since the brand is updated with small steps in order to follow the customer’s changes in preferences and after a while end up in a new position. Radical repositioning means that you during a short period of time change the foundation of a brand by creating new associations and an almost new product, all to accomplish a trustworthy message to the new target group.</p><p>The two brands, Festis and Explorer Vodka, have both gone through changes but with different reasons. Festis did not have a large customer group and therefore aimed at finding a new attractive target group. Explorer Vodka already had a large circle of customer, which it could not afford to lose, and therefore just a small image change was the solution.</p><p>Festis performed a radical repositioning and switched target group and thereby recaptured the market leader position in the stilldrinkmarket. Explorer Vodka has with small steps improved its image and at the same time stick to their target group by revitalization.</p> / <p>I denna uppsats studeras förändring av varumärken, vilket kan vara av intresse eftersom det kan förväntas att ett varumärke under sin livstid kan komma att möta en livscykel bestående av fem olika faser, utveckling, introduktion, tillväxt, mognad, och slutligen nedgång. För att undvika nedgångsfasen och en eventuell död krävs en förändring av varumärket.</p><p>För att studera förändring av varumärken tillämpas uppsatsens teorier på två fallstudier av varumärken som genomgått ett aktivt förändringsarbete.</p><p>I uppsatsen behandlas begreppet positionering av varumärken såväl som förändringsbegreppen ompositionering och revitalisering. Positionering beskriver hur ett varumärke är placerat i konsumenternas medvetande såväl som på marknaden. Ompositionering innebär förändringar av befintlig position och är ofta en förflyttning till ett annat marknadssegment. Revitalisering innebär bland annat att skapa nya associationer till varumärket genom direkta åtgärder och/eller förändringar i produkten. Ständig revitalisering kan i längden ses som en inkrementell ompositionering eftersom man i små steg följer förändringarna i kundernas uppfattningar. Radikal ompositionering innebär att man under en kort tid förändrar hela grunden för varumärket och istället skapar nya associationer och även förändrar produkten för att på ett så trovärdigt sätt som möjligt rikta sig till en ny målgrupp.</p><p>De två varumärkena Festis och Explorer Vodka har båda genomgått förändringar. Dessa förändringar har skett med lite olika motiv, Festis hade ingen stark kundbas och behövde hitta ett nytt attraktivt kundsegment. Explorer Vodka hade en stark kundbas med och hög försäljning som man inte fick förlora, dock behövde varumärkets image förbättras.</p><p>Festis genomförde en radikal ompositionering och bytte kundsegment och återtog därmed sin forna position som marknadsledare på stilldrinksmarknaden. Explorer Vodka har med små steg förbättrat sin image och samtidigt stannat kvar i samma kundsegment, vilket kan liknas vid en revitaliseringsstrategi.</p>

Assessment the effect of revitalizing measures of chosen peat bogs in the upper Vydra River basin on their water regime Abstract: Despite a number of research projects, the influence of peat bogs on the hydrological regime remains a largely unexplored topic. In the past, several peat bogs in the Šumava National Park were exposed to a very strong anthropogenic pressure. Subsequently, revitalizing measures were applied to mitigate the impact of human interventions, to stop the degradation of these precious habitats, and to reform the disturbed peat bog water regime. This thesis is focused especially on fluctuations of water table level and on the hydrological regime in the catchments of Rokytka and Cikánský Brooks. Thesis further develops the topic solved in author's bachelor thesis called "Peat bog revitalizing measures and their effect on runoff dynamics in the Otava River headstream area." It contains experimental research of the influence of drainage canals and revitalizing measures on water table fluctuation. It also aims to identify the extent to which meteorological factors contribute to changes in groundwater level and to assess the present state of revitalization measures and their influence on the runoff regime. Key words: peat bogs, revitalizing measures, Šumava Mountains, water regime

This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand. In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change. The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer’s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment. Revitalization deals with giving the brand new associations as well as changes in the product. Revitalization in its simplest form can be just a repetition of old messages and associations mixed, in some cases in combination with new ones. Ongoing revitalization can in the long run be seen as incremental repositioning since the brand is updated with small steps in order to follow the customer’s changes in preferences and after a while end up in a new position. Radical repositioning means that you during a short period of time change the foundation of a brand by creating new associations and an almost new product, all to accomplish a trustworthy message to the new target group. The two brands, Festis and Explorer Vodka, have both gone through changes but with different reasons. Festis did not have a large customer group and therefore aimed at finding a new attractive target group. Explorer Vodka already had a large circle of customer, which it could not afford to lose, and therefore just a small image change was the solution. Festis performed a radical repositioning and switched target group and thereby recaptured the market leader position in the stilldrinkmarket. Explorer Vodka has with small steps improved its image and at the same time stick to their target group by revitalization. / I denna uppsats studeras förändring av varumärken, vilket kan vara av intresse eftersom det kan förväntas att ett varumärke under sin livstid kan komma att möta en livscykel bestående av fem olika faser, utveckling, introduktion, tillväxt, mognad, och slutligen nedgång. För att undvika nedgångsfasen och en eventuell död krävs en förändring av varumärket. För att studera förändring av varumärken tillämpas uppsatsens teorier på två fallstudier av varumärken som genomgått ett aktivt förändringsarbete. I uppsatsen behandlas begreppet positionering av varumärken såväl som förändringsbegreppen ompositionering och revitalisering. Positionering beskriver hur ett varumärke är placerat i konsumenternas medvetande såväl som på marknaden. Ompositionering innebär förändringar av befintlig position och är ofta en förflyttning till ett annat marknadssegment. Revitalisering innebär bland annat att skapa nya associationer till varumärket genom direkta åtgärder och/eller förändringar i produkten. Ständig revitalisering kan i längden ses som en inkrementell ompositionering eftersom man i små steg följer förändringarna i kundernas uppfattningar. Radikal ompositionering innebär att man under en kort tid förändrar hela grunden för varumärket och istället skapar nya associationer och även förändrar produkten för att på ett så trovärdigt sätt som möjligt rikta sig till en ny målgrupp. De två varumärkena Festis och Explorer Vodka har båda genomgått förändringar. Dessa förändringar har skett med lite olika motiv, Festis hade ingen stark kundbas och behövde hitta ett nytt attraktivt kundsegment. Explorer Vodka hade en stark kundbas med och hög försäljning som man inte fick förlora, dock behövde varumärkets image förbättras. Festis genomförde en radikal ompositionering och bytte kundsegment och återtog därmed sin forna position som marknadsledare på stilldrinksmarknaden. Explorer Vodka har med små steg förbättrat sin image och samtidigt stannat kvar i samma kundsegment, vilket kan liknas vid en revitaliseringsstrategi.

CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / FundaÃÃo Cearense de Apoio ao Desenvolvimento Cientifico e TecnolÃgico / CoordenaÃÃo de AperfeÃoamento de Pessoal de NÃvel Superior / Este trabalho tem por objetivo refletir sobre os aspectos sintÃticos, semÃnticos e discursivos associados ao uso de oraÃÃes pseudo-relativas com marcas de modalidade. Inicialmente, procuramos verificar se, nas gramÃticas tradicionais, anteriores e posteriores à NGB, e em gramÃticas descritivas de lÃngua portuguesa, bem como na pesquisa linguÃstica sobre as oraÃÃes relativas, hà referÃncia ao tipo de construÃÃo que designamos como oraÃÃes pseudo-relativas modalizadoras. A partir desse levantamento bibliogrÃfico inicial, constatamos que essa construÃÃo parece ter sido negligenciada por gramÃticos e linguistas, pois quase inexiste alusÃo a ela. Com orientaÃÃo teÃrica funcionalista, procuramos, entÃo, proceder a uma anÃlise qualitativa sobre as propriedades da construÃÃo pseudo-relativa modalizadora. A anÃlise de ocorrÃncias colhidas, sobretudo em blogs disponÃveis na Internet, revelou-nos que a construÃÃo pseudo-relativa modalizadora: a) exibe uma relaÃÃo de encaixamento; b) constitui-se com verbos de AÃÃo, Processo ou Estado; c) apresenta verbos que, em geral, sÃo de cogniÃÃo e elocuÃÃo que funcionam como predicados encaixadores de proposiÃÃes com valores de modalidade epistÃmica e evidencialidade; d) tem associado, frequentemente, ao Argumento 1 desses verbos o traÃo [+ Exp]; e) parece propensa a ocorrer em passagens de Fundo; f) tem, em geral, no SN antecedente, um referente dado ou pelo menos identificÃvel pelo interlocutor. A partir dessa anÃlise qualitativa do fenÃmeno, pretendemos fornecer contribuiÃÃes para possÃveis pesquisas acerca do fenÃmeno que aqui designamos de pseudo-relativa modalizadora. / This work intends to reflect about the syntactic, semantic and discursive aspects associated to the use of pseudo relative sentences with modal remarks. To begin with, we tried to verify if, in traditional grammars, former and latter ones to NGB, and in descriptive grammars of the Portuguese language, as well as in the linguistic research about the relative sentences, there is a reference to the kind of construction we labeled as pseudo relative modal sentences. From this initial bibliographical overview, we saw that this construction seems to have been neglected by grammarians and linguists, because there is almost no allusion to it. With functionalist theorical guiding, we sought, then, to proceed a qualitative analysis about the properties of the pseudo relative modal construction. The analysis of the observed facts, mainly in blogs available on Internet, revealed us that the pseudo relative modal construction a) shows an embedding relation; b) is formed with Action, Process or State verbs; c) it shows verbs that, in general, are cognition and elocution ones, working as matrix predicates carrying propositions with epistemic modality and evidentiality values; d) it hÃs associated, frequently, to the Argument 1 of these verbs the trace [+ Exp]; e) apparently tends to occur in background excerpts; f) it has, usually, in the former SN, a referred data or at least, identifiable by the interlocutor. From this qualitative analysis of the phenomenon, we intend to provide contributions to possible research about the phenomenon we name here pseudo relative modal.

Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. The oil spill in the Gulf of Mexico in April 2010 led to much information being spread around regarding BP, the company behind the accident. The environment took damage and BP endured a lot of negative publicity. Purpose: To gain knowledge about the effects on a company suffering from negative publicity and how they could proceed in order to minimize the damage. Delimitations: This study is based on the company BP and their incident in the Gulf of Mexico in April 2010. The investigation was done in the United States of America on American customers with a population restricted to car owners as the study examines purchase behavior. Method: The research was conducted through a deductive quantitative approach. The data sources were collected by an archival analysis and an electronic questionnaire. Conclusion: If the information received from media and from word-of-mouth after an incident (like BP’s oil spill) is considered as negative towards the company, this leads to a decrease in positive attitudes among customers that in turn affects purchase behavior negatively. It is important to implement strategies in the company as a foundation against negative publicity. The study shows that the most influencing strategies on consumer attitudes were corporate social responsibility followed by brand positioning.

This thesis is focused on evaluation of landscape functions of small water reservoirs. The aim is to analyze their basic parameters. For this purpose a realized project of the whole range of water reservoirs with special focus on revitalization was chosen. The source materials and the field research contributed to the final evaluation of the analysis of the water reservoirs condition before and after their completion. The basic data and revitalizing arrangements were identified according to the chosen indicators and criteria. Prevailing functions of the water reservoirs are derived from these indicators and criteria.

The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions: What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning? We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character. The most important conclusion that we observed after implementing our study is that repositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist. The biggest risks that we have identified is that a repositioning may result in that the company loses their customers, customer loyalty but also losing market shares. We consider that a repositioning only should be implemented if it is absolutely necessary and when the risks are imminent. / SyfteSyftet med uppsatsen är att studera hur företagen använder sig av ompositioneringsprocesser samt identifiera de risker det innebär ur ett företagsperspektiv. Vi har valt att arbeta med följande forskningsfrågor: Vilka anledningar finns det till att ett företag genomför en ompositionering?, Vad innebär det för företagen att genomföra en ompositionering?, Vilka risker medför en ompositionering? Vi har använt oss av en kvalitativ forskningsmetod och valt att intervjua sex respondenter som på olika sätt aktivt arbetar med varumärkesompositionering. Vår studie har kommit att genomföras med en deduktiv karaktär. SlutsatserEfter att ha genomfört vår studie har vi kunnat konstatera att en ompositionering är ett högriskprojekt. Istället för att förändra sin hela varumärkesimage bör företagen istället genomföra små förändringar och vitalisera varumärket genom att utveckla de styrkor som redan finns. De största riskerna som vi har identifierat är att en ompositionering kan leda till att företaget förlorar sina lojala kunder och tappar marknadsandelar. Vi anser att en ompositionering enbart ska genomföras om det är absolut nödvändigt då riskerna är överhängande.

TRINDADE, Ana Paula Silva Vieira. As orações pseudo-relativas modalizadoras: aspectos formais e funcionais. 2009. 122f.Dissertação (Mestrado em Linguística) – Universidade Federal do Ceará, Departamento de Letras Vernáculas, Programa de Pós-Graduação em Linguística, Fortaleza-CE, 2009. / Submitted by nazareno mesquita (nazagon36@yahoo.com.br) on 2012-06-22T11:34:12Z No. of bitstreams: 1 2009_diss_APSVTrindade.pdf: 638522 bytes, checksum: bc2bd314adf54d75f73d25a91f354faf (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2012-06-22T16:46:23Z (GMT) No. of bitstreams: 1 2009_diss_APSVTrindade.pdf: 638522 bytes, checksum: bc2bd314adf54d75f73d25a91f354faf (MD5) / Made available in DSpace on 2012-06-22T16:46:23Z (GMT). No. of bitstreams: 1 2009_diss_APSVTrindade.pdf: 638522 bytes, checksum: bc2bd314adf54d75f73d25a91f354faf (MD5) Previous issue date: 2009 / This work intends to reflect about the syntactic, semantic and discursive aspects associated to the use of pseudo relative sentences with modal remarks. To begin with, we tried to verify if, in traditional grammars, former and latter ones to NGB, and in descriptive grammars of the Portuguese language, as well as in the linguistic research about the relative sentences, there is a reference to the kind of construction we labeled as pseudo relative modal sentences. From this initial bibliographical overview, we saw that this construction seems to have been neglected by grammarians and linguists, because there is almost no allusion to it. With functionalist theorical guiding, we sought, then, to proceed a qualitative analysis about the properties of the pseudo relative modal construction. The analysis of the observed facts, mainly in blogs available on Internet, revealed us that the pseudo relative modal construction a) shows an embedding relation; b) is formed with Action, Process or State verbs; c) it shows verbs that, in general, are cognition and elocution ones, working as matrix predicates carrying propositions with epistemic modality and evidentiality values; d) it hás associated, frequently, to the Argument 1 of these verbs the trace [+ Exp]; e) apparently tends to occur in background excerpts; f) it has, usually, in the former SN, a referred data or at least, identifiable by the interlocutor. From this qualitative analysis of the phenomenon, we intend to provide contributions to possible research about the phenomenon we name here pseudo relative modal. / Este trabalho tem por objetivo refletir sobre os aspectos sintáticos, semânticos e discursivos associados ao uso de orações pseudo-relativas com marcas de modalidade. Inicialmente, procuramos verificar se, nas gramáticas tradicionais, anteriores e posteriores à NGB, e em gramáticas descritivas de língua portuguesa, bem como na pesquisa linguística sobre as orações relativas, há referência ao tipo de construção que designamos como orações pseudo-relativas modalizadoras. A partir desse levantamento bibliográfico inicial, constatamos que essa construção parece ter sido negligenciada por gramáticos e linguistas, pois quase inexiste alusão a ela. Com orientação teórica funcionalista, procuramos, então, proceder a uma análise qualitativa sobre as propriedades da construção pseudo-relativa modalizadora. A análise de ocorrências colhidas, sobretudo em blogs disponíveis na Internet, revelou-nos que a construção pseudo-relativa modalizadora: a) exibe uma relação de encaixamento; b) constitui-se com verbos de Ação, Processo ou Estado; c) apresenta verbos que, em geral, são de cognição e elocução que funcionam como predicados encaixadores de proposições com valores de modalidade epistêmica e evidencialidade; d) tem associado, frequentemente, ao Argumento 1 desses verbos o traço [+ Exp]; e) parece propensa a ocorrer em passagens de Fundo; f) tem, em geral, no SN antecedente, um referente dado ou pelo menos identificável pelo interlocutor. A partir dessa análise qualitativa do fenômeno, pretendemos fornecer contribuições para possíveis pesquisas acerca do fenômeno que aqui designamos de pseudo-relativa modalizadora.