Title: Marketing strategy of development of the company MARINE SPORT Objectives: The main objective of the diploma thesis is prepared a strategic marketing plan based on theoretical assumptions and acquired data and analysis. The marketing plan and key marketing strategy should improve marketing situation and position in the czech market of the company. Methods: The practical part of thesis includes various analyzes that provide information about marketing situation. It's used Porter's model of five forces, marketing mix and PEST analysis of external macro-environment of company. Analysis of market is focused on competitiveness and its intensity. All these analyzes form main data for the final SWOT analysis that is processed as a plus-minus matrix. The aim of this matrix is marketing strategies for the company. Results: The result of the diploma thesis was selected the best marketing strategy and deducted proposals and measures how to improve the functioning of the company in the czech market. Key words: marketing strategy, company, situation analysis, SWOT analysis

This master's thesis Preparedness for Crisis Situations in Schools from the Teachers' Point of View deals with primary and secondary level education teachers' opinions on school safety and their experience with crisis situations in school. The main reserach matter is to carry out a survey based on questionnaires which ascertain the percentage of teachers who have had to intervene during crisis situations in their schools, find out which threats they consider most serious for their school, discover the teachers' opinion on security literacy and it's importance for their profession. Furthermore, this thesis stives to use the acquired data to design an informational poster targeted at school teachers which could help them get familiar with securiy relationships and contacts within and outside their school more easily. The theoretical part encompasses existing research on the topic of school safety in the Czech Republic and also selected foreign literature dealing with the subject. The primary method used in the theoretical part is study of scientific literature, professional journals and reliable on-line sources. The practical part is based on the survey results gathered by means of a questionnaire distributed among selected schools. Graphic and statistic representations of the survey results are...

Test anxiety is a phenomenon that can be commonly encountered at school. Test anxiety can be seen as a substantial non-intellectual factor affecting the quality of pupils' school work. In the literature we can find a form of fear and anxiety negatively related to school performance, however we can also find a form of anxiety that facilitates school work and results in improved performance. The thesis focuses on test anxiety and fear and examines its form among pupils in mathematics. Using the questionnaire survey in 8th grades of primary schools, we were mapping motivational situation with emphasis on test anxiety in the domain of mathematics and test anxiety before and after perfoming two mathematical tasks. We were interested in a form of test anxiety in mathematics and whether test anxiety in mathematics overlaps with the anxiety in the school task situation. We focused mainly on the evaluative situation itself. We examined the existence of several components of test anxiety (with the regard to basic distinction between emotional and cognitive dimension) with an emphasis on their links with school performance, the direction in which fear ad anxiety affect performance (facilitating, debilitating) and the links among test anxiety and other characteristics. We also pay attention to overlap of fear...

Anyone who has ever had the opportunity to observe small children when playing or learning something new or telling something and anyone who has ever had the op- portunity to talk to them must have noticed the children sometimes treat the reality around them in a strange way. These are the funny moments when one is surprised what children think and how they treat logic. As though small children lived in an odd world where the rules of logic are completely different. The famous Swiss psy- chologist noticed this peculiar children's thinking and described the intellectual egocentrism in children of preschool and early school age. Egocentrism does not affect only the children's logical thinking but also other aspects of children's think- ing and experience. This special "setting" of children's minds can be observed when the children are playing, in children's communication, in their drawings or in chil- dren's moral judgement. In the field of children's morals Piaget spoke of the moral realism. Under the influence of moral realism children when morally judging the moral situations presented to them do not concentrate on the essential elements of the story but rather on irrelevant circumstances such as material results of an action and other outside matters. According to Piaget it is essential for...

Title of a document: Problems of extraordinary events with concentration to floods in period of time from 1997 to 2007. Aim of a document: Characterize kinds of extraordinary events and assign to them some cases from CR with concentraining on floods. The legislature before and after acceptance of crisis laws. The economic incidence and loses of lives in effect of floods. Method: An analysis of obtained information oriented to a question of extraordinary events with concentraining on floods. Interview with the specialist of joint rescue service. Results: Complexed summary of extraordinary events, their characterizations and cases reffered to CR with concentraining on floods. Floody analysis of CR between 1997 - 2007 from aspekt of rise, progress and their results. Key words: Joint rescue service, an extraordinary event, crisis situation, floody, crisis kontrol.

Title: Comparison of selected variables of the game performance in football. Work objectives: The main objectives of this dissertation is primarily a mutual comparison of two consecutive years of UEFA Champions League 2007/ 2008 and 2008/ 2009, where the greatest effort is to identify new and effective trends in training and scoring offensive action from the "open play", due to the ever improving defense systems and outline new methodological and didactic practices in the training process, which could help the current needs of modern football. Methods: Research is carried out by indirect observation using a video records with all the scored goals that were scored in the Champions League in 2008 / 2009. After an accurate record of all the goals, all goals are evaluated and compared with the previous year. All goals are analyzed from two perspectives, in terms of quantity and quality. The former analysis follows the form of attacks, shooting technique, shooting method, the most common areas of shooting or shooting success due to the game time. Based on these quantitative data are then created interesting graphical illustrations. Qualitative analysis focuses on the breakdown of individual model offensive situations in terms gradual developing of attack and fast counter attack. Results: The results...

The diploma thesis is focused on helping children of immigrants with their integration into educational systems and even to their life in new country. The aim of my research is to link the theoretical and practical aspects of the issue of helping immigrant children in their difficult situation. The theoretical part covers the theoretical interpretation of difficult life situations in relation to the children of immigrants as a target group and their role in the future new home. It analyzes the problems of population migration, the emergence of ethnic minorities and the impact of those issues on the lives of children of immigrants. The thesis emphasizes the need of learning the language of the new home country as quickly as possible and also introduces programs of the Czech Republic and other European countries in the field of education of immigrant children. The empirical part consists of testimonies of immigrants' children gathered through field research and through interviews using a questionnaire. The practical outcome of this diploma thesis is to use the results in the creation of a project aimed at helping immigrant children.

This thesis is focused on the formation of problematic and critical situations during physical education lessons at primary schools. Its task is to examine how teachers progress in their solution making and how they draw recommendations for practice from it. The theoretical part defines the concepts and theoretical basis og the area of discipline, safety and physical education for children. The research was conducted by questionnaire form which was sent to 22 primary schools. 72 filled forms were sent back for evaluation. Then I conducted additional individual interviews with two teachers from the elementary school Kunratice. The practical part analyzes the results of a survey and interviews with teachers. The results of this work show that problematic and critical situations within physical education classes occur. Keyswords Physical education, problematic situations, critical situations, teaching, primary schools

Doctor of Philosophy / Department of Curriculum and Instruction / Socorro Herrera / The primary purpose of this study was to explore ways in which teachers can increase their second language (L2) learners’ reading comprehension through constructing situation models. The author incorporated theoretical frameworks, including the situation model theory (Kintsch, 1998/2007), the event index model (Zwaan & Radvansky, 1998), and the linguistic threshold hypothesis (Clark, 1980; Aldersen, 1984; Carrell, 1991). As an educational intervention, a set of adjunct questions were asked during reading to elicit readers’ explanations of causality and intentionality to promote coherent comprehension. A total of 117 L2 readers’ ability to make appropriate inferences based on situation models was assessed through both quantitative (experimental-control design) and qualitative (think-aloud) methods. This experimental study examined the effect of explaining to target situation models, while also looking at the relationship between the readers’ inferential ability and their L2 proficiency. In addition to the main effects of the intervention and L2 proficiency, the interaction between the intervention and L2 proficiency were discussed as results of the quantitative analysis. Also discussed was the nature of the L2 readers’ responses to adjunct questions, which were designed to measure the quality of their explanations based on the underlying situations in the text that they were reading. This study extended existing research on situation model-level comprehension to L2 literacy, which has not previously been well studied. This made the study theoretically interesting as well as highly applicable to L2 reading instruction. The main findings of this study were: (1) there was a strong effect of question types (inferential vs. non-inferential questions) with greater accuracy overall for non-inferential questions, (2) there was a suggestive trend of question type interacting with L2 proficiency, such that higher proficiency participants showed little difference between question types, (3) there was no statistically significant main effect of the adjunct question manipulation on accuracy, and (4) there was a trend suggesting an interaction between experimental condition and L2 proficiency, with higher proficiency participants showing a somewhat larger effect of the adjunct question manipulation. Additionally, both quantitative and qualitative data trended in the direction consistent with the linguistic threshold hypothesis.

Intresset för och inhyrning av bemanningskonsulter har ökat som en del av företags försök att bli flexiblare med arbetsstyrkan. Dock är bemanningsbranschen ung och forskning kring konsultyrket utifrån konsultens perspektiv anser vi vara begränsad. Studiens syfte var att bidra till ökad kunskap om konsultyrket genom en empirisk undersökning där intervjuer med bemanningskonsulter utförts. Forskningsfrågan var: Hur upplever konsulter från bemanningsföretag sin arbetssituation hos kundföretag? Studien har inspirerats av ett kvalitativt förhållningssätt och empiri samlades in genom semistrukturerade intervjuer med sex respondenter som har erfarenheter från konsultyrket. Ansatsen i studien bedrevs deduktivt eftersom vi läst in oss kring ämnesområdet innan empirisk data samlades in. Utifrån tidigare forskning antog vi att konsultens upplevda arbetssituation påverkades antingen positivt eller negativt utifrån tre faktorer: Vilka förväntningar som finns på dem samt hur de behandlas av kundföretaget och kollegorna, vilka är anledningarna till att konsultyrket väljs samt deras arbetstillfredsställelse utifrån känslan av kontroll över arbetssituationen och relationerna inom kundföretaget. För att tolka det empiriska materialet användes tolkningsmodellen från den teoretiska referensramen. Meningar och ord i det transkriberade materialet markerades för att sedan jämföras med tidigare forskning och på så sätt finna samband och motsägelser. Vår slutsats var att konsulterna upplever sin arbetssituation antingen positivt eller negativt först och främst beroende på vilka förväntningar de har på yrket och uppdraget de anlitas för. Dessa förväntningar påverkas sedan av andra faktorer, som kundföretagets avsikt med att använda konsulten, hur mycket de involveras och hur väl de behandlas av både ledning, chefer samt kollegor. Beroende på vilka förväntningar konsulten har, får de andra faktorerna mer eller mindre påverkan på den upplevda arbetssituationen. / The interest for and hiring of consultants from temporary working agencies have increased as a part of companies' attempts to become more flexible with the workforce. The temporary staffing industry is yet young and we consider the research around the consultant profession limited, based on the consultants perspective. The purpose of this study was to increase knowledge about the consultant profession through an empirical research based on interviews with temporary agency workers. The research question was: How do consultants from temporary work agencies experience their work situation at client companies? This was a qualitative study and empirical data was collected through semi-structured interviews with six respondents who has experience from the consultant profession. The study had a deductive approach as we had read about the subject area before the collection of data. From previous research we assumed that the experienced work situation by the consultants was affected either positive or negative by three factors: Which expectations and how they are treated by the client company and by their colleagues, which are the reasons to choose the consultant profession, and their job satisfaction based on the impression of control over the work situation and the relations within the client company. To translate the empirical material the analysis model from the theoretical framework was used. Sentences and words from the transcribed material were marked and then compared with previous research and thus find connections and contradictions. Our conclusions were that the consultants experience their work situation either positive or negative primarily depending on which expectations they have on the profession and the assignment they are hired for. These expectations then affect the other factors, as the client company’s intention to use the consultant, how involved they are and how well they are treated by executives, managers and colleagues. Depending on which expectations the consultant has, the other factors have more or less impact on the experienced work situation.