This work is focused on researching identity and image of sport clubs. Gained and analyzed theoretical - methodical information served as a basic point for the creation of theoretical part which is focused on two particular clubs (Tatran Prešov and Sparata Praha). The aim was to analyze their strategy in the area of creation of the identity, and consequently researching the main image opinion among public which was obtained by a questionnaire. At the beginning of this thesis a hypothesis was sated, which was not completely approved, but on the other hand it was not disapproved. The end summarizes reached and analyzed outcomes and recommendations and suggestions in the area of improvement of identity creation which could bring positive reactions among wide public.

My dissertation investigates Thucydides’ presentation of Sparta. By viewing the war through Sparta, one is confronted with debates on the moral dimensions of war. Sparta decries the imperialism of Athens as unjust and while the Athenians imply that such claims are merely Spartan ‘hypocrisy’ and therefore that Sparta does not truly take justice seriously, my study contends that the Spartan concern with justice and piety is genuine. While the Athenians present a sophisticated and enlightened view of what they believe guides all political actions (a view most scholars treat as Thucydides’ own) my study argues that Sparta raises problems for key arguments of the ‘Athenian thesis.’ Through a closer study of Thucydides’ Sparta, including his neglected Book 5, I locate details of both Sparta’s prosecution of the war and their regime that must be considered before agreeing with the apparent sobriety and clear-sightedness of the Athenians, thus leading the reader into the heart of Thucydides’ view of morality in both foreign affairs and domestic politics. A portion of this research is currently being prepared as an article-length study on the broad and important issue of hypocrisy in foreign affairs among states.

The purpose of this play is to dramatize the change of government in ancient Greece from a matriarchy to a patriarchy and from rule by the Ionian to rule by the Dorian Greeks through the last years of Helen of Troy. Faced with a challenge by her husband, Menelaus, who wants his sons to rule, Helen manages through intrigue to arrange for her daughter to gain the throne. Helen herself becomes a "goddess."

Title: Public relations AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Another method is analysis of intern document of the club. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations, corporate design, questionnaire, new media

O objetivo deste trabalho é investigar os referenciais clássicos como parâmetros fundamentais no desenvolvimento da teoria de Rousseau, e como o autor analisava as sociedades modernas respaldado nessas fontes, orientando-se na elaboração de sua crítica social. As inúmeras referências à Antiguidade greco-romana, em suas obras, não apenas testemunham uma vinculação e apropriação muito particulares a esses temas, mas demonstram um enaltecimento ao ideal de cidadania vivido pelos espartanos e romanos. Isso posto, propõe-se compreender o lugar da Educação no entendimento da relevância desses parâmetros clássicos para a constituição da teoria rousseauniana, especificamente, no que diz respeito ao arquétipo de cidadania. Nas cidades-modelo de Rousseau, todo o ambiente fomentava a formação do almejado cidadão: não se tratava de uma proposta específica de educação aqui ou acolá, mas de uma arquitetura política a partir da qual crianças e jovens eram engendrados no seio de sua pátria a se constituírem cidadãos na e pela vida em comunidade. A partir desse raciocínio, pretende-se resgatar parte significativa do pensamento de Rousseau, alicerçada no legado greco-romano, mais especificamente, sobre a Esparta clássica e Roma republicana, como recursos para adentrar nos fundamentos político-educacionais dessas sociedades e entender o impacto desse legado na constituição da filosofia e da pedagogia de Rousseau, associadas às ideias de identidade nacional e virtude cívica. A finalidade deste estudo, portanto, é investigar a adesão do genebrino a esses exemplos históricos verificando se, de fato, há um alicerce primordial do âmbito político-formativo das suas cidades-modelo a partir do qual o autor se pautaria. / The objective of this work is to investigate the classical references as fundamental parameters in the development of Rousseau\'s theory, and how the author analyzed the modern societies based in these sources, orienting himself in the elaboration of his social criticism. The innumerable mentions to the Greco-Roman antiquity, in his studies, testify a particular connection and appropriation to this themes and it shows an appreciation by the ideal of citizenship that characterize the Spartans and Romans. In view of this, it is proposed to understand the place of Education to understand the relevance of these classic parameters to the constitution of Rousseau\'s theory, specifically, the archetype of citizenship. In the Rousseau\'s model cities, all the ambience fostered the formation of the citizen: it was not a specific proposal of education, here or there, but a political architecture from which children and young people were engendered in the bosom of their homeland to become citizens in and for the life in community. From this reasoning, it is intended to rescue a significant part of Rousseau\'s thought, based on the Greco-Roman legacy, more specifically, about classical Sparta and republican Rome, as resources to enter the political-educational foundations of these societies and to understand the impact of this legacy in the constitution of Rousseau\'s philosophy and pedagogy, associated to the ideas of national identity and civic virtue. Therefore, the purpose of this study is to investigate the adhesion of the studious to these historical examples, verifying if, in fact, there is a primordial foundation of the political-formative scope of his model cities from which the author would be based.

Title: Proposal for improving the game day experience in the ELH based on the NHL Objectives: The main goal of the diploma thesis is to suggest the program arrangement of the game day for the visitors of the Czech hockey league. The thesis targets on new features appropriate for the Czech environment but also for the improvement of the current ones. Another goal of the thesis is to describe the attitude of the game day management teams to the accompanying program in ELH and NHL which represent the image of the league itself. Methods: The main sources for collecting the data are as the following: a structured observation and in-depth interviews. All of the information is collected based on the questions created for the purpose of the thesis. The theoretical part of the thesis is based on the literature sources and the consultations with experts in the field of the Czech and Canadian-American icehockey. Results: The main result of the diploma thesis is the suggestion for the improvement of the gameday program of the club HC Sparta Praha. The suggestion was prepared based on the analysis using the methods stated above. The suggestion includes elements usable in front of the arena before the game starts. The other elements cover the program inside of the arena and during the game itself. Keywords: Ice...

Darbo esmė – išanalizuoti naujausius galimus literatūros šaltinius, įgalinančius kurti galimus problemos sprendimus. Spręsti problemą. Pateikti gautus teorinius ir eksperimentinius rezultatus. Suformuluoti išvadas. Darbo tikslas – suformuluoti magistrinio darbo problemą, parengti teorinę bazę, atlikti praktinius eksperimentus bei juos pagrįsti. Pasiekti rezultatai: išanalizavus turimą literatūrą, paskaitinėjus kelis internetinius forumus buvo pastebėta, kad daugiausia dėmesio skiriama greičiui. T.y. dažniausiai norima pasiekti, kad konkreti interneto svetainė kuo greičiau pasiektų vartotoją. Tad pagrindinis galutinio magistrinio darbo akcentas ir buvo maksimalaus greičio pasiekimas, panaudojant kuo mažiau resursų. Buvo tiriami šie dalykai: duomenų bazė, programavimas, bendravimas su duomenų baze. Tyrimo objektas – tai bakalaurinio darbo metu sukurta duomenų bazė ir interneto svetainė http://www.mii.lt/lmrj. Dažnai pasitaiko toki atvejai, kai vienai problemai išspręsti teoriškai egzistuoja keli variantai. Tačiau tik praktiškai viską patikrinus išaiškėjo, kuris iš tų galimų variantų yra tinkamiausias. Nuspręsta apsistoti ties labiausiai tinkančiomis priemonėmis tiriamam objektui. Pasiekta tris kartus didesnė sparta. / The title of thesis: Journal „Lietuvos Matematikos Rinkinys“ database creation and realization. Main goals of work were to formulate purposes and researches for a master‘s work, to prepare pure base, to make and to prove experimental jobs. During my work I analyzed all possible literature, read some internet forums, where I find out that mostly attention is pointed to overall speed. Videlicet commonly developers want to achieve, that their internet pages could reach final destination as quickly as possible. So the main accent of the master‘s work was to reach maximum speed with least resources. Researches were made on these objects: database, programming, communication with database. The most important object of researches was database and internet site http://www.mii.lt/lmrj, which I created in my bachelor‘s work. I find out that often occurs such situations, when in theory exists few solutions for one problem. But only in practice I got some answers, and now I know, which variant is the best. I decided to stay on mostly fittable possibilities for the research object. And in final version performance increased around three times.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A história da pólis de Esparta como, por vezes, nos foi apresentada tomou uma perspectiva historiográfica dotada de pressupostos Atenocêntricos, os quais acabaram apresentando-a como rústica, dotada de uma economia e uma cultura estática e demasiadamente inclinada às atividades militares. No entanto, através de nossa pesquisa verificamos que as práticas político-culturais dos cidadãos de Esparta eram dinâmicas, para sua época. Seguindo por esse viés, verificamos que as representações de Esparta, sobretudo dos esparciatas e dos seus basileus, variaram de acordo com o grupo social e o contexto histórico em que foram empregadas. Com isso, observamos que embora os cidadãos de Esparta tenham sido, em algumas circunstâncias, criticados pelos pensadores antigos, esta não foi uma tendência hegemônica. Sendo assim, mediante os indícios da documentação literária do período Clássico, notamos que os esparciatas e os seus basileus teriam sido homens dotados de um habitus tradicional, o qual valorizava o aprimoramento físico e mental, assim como a responsabilidade com os deveres sagrados. Através da interação entre os vestígios documentais e dos estudos historiográficos mapeamos parte das representações de Esparta que figuraram os diversos discursos no decorrer da história do Ocidente, no intuito de materializarmos as possíveis motivações político-culturais nas apropriações do habitus espartano. Por conseguinte, recorremos à documentação literária para entendermos como parte dos pensadores clássicos concebeu, por meio de uma memória ancestral, a formação da região da Lacedemônia e da pólis de Esparta, a qual teria se dado concomitantemente com a legitimação político-cultural da identidade étnica dos basileus e dos esparciatas. Por fim, analisamos as práticas rituais em honra ao deus Apolo como um mecanismo empregado pelos segmentos sociais hegemônicos da Lacedemônia para ratificar o seu poder político frente a grupos sociais submetidos. / The history of Sparta sometimes was presented in Athenocentric perspective, which considered Sparta as a rustic society, with static economy and culture, leaning only military activities. However, our research has shown that policies and cultural practices of the citizens of Sparta were dynamic for his time. Following in this way, we find that the representations of Sparta, especially the spartiates and its basileis, ranged according to the historical and social context. Thus, we observe that although the citizens of Sparta were criticized by some ancient thinkers, this wasnt a hegemonic tendency. Upon the evidence of Classical literary documentation, we note that the spartiates and their basileis were men endowed with a traditional habitus, which valued the physical and mental improvement, but also the responsibility to the sacred duties. Through interaction between documentary traces and historiographical studies we charted part of Sparta that figured the discourses throughout the history of the West, in order to materialize the possible political and cultural motivations in the appropriations of Spartans habitus. Therefore, we refer to literary documentation to understand as part of classical thinkers conceived the formation of Lacedaemon region and the polis of Sparta, which would have given concomitantly with the cultural and political legitimation of ethnic identity of the basileus and the spartiates. Finally, we analyze the rituals practices in honor of the god Apollo as a mechanism employed to ratify the political power of hegemonic social segments of Lacedaemon against the subjected social groups.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A história da pólis de Esparta como, por vezes, nos foi apresentada tomou uma perspectiva historiográfica dotada de pressupostos Atenocêntricos, os quais acabaram apresentando-a como rústica, dotada de uma economia e uma cultura estática e demasiadamente inclinada às atividades militares. No entanto, através de nossa pesquisa verificamos que as práticas político-culturais dos cidadãos de Esparta eram dinâmicas, para sua época. Seguindo por esse viés, verificamos que as representações de Esparta, sobretudo dos esparciatas e dos seus basileus, variaram de acordo com o grupo social e o contexto histórico em que foram empregadas. Com isso, observamos que embora os cidadãos de Esparta tenham sido, em algumas circunstâncias, criticados pelos pensadores antigos, esta não foi uma tendência hegemônica. Sendo assim, mediante os indícios da documentação literária do período Clássico, notamos que os esparciatas e os seus basileus teriam sido homens dotados de um habitus tradicional, o qual valorizava o aprimoramento físico e mental, assim como a responsabilidade com os deveres sagrados. Através da interação entre os vestígios documentais e dos estudos historiográficos mapeamos parte das representações de Esparta que figuraram os diversos discursos no decorrer da história do Ocidente, no intuito de materializarmos as possíveis motivações político-culturais nas apropriações do habitus espartano. Por conseguinte, recorremos à documentação literária para entendermos como parte dos pensadores clássicos concebeu, por meio de uma memória ancestral, a formação da região da Lacedemônia e da pólis de Esparta, a qual teria se dado concomitantemente com a legitimação político-cultural da identidade étnica dos basileus e dos esparciatas. Por fim, analisamos as práticas rituais em honra ao deus Apolo como um mecanismo empregado pelos segmentos sociais hegemônicos da Lacedemônia para ratificar o seu poder político frente a grupos sociais submetidos. / The history of Sparta sometimes was presented in Athenocentric perspective, which considered Sparta as a rustic society, with static economy and culture, leaning only military activities. However, our research has shown that policies and cultural practices of the citizens of Sparta were dynamic for his time. Following in this way, we find that the representations of Sparta, especially the spartiates and its basileis, ranged according to the historical and social context. Thus, we observe that although the citizens of Sparta were criticized by some ancient thinkers, this wasnt a hegemonic tendency. Upon the evidence of Classical literary documentation, we note that the spartiates and their basileis were men endowed with a traditional habitus, which valued the physical and mental improvement, but also the responsibility to the sacred duties. Through interaction between documentary traces and historiographical studies we charted part of Sparta that figured the discourses throughout the history of the West, in order to materialize the possible political and cultural motivations in the appropriations of Spartans habitus. Therefore, we refer to literary documentation to understand as part of classical thinkers conceived the formation of Lacedaemon region and the polis of Sparta, which would have given concomitantly with the cultural and political legitimation of ethnic identity of the basileus and the spartiates. Finally, we analyze the rituals practices in honor of the god Apollo as a mechanism employed to ratify the political power of hegemonic social segments of Lacedaemon against the subjected social groups.

Cette recherche que nous proposons de conduire s’interroge sur la manière dont les Grecs organisaient la défense de leur territoire en prenant le cas de deux régions : la Messénie et la Laconie. Il s’agit de comparer deux régions voisines dont l’histoire est intimement liée, dont les peuples sont proches culturellement, mais aussi presque constamment en conflit. Nous montrons comment était organisée la défense de ces deux régions durant la période de domination de la Laconie sur la Messénie aux époques archaïque et classique. Puis nous étudions leur évolution séparée après que la Messénie ait été libérée. Cette recherche pose la question de la manière dont on s’approprie un territoire par la guerre, dont on assure sa défense à la fois contre l’agression venant de l’extérieur, mais aussi de l’intérieur. On s’interroge sur le sentiment d’appartenance à un territoire, sur la manière dont il est perçu ; mais aussi l’identité d’un peuple, ici les Messéniens qui, après une longue période de domination, réinvente son passé pour revendiquer la possession de son territoire. Pour cette recherche, nous utilisons les sources littéraires et les sources archéologiques que sont les fortifications. Celles-ci n’ont jamais fait l’objet d’étude historique pour la Messénie et la Laconie. Les fortifications sont devenues indispensables pour l’étude historique d’une région en Grèce antique, car elles portent en elles les traces de l’existence d’un site de sa naissance à son abandon, et elles nous offrent des informations qui souvent ne trouvent pas leur traduction dans les sources littéraires. / This study aims to provide an inventory of knowledge about fortifications and and the development of defensive policies in the southern Peloponnese, from the mid-6th to the mid-2nd century BC. It is composed of a catalog of Fortifications known in this region (volume II) and a synthesis (volume I) of the development of fortifications and the defense of the cities.