Over the year, Kaohsiung Bus Companies has not been very successful in providing the kind of service the passengers need, as a result, today, more people are not using bus transportation, nor satisfied with the bus company¡¦s service quality. How to enhance quality services to meet customers¡¦ needs; how to reach the goal to improve metropolitan¡¦s commute environment and how to re-create business opportunity and make profit are the main concerns of Kaohsiung Bus Companies. Versus bus companies, customers are expecting metro transportation system to provide economical, rapid, secure and safe services while paying the fare. This research is based on customer¡¦s expectation (demands) and bus company¡¦s service (supplies) to build up the model. This model also explains the co-relationship of customer satisfaction degree and bus company quality service. To provide the evidence of presumption, this research goes through public opinion survey. This research has the following results 1). The co-relationship is low between (a) image of Kaohsiung Bus Company, and passenger expectation of quality service ; and (b) passengers¡¦ past experiences, knowledge of bus company and personal needs. 2). The co-relationship between (a) customer¡¦s over all comments; and (b) riding frequency is relative. 3). Bus service schedule (service time) does affect the sensation of passenger. 4). The satisfaction degree of customer from high to low of bus service schedule is as (a) off-peak, (b) afternoon peak, (c) morning peak. 5). For over all satisfaction degree of bus service, non-commuters are higher than commuters. 6). The better the quality service, the higher the sensation of satisfaction degree.

In order to gain more profit and be superior to others in an environment full of intense competitions, enterprises nowadays not only have to maintain the original product quality, price, and sale passageways but also need to enhance the service quality, in an attempt to increase customers¡¦ satisfaction degree and faithfulness degree. According to the newly published ISO 9001: 2000 Customer Satisfaction Management Structure, the priority in the operating system of quality management has become customers. As a result, one of a manager¡¦s responsibilities now includes emphasizing customers¡¦ relationship management and utilizing operating strategies, which customers are satisfied. The research, which consists of China Steel Chemical Corporation¡¦s new version of ISO 9001: 2000 Customer Satisfaction Management Structure, results from the collected references and information regarding customers¡¦ satisfaction degree, along with customers¡¦ opinions obtained from thorough meetings. It analyzes certain key factors affecting customers¡¦ satisfaction degree. The research-investigating subject is all the customers, who have purchased or used the products and enjoyed the service of China Steel Chemical Corporation during the time period from April 1st, 2002 to March 31st, 2003. Survey questionnaires are also examined to measure the customers¡¦ satisfaction level, so as to evaluate the entire quality of a series of coal tar products. In the meanwhile, in order to assist China Steel Chemical Corporation to meet the standards of ISO 9001: 2000 Customer Satisfaction Management Structure, procedures, which are deliberately used for estimating the customers¡¦ satisfaction degree index, are also established. The study eventually analyzes the relationship between the total quality of the coal tar products and the customers¡¦ satisfaction degree and the correlation between the customers¡¦ satisfaction degree and faithfulness degree. Following the construction of a scale measurement, the research discovers that the entire quality of the coal tar industry products is composed of the service quality and the original product quality, which includes products, sales, prices, communications, and product deliveries. Accordingly, the higher the entire quality of the products is, the higher the customers¡¦ satisfaction degree becomes. Moreover, the study also finds out that the higher customers¡¦ satisfaction degree significantly indicates the higher customers¡¦ faithfulness degree, for the customers will be more willing to purchase the products again as well as recommend others to buy the products. In addition, after developing the procedures to assess the product quality of the coal tar industry from a variety of aspects, the research reveals that by simply consulting the handy evaluation procedures, a manager will be able to come up with other suitable ways to resolve the customers¡¦ complaints as well as improve the product and service quality. The established system that combines information of the product quality and the customers¡¦ satisfaction degree, can effectively and completely reflect the customers¡¦ feedbacks. Thus, it indeed provides enterprises with valuable references in the process of improving the entire product quality efficiently. ¡iKey Words¡j: coal tar, customers¡¦ satisfaction degree, Customer Satisfaction Management Structure, service quality, customers¡¦ faithfulness degree

The purpose of this study, which took an example of the School Land To Be in Kaohsiung City, was to understand the attitude cognition of the community residnets to the management and the present situation of the satisfaction degree on the Green beautified policy, and to investigate the relationship between residents¡¦ attitude cognition to the management and the satisfaction degree on the Green beautified policy. Hopefully, this study might offer related suggestions as a reference and to boost the school predetermined green beautified for the Kaohsiung City and other cities and counties . The methodology of this study was using questionnaire survey to collect data on the school predetermined in Kaohsiung City for analysis. The subjects of this study were the community residents on the ten school predetermined places in Kaohsiung City. ¡§Questionnaire about the Kaohsiung citizens¡¦ satisfaction degree on the Green beautified policy¡¨, which was developed and based on related literatures, was adopted as tool for this survey. 460 questionnaires were issued while 412 valid questionnaires were received, with valid sample rate 89¢H. The main conclusions of this study are as follows: 1. Residents of the community to the management of the school predetermined have the above average degree on attitude cognition, especially on the ¡§the school predetermined has fixed hoeing up weeds and the clean maintenance¡¨ domain, but the domain of¡§the administrative personnels are unable the effective management predetermined ground to walk a dog and trash question¡¨ in need of improvement. 2. The satisfaction degree on the Green beautified policy among the residents¡¦ are above average degree with the highest on the domain of ¡§ground function¡¨ and the lowest on the domain of ¡§ground installations¡¨. 3. The Siaogang district family monthly total income 30,000 - 50,000 dollars have the higher degree approval on the attitude cognition to the school predetermined management. 4. The residents including women, high schools, junior colleges and universities, Siaogang district and Lingya district, and income 30,000 - 50,000 dollars have higher degree of satisfaction on the Green beautified policy of the school predetermined. 5. There is a positive correlation between the attitude cognition of the community residnets to the management and the satisfaction degree on the Green beautified policy. Based upon the above conclusions, this study offers several related suggestions to the governments, and future researchers for their reference to boost the green beautified on the school predetermined places and researches.

This Master´s thesis Employees´ Job Satisfaction in Company is focused on job satisfaction of employees in a particular company. The aim of this thesis is to analyse the current level of employees´ satisfaction, factors that affect the degree of satisfaction and weak segments propose recommendations to increase the level of satisfaction among employees. The first part is theoretical and deals with the approach of the topic employees´ job satisfaction describe theoretical methods that are in practice most often used in the process of meeting the needs of employees. Since manufactory employees occupy the most of jobs, the practical part is focused on the analysis of degree of satisfaction and satisfaction factors of manufactory employees. Based on the findings from the theoretical part, interviews with company management, observation and analysis of the current status of satisfaction and satisfaction factors of company employees is done overall evaluation and specified proposals and recommendations to increase the level of satisfaction in the company.

88 p. / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2012-12-20T20:45:14Z No. of bitstreams: 1 55.pdf: 439637 bytes, checksum: bd757ea3fefd1a9a99f4807788e61f3e (MD5) / Made available in DSpace on 2012-12-20T20:45:14Z (GMT). No. of bitstreams: 1 55.pdf: 439637 bytes, checksum: bd757ea3fefd1a9a99f4807788e61f3e (MD5) Previous issue date: 2012 / O presente trabalho discorre sobre o Plano de Assistência à Saúde do Servidor Público do Estado da Bahia - PLANSERV, procurando analisá-lo como política pública social, dado tratar-se de um plano sob gestão do poder público, não sujeito à regulamentação da Agência Nacional de Saúde Suplementar – ANS, cujo orçamento atribuído para o seu funcionamento conta com 1/3 de recursos oriundos do orçamento estadual. Trata-se de estudo de caso único, de natureza quantitativa e qualitativa, de caráter exploratório e descritivo. O recorte dado para a pesquisa foi a verificação do cumprimento do princípio da universalidade, princípio constitucional definido para o sistema de saúde brasileiro. Para tanto se discutiu inicialmente política pública como ação de governo, seguindo-se da apresentação do PLANSERV nos seus aspectos organizacionais, população assistida, área de atuação e escopo da atenção à saúde prestada aos seus beneficiários. Para a análise proposta trabalhou-se com indicadores de cobertura de serviços oferecidos à população beneficiária, assim como se levantou o grau de satisfação dos usuários do plano. Os resultados da pesquisa apontam para o êxito do plano enquanto política pública, ainda que tenha identificado aspectos para os quais se fazem necessários investimentos de melhoria, no sentido de que o PLANSERV possa continuar a promover assistência à saúde, contribuindo para a qualidade de vida dos seus beneficiários, conforme missão institucional definida, e que possa ser reconhecido como a melhor assistência em saúde complementar do Estado da Bahia. / Salvador

為因應社會結構變遷、失能老人對長期照護需求的增加，衛生署近年來增修法案使的台灣地區護理之家的家數大幅增加。護理之家在面對護理之家的家數激增與相關制度的雙重考驗下，藉著提昇服務品質而達到永續經營是每一護理之家所必須面臨的重要課題。但目前評估護理之家服務品質的問卷，大多是從主管或護理人員的眼光來觀察且問項繁多，而非從住民的眼光來設計的精簡化問卷。故，無法得知住民的真正觀感，了解護理之家服務品質的缺口。而護理之家對於住民制式化忽略住民個人屬性的管理方法，也是本研究欲探討的層面。根據上述研究動機，本研究主要有四個目的：1. 利用深度訪談佐以文獻探討，建立從住民眼光評估護理之家服務品質的精簡化問卷。2. 利用本研究所設計之問卷，針對單一護理之家中『高度重視、低度滿意』之項目，探討顯著差異之服務品質缺口，提供明確而立即的改善方向，以提升住民的服務品質。3. 探討影響護理之家服務品質變項之個人屬性變項。4. 探討影響護理之家住民整體滿意度之個人屬性變項。本研究利用自行設計出來的問卷，佐以從P、Z、B所提出之服務品質觀念性模式修改而成的研究架構，將問卷發放於某中區護理之家，藉此知道問卷的信度並了解護理之家真實的服務品質缺口。並利用統計分析工具探討住民個人屬性對於整體滿意度的影響。經統計分析後，問卷信度皆有0.9以上，而所發放問卷的護理之家其醫療團隊目前有人力不足，住民覺得工作人員態度需更加溫和、親切的服務品質缺口。至於，住民的個人屬性對於整體滿意度而言，並無顯著性影響。 / Because elder who losing limbs’ functions are increasing and most of them are sent to long-term care facilities, The Department of Health additions and deletions law for increasing N.H.（nursing home）numbers to contain them in recent years. Because of N.M. numbers increase, it is an important issue to increase N.H. service quality for sustainable operation. Most of current N.H. service quality questionnaires have a lot of items, and these questionnaires come from managers and nurses’ view. If managers use these questionnaires, they may not know residents’ need. In this research, researcher also wants to discuss N.M. uniform management because it may not appropriate to residents. According to this background, this research has four purposes：1.Developing a subtle questionnaire which comes from residents’ view. 2. For increasing residents’ satisfaction, this research will use this questionnaire to detect N.M. service quality gaps and to tell managers improvement directions. 3. Discussion residents’ attributions variables that affect service quality variables. 4. Discussion residents’ attributions variables that affect total satisfaction degree. The research’s framework modifies from PZB conceptual model of service quality. After retrieving and analyzing questionnaires, the questionnaire’s reliability is over 0.9. That N.M. service quality gaps are shortage of staff and lacking good attitude to residents. There is no significant relationship between residents’ attributes variables and total satisfaction degree. / 中文摘要 -------------------------------------------------------------------------- i 英文摘要 -------------------------------------------------------------------------- ii 序言 --------------------------------------------------------------------------- iii 目錄 -------------------------------------------------------------------------- iv 表目錄 -------------------------------------------------------------------------- vi 圖目錄 -------------------------------------------------------------------------- viii 一、 緒論--------------------------------------------------------------------- 1 1.1 研究動機--------------------------------------------------------------- 1 1.2 研究目的------------------------------------------ 2 1.3 研究流程------------------------------------------ 3 二、 文獻探討--------------------------------------------------------------- 4 2.1 機構服務品質的發展------------------------------------------------ 4 2.2 機構品質的意涵與量測--------------------------------------------- 7 2.3 重視度-滿意度模式與改善係數--------------------------------- 16 2.4 病患滿意度與醫療服務品質的關係------------------------------ 18 2.5 機構品質指標--------------------------------------------------------- 19 2.6 影響服務品質的因素------------------------------------------------ 21 2.6.1 護理之家服務品質指標------------------------------------------ 21 2.6.2 住民個人屬性變項-------------------------------- 26 三、 研究方法--------------------------------------------------------------- 28 3.1 研究架構--------------------------------------------------------------- 28 3.2 研究假設-------------------------------------------------------------- 30 3.3 研究對象------------------------------------------ 31 3.3.1 研究機構---------------------------------------- 31 3.3.2 研究對象---------------------------------------- 31 3.4 研究工具------------------------------------------ 31 3.4.1 問卷設計---------------------------------------- 31 3.4.2 信效度測試-------------------------------------- 32 3.5 資料收集方法-------------------------------------- 33 3.6 研究變項之操作型定義------------------------------ 34 3.6.1 個人屬性變項------------------------------------ 34 3.6.2 服務品質量測變項-------------------------------- 35 3.6.3 整體服務品質滿意-------------------------------- 35 3.7 資料分析方法-------------------------------------- 36 四、 研究結果--------------------------------------------------------------- 37 4.1 住民個人屬性變項之敘述性統計-------------------------------- 37 4.2 住民服務品質問卷之敘述性統計---------------------- 38 4.3 住民服務品質滿意度問卷之因素分析------------------ 40 4.4 照護服務品質缺口之假設檢定------------------------ 45 4.4.1 假設檢定---------------------------------------- 45 4.4.2 討論-------------------------------------------- 55 4.5 住民個人屬性之統計變量假設檢定-------------------- 59 4.5.1 個人屬性對服務品質變項之差異性分析-------------- 59 4.5.2 個人屬性變項對整體服務品質滿意度之差異性分析---- 60 五、 結論--------------------------------------------------------------------- 63 5.1 重要結果討論--------------------------------------------------------- 63 5.1.1 研究對象特性------------------------------------ 63 5.1.2 因素分析之結果---------------------------------- 63 5.1.3 服務品質缺口之分析結果-------------------------- 65 5.1.4 個人屬性對服務品質變項之分析結果---------------- 66 5.1.5 個人屬性對整體服務品質滿意度之分析結果---------- 66 5.2 研究限制------------------------------------------ 67 5.2.1 問卷問項之限制---------------------------------- 67 5.2.2 機構住民之限制--------------------------------------------------- 67 5.3 後續研究建議-------------------------------------------------------- 68 5.4 研究應用--------------------------------------------------------------- 69 中文參考文獻 -------------------------------------------------------------------------- 70 英文參考文獻 --------------------------------------------------------------------------- 72 附錄一 住民認知服務品質問卷--------------------------------------------- 78 附錄二 醫療團隊認知服務品質問卷--------------------------------------- 81 附錄三 單位主管認知服務品質問卷--------------------------------------- 85 表 目 錄 表1 服務品質概念----------------------------------------------------------------- 7 表2 服務品質量測---------------------------------------------------------------- 8 表3 SERVQUAL量表構面與認知項目------------------------------------------- 15 表4 服務品質指標----------------------------------------------------------------- 20 表5 各問卷的Cronbach’s α係數表------------------------------------------ 33 表6 資料分析目的與統計方法-------------------------------------------------- 36 表7 有效樣本住民個人屬性變數資料統計表-------------------------------- 37 表8 住民服務品質問卷之敘述性統計表-------------------------------------- 39 表9 各問卷類別之MSA值-------------------------------------------------------- 40 表10 住民服務品質滿意度問卷之轉軸結果----------------------- 41 表11 住民服務品質滿意度問卷之因素分析----------------------- 41 表12 「服務品質變項」敘述統計分析表-------------------------- 44 表13 「住民對護理之家服務品質之重視度」與「主管認知住民對護理之家服務品質之重視度」之檢定結果表--------------------- 46 表14 「主管認知住民對護理之家服務品質之重視度」與「主管認知護理之家服務品質之執行度」之檢定結果表------------------- 47 表15 「主管認知醫療團隊對護理之家服務品質之執行度」與「醫療團隊認知照護服務傳遞之執行度」之檢定結果表--------------- 48 表16 「住民對護理之家服務品質之滿意度」與「醫療團隊照護服務傳遞之執行度」之檢定結果表------------------------------- 49 表17 「住民對護理之家服務品質的重視度」與「住民對護理之家服務品質的滿意度」之檢定結果表------------------------------ 50 表18 「主管認知住民對護理之家服務品質之重視度」與「醫療團隊認知住民對護理之家服務品質之重視度」之檢定結果表--------- 51 表19 「醫療團隊認知照護服務傳遞之執行度」與「醫療團隊認知住民對護理之家服務品質之重視度」之檢定結果表--------------- 52 表20 「住民對護理之家服務品質之重視度」與「醫療團隊認知住民對護理之家服務品質之重視度」之檢定結果表----------------- 53 表21 照護服務品質缺口之假設檢定結果表----------------------- 54 表22 醫療團隊之5個因素的SERVQUAL點數----------------------- 56 表23 住民之5個因素的SERVQUAL點數-------------------------- 57 表24 服務品質指標改善順序表-------------------------------------------------- 58 表25 個人屬性對於服務品質變項之變異數分析------------------- 59 表26 個人屬性對於整體服務品質滿意度之變異數分析------------- 60 表27 個人屬性之統計變量假設檢定結果表----------------------- 62 表28 SERVQUAL問卷、醫療服務品質及滿意度問卷與機構服務品質問卷之異同表----------------------------------------------- 64 圖 目 錄 圖1 研究流程圖------------------------------------------------------------------ 3 圖2 10個決定因素濃縮為5個決定因素示意圖----------------------------- 10 圖3 服務品質的觀念性模式圖-------------------------------------------------- 11 圖4 重視度-滿意度分析模式--------------------------------------------------- 17 圖5 研究架構圖-------------------------------------------------------------------- 29 圖6 護理之家服務品質之重視度-滿意度分析模式------------------------ 57

La qualité de service est devenue aujourd'hui une notion incontournable dans le développement des applications logicielles, en particulier dans le cadre des architectures orientées services. Les travaux de cette thèse se focalisent sur la supervision de la qualité de service des applications orientées services, définies sous forme d'orchestrations de services. L'approche de supervision proposée dans ce contexte est générique. Elle repose sur des patrons de flux de contrôle des orchestrations de services pouvant être implémentés en intégralité ou en partie par tout langage d'orchestration de services. D'autre part, elle ne pose aucune restriction, ni sur les attributs qualité à surveiller par le système de supervision, ni sur leurs représentations. Cette approche de supervision se distingue des approches existantes par l'exploitation d'un modèle de préférences orienté utilisateur, permettant de représenter fidèlement la satisfaction de ce dernier. Le degré de satisfaction, issu du modèle de préférences, constitue une information de haut niveau représentant la qualité globale de l'orchestration étudiée. Sur la base de ce degré de satisfaction, de nouvelles stratégies de surveillance sont proposées afin de satisfaire les attentes de l'utilisateur. L'élaboration du modèle de préférences exploite la méthode d'aide à la décision multi-critères MACBETH étendue avec l'opérateur d'agrégation de l'intégrale de Choquet 2-additive. Une illustration de l'approche de supervision a été réalisée sur une orchestration de services, représentant un processus industriel dans le domaine du pilotage d'atelier de production. Les travaux de cette thèse ont été réalisés dans le cadre d'un projet R&D regroupant sept éditeurs de progiciels dans le domaine du MES (Manufacturing Execution System). / Quality of Service (QoS) is an important issue today in the developement of software applications, especially in the context of Service-Oriented Architectures (SOA). The work of this thesis focuses on QoS supervision of service-oriented applications, defined as service orchestrations. The proposed supervision approach is generic. It is based on workflow control-flow patterns, which can be entirety or partillay implemented by any service orchestration language. On the other hand, it does not make any restrictions, neither on the monitored QoS attributes , nor on their representations. This supervision approach is based on a user-oriented preferences model, that represents faithfully the user satisfaction. The satisfaction degree derived from the preferences model is a high-level information representing the overall quality of the orchestration. New monitoring strategies are proposed on the basis of this satisfaction degree in order to satisfy user expectations. The elaboration of the preferences model uses the MACBETH method extended to the 2-additive Choquet integral operator as a multi criteria decision aiding method. An illustration of the approach is carried out on a service orchestration representing a Manufacturing Execution System (MES) process. This work was realized in a R&D project involving seven software vendors in the field of MES.STAR

2001年，消聲已久的蘋果公司推出iPod，改寫了音樂產業的風貌，造成全球搶購的熱潮，自此之後，蘋果公司陸續推出許多產品，在全世界屢獲好評，在台灣亦如是。然而，台灣目前沒有Apple Store，因此欲於實體店面購買蘋果產品的消費者，會至蘋果在台的各大經銷商購買，而目前在台灣有四大優質經銷商，分別是Youth、德誼、Studio A和i Store，此四家的業績近乎佔盡台灣蘋果銷售市場。因此，本研究以蘋果公司最重要的兩項元素「服務創新」及「體驗行銷」作為本研究內涵，以此檢視台灣蘋果四大優質經銷商在「顧客滿意度」與「顧客忠誠度」上是否獲得消費者的認同。 　　本研究以調查法為主，於2011年4月9日至2011年5月7日間透過網路平台發放問卷，總計填答者471位，剔除無效問卷31份，有效問卷共440份，有效回收率為93.4 %，並以深度訪談為輔，訪問台灣蘋果四大優質經銷商於台北旗艦店之店經理與副店經理。 　　透過量化與質化的研究結果可得以下四大結論，第一，服務場景與流程創新是讓消費者辨別經銷商之關鍵；其二，消費者感受到的五感體驗將烙印於消費者心中；其三，顧客滿意度由服務創新與體驗行銷共同決定；最後，顧客忠誠度的表現是為企業獲利指標。另外，透過本研究長期觀察與實證結果，提出下列幾點建議予台灣蘋果公司參考：爭取優先上市權、舉辦活動並增加露出、播送電視廣告、提高服務品質、遵守蘋果總公司服務條款、建立專門蒐集消費者意見之管道。 / In 2001, the Apple Inc. which had been quiet for a long time announced their product – iPod, and soon rewrote the style of global music industry. The representing product – iPod also raised up shopping rush all over the world. Henceforward, Apple Inc. brought lots of products and became popular around the world, so did Taiwan. Even though, Apple Inc. didn’t institute any Apple Stores in Taiwan, the only way to buy Apple’s products personally is to visit dealers which acquire authorization. In addition, there are four APRs (Apple Premium Reseller) in Taiwan, include Youth, Dataexpress, Studio A, and istore, they also hold overwhelming majority of Apple products selling in Taiwan. As a result, this research is based on service innovation and experiential marketing that two factors the Apple Inc. emphasize most, and examine whether those four APRs had obtain identification from consumers in customer satisfaction degree and customer loyalty or not. 　This research used survey procedure to gather feedbacks from consumers during 9th April to 7th May in 2011 by uploading internet survey platform. There were 471 answer sheets on the platform above, 31 of them were invalid and 440 were valid, achieve the scale at 93.4%. We also used depth interview and had interviews with shop managers and vice-shop managers of those four APRs. 　Combining the two dimensions, this research had four main conclusions. First, Services cape and Procedures innovations are key points for consumers to recognize resellers. Second, five source of sense experience that consumers truly experience will make deep impressions in their mind. Third, customer satisfaction degree depends on service innovation and experiential marketing. The last but not least, the certain appearance of customer loyalty is as the index of company’s profit. According to long term observation and the conclusions of empirical research, we recommend few suggestions for the branch in Taiwan of Apple Inc. as follow. First, try to fight for the position of debut product, try to hold more selling activities and increase exposure, try to broadcast more TV commercials, try to raise service quality, try to obey service principles and guidelines established by Apple Inc., and try to set up a special channel to collect opinions from consumers.