Today there are several generations who have grown up watching Disney’s films. Disney has become a central storyteller in our society with children and their families as their main audience. Disney's storytelling is often with the children from an early age and they get to learn about right and wrong, good and evil through the films. A picture of how the world looks and how you should and should not behave is presented in Disney's films. Our aim with this study is to analyze the villains in Disney's animated films, how the female and male villains are presented in relation to each other from a gender perspective. The study's goal is to understand if the gender roles and stereotypes are enhanced or weakened by how male and female villains communicates through Disney’s films. With support from the theories of Giddens, Foucault and Jung, as well as theories of gender and stereotypes we have through a qualitative narrative and semiotic analysis studied twelve animated Disney-films. This has led to the discovery that female and male villains are produced in a gender-stereotypical way, the female villains are presented as more passive, emotional and nurturing, and that the male villains are presented as more active, ambitious and confident. We also found that there were similarities between the two genders, especially when it comes to how the antagonists exert his or her power and the atmosphere that is presented around the antagonists.

The general goal of this thesis is to elucidate children’s early understandings of pictorial meanings, and how one can know anything about them. My central aim is to explore how picture comprehension develops during children’s first 3 years of life, through semiotic-theory-derived analyses of meaning relations. In so doing, I hope to contribute to the study of both semiotic theory’s psychological basis and the role of semiotic processes in cognitive development: specifically, in children’s experiences of pictorial meanings. In an experimental object retrieval test, including pictures, I show the importance of studying concrete instances of children’s experiences. Among its key results is that, for a group of children who are close to the threshold of being able to use the picture to solve the retrieval task, indexical cuing assists their understanding.  One central claims is that the picture sign reflects a dual semiotic process: on the one hand, picture understanding relies on recognition of perceptual similarities; on the other, it draws on communicative processes that are intrinsic to all sign constructions. This duality is particularly interesting when it comes to looking at children’s development of picture understanding. Through similarity relations, children perceive accurate – but initially private, and semiotically premature – understanding of pictures. At the same time though, children are alert to communicative meanings from the start. / Språk, gester och bilder i ett semiotiskt utvecklingsperspektiv / Centrum för kognitiv semiotik

D'un point de vue sémiotique, nous chercherons à analyser des productions de détenus résidant dans les prisons françaises afin de mettre en évidence les différences communicationnelles qui existent entre la société libre et ce milieu fermé. Pour cela, il nous faut comprendre le fonctionnement carcéral en tant que dispositif, que structure qui traite le corps comme un support de punition, même si la notion d'amendement est de plus en plus centrale dans le système judiciaire. Nous parcourrons les méthodes employées par certaines grandes écoles de communication afin d'améliorer les déficiences communicationnelles pour les confronter à la réalité carcérale.Nous verrons que les différences se trouvent principalement dans le choix et le détournement des supports de communication, ce qui est dû à des contraintes carcérales oppressantes, qui se manifestent dans les productions elles-mêmes. Toutes ces différences nous permettront d'élaborer un modèle d'écriture et de communication typiquement carcéral. / From a semiotic point of view, we shall try to analyze prisoners' productions living in the French prisons to highlight the communicational differences that exist between the free society and this closed environment. For that purpose, it is necessary to us to understand the prison functioning as device, as structure which treats the body as a support of punishment, even if the notion of amendment is more and more central in the judicial system. We shall look to the methods used by some schools of communication to improve the communicationaldeficiencies to confront them with the prison reality. We shall see that the differences are mainly in the choice and the misappropriation of communication supports, what is due to oppressive prison constraints, what shows itself in the very productions. All these differences will allow us to develop a typically prison model of writing andcommunication.

Made available in DSpace on 2014-06-11T19:26:50Z (GMT). No. of bitstreams: 0 Previous issue date: 2007-01Bitstream added on 2014-06-13T18:55:20Z : No. of bitstreams: 1 mamar_ls_me_arafcl.pdf: 1826141 bytes, checksum: f59f8d41931be0aca351a5f51eab6181 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Apoiada na teoria semiótica, analisamos panfletos de casas noturnas dirigidos a um público homossexual masculino. Esses panfletos apropriam-se de figuras do mundo da cultura clássica greco-romana. Temos como objetivo geral da pesquisa verificar qual o efeito de sentido que a utilização dessas figuras da cultura greco-romana em cenas enunciativas de panfletos cujo público-alvo é o homossexual masculino, produz. Acreditamos que as conclusões desta pesquisa podem contribuir para o entendimento do porquê da utilização dessas figuras na composição desta publicidade e para compreender a relação entre o imaginário da cultura clássica e o imaginário desse público específico. / Supported in the Semiotic Theory, we analyzed flyers of nocturnal houses directed to a masculine homosexual public. These flyers are assumen of figures of the world of the greco-roman classic culture. We have as generality objective of the research to verify which the effect of sense that the use of these figures of the greco-roman culture in enunciative pamphlets scenes whose public-target is the masculine homosexual, produces. We believe that the conclusions of this research can contribute for the agreement of the reason of the use of these figures in the composition of this advertising, and to understand the relation between the imaginary of the classic culture and the imaginary of this specific public.

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Magister Artium - MA / This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse Analysis (Kress and Van Leeuwen, 1996, 2001, 2006) Semiotic Remediation/Resemiotization (Iedema, 2003, 2010; Prior and Hengst, 2010) as the theoretical/analytical framework. The idea is to explore how semiotic elements are remediated through intertextual references and multimodality and how semiotic remediation is employed in the process of re-creation and re-purposing of objects and messages in the selected television advertisements. Drawing on MTN, Vodacom, Kentucky Fried Chicken (KFC) and Nando's television advertisements, the study shows how popular, historical, cultural and political discourse is reproduced and re-lived as a creative idea in the selected television advertisements in the process of re-branding. In this regard, resemiotization or semiotic remediation is seen as social practice and an integral part of the marketing strategy in the South African television advertising industry. Upon examination, the study establishes that some selected television advertisements have been extensively re-worked and re-purposed. Therefore, resemiotization and/or semiotic remediation are found to be resourceful tools for the marketing discourse. Thus, the study found that South African advertising discourse depends primarily on societal discourses such as politics, history, cultural traditions and popular culture as its base for creativity. In terms of language use in South African advertising, the study has revealed that television advertisements are moving towards a localised language practice and/or localised English.

Drawing and coloring have been part of young students text making as  longas the writing system has been used, but with the increased use of digital tools and an enlarged focus on accountability of today there is a reinforced educational interest to understand what constitutes multimodal student texts in the context of classroom practice. This thesis project overall aim is to highlight and discuss the opportunities and difficulties in the assessment of language and knowledge-developing multimodal text work in a multilingual educational context.Conceptually the study is grounded in sociocultural theories, in sociosemiotic theory and in multiliteracies research. The methods used consist of qualitative multimodal text analysis and semi-structured interviews with students and their teacher.The three empirical studies were carried out, each having a different perspective. The first study looks at the text production of students in an integrated work of drawing, coloring and writing. The second study focuses how students reason when they choose to draw, write or both draw and write when they report to their teacher what they have learned. The third study discusses what the teacher highlights when assessing her students’ multimodal text productions. Overall, the results show that the semiotic resources, images and color, dominate students’ text productions and that the teacher attaches great importance to the illustrations, but that she, despite the best intentions, has trouble using multimodal criteria when assessing the students’ different ways of expressions and semiotic resources into a whole. It seems to be problematic for the teacher to allow students to freely interpret and independently design the task while she at the same time intends to make an overall assessment of how the content is presented. The results also indicate that it is difficult  for  the  students  to  verbalize  their  thoughts on the assessment and in practice; the teacher more often is focused on assessing abilities relating to how thoroughly the students carry out the process of documenting rather than encouraging the students to develop and express their knowledge. Finally, the thesis concludes with discussing the content of an ongoing need for research, especially regarding the consequences it may have for younger students, whatever language background they have. / <p>Ytterligare delarbeten</p><p>Borgfeldt, E., &amp; Lyngfelt, A. (2017). ”Jag ritade först sen skrev jag”. Elevperspektiv på multimodal textproduktion i årskurs 3. Forskning om undervisning och lärande 2017: 1 vol. 5, s. 64-88. http://www.forskul.se/tidskrift/nummer18/jag_ritade_forst_sen_skrev_jag_ __elevperspektiv_pa_multimodal_textproduktion_i_arskurs_3Borgfeldt, E. (2017).</p><p>Multimodal textproduktion i årskurs 3 – analys av en lärares bedömning. Educare: 2017: 1, s. 118-151. Malmö: Lärande och samhälle, Malmö högskola. https://www.mah.se/upload/FAKULTETER/LS/Dokument%20LS/Educa re%2017.1%20muep.pdf</p>

The paper discusses how the semiotic relationships involved in the process of creating a documentary, interconnect and affect the documentary's truth claims from the perspective of Peirce's semiotic theory. To do this, I created an autobiographical film called 'Annabelle Blue' and then analyzed the experience. The making of 'Annabelle Blue' involved a number of representations, each of which involved the interplay of iconic, indexical and symbolic elements and each of which had a substantial influence on how the process continued. It is my contention that documentary's truth claims must be evaluated in light of the assumption that documentary representation is a dynamic, creative process involving the jostling for position between semiotic aspects at every level.

Orientador: Cássia Navas Alves de Castro / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-24T06:14:20Z (GMT). No. of bitstreams: 1 Meneghini_HenriqueRochelle_M.pdf: 2128865 bytes, checksum: 37955545e188b29a9ee382bc92c6a7ce (MD5) Previous issue date: 2014 / Resumo: A Dança pode ser tomada e estudada como linguagem a partir da compreensão expandida desse termo, tendência presente mesmo nos estudos linguísticos, ao priorizar a comunicação como característica principal das linguagens. Estudar a organização particular dessa linguagem, suas formas de apresentação e configuração para a transmissão de conteúdos é uma forma de desvendamento desse sistema, que é bastante referido, mas não descrito, nem tampouco investigado nas pesquisas teóricas acerca dessa arte. Ao se propor à possibilidade de tratar todos os sistemas comunicativos e linguagens, a Semiótica oferece um edifício teórico abrangente, que permite o trabalho com os conteúdos da Dança a partir do estudo e aproximação de suas características à ciência dos signos, oferecendo paralelos que revelam as particularidades dos signos construídos e compreendidos através dos espetáculos de dança. Neste estudo, a pesquisa teórica se alimenta da verificação a partir de um objeto prático, aqui projetado na obra do coreógrafo Henrique Rodovalho para a Quasar Cia de Dança, companhia que ajudou a fundar e que apresenta o desenvolvimento de suas propostas de comunicação, aqui tratadas na concretude de seu espetáculo no Singular (2012). Esse confrontamento permite elencar e justificar alguns elementos da dança como linguagem, em suas situações de ocorrência, revelando as particularidades da comunicação realizada pela Dança, tais como as classes de signos envolvidas nesse processo e as microestruturas de organização interna desses signos, que são apresentadas tanto a partir do desenvolvimento teórico, como a partir do trabalho com o exemplo prático, com a identificação desses elementos nas situações em que se apresentam / Abstract: Dance can be taken and studied as a language from the expanded understanding of this word, which is a tendency even in linguistic studies, when communication is prioritized as the main characteristic of languages. Studying the particular organization of this language, its forms of presentation and structuring to the transmitting of contents is a way to unravel this system, which is mentioned, though not described nor investigated, in theoretical researches in this field. By offering the possibility of approaching all systems of communication and languages, Semiotics displays ample theoretical references, allowing the study of Dance from the approximation of its characteristics to the science of signs, revealing through their relation the particularities of the signs proposed and understood through dance works. In this study the theoretical research is focused on a practical object, choreographies of Quasar Cia de Dança and the ideas proposed by the Cia¿s director, Henrique Rodovalho, here exemplified by his choreography no Singular (2012). This projection allows to enlist and justify some elements of dance as a language, in their place of development, revealing the particularities of Dance communication, such as the classes of signs involved in this process and the internal organizational microstructures of these signs, elements that are presented both from the theoretical development, and from their identification in the situations where they are present / Mestrado / Artes da Cena / Mestre em Artes da Cena

Cette thèse traite des apports réciproques de la recherche en histoire des mathématiques anciennes (Cunéiforme, Chinois, Sanskrit) et de la recherche en didactique ; sur le sujet des unités de mesure. Une analyse historique de tablettes paléo-babyloniennes de Nippur est proposée, s’appuyant sur des outils de didactique. Une analyse historico-épistémologique autour de textes anciens traitant des unités de mesure dans l’aire du carré et du rectangle est menée, et mise en lien avec les travaux de didactique de référence. Une analyse de manuels scolaires de CM2 ainsi qu’une expérimentation en classe de seconde utilisant l’histoire sont proposées, dans le cadre d’une ingénierie didactique / This PHD thesis deals with reciprocal contributions of research in the history of ancient mathematics (Cuneiform, Chinese, Sanskrit) and in education research; on the subject of units of measurement. A historical analysis of a selection of paleo-Babylonian tablets from Nippur is proposed, with the help of didactic tools. An epistemological analysis around ancient texts dealing with units of measurement in area of the square and rectangle is conducted, and related to the didactic reference research work. An analysis of fifth grade textbooks as well as a classroom experiment in tenth grade using history are proposed, in the framework of a didactic engineering