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31	Uma proposta de gestão do marketing no Município de Miracema-RJ como estratégia para promoção do Município saudável e sustentável / A proposal for management of marketing in the City of Miracema, Rio de Janeiro as a strategy to promote healthy and sustainable City Ribeiro, Paulo José de Mendonça January 2009 (has links) Made available in DSpace on 2011-05-04T12:36:16Z (GMT). No. of bitstreams: 0 Previous issue date: 2009 / O presente trabalho apresenta um estudo no Município de Miracema, com o objetivo de identificar e caracterizar a relação da gestão do marketing no Município, com a estratégia para promoção do município saudável e sustentável. A metodologia utilizada foi à pesquisa-ação como caráter primordial a intervenção na realidade social. Utilizou-se a revisão bibliográfica para o aprofundamento dos conceitos teóricos relacionados à gestão do marketing sustentável e ao princípio da responsabilidade socioambiental. Realizaram-se, também entrevistas aos especialistas na gestão pública municipal e questionários junto à população. Para subsidiar estas entrevistas houve um estudo detalhado dos relatórios, por considerar relevante o dado obtido junto à Prefeitura e Secretarias do Município. Dessa forma, foi-se construindo um Estudo de Caso com o modelo de investigação PEIR (Pressão; Estado; Impacto; Resposta). Foram estabelecidos indicadores, os quais permitiram acompanhamento ao longo do estudo de caso e na evolução das ações ou interferências na construção do tema, bem como se tornou mais eficiente o processo de tomada de decisões. O resultado apresentado demonstra que o município possui deficiências no seu Sistema de Gestão Socioambiental. Apresenta conflitos comparados a qualquer região, mesmo as Regiões Metropolitanas, evidenciadas na sustentabilidade ambiental e controle social. Cabe relatar a limitação encontrada ao analisar os dadosda Secretaria Municipal de Saúde do Município de Miracema, DATASUS e SINAN. Os mesmos encontram-se defasados não refletindo o panorama da saúde no município. Por fim, o estudo sugere a Coordenação do Marketing na Estrutura Administrativa do Município, com objetivo de promover visibilidade, factibilidade e transparência, frente a um dos maiores desafios da humanidade: integrar desenvolvimento econômico com sustentabilidade socioambiental. / This thesis presents a study, which has been carried out in the city of Miracema, to evaluate the interaction of the marketing management in a healthy and sustainable city; for the building of the principle of social responsibility for health. The methodology that has been used was the action research, as the primary character of intervention in the social reality. A bibliographic review has been used for the deepening of the theoretical concepts related to the management of sustainable marketing and to the principle of social and environmental responsibility. There were also interviews with specialists in public municipal administration and questionnaires distributed to the public. In order to support these interviews there was a detailed assessment of the reports, considering relevant data obtained from the City Hall and the City Departments. Thus, a case study has been built up with the model of research PSIR (Pressure, State, Impact, Response) and indicators have been established that allowed to monitor the case study, the development of actions or the interference in the construction of the theme and made more efficient the decisionmaking. The result shows that the local council presents deficiencies in its social and environmental Management System. Presents conflict when compared to any region, even the metropolitan regions, highlighted in environmental sustainability and social control. It is necessary to mention the limitation found when analyzing data from the Municipal Health Secretariat of the Municipality of Miracema, SINAN and DATASUS. They are not updated and therefore do not reflect the actual picture of health in the municipality. Finally, the study suggests the coordination of the Marketing in theAdministrative Structure of the City, aiming to promote visibility, feasibility and transparency when facing one of humanity's greatest challenges: integrating economic development with social and environmental sustainability. Município Saudável Desenvolvimento Sustentável Marketing Sustentável Responsabilidade Socioambiental Cidade Saudável Desenvolvimento Sustentável Marketing Social Healthy City Sustainable Development Sustainable Marketing Social and Environmental Responsibility Cidade Saudável Desenvolvimento Sustentável Marketing Social -Brasil Percepção Social Cidade Saudável Desenvolvimento Sustentável Marketing Social -Brasil Percepção Social
32	Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox El hajjari Borg, Mounia, Sundberg, Elin January 2021 (has links) While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. By analysing 17 in-depth interviews with sustainability-dedicated professionals from the private sector in Sweden, our interpretation is that sustainability managers hold the function of selling sustainability, with talk as their main weapon. Expressly, in the intersection between business-case logics and sustainability logics, sustainability managers have to, above all, make a convincing case for sustainability, inwards and outwards. Therefore, they draw dynamically on different narratives which we conceptualise in three roles: the chameleon, the pragmatic, and the nagging manager. Through these roles, we intend to capture the fluidity with which the managers relate and engage with sustainability, and hence we do not mean to ossify a role’s dynamics within a single, static or stereotypical category. We discuss these findings and concepts to the background of previous studies and existing literature. Sustainability managers sustainability-dedicated professionals sustainable development sustainable management corporate sustainability corporate paradox CSR stakeholders governance sustainability strategies communication strategic communication sustainability reporting non-financial disclosure private sector in Sweden paradox approach paradox perspective business case social and environmental responsibility organizations multinationals MNC Nils Brunsson organizational theory organizational hypocrisy neo-institutionalism organizational individuals decision-making action business operations isomorphism institutional logics market logics reporting frameworks GRI global reporting initiative walk the talk change making change agent systemic change behaviour and human resources identity work organizational sociology legitimacy Hållbarhetschefer hållbarhetsrelaterade roller hållbar utveckling hållbar ledning hållbarhet paradox CSR intressenter styrning hållbarhetsstrategier kommunikation strategisk kommunikation hållbarhetsrapportering icke-finansiell information privat sektor i Sverige paradox perspektiv affärsstrategi socialt och miljöansvar organisationer multinationella företag MNC Nils Brunsson organisationsteori organizational hypocrisy hyckleri neo-institutionalism organisatoriska individer individnivå beslutsfattande affärsverksamhet isomorfism institutionell logik marknadslogik rapporteringsramverk GRI global reporting initiativ walk the talk förändringsarbete förändringsagent systemförändring beteende och mänskliga resurser identitetsarbete organisatorisk sociologi legitimitet externa och interna påtryckningar. Social Sciences Samhällsvetenskap

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Uma proposta de gestão do marketing no Município de Miracema-RJ como estratégia para promoção do Município saudável e sustentável / A proposal for management of marketing in the City of Miracema, Rio de Janeiro as a strategy to promote healthy and sustainable City

Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox