ii Abstract The topic of his thesis, "Social Sustainability", arising from the social sciences, specifically sociology, has naturally its core focus on society and its functioning. To be more exact, the functioning of society in context of integration, which is an ever more growing topic in the globalised world we live in. In relation to this thesis, an integrational project/workshop has been carried out at a folk high school, Brandbjerg, in Denmark, with the purpose to practically test, the methodological measurability of change in subjectivity. Worth mentioning, that the hosting community, in terms of immigration, was in focus and its perception on variation of habitus. Hereto, Q-Methodology from William Stephenson functioned as the foundation for the development of the workshop, as well as it aided the analysis of the therefrom taken data, to determine a change in the participants subjectivity. The aim of this practical implementation, was to put the findings into perspective of the theoretical framework of sustainability, specifically social sustainability. The findings served in combination with face to face interaction as part of social integration, to underline the need for sustainable integration and an alteration of social sustainability upon further research. A tendency was determined as being the...

The COVID-19 outbreak, travel restrictions, or other safety norms had a huge negative impact on the world hotel industry from the beginning of 2020. In response to the crisis majority of the hotels all around the world had decided to get closed temporarily. Such a deep crisis arose many social problems especially among the employees of the industry. However, there were still cases, when hotels decided to choose different strategies rather than closing their doors for their customers. One of us had a great opportunity to spend 14 days of quarantine in one of such hotels and to collect the valuable information from inside the hotel room, which had been converted into a quarantine zone after the virus outbreak. Besides, we also explored several more cases from 4 different countries about the hotels that have chosen to create social benefits in different ways. In this thesis, we have analyzed socially sustainable strategic solutions from the hotel industry, explored characteristics, and described the circumstances that encouraged such solutions.

Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. As a consequence, some consumers are starting to put higher demands on social sustainability by spreading condemnations. This is to prevent injustices such as child labour and modern slavery. The condemnation can be in the form of negative word-of- mouth or by boycotting the brand. This is something that can affect the brand strongly by damaging the consumers perception of the brand, which can be fatal to the consumer-brand relationship. However, this is something that seems to affect some brands to a greater extent than other brands This study explores the strength of Keller’s brand resonance level as a possible explanation to the above mentioned anomality. It shows that brands resonance operates as a countermeasure against negative information in relation to the brands indiscretions regarding social sustainability. Brand resonance can contradict the consumers ethical values and self-imagery, leaving the consumers perception of the brand unscathed. The results showed that brand resonance can become so strong that it can make the consumer abandon their ethical values, even for consumers whom consider themselves as highly ethical. This study has been conducted by a hypothetically deductive methodology. To determine the significance of the result it has been verified with a Z-test that applied a 5% significance level.

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Northern Sweden is in the middle of a major transition, a green transition. As large industries are being established and companies are accelerating, the supply of skills must be solved. The regional development strategy Norrbotten 2030 was developed in 2019 with the vision of Norrbotten becoming Sweden’s most welcoming and innovative county. To succeed in recruiting is one thing, but if we don’t welcome and include people moving to Luleå into the society, Luleå risk becoming a fly-in-fly-out city. This bachelor’s thesis has been carried out in Industrial Design Engineering at Luleå University of Technology to design a service that will maximize the impact of recruitment in Luleå, making people who move here, want to stay. The project has been carried out in collaboration with Brightnest.  To ensure a continuous focus on the user's experiences and needs a human-centred design process has been followed, with a focus on co-creation together with the users and stakeholders. Through interviews and workshops, the users and stakeholders have been invited to every part of the process. Through creative methods, such as analogies, personas and customer journey maps, the needs and dreams of the users have been translated into design opportunities. Throughout the design-process tests have continuously been carried out with users to ensure that the design choices are prioritizing the needs of the users.  The final design is a movement called Lulity – Luleå Community which consists of three components 1) This is Lulity – the movement, 2) I am Lulity – the ambassadorship and 3) Relocate Luleå. Through these components, social sustainability can be reached both for the users, the stakeholders and the society at large. Through This is Lulity all interested parties can jointly facilitate and ease the relocation process before a person has moved, during the first half-year after the move, and after the first six months. The presentation of the challenge and the design in this text contribute to awareness and a changed mindset among everyone involved. / Norra Sverige är mitt uppe i en stor omställning, en grön omställning. I takt med att stora industrier etableras och företagen accelererar måste kompetensförsörjningen lösas. Den regionala utvecklingsstrategin Norrbotten 2030 togs fram 2019 med visionen att Norrbotten ska bli Sveriges mest välkomnande och innovativa län. Att lyckas med rekryteringen är en sak, men om vi inte välkomnar och inkluderar människor som flyttar till Luleå in i samhället riskerar Luleå att bli en fly-in-fly-out stad. Detta examensarbete har genomförts inom Teknisk Design vid Luleå tekniska universitet för att designa en tjänst som ska maximera effekten av rekryteringen i Luleå och få människor som flyttar hit att vilja stanna. Projektet har genomförts i samarbete med Brightnest. För att säkerställa ett kontinuerligt fokus på användarens upplevelser och behov har en användarcentrerad designprocess följts, med fokus på samskapande tillsammans med användare och intressenter. Genom intervjuer och workshops har användarna och intressenterna bjudits in till varje del av processen. Genom kreativa metoder, såsom analogier, personas och kundresor, har användarnas behov och drömmar omsatts till designmöjligheter. Under hela designprocessen har tester kontinuerligt genomförts med användare för att säkerställa att designvalen prioriterar användarnas behov. Den slutliga designen är konceptet Lulity – Luleå Community som består av tre komponenter 1) This is Lulity – rörelsen, 2) I amLulity – ambassadörskapet och 3) Relocate Luleå. Genom dessa komponenter kan social hållbarhet nås både för användarna, intressenterna och samhället i stort. Genom This is Lulity kan alla intressenter gemensamt underlätta flyttprocessen innan en person har flyttat, under det första halvåret efter flytten och efter det första halvåret. Presentationen av utmaningen och designen i denna text bidrar till medvetenhet och ett förändrat tankesätt hos alla inblandade.

Mobility is an essential part of older people’s quality of life and the opportunity to maintain their inclusion in society. Accessing public transport is inextricably linked to older people’s ability to live an independent life and engage in various activities. The global population is aging, and more people live in cities, which creates challenges for transport planning to provide a transport system for everyone that also encourages sustainable mobility. This thesis investigates older peoples’ experiences traveling by public transport in Stockholm and how their experiences relate to social sustainability. Drawing on material collected through go-along interviews, this thesis examines the bodily and emotional dimensions of traveling and the meanings and values they ascribe to being mobile with public transport. The research illustrates the importance of understanding older peoples’ public transportation experiences in situ by traveling with the participants.

Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. The 14 semi- structured video-call interviews were carried out with interviewees between the ages of 20 and 30 years old, chosen based on their age and accessibility to the researchers. Further, all the interviewees live in Sweden. Findings – The collected data show that young consumers have a fairly broad understanding of sustainability in the fashion industry, even if parts of that understanding seem to be subconscious. All the interviewees are aware of the fashion industry’s negative impact on global sustainability, and show awareness of transparency and Greenwashing issues. Many also agree that aspects of high quality, timeless design and second-hand clothing are crucial for sustainability in the fashion industry. All interviewees connect sustainability in the fashion industry to environmental sustainability first and foremost, while issues with social sustainability come second. The interviewees were generally more concerned with environmental issues like emissions and materials. However, all but one showed awareness of the social implications as well, addressing social issues like working conditions. Originality/value – The thesis is a response to the lack of research on young consumer’s understanding and perceptions of sustainability within the fashion industry. It’s an interesting subject, since the fashion industry has many sustainability issues, and young consumers have a great spending power, and also care a lot about sustainability. The research is a mean for future research regarding young consumers and the fashion industry and will provide further understanding towards the subject.

Throughout history cities were built out of what could be found and salvaged from previous ancestors while having a continuation with the past by readapting structures to fit new functions. A constant state of development is threatening our built environment where a large stock of existing buildings are facing demolition if they are not reused to fit our contemporary ways of living. Today’s method of ploughing through historic buildings to make room for new development and careless renovations often forgets about our cultural heritage, memory and identity.The aim of this thesis is to investigate how different strategies of reuse within architecture can help to retain a sense of continuity with the past as a way of creating for the future with the focus of social sustainability.How can we retain a sense of continuity with the past as a way of creating for the future? And why should we retain a continuity with the past?Through literature reviews and case studies, the thesis collects knowledge from praised architecture practices working with the emerging discipline of reuse with highly social awareness. Together with the theory of Adhocism, the thesis provides a deeper understanding behind the methods of reuse within architecture in order to fully grasp the reasoning of why it’s important to retain a sense of continuity with the past.Through methods of extension, conversion and user-led, or vernacular, transformation the case studies provide tools for how we can create unique and intriguing spaces from our already existing built environment, thus retaining a sense of the past while designing for the future. The regeneration of buildings creates a sense of pride and responsibility to continue to cultivate our built heritage for generations to come.

The project occurs in Gerani which currently holds a complex social network and a rich historical building stock. The major challenge for the thesis was to illustrate a way of resetting the existing human, natural and physical resources and work out a proposal that relates architecture and planning to society and economy but goes beyond real estate investments. The project aims to recombine the area’s building stock, human potential and manufacturing tradition with innovation, in order to create a small-scale production hub. It proposes the administration of resources ‘in common’ and puts forward appropriate tools for active involvement of inhabitants, owners and newcomers alike. It thus advocates for a new model of city ‘sharing’ (nome), which unlike the case of a city managed by the experts, it has a potential to unfold an alternative relation between architecture and the city’s economy and work out a notion of ‘Home’ for the rapidly deteriorating Athens city-centre.

There has been lately a rich amount of articles highlighting the incoherent nature of theterm social sustainability and what it really means in an urban practice. Some argues for anincreased knowledge about the relation between social aspects and the physicalenvironment in order to better enhance the social dimension. The normative- and designoriented concepts human scale, the city at eye-level and public life may clarify the role ofdesign to accomplish desired social aspects.The aim of this thesis is to investigate how these concepts may provide a way to approachsocial sustainability with a focus on the public realm. Further aim is to identify problems andopportunities in the implementation phase since the often occurring gap between vision andpractice. The strategy is to create guidelines from theoretical understanding of the conceptsbased on a literature study and examine how these may relate to a created conceptualframework of social sustainability. Afterwards the guidelines are used to evaluate three caseexamples; the renewal of Rosengård, Malmö; the development of Järla Sjö, Nacka and thedevelopment of Prästviken, Botkyrka, regarding their fulfillment of the concepts. Knowledgeabout the case examples are mainly gathered from interviews by practitioners involved inabove mentioned projects and also function as an insight of general implementation issues.The results show that human scale, the city at eye-level and public life promote severaldesign inputs with effects on the functionality and experience of the public realm andargued social impact on safety & security, sense of belonging, social interaction and wellbeing. However these impacts may only be indicated and the concepts fail to acknowledgethe political dimension of social sustainability. Further the possibility to implement thedesign implications depend on geographical location, project driving forces and the nature ofthe builder / En betydande andel av nyligen publicerad forskningsartiklar framhäver en syn på socialhållbarhet som ett osammanhängande begrepp med liten koppling till innerbörden ipraktiken. Vissa argumenterar för vikten av en ökad kunskap om kopplingen mellan socialaaspekter och den fysiska omgivningen för att bättre framhäva den sociala dimensionen.Möjligen kan dem normativa och design orienterade begreppen human scale, the city at eyeleveloch public life klargöra designens roll i uppfyllandet av önskvärda sociala aspekter.Syftet med detta examensarbete är att undersöka hur koncepten kan utgöra etttillvägagångssätt för att närma sig social hållbarhet. Vidare syfte är att identifiera problemoch möjligheter i implementeringsfasen eftersom det ofta förekommer ett gap mellan visionoch praktik. Strategin är att skapa riktlinjer från teoretisk förståelse av begreppen baserat påen litteraturundersökning och analysera hur dessa relaterar till ett sammanställt teoretisktramverk av social hållbarhet. Efteråt utvärderas tre exempelfall; områdesförnyelse iRosengård, Malmö; bostadsprojektet Järla Sjö, Nacka och bostadsprojektet Prästviken,Botkyrka, utifrån riktlinjerna gällande deras uppfyllande av koncepten. Kunskap omexempelfallen insamlas i huvudsak från intervjuer av verksamma personer inom projektenoch fungerar också som en insikt om generella implementeringsfrågor.Resultaten visar att human scale, the city at eye-level och public life förespråkar designimplikationer med effekter på funktionaliteten och upplevelsen av det offentliga rummetmed påstådd påverkan på trygghet & säkerhet, tillhörighet, social interaktion ochvälmående. Emellertid kan denna påverkan endast indikeras och koncepten misslyckas atthandskas med den politiska dimensionen av social hållbarhet. Vidare beror möjligheten attimplementera koncepten på geografiskt läge, drivkrafter inom projekten och byggherrensnatur. / Social hållbarhet,human skala, staden i ögonnivå, offentligt liv