Trata-se de um estudo sobre a constituição dos espetáculos esportivos na cidade de São Paulo, entre o final do século XIX e o início do XX. São investigados os espetáculos relacionados ao turfe, ao ciclismo e, particularmente, ao futebol. A tese examina a passagem histórica dos esportes individualizados, com apostas, para as disputas entre equipes de atletas, baseadas apenas no mérito. Analisa também a importância do estádio como espaço de sociabilidade, com atenção especial sobre o Velódromo Paulista, uma arena para exibições esportivas que existiu no bairro paulistano da Consolação, entre 1895 e 1916. O universo da moderna cultura urbana é relacionado às transformações ocorridas dentro das famílias da elite de origem rural, algumas das quais tiveram atuação destacada na organização dos espetáculos atléticos. O estudo chamou atenção para o papel dos esportes no processo de modernização do estilo de vida urbana. Examinou o aparecimento do clube esportivo como entidade da sociedade civil e a transformação das agremiações atléticas, originalmente constituídas por rapazes, em associações para o congraçamento familiar. As análises apontaram para a função mediadora ocupada pelo clube esportivo entre a esfera privada do lar e as organizações político-partidárias. Ao acompanhar o processo histórico de ressignificações da ética esportiva importada da Europa, o autor observou que o futebol era divulgado no meio urbano paulista como pedagogia social conservadora e os espetáculos assumiram a função de transmitir os valores morais defendidos pela elite. Notou as deficiências das relações entre a educação física escolar e os jogos informais de futebol espalhados pela cidade, bem como as características clientelistas do futebol amador da época. Revelou a emergência do profissionalismo acobertado pela moral do amadorismo. Acompanhou a tumultuada constituição dos órgãos federativos em âmbito regional e nacional, mostrou que a partir da segunda década do século XX os espetáculos de futebol ganharam grande importância nas relações políticas nacionais e na diplomacia entre os países do Cone Sul / This is a study on the incorporation of sporting events in the city of São Paulo between the end of the 19th and the beginning of the 20th century. Performances related to turf, cycling, and particularly to soccer are reviewed. The dissertation analyzes the historical transition of the individual sports, with bets being placed on disputes among athletic teams, based solely on merit. It also examines the importance of the stadium in terms of sociability, with a special focus on the Velódromo Paulista, a stadium for sports events, which existed in the neighborhood of Consolação between the years of 1895 and 1916. The universe of modern urban culture is related to the transformations which occurred within the elite families of rural origin, some of which demonstrated prominent co-operation in the organization of athletic events. The study drew attention to the role of sports in the process of modernization of urban lifestyle. It also examined the emergence of sports clubs as a civil society organization and the transformation of athletic associations, which originally consisted of boys, into associations for family socialization. The analysis highlighted the role of sports clubs as mediators between private home environments and the political party organizations. By monitoring the historical process of reinterpreting sports ethics imported from Europe, the author notes that soccer was disclosed in urban São Paulo as a conservative social pedagogy and performances took on the role of transmitting moral values upheld by the elite. He also observed the shortcomings of the relationship between the physical education in schools and the informal soccer games which took place throughout the city as well as the patronage of amateur soccer of the time. He revealed the appearance of professionalism covered up by the morale of amateurism. He monitored the tumultuous creation of federal agencies at a regional and national level, and indicated that as of the 1920s, soccer performances gained significant importance in national political relationships as well as with regard to diplomacy among the countries of the Southern Cone of Latin America

Cities hosting huge sporting events is a growing industry and is a way to market the city towards the rest of the world. The goal is for businesses to make profit, attract tourist and be seen on the global market. However, as its marketed towards external audiences, the locals and how they are affected are usually forgotten in the process. The purpose of this paper was to study the knowledge and what attitudes individuals living in Halmstad, Sweden, possess regarding the World Table Tennis Championship 2018, as well as how they received information regarding the event. To find the answers to our questions we handed out surveys in central Halmstad during the period the event took place. We compared our results with how they're tied to theories regarding place branding, image-identity-reputation and the knowledge-attitude-behavior model. The main findings of our analysis were that our respondents of Halmstad county was well- informed about the event and did not feel like they needed more information. The majority viewed the event in a positive light, and overall people found the event to be important for Halmstad as a city and destination.

Trata-se de um estudo sobre a constituição dos espetáculos esportivos na cidade de São Paulo, entre o final do século XIX e o início do XX. São investigados os espetáculos relacionados ao turfe, ao ciclismo e, particularmente, ao futebol. A tese examina a passagem histórica dos esportes individualizados, com apostas, para as disputas entre equipes de atletas, baseadas apenas no mérito. Analisa também a importância do estádio como espaço de sociabilidade, com atenção especial sobre o Velódromo Paulista, uma arena para exibições esportivas que existiu no bairro paulistano da Consolação, entre 1895 e 1916. O universo da moderna cultura urbana é relacionado às transformações ocorridas dentro das famílias da elite de origem rural, algumas das quais tiveram atuação destacada na organização dos espetáculos atléticos. O estudo chamou atenção para o papel dos esportes no processo de modernização do estilo de vida urbana. Examinou o aparecimento do clube esportivo como entidade da sociedade civil e a transformação das agremiações atléticas, originalmente constituídas por rapazes, em associações para o congraçamento familiar. As análises apontaram para a função mediadora ocupada pelo clube esportivo entre a esfera privada do lar e as organizações político-partidárias. Ao acompanhar o processo histórico de ressignificações da ética esportiva importada da Europa, o autor observou que o futebol era divulgado no meio urbano paulista como pedagogia social conservadora e os espetáculos assumiram a função de transmitir os valores morais defendidos pela elite. Notou as deficiências das relações entre a educação física escolar e os jogos informais de futebol espalhados pela cidade, bem como as características clientelistas do futebol amador da época. Revelou a emergência do profissionalismo acobertado pela moral do amadorismo. Acompanhou a tumultuada constituição dos órgãos federativos em âmbito regional e nacional, mostrou que a partir da segunda década do século XX os espetáculos de futebol ganharam grande importância nas relações políticas nacionais e na diplomacia entre os países do Cone Sul / This is a study on the incorporation of sporting events in the city of São Paulo between the end of the 19th and the beginning of the 20th century. Performances related to turf, cycling, and particularly to soccer are reviewed. The dissertation analyzes the historical transition of the individual sports, with bets being placed on disputes among athletic teams, based solely on merit. It also examines the importance of the stadium in terms of sociability, with a special focus on the Velódromo Paulista, a stadium for sports events, which existed in the neighborhood of Consolação between the years of 1895 and 1916. The universe of modern urban culture is related to the transformations which occurred within the elite families of rural origin, some of which demonstrated prominent co-operation in the organization of athletic events. The study drew attention to the role of sports in the process of modernization of urban lifestyle. It also examined the emergence of sports clubs as a civil society organization and the transformation of athletic associations, which originally consisted of boys, into associations for family socialization. The analysis highlighted the role of sports clubs as mediators between private home environments and the political party organizations. By monitoring the historical process of reinterpreting sports ethics imported from Europe, the author notes that soccer was disclosed in urban São Paulo as a conservative social pedagogy and performances took on the role of transmitting moral values upheld by the elite. He also observed the shortcomings of the relationship between the physical education in schools and the informal soccer games which took place throughout the city as well as the patronage of amateur soccer of the time. He revealed the appearance of professionalism covered up by the morale of amateurism. He monitored the tumultuous creation of federal agencies at a regional and national level, and indicated that as of the 1920s, soccer performances gained significant importance in national political relationships as well as with regard to diplomacy among the countries of the Southern Cone of Latin America

The purpose of this study, written in Swedish, is to study two of the most popular sportsevents in Sweden; Vasaloppet and Göteborgsvarvet (Gothenburg Half Marathon) and theaffect the events has on the host destinations and also how the organizers use the destinationsfor their development.The study also shows how municipalities and public authorities connected to destinationdevelopment handles these events for their own purpose in their destination marketing todevelop their destination and improve the destination image.To achieve the purpose of the study, the following research questions has been formulated:“How does the municipality work with these events to improve the development of thedestination?” and “How does Vasaloppet and Göteborgsvarvet affect the destinations and howdoes the race events use their destination for their development?”Big events related to tourism is often organized by independent actors without any supportfrom the government controlled authorities. Despite that, the municipality or governmentcontrolled organizations will always have an an impact on these big events since they providethe essential infrastructure, transport, etc.One of the tools used in this study is semi structured interviews with 19 different, for thecases, relevant people, including the leaders within the organizing committees of Vasaloppetand Göteborgsvarvet. Interviews has also been made with the municipalities and otherpartners to the organizers. As a complement to these interviews, we have also interviewed afew participants from the two races. The study is also complemented with media articles andother previous research in the subject.The study identifies a strong dependency between the organizers and destinations that goesboth ways. The conclusion clearly shows the needs of cooperation and support between all theinvolved organizations to be able to achieve the best possible result and development. Thestudy reveals how all the involved organizations cooperates and works in relation to eachother and what could be done in other ways to optimize the best conditions for development. / Syftet med den här studien är att kartlägga hur två av Sveriges största folkliga evenemang,Vasaloppet och Göteborgsvarvet, påverkar de destinationer de äger rum i och hur använder desig av respektive ort. Även hur aktuella kommuner och offentliga instanser kopplade tilldestinationsutveckling arbetar för att kapitalisera på dessa evenemang, dels ekonomiskt menframförallt i marknadsförande och imagelyftande syfte. För att uppnå studiens syfte harföljande forskningsfrågor utformats: “Hur arbetar kommunen, kopplat till destinationsutveckling,för att kapitalisera på dessa evenemang, dels ekonomiskt men framförallt imarknadsförande och imagelyftande syfte?” och “Hur påverkar Vasaloppet och Göteborgsvarvetsina respektive destinationer och hur använder evenemangen sig i sin tur av orten?”Stora evenemang relaterade till turistnäringen arrangeras ofta av självständiga aktörer utaninblandning från offentlig verksamhet. Dock kommer det offentliga alltid påverkaförutsättningarna för arrangemanget genom exempelvis att förse evenemanget med nödvändiginfrastruktur, transportmedel, markupplåtelse med mera, vilket är något som staten,kommunen, landstinget eller myndigheter ansvarar över (Svensk Turism 2010).Forskningsfrågorna har besvarats med hjälp utav semistrukturerade intervjuer med 19personer som vi ansett vara relevanra. Dessa är: Informant vid Mora kommun, Älvdalenskommun och Malung-Sälens kommun samt informant vid Sälens turistbyrå, Eva-Lena Frick(Vasaloppets VD) och Bo Edsberger (Göteborgsvarvets general).Vidare har även sponsorer avevenemangen och deltagare intervjuats. Intervjuerna gavs innebörd genom meningskoncentrering.Detta betyder att information som framkommit i intervjuerna delas in i olikateman. Intervjutexterna har sedan analyserats med hjälp av vår referensram som innehåller decentrala begreppen: Turistdestination, Evenemangsmarknadsföring, Event branding ochSportevenemang. Vidare kompletterades faktan från intervjuerna med information från mediasom behandlat de olika evenemangen.I studien har ett tydligt beroende mellan arrangör och destination identifierats i tvåvägariktningar. Det visar på behovet av samarbete och stöttning mellan de två parterna för att nåbäst möjliga resultat och utveckling. I studien framkommer hur de olika inblandadeorganisationerna i dagsläget arbetar med och förhåller sig till varandra.

The aim of this thesis is the impact analysis of hosting the IIHF Ice Hockey World Championship in Prague and Ostrava in 2015.The first part of thesis is about sport events, event marketing and event tourism. The second part of thesis is the analysis of impacts of hosting IIHF Ice Hockey World Championship on tourism in Prague and Ostrava.

In the first part of this final thesis the theory of tourism events and their impact on the host destination is discussed, with particular focus on major sport events. Impacts are divided into two categories: economic and non-economic (socio-cultural, environmental, marketing impact and impact on infrastructure). These break into sub-categories and are described in detail. The second part of the thesis uses the theoretical knowledge outlined in part one to analyse the impact of a specific major sporting event -- the 2011 IIHF World Ice Hockey Championship that took place in Bratislava and Kosice in Slovakia. Emphasis is placed on analysing the effects the event had on the tourism sector in Slovakia. Having analysed both economic and non-economic impacts of the event, the thesis concludes that the overall impact of the event on the Slovak tourism sector was positive and the Slovak Republic can use this momentum in favour of further development of Slovak tourism sector.

The 2010 Fédération Internationale de Football Association’s (FIFA) World Cup (WC) would be the first time that a FIFA WC would be hosted on the African continent. This study was aimed at describing the South African City of Tshwane (COT) general volunteers’ experiences of volunteering at the 2010 FIFA WC. The FIFA Volunteer Programme consists of two groups of volunteers: Local Organising Committee (LOC) volunteers and each Host City (HC) volunteers. The COT volunteers are HC volunteers from the Tshwane Metropolitan Area (TMA). Volunteers are active in a variety of different contexts, namely in the community, volunteers at sport clubs or schools and also at mega sport events. Volunteers make it possible to host a mega sport event because they provide their time and effort without expecting remuneration or they receive a stipend amount. The existing literature of volunteers at mega sport events investigated what motivated volunteers to participate as well as how satisfied the volunteers were with the experience. The aim of this study was to describe COT general volunteers’ experiences of preparing (preparation phase) for the 2010 FIFA WC; COT general volunteers’ experiences during (participation phase) the 2010 FIFA WC, as well as the South African COT general volunteers’ experiences on their involvement (reflection phase) at the 2010 FIFA WC was described. The methodology employed in this study was Descriptive Phenomenology and the Duquesne Phenomenological Research Method was used to analyse the material. The differences between Descriptive Phenomenology and Interpretive Phenomenology were described. The material consisted of a written account as well as an interview, which was based on the essences that were portrayed in the written accounts. There were five participants — three spectator services volunteers and two rights protection volunteers. All of the participants were female. The findings of this study were divided into the preparation phase, participation phase and the reflection phase. In the preparation phase the COT general volunteers described two essences namely, the application process and training. In the participation phase the COT general volunteers experienced four essences namely, the working of shifts, interaction with volunteers, interaction with supervisors and lastly interaction with tourists. In the reflection phase the volunteers described two experiences, growth and value. This research project contributes to sport psychology because this study describes the experiences of volunteers at the 2010 FIFA WC. / Dissertation (MA)--University of Pretoria, 2012. / Psychology / unrestricted

Title: Application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016 Objectives: The main objective of this thesis is application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016. Another partial task is to evaluate the internal and external environment of the race Gigathlon Czech Republic and on the basis of data analysis to determine the suggestions and recommendations for improvement that will be passed to race organizers. Methods: Using the theory of Service-Profit Chain and its individual parts, the sport event Gigathlon Czech Republic 2016 is analyzed. Data concerning internal environment of the event are obtained using methods of semi-structured interview with the main event organizers. To analyse the external environment is used the online questionnaire distributed among the participants of the race. These methods are supplemented by own participant observation during the sport event. Results: After application of the theory of Service-Profit Chain on the example of Gigathlon Czech Republic in 2016 it is not possible to fully confirm all the supposed relationship between different parts of the chain. Despite the fact that the internal environment and services do not completely correspond to the ideas...

Made available in DSpace on 2016-04-27T16:33:41Z (GMT). No. of bitstreams: 1 Davi Rodrigues Poit.pdf: 874903 bytes, checksum: 1988868980cd5593eb2f750bdc3789d1 (MD5) Previous issue date: 2008-07-29 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The aim of this research is to analyze the reach of TV sports programs on physical education classes in schools, specifically under the perspective of the broadcasting of major sport events such as Olympic Games, Pan American Games, soccer championships and others. As theoretical reference, it was considered the first generation of the school of Frankfurt, especially T.W. Adorno and M. Horkheimer. The study privileged the analysis of the cultural industry concepts, identification and competition. Empirical research was carried out in a traditional private school in the city of Jundiaí in São Paulo state - Brazil, with 53 students of the second year of high school (16 years old). The research aimed: 1 - To verify the frequency with that the students attend the main sporting events of television and activities that can have effect in their formation. 2 - To verify the adhesion to sports programs on TV. 3 - To verify if the adhesion to the sport programs on TV promotes the identification of the spectators with the athletes who are put in the headlines by the media. 4 - To verify if the sport programs on TV triggers competitive tendencies on the behaviour of the students who watch them. 5 - If there is a correlation among the adhesion to the cultural industry, identification and competition. The data was obtained from questionnaires and scales organized and tested for the specific purpose. After analyzing the data, constructing tables/charts and doing statistics tests, the results showed how the sports programs on TV, specially the cultural industry as a system, has an effect on the attitude building, comprehension and behavior of students during the physical education classes. The results did not allow us to confirm the totality of hypothesis presented. However they indicate that the pertinence of the cultural industry concept and that its ideology gets to schools. The dynamics carried out with videos show that there is a considerable influence from the media on the behavior of students during the classes of Physical Education in school. The tests sperman did not indicate correlation among the adhesion to the cultural industry, identification and competition. Thus, with the growth of the sports industry and consequent support of TV to the spectacle-sport, there is belief that this theme will encourage other research aiming to understand better their effects on physical education classes in schools and its implications on the formation of the being / ix POIT, D. R. Um olhar Frankfurtiano sobre o alcance da programação esportiva da televisão nas aulas de Educação Física escolar. 2008. 142 p. Tese (Doutorado em Educação: História, Política, Sociedade) Pontifícia Universidade Católica de São Paulo, São Paulo, 2008. RESUMO O objetivo desta pesquisa é analisar o alcance da programação esportiva da televisão nas aulas de Educação Física escolar, especificamente, sob a perspectiva da veiculação dos principais eventos esportivos tais como: Jogos Olímpicos, Jogos Pan-americanos, campeonatos de futebol, entre outros. Como referência teórica foi considerada a produção da primeira geração da escola de Frankfurt, em especial T. W. Adorno e M. Horkheimer. O estudo privilegiou a análise dos conceitos de indústria cultural, identificação e competição. Foi realizada uma pesquisa empírica em uma escola particular tradicional da cidade de Jundiaí, município do estado de São Paulo, com 53 alunos do 2º ano do ensino médio. A pesquisa teve os seguintes objetivos: 1- Verificar a freqüência com que os alunos assistem os principais eventos esportivos da televisão e atividades que possam ter efeito em sua formação. 2- Verificar a adesão à programação esportiva da TV. 3- Verificar se a adesão à programação esportiva da TV promove a identificação dos expectadores com os atletas destacados pela mídia. 4- Verificar se a programação esportiva da televisão provoca tendências competitivas no comportamento dos alunos que a assistem. 5- Se há correlação entre a adesão à indústria cultural, identificação e competição. Os dados foram obtidos por meio de questionários e escalas organizadas e testadas para a finalidade específica. Após análise dos dados, construção de tabelas e testes estatísticos, chegou-se aos resultados que indicam como a programação esportiva da televisão, em especial, a indústria cultural como sistema, repercute sobre a formação de atitude, compreensão e comportamento dos alunos nas aulas de Educação Física escolar. Os resultados não permitiram comprovar na íntegra todas as hipóteses apresentadas, entretanto, indicaram a pertinência do conceito de indústria cultural e mostraram que sua ideologia chega à escola. A dinâmica realizada com vídeos indica que há uma considerável influência da mídia no comportamento dos alunos durante as aulas de Educação Física escolar. Os testes de Sperman não indicaram correlação entre adesão a indústria cultural, identificação e competição. Assim, com o crescimento da indústria do esporte e conseqüente suporte da televisão ao esporte-espetáculo, acredita-se que este tema deva suscitar outras pesquisas visando compreender melhor seus efeitos nas aulas de Educação Física escolar e suas implicações na formação do indivíduo