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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
391

Twitter usage by professional sports teams: A content analysis

Allen, Megan 01 January 2015 (has links)
Twitter has become a foremost public relations tool due to its capacity to facilitate two-way communication; however research suggests few organizations are using it effectively to engage in conversation with their customers (Rybalko & Seltzer, 2010; Briones, Kuch, Liu, & Jin, 2011; Lovejoy, Waters, & Saxon, 2012; Waters & Jamal, 2011). Using Grunig and Hunt's (1984) models of public relations and uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) as the guiding framework, this study examines how teams in the National Hockey League (NHL) communicate with fans on Twitter. The study used a content analysis and coded 815 team tweets into one of five content themes based on the fan gratification being met. Findings revealed that teams are most likely to meet fans' information needs and use models of press agentry and public information, despite the opportunity for conversation and relationship building Twitter provides. The results indicate there is a lack of two-way conversation being facilitated by NHL teams to build relationships with fans. The results of this study will inform sports teams, as well as other organizations, on current and future communication strategies on social media.
392

An Investigation of Person-Environment Fit, Satisfaction, and Burnout among NCAA Division II Intercollegiate Student-Athletes

Beattie, Mark A. 07 October 2019 (has links)
No description available.
393

"We Have a Choice and We Have a Voice": Exploring the Efforts and Experiences of Black Women Athletes Engaging in Social Justice Activism

Calow, Emma 11 August 2023 (has links)
No description available.
394

Perceptions of Strength and Conditioning Programs by Athletic Directors and Strength and Conditioning Coaches at Division I Mid American Conference Universities

Winkler, Dustin Michael 08 October 2013 (has links)
No description available.
395

Exhibit Construction: Conservation, Preservation, Materials, and Design Focus on the Pro Football Hall of Fame Canton, Ohio

Lake, Christy 09 December 2011 (has links)
No description available.
396

Playing While Black: Self-Presentation and the Black Male Collegiate Student-Athlete

Howe, Jonathan January 2021 (has links)
No description available.
397

Teaching Methods of a Successful College Soccer Coach

Crabill, Thomas V. 28 May 2014 (has links)
No description available.
398

Environment Change: An Analysis of College Football Operations

Yazawa, Daigo 07 August 2014 (has links)
No description available.
399

Life of Purpose: Exploring the Role an Athletic Code of Conduct Plays in Shaping the Moral Courage of Student Athletes

Raveendran, Reetha Perananamgam 05 August 2014 (has links)
No description available.
400

The Path to Global Sport Sponsorship Success: An Event History Analysis Modeling Approach

Jensen, Jonathan A. 21 May 2015 (has links)
No description available.

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