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Twitter usage by professional sports teams: A content analysisAllen, Megan 01 January 2015 (has links)
Twitter has become a foremost public relations tool due to its capacity to facilitate two-way communication; however research suggests few organizations are using it effectively to engage in conversation with their customers (Rybalko & Seltzer, 2010; Briones, Kuch, Liu, & Jin, 2011; Lovejoy, Waters, & Saxon, 2012; Waters & Jamal, 2011). Using Grunig and Hunt's (1984) models of public relations and uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) as the guiding framework, this study examines how teams in the National Hockey League (NHL) communicate with fans on Twitter. The study used a content analysis and coded 815 team tweets into one of five content themes based on the fan gratification being met. Findings revealed that teams are most likely to meet fans' information needs and use models of press agentry and public information, despite the opportunity for conversation and relationship building Twitter provides. The results indicate there is a lack of two-way conversation being facilitated by NHL teams to build relationships with fans. The results of this study will inform sports teams, as well as other organizations, on current and future communication strategies on social media.
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An Investigation of Person-Environment Fit, Satisfaction, and Burnout among NCAA Division II Intercollegiate Student-AthletesBeattie, Mark A. 07 October 2019 (has links)
No description available.
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"We Have a Choice and We Have a Voice": Exploring the Efforts and Experiences of Black Women Athletes Engaging in Social Justice ActivismCalow, Emma 11 August 2023 (has links)
No description available.
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Perceptions of Strength and Conditioning Programs by Athletic Directors and Strength and Conditioning Coaches at Division I Mid American Conference UniversitiesWinkler, Dustin Michael 08 October 2013 (has links)
No description available.
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Exhibit Construction: Conservation, Preservation, Materials, and Design Focus on the Pro Football Hall of Fame Canton, OhioLake, Christy 09 December 2011 (has links)
No description available.
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Playing While Black: Self-Presentation and the Black Male Collegiate Student-AthleteHowe, Jonathan January 2021 (has links)
No description available.
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Teaching Methods of a Successful College Soccer CoachCrabill, Thomas V. 28 May 2014 (has links)
No description available.
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Environment Change: An Analysis of College Football OperationsYazawa, Daigo 07 August 2014 (has links)
No description available.
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Life of Purpose: Exploring the Role an Athletic Code of Conduct Plays in Shaping the Moral Courage of Student AthletesRaveendran, Reetha Perananamgam 05 August 2014 (has links)
No description available.
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The Path to Global Sport Sponsorship Success: An Event History Analysis Modeling ApproachJensen, Jonathan A. 21 May 2015 (has links)
No description available.
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