La convergencia tradicional al contexto digital en los años noventa produjo que técnicas informativas como el sensacionalismo se trasladen a un ámbito moderno o ecosistema digital y puedan disponer de nuevas herramientas para extender su estructura de desinformación. En esa extensión, se aproxima el clickbait como un recurso importante y protagonista, que se define como un anzuelo de atención para el público, quien al leer un titular llamativo ingresa a la noticia difundida y se da con la sorpresa que el desglose resulta no ser tan relevante, en consecuencia, el titular termina siendo una exageración o una mentira. A lo largo de los capítulos observaremos cómo desde la evolución del periodismo al contexto moderno, el protagonismo del fútbol en los medios de comunicación y el sensacionalismo relacionado al clickbait han generado un nuevo lenguaje desinformativo, el cual se va asentando cada vez más en una normalización que podría estar generando una especie de estrategia supuestamente válida para diversos medios de comunicación escritos. Por supuesto, el balompié no termina de perder importancia y a raíz de un contexto nacional, donde es una disciplina que influye en aspectos económicos, sociales y antropológicos, su estudio es más que relevante. En la presente investigación, analizamos a profundidad cómo se utiliza el clickbait en Depor.com para informar sobre el probable traspaso de Paolo Guerrero a Boca Juniors entre 2019 y 2020. / The traditional convergence to the digital context in the 1990s produced that informational techniques such as sensationalism were transferred to a modern environment or digital ecosystem and could have new tools to extend their disinformation structure. In this extension, clickbait is approaching as an important resource and protagonist, which is defined as a hook of attention for the public, who when reading a striking headline enters the news broadcast and is surprised that the resulting breakdown is not So relevant, consequently, the headline ends up being an exaggeration or a lie. Throughout the chapters we will observe how, from the evolution of journalism to the modern context, the prominence of football in the media and the sensationalism related to clickbait have generated a new disinformative language, which is increasingly settling into a normalization that could be generating a kind of strategy that is supossed to valid for various written media. Of course, football does not end up losing importance and as a result of a national context, where it is a discipline that influences economic, social and anthropological aspects, the study is more than relevant. In this research, we analyze in depth how clickbait is used on Depor.com to inform about the probable transfer of Paolo Guerrero to Boca Juniors between 2019 and 2020. / Tesis

The heart of this thesis consists of life stories narrated by former as well as current sports journalists and it focuses on sports journalism as a profession in political and social contexts. The first part gives an example of theories which deconstruct the myth of sport as an apolitical phenomenon. The second part reconstructs the history of public appearances of sport by examining attitudes, values and desires of interviewees. Using the snowball sampling technique -- recruitment of future subjects from among their acquaintances -- the researcher processes memories of eight interviewees whose information is classified into four main topics. Those include answers to under what conditions interviewees made a decision on their occupation, which sports they were concerned with, what reputation those sports had, what constraints they faced in their job, and what other unexpected roles their profession implies. As a whole, this text describe sports journalism as sine qua non for an outset of the tendency which began to grow during the 1950s in Czechoslovakia -- the attraction extending beyond the leisure activity and the top level sport gaining in popularity.

This diploma thesis called ČT sport newsroom without an editor-in-chief. Where are its limits? focuses on the leadership of sports newsroom, which operated without editor-in-chief between the years 2013 and 2019. In January 2020 the sports department was reorganized thus there is the editor-in-chief at the head of the organization since then, who manages the organization in terms of journalism. The researcher paid attention to the analysis of both possible structures. In the theoretical part, the author describes possible organizational structures according to which the organization can be structured. She focuses on media routines and history and the presence of the sports newsroom, but she is mostly targeting the hierarchy of the department. The empirical part is based on 14 in-depth interviews with workers of the newsroom, who describe how the sports department works and point out the positives and negatives of the system. The research took place in two phases. The first one before the restructuring of the department, the second one a few months after. The result is, how the sports newsroom according to its employees worked in this kind of atypical structure.

The thesis called Reporting Ice-hockey: Women's and Men's Perspective focuses on possible differences in works of female and male sports journalists. In the theoretical part, the issue of gender in sports journalism, basic stereotypes associated with the work of female sports journalists and the characteristics of the female writing style are introduced. In the practical part, reports of specific Czech journalists about ice-hockey are analysed. The analysis includes audio-visual reports from Branky, body, vteřiny; Hokej den poté, and written reports from Mladá fronta Dnes and online news server iDNES.cz. The emphasis is put on, for example, the frequency of statistical data, the description of the atmosphere and emotions, the originality of expressions or the use of sports journalism jargon and clichés. The aim of the qualitative content analysis is to prove whether and how the reports of selected female and male sports journalists differ.

This diploma thesis deals with football television commentary since 1970s to present days. In theoretical part it examines its development and two crucial domestic representatives of this genre - Vít Holubec and Jaromír Bosák. The greatest emphasis is placed on verbal chracteristics of their commentary and usage of language means. That is the reason why this diploma thesis also contains Czech language theory that sums up the specifics of football commentary and explains them on actual examples. The practical part contains detailed analysis of four selected football matches. The aim of this work is to compare TV football commentary from 1970s, 1980s and 1990s with its current conception through comparative language analysis.

En este trabajo se analizará la cobertura periodística de la prensa escrita en la participación peruana en la Copa América de 1939, 1975 y 2019 años en que la selección disputó las finales del torneo. La prensa escrita ha sufrido muchos cambios tanto en su formato físico como en la construcción de los textos. Con el paso de los años, el periodismo deportivo escrito comenzó a mezclar la información con la espectacularidad para informar acerca de la participación nacional. En la presente tesis se determina que los diarios analizados optaron por un estilo según las normas y costumbres de la época. Por ejemplo, en la década de los treinta, los redactores de ‘La Crónica’ (1939) narraban los partidos en forma lineal. El texto podía abarcar una página y se utilizaba palabras en inglés. También se apeló a mensajes nacionalistas. Por su parte, ‘El Comercio’ (1975) comenzó a mezclar los géneros periódicos de la nota informativa y la crónica dentro de sus largas páginas. Los redactores siguieron utilizando un discurso nacionalista. Finalmente, el diario ‘Depor’ (2019) siempre utilizó el género de la crónica para relatar la participación peruana. Se observa con más frecuencia la mezcla de información y los recursos literarios para así manipular, de forma inconsciente, las emociones del lector. Se siguió usando un lenguaje con mensajes nacionalistas, sin embargo, los términos en inglés se dejaron de lado para emplear de manera excesiva las jergas o apodos. / In this paper, the journalistic coverage of the written press on the Peruvian participation in the “Copa América” of 1939, 1975 and 2019, years in which the national team played the tournament finals, will be analyzed. The written press has undergone many changes both in its physical format and in the construction of the texts. Over the years, written sports journalism began to mix information with spectacularity to report on national participation. In this thesis it is determined that the analyzed newspapers opted for a style according to the norms and customs of the time. For example, in the 1930s, the editors of ‘La Crónica’ (1939) narrated the games in a linear way. The text could span a page and English words were used. Nationalist messages were also appealed. For its part, ‘El Comercio’ (1975) began to mix the periodical genres of the informative note and the chronicle within its long pages. The editors continued to use a nationalist discourse. Finally, the newspaper ‘Depor’ (2019) always used the genre of the chronicle to relate the Peruvian participation. The mixture of information and literary resources is observed more frequently in order to manipulate, unconsciously, the reader's emotions. A language with nationalist messages continued to be used, however, the English terms were left aside to use excessive jargon or nicknames. / Tesis

Para la difusión de noticias en los nuevos medios de comunicación, el manejo de las redes sociales se ha convertido en una de las herramientas fundamentales del periodista, debido a que el contenido digital de las distintas plataformas virtuales genera un mayor impacto en la sociedad para estar al tanto del acontecer noticioso a diferencia de los medios convencionales como la radio, televisión y periódicos. Actualmente, Twitter es considerado como la red social para la difusión de la noticia, en donde se establecen diferentes opiniones y posturas de los usuarios activos con respecto a los temas coyunturales. Con ello, esta investigación planteó identificar las características del uso de los periodistas deportivos con dicha red social durante la Fase 1 de la Liga 1 Movistar 2020, el torneo profesional del fútbol peruano. Finalmente, luego de analizar 20 tuits, se concluyó que la estructura de la información y la interacción entre usuarios era distinta a través del alcance y la publicación hecha por el periodista, como también el uso adecuado de herramientas de dicha red social como el lenguaje simple, uso de palabras claves en tendencias, hashtags, menciones presente en cada publicación. / For the dissemination of news in the new media, the management of social networks has become one of the fundamental tools of the journalist, because the digital content of the different virtual platforms generates a greater impact on society to be aware of news events unlike conventional media such as radio, television and newspapers. Currently, Twitter is considered as the social network for the dissemination of the news, where different opinions and positions of active users are established with respect to current issues. With this, this research proposed to identify the characteristics of the use of sports journalists with said social network during Phase 1 of League 1 Movistar 2020, the professional Peruvian soccer tournament. Finally, after analyzing 20 tweets, it was concluded that the structure of the information and the interaction between users was different through the scope and publication made by the journalist, as well as the proper use of tools from said social network such as simple language , use of keywords in trends, hashtags, mentions present in each publication. / Trabajo de investigación

The diploma thesis treats sports journalism in the Czech press. It aims to compare sports sections of three Czech daily newspapers - Blesk, Lidové noviny, and Deník (represented by Moravskoslezský deník as a suitable regional variant) by quantitative content analysis according to eight criteria: percentual representation of genres, sports, topics, number of photos, representation of sportsmen and journalists based on their gender, forms of authorship and proportion of sport-oriented articles outside the sports sections and compare it with results from 2011 a 2015 data set and a global project The International Sports Press Survey 2011. In the opening part, the diploma thesis attends to the critical reception of sports journalism coverage and introduce Czech sports journalism after 1989, then briefly characterize chosen daily newspapers. The last chapter of the theoretical part describes data collection and its analysis. The practical part of the diploma thesis fills the gap of lacking quantitative data completed with interpretation and authentic examples from research. This constitutes a framework of future periodic researches and challenges other researchers to serious progress of this neglected discipline in the Czech Republic which could lead to international survey participation of this country...

I denna c-uppsats utforskas den könsrelaterade dynamiken i medierapportering av svensk fotboll. Studien analyserar videointervjuer från Herrallsvenskan och Damallsvenskan för att avslöja eventuella könsskillnader i sportjournalistik och dess inverkan på samhälleliga normer och värderingar. Denna forskning tar sig an en tidigare outforskad aspekt av sportjournalistik genom att granska och jämföra frågeställningarna som riktas mot manliga och kvinnliga fotbollsspelare under videointervjuer. Forskningsfrågorna i uppsatsen är följande: Hur skiljer sig bevakningen och rapporteringen av manliga och kvinnliga fotbollsspelare under en säsong? Samt, Hur skiljer sig de frågor som ställs i svenska fotbollsintervjuer gentemot manliga och kvinnliga fotbollsspelare? Dessa frågor är avgörande för att förstå den övergripande mediabilden och hur kön gestaltas i sportjournalistiken.  Teoretiskt stödjer sig uppsatsen på en rad teorier som ger en djupare förståelse för mediernas roll i samhället och hur de formar uppfattningar om kön och könsroller inom sporten. Dessa inkluderar Journalistikens Makt, Intervjuns Makt, Kön och Genus, Gestaltningsteorin, och Dagordningsteorin. Var och en av dessa teorier belyser olika aspekter av hur könsmönster och maktrelationer skiljer sig i medierapportering och representation inom sportjournalistiken. Metodologiskt använder studien kvantitativ innehållsanalys för att systematiskt analysera och jämföra de könsrelaterade skillnaderna i intervjuerna. Denna noggranna metodik möjliggör en kvantifiering och analys av hur kön påverkar frågor och narrativ som presenteras för spelarna, och ger värdefulla insikter i hur medieinnehållet kan bidra till normbildning och representation inom idrott och media.  Resultaten identifierar betydande könsskillnader i sportjournalistikens gestaltning, med manliga idrottare som får mer frekventa och prestationsinriktade intervjuer, medan kvinnliga idrottare ställs bredare frågor, vilket riskerar att förstärka stereotypa uppfattningar. En tendens där intervjuare och intervjuade delar kön, påvisar en potentiell segregation, men rapportering om bland annat känslor och domslut visar på könsneutralitet. Studien har betydande relevans för flera områden, inklusive medie- och kommunikationsvetenskap, idrottsvetenskap, samt för praktiker inom mediebranschen och idrottsorganisationer. Den bidrar till en förståelse av hur könsaspekter och genusgestaltning skiljer sig i medieinnehållet och sportjournalistiken, och kan hjälpa till att forma mer jämställda och inkluderande mediepraktiker. / In this bachelor's thesis, the gender-related dynamics in media reporting of Swedish football are explored. The study analyzes video interviews from the Men's Allsvenskan and Women's Damallsvenskan to reveal any gender differences in sports journalism and its impact on societal norms and values. This research addresses a previously unexplored aspect of sports journalism by examining and comparing the questions directed at male and female football players during video interviews. The research questions in the thesis are as follows: How does the coverage and reporting of male and female football players differ over a season? And, How do the questions asked in Swedish football interviews differ between male and female football players? These questions are crucial for understanding the overall media image and how gender is portrayed in sports journalism.  Theoretically, the thesis relies on a number of theories that provide a deeper understanding of the media's role in society and how they shape perceptions of gender and gender roles within sports. These include the Power of Journalism, the Power of the Interview, Gender and Gender Studies, Representation Theory, and Agenda Setting Theory. Each of these theories highlights different aspects of how gender patterns and power relations differ in media reporting and representation within sports journalism. Methodologically, the study uses quantitative content analysis to systematically analyze and compare the gender-related differences in the interviews. This meticulous methodology enables a quantification and analysis of how gender affects the questions and narratives presented to the players, and provides valuable insights into how media content can contribute to norm formation and representation within sports and media.  The results identify significant gender differences in the portrayal of sports journalism, with male athletes receiving more frequent and performance-oriented interviews, while female athletes are asked broader questions, which risks reinforcing stereotypical perceptions. A tendency where interviewers and interviewees share gender shows a potential segregation, but reporting on emotions and rulings indicates gender neutrality. The study has significant relevance for several areas, including media and communication studies, sports science, as well as for practitioners in the media industry and sports organizations. It contributes to an understanding of how gender aspects and gender representation differ in media content and sports journalism, and can help to shape more equal and inclusive media practices.

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