The aim of this study was to examine what Swedish elite athletes’ experiences, opinions and ideas are about Swedish sports journalism. We wanted to understand how sports journalism works through the athletes’ point of view, since there is a symbiotic relationship between professional sports and the media. To approach this we carried out a qualitative study based on seven personal interviews with elite athletes representing seven different sports. The theoretical frames used in this study are symbolic interactionism, the agenda-setting theory, framing theory and the sports media complex.The result shows that according to the athletes the journalistic content depends on a range of components, the most important being the relation between the journalists and the athletes, which is mainly based upon the journalist’s knowledge and participation. The sports media complex, which explains the symbiosis between sports and media, is very explicit in our results and so is how journalists set the agenda for the audience. We discuss whether distorted coverage and insufficient knowledge can result in the citizens not getting a chance to fully understand the reality of sports in Sweden and how stereotypical journalism communicate certain meanings and values about sports to the audience.

Title: ”It’s about mental factors” – Examining how a “winner’s mentality” is portrayed in Swedish sports mediaThis essay aims to explore what the Swedish sports media means when it discusses the term of a “winner’s mentality”, through a discourse analysis. More specifically this essay studies how the language in nine different sports papers in Sweden construes the meaning of the word by combining it with different signs and through the use of metaphors, a commonly used linguistic trick in Sportugese. The articles selected for analysis were all published in a one month span between the 8th of December 2016 and the 8th of January 2017. This particular period of time was selected because it included the 2017 World Juniors in ice hockey, a tournament in which the Swedes have placed fourth three years in a row, and which sparked a debate in the Swedish sports press about the team’s “winner’s mentality”.The study found five major themes within the sports journalistic discourse. A major aspect was focusing on the athlete´s psychology, their self-confidence and their will to win. This closely resembles the discourse in popular psychology, more specifically self-help texts where the readers are encouraged to change through active will. Another major theme was that of a winning record. According to the sports press, if an athlete or a team wins more often than not than that proves they possess a “winner’s mentality” and helps them win in the future as well. The essay also found differences in “winner´s mentality” based on a cultural aspect. Swede’s ability to win was downplayed while Americans were praised for their unusually strong mental abilities. This is also found in Swedish self-help texts and might indicate a much larger discourse in national identity at work. The two last themes identified were the importance of experience, and also that a “winner´s mentality” could be affected by a large amount of external factors.Overall the study found that the discourse was in disagreement within itself. A “winner´s mentality” could mean plenty of different things, and in some cases actively opposes itself. Another finding was that the sports press rarely reflects on the meaning of the term and instead mostly uses it as a rhetoric weapon or to make a point across. This raises the question whether or not the term has an actual use within sports terminology and debate if it can be interpreted in many different ways.

In this paper, I deal with the issue of press conferences after matches of 1st soccer league. My goal is in the first place to describe press conferences as a part of public relations and as one of main and most important categories of respondents interacting with journalists. In the first part of my master thesis I examine sports journalism and its specifics and differences against other fields of this profession. For research itself I used techniques of observation and questioning, but mainly I worked with the data gained during interviews and information obtained by myself, as an involved observer. During my observation I have visited 14 press conferences throughout one season of 1st soccer league in total that took place all around Czech Republic. The goals of researching these events were its course, specifically how long the events were and in which environment, but also what are the rules for its organisation and how those rules are complied. Another subject of my research was a position of a spokespersons and work of journalists, whose job is to question. I was also interested in a manner of questioning and topics of questions in this area. Among main conclusions of my thesis there is significantly larger focus of media on the three biggest Czech soccer teams which are Slavia Prague, Sparta...

The purpose of this study was to examine how the Swedish sports journalism, tabloids and local newspapers, portrayed the Swedish national football team during the 2018 Russia World Cup and Malmö FF in the 2015/2016 Champions League competition. The main purpose of this study was to examine the relationship between sports journalism and nationality. The question formulations to this study were: how does the sports journalism portray the Swedish national team and Malmö FF, and what are the similarities and differences between Aftonbladets and Sydsvenskans portrayal of the teams?   I made a discourse analysis out of twelve chronicles, six from Aftonbladet and six from Sydsvenkan. For each of the three group stage games Sweden played in the World Cup, I analyzed one chronicle from both Aftonbladet and Sydsvenskan. Further, I analyzed one chronicle from Aftonbladet and one from Sydsvenskan for each of the three home games Malmö FF played in the Champions League. It turned out that Aftonbladet portrayed Sweden with a lot of metaphors and wrote about the Swedish national team as if the readers were a part of the team. Aftonbladet had more distance and caution when portraying Malmö FF. With Sydsvenskan it was the contrary. Sydsvenskan portrayed Malmö FF as if they were a part of the team and occasionally seemed to be biased. Sydsvenskan portrayed the Swedish national with more caution, distance and did not portray Sweden with the same empathy as Malmö FF.

Submitted by Fabricia Fialho Reginato (fabriciar) on 2015-07-03T23:10:55Z No. of bitstreams: 1 PauloFontoura.pdf: 20585121 bytes, checksum: cfe42570552e0d4215b904785723c8a8 (MD5) / Made available in DSpace on 2015-07-03T23:10:55Z (GMT). No. of bitstreams: 1 PauloFontoura.pdf: 20585121 bytes, checksum: cfe42570552e0d4215b904785723c8a8 (MD5) Previous issue date: 2014-05-13 / Nenhuma / O trabalho faz uma análise do material opinativo sobre futebol em dois jornais de Porto Alegre, Zero Hora e Correio do Povo, com foco nas crônicas em torno das disputas entre Grêmio e Internacional, e também de entrevistas com os autores das colunas selecionadas. O objetivo é detectar como os jornalistas escolhidos lidam com a mobilização passional implicada no futebol, traduzida em paixão pelos clubes, e que contextos culturais são acionados nesse processo. No Rio Grande do Sul, o acirramento entre seus dois principais clubes constitui-se dentro de construções culturais das quais, pressupõem-se, participa a crônica esportiva produzida pelos jornais de referência. A pesquisa trabalha com conceitos advindos dos estudos de gêneros jornalísticos, da tribo e comunidade jornalística formulados por Nelson Traquina, e do circuito comunicacional juntamente com seus códigos, presentes nos estudos de Stuart Hall. No campo da prática jornalística são abordados pensamentos de ética, com destaque para Eugênio Bucci e do discurso como gênero, de Márcia Benetti. Contribuições de outras áreas que englobam o futebol são retiradas também dos estudos de Roberto da Matta, Fausto Neto e Ronaldo Helal, entre outros autores. Acredita-se que a proposta possa contribuir para o entendimento dos procedimentos jornalísticos nessa área, da construção de opiniões e suas complexidades em território minado de passionalidade e para o exercício da crítica sobre jornalismo esportivo no sentido de qualificar seus processos. / The paper makes an analysis of the material opinionated about soccer in two newspapers of Porto Alegre, Zero Hora and Correio do Povo, focusing on chronic around disputes between Grêmio and Internacional, and also interviews with the authors of the selected columns. The goal is to detect and deal with journalists chosen mobilizing passion involved in football, translated into passion for the clubs, and cultural contexts that are triggered in this process. In Rio Grande do Sul, the intensification between its two main club is within the cultural constructions of which presuppose, participates chronic sports produced by leading newspapers. Research works with concepts based on studies of journalistic genres, the tribe and the journalistic community formulated by Nelson Traquina and circuit communication with their codes, present in studies of Stuart Hall. In the field of journalistic practice thoughts of ethics are discussed, with emphasis on Eugenio Bucci and discourse as genre Marcia Benetti. Contributions from other areas that encompass football are also drawn from studies by Roberto da Matta, Fausto Neto and Ronaldo Helal, among other authors. It is believed that the proposal will contribute to the understanding of journalistic procedures in this area, the construction of their opinions and complexities of passionateness mined territory and the exercise of criticism on sports journalism in order to qualify their processes.

Orientador: Marcos Américo / Resumo: O projeto consiste na criação e gerenciamento de um portal de jornalismo esportivo abastecido por mulheres profissionais da comunicação, ESPORTIVAS (esportivas.net.br). Contemplando a modalidade considerada “paixão nacional”, o futebol, mas com destaque para a categoria feminina tão esquecida pelas grandes mídias e conglomerados de comunicação. Entre as principais questões que este projeto abrange está a inclusão da mulher no esporte, tanto no que se refere às atletas, quanto à de mulheres profissionais da comunicação, que ainda hoje lutam por direito e espaço iguais em coberturas esportivas, se colocando além do objeto decorativo ou sexualizado nestas transmissões. Assim, o projeto busca dar visibilidade as mulheres: atletas, membros de comissões técnicas, de arbitragem, e profissionais de comunicação em áreas ainda marginalizadas para o gênero feminino, como a narração esportiva. O projeto utiliza como metodologia a aplicação de entrevistas e questionários, estudo de caso e revisão bibliográfica. ESPORTIVAS: esportivas.net.br / Abstract: The project consists of the creation and management of a portal for sports journalism, attended by women communication professionals, ESPORTIVAS (esportivas.net.br). Contemplating the modality "national passion", football, but with emphasis on communication and the major media and communication conglomerates. Among the main ideas that this project includes is the inclusion of women in sport, as far as athletes are concerned, as well as professional women communication, who are today more subject to the law and space than in women, decorative or sexualized in these transmissions. Thus, the project seeks to give visibility to women: athletes, members of technical commissions, arbitration, and communication professionals in areas still marginalized for the female gender, such as sports narration. The project uses as methodology the application of interviews and questionnaires, case study and literature review. ESPORTIVAS: esportivas.net.br / Mestre

<p>The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden’s biggest evening newspaper Aftonbladet. The material we’ve used are the newspapers that we collected during two weeks in 2008, the 3^rd of November to the 9^th of November and the 11^th of November to the 17^th of November. We’ve conduced two qualitative researches – a text analysis and an image analysis – and one quantitative analysis on our material. We’ve based our analysis on, among others, theories on the sportmediacomplex, critique feministic analysis and normative theory.</p><p>       In these articles women are designed into four different stereotypes. We’ve chosen to call them the star, the victim, the sensation and the absent. On the basis on our theories we believe that these four stereotypes are creating more sexism and in that way they are contributing to the suppressing of women as a whole.</p><p>       Our quantitative analysis shows that men occur more frequent on the sport pages than women. Almost nine of ten of the articles in Sportbladet are about men and male athletes. We believe that in this way Sportbladet contributes to the invisibilisation of female athletes and further more to the discrimination of women.</p>

The impact of a female sportswriter's presence on a newspaper staff was examined by content analysis, studying photo and copy space devoted to both male and female sports coverage. Composite weeks, one each from each quarter of the year following the woman's date of hire were selected from the only four newspapers in the state of Indiana hiring female sportswriters. Compared to similar Indiana newspapers without female sportswriters, those with female staffers were found to devote more copy and photo space to women's coverage in the entire sports section, and on the sports section front page, papers with female sportswriters used more photos of women and devoted more total space (photos and copy) to women's sports coverage. The effect was consistent regardless of the newspaper's market size. / Department of Journalism

This study examined sports photographs in fifty-two issues (thirteen issues each) of The Source Sports, Sports Illustrated for Women. Sports Illustrated and ESPN Magazine for gender differences in the way athletes are visually portrayed. Duncan and Sayaovong's 1990 study was used as the foundation for this new study.The content analysis revealed quantitative differences in photographic depictions of female and male athletes. Like the previous study, gender differences were found in the overall number of photographs of female and male athletes. These photographs were then broken down into one-half page, full-page and pull-out photographs. Gender differences were also found in the number of male and female athletes on the cover of the magazines, and the level of activity or inactivity associated with athletes. Unlike the previous study, the researcher found no gender differences in prominent and supporting positions when both men and women were featured in a photograph and no difference in camera angles. / Department of Journalism

This study aims to gain greater knowledge about the use of framing in local sports journalism. We did this by doing a qualitative content analysis of the local Swedish newspaper Barometern/OT and it’s coverage of the largest local football team, Kalmar FF. We randomly selected six of the team’s games during 2014 and analysed all the texts that had to do with the games, except for shorter texts and texts that are supposed to be based on personal opinions, such as chronicles. The results show that Barometern/OT have a tendency of defending individual players and giving them positive criticism, while they much more often give negative criticism to the team as a whole. Also, we found signs that Barometern/OT contributed to creating a local imagined community by having a incomplete use of names at a few times, amongst other factors. Because of these observations we noticed that the editorial staff both contributed to creating a local imagined community and that they were a part of it themselves.