­^¤åºK­n(Abstract) Since the government adopted the ¡§ Patience and Goodwill¡¨ policy to decelerate the ongoing industries¡¦ emigration, it inevitably results the deterioration on Taiwan political and economic environments and of being prone to the world factory ¡VChina. We could see that small to medium size companies are facing the dilemma- emigrating to China or stay. All industries in Taiwan have been forced to upgrade either for survive or business longevity This case study based on the competitive advantage theory and it evaluate the strategies incurred during small to medium size companies¡¦ internal upgrading; moreover, further identify its causes, directions and the condition within the whole process to find out the confronting and solution The goal is to find the way out, structure, and module. Herewith provide clear explanation and examination in order to further formulating for subject companies under circumstances of operating and business expansion. Meanwhile, the re-examination and adjustment of the formula either as being references and instruction for subject companies or fundament for future research after long-term operation. In this research analysis, (1) analyses external fastener industry environment and classify the success factors. (2) Analyses the subject company internal structure and characters to identify its key factor to success in the industry, (3) Marketing analysis. By applying the ¡§ Five forces framework and ¡§ SWOT¡¨ in order to- Firstly, realize the potential market opportunity and expanding space; Secondly, try to identify its core competency and competitive advantage. Thirdly, construct its sustainable competitive advantage to maintain its strength and finally lead to development and benefited prolong operation in the market place. The disclose of study: (1) Most of traditional industries have been on the progress of upgrading (2) Most of upgrading traditional manufacturers/suppliers have complete the basic operational upgrading. (3) Observing two tips from the smile curve, the early adopters have been benefited from upgrading changes. (4) The research subject ¡VS company, from a small size trading company to nowadays a multinational company, the continuous upgrading by adoption of positioning strategy is similarly develop toward two sides of the curve and the effects has been appealed. All above findings support there should have a model of best practice be generated for all the subject companies or similar industry reference Key words: sustainable competitive advantages, key success factors, key survival factor.

Taiwan¡¦s feed Industry contributes remarkably to the food supply chain in terms of animal protein production. However, after FMD breakout in 1997 and join WTO, feedmill companies with past glories start to erode their advantages in the industry ending up termination of business or struggling the competition. Competitive strategies of¡ucost leadership¡vand ¡udifferentiation¡v proposed by Michael Porter, the strategist, clearly pinpoint out the sustainability in competitive advantages. Those outstanding feedmill companies in different regions that can survive through the tough industry challenges and keep expanding their businesses in a successful manner coincide with these two criteria to compete in the industry. By analyzing the competitive advantage in theory and demonstrations, we also apply these ¡§cost leadership¡¨ and ¡§differentiation¡¨ criteria to the case study Greatwall Group as the suggestive sustainable competitive advantages strategies for the coming challenges in the feed industry. Competitive advantage rigidity could be lessened by meeting the ¡§cost leadership¡¨ criteria by reforming the purchasing model using e-commerce, and ¡§differentiation¡¨ strategy by 1) upgrading the nutrition formulation concept to modeling operation considering the integration advantages; 2) re-allocating the resources in service including research, quality control and vet diagnosis. In the mean times, management restructuring to reinforce the leadership and implementation performance will also be the inevitable requirements. Hopefully through the study of this case, it also sheds lights on other feedmill companies as a learning model.

Syftet med denna studie är att öka medvetenheten kring vilka resurser som är viktiga för att småföretag inom detaljhandeln ska överleva i Visby Innerstad. Vidare avser studien att delge tankar kring handeln i Visby innerstad utifrån den lokala konsumentens perspektiv. Studien har för avsikt att undersöka vilka resurser som ägarna till respektive småföretag anser viktiga för företagets överlevnad. Studien avser även att ta del av den lokala konsumentens tankar kring handeln i innerstan.   Det empiriska materialet består dels av nio djupgående semistrukturerade intervjuer med ägare till småföretag, dels av två fokusgrupper med totalt tio lokala konsumenter. I resultatet framkommer att butikernas kunder, läge, ägare och personal är de resurser som ägarna anser vara de mest centrala för att överleva i Visby innerstad. Ägarna ser turister och lokala kundrelationer som centrala delar inom immateriella resurser. Gotland är en dyr turistdestination vilket leder till att många av turisterna har ett stort finansiellt kapital. Enligt ägarna är det viktigt att lokala kunder förstår att de gör skillnad för småföretagen när de handlar i butikerna.    Inom materiella resurser anses läget vara mest betydelsefullt. Ägarna anser att det är fördelaktigt med en butik belägen i Visby innerstad medan konsumenterna anser att butikerna ligger avsides. Ägarnas åsikter kring vart i innerstan det är mest fördelaktigt att ha en butik skiljer sig åt, där en ägare menar att det är fördelaktigt med ett läge där det går färre människor. En annan ägare betonar att det vore fördelaktigt ifall butiken var belägen vid ett gångstråk. Ägarna och personalen framkom som centrala delar inom mänskliga resurser. Personalen är en meningsfull tillgång men det är ägaren som driver företaget framåt. Eftersom alla människor besitter olika kunskaper innebär det att ägare och personal kompletterar varandra. Konsumenterna poängterar att personalen som arbetar i butikerna i innerstan är mer personliga samt ger en högre service än vad som upplevs i butikskedjor. / The purpose of this study is to increase the awareness for which resources play an important role in the survival of small retail businesses in the inner city in Visby. This is done through investigating the business owner and consumer perspectives.    The empirical material is based on nine in-depth semi-structured interviews with business owners, and two focus groups conducted with a total of ten local consumers. The results show that the business’s customers, the store’s location, the owner, and the employees are the foremost resources. The owners see the tourists and local customers as important resources. Gotland is an expensive tourist destination, attracting financially strong tourists. Nevertheless, the owners emphasize the importance of the local customers who make a significant contribution when they shop in central Visby.   All owners see an advantage to being located in the inner city, whereas local customers consider it somewhat inconvenient. The owners disagreed on whether it is best to be on a busy versus low traffic inner-city location. The owners see their own role as important for survival; they develop the business. They see the personnel as important as well because they bring complementary skills and knowledge to the business. In the focus groups, the customers emphasized the superior personal service they experience from inner-city stores, much above what they experience in chain stores.

El trabajo se centra en el estudio de la influencia de las tecnologías de la información (TI) en los resultados de las empresas desde la enfoque de recursos y capacidades. A partir del análisis controvertido de la bibliografía existente hasta la década de los 90, se propone un modelo de medida de las TI, de las ventajas competitivas internas y externas que dichas tecnologías son susceptibles de generar y su repercusión sobre el rendimiento de las empresas. El análisis empírico realizado sobre una muestra de 186 empresas, determina relaciones significativas entre el esfuerzo inversor en TI y las ventajas competitivas generadas, que junto con la existencia complementaria de factores organizativos contingentes influyen de forma positiva sobre el rendimiento de las empresas. / The work concentrates on the study of the information technologies (IT) influences on the results of the companies from the Resource-based Approach. From the controversial analysis of the existing bibliography until the decade of the 90, we propose a measurement model of IT, its internal and external competitive advantages that these technologies are susceptible to generate and its repercussion on the companies performance. The empirical analysis made on a sample of 186 companies, determines significant relations between the investing effort in IT and the generated competitive advantages, that along with the complementary existence of contingent organizational factors, influence in a positive way on the firms performance.

Made available in DSpace on 2016-03-15T19:31:15Z (GMT). No. of bitstreams: 1 Sergio Lex.pdf: 2651823 bytes, checksum: 468b06e5f075bd40d1d9b01209cdedb1 (MD5) Previous issue date: 2008-03-06 / The causal relationship between the use of technological innovation and gain of sustainable competitive advantages has been observed and studied within several organizations and in different environments. However there has been no concern on how organizations can establish such relationship and which other variables may exert influence on it. Therefore, the aim of this study is based on such concern and on the Brazilian Cellular Telephone Sector, which is undergoing fast structural changes and experiencing great technological improvement. These changes have triggered the digital convergence, which allows sound, image and data to be transmitted through the same medium. Initially, an analysis of the recent evolution of the Telecommunication Industry, where the studied Sector is located, was conducted to attain better comprehension of the role of the Sector s organizations, operators and cellular manufacturers. Following, a broad conceptual revision on technological innovation, sustainable competitive advantages and consumers value was made to give a solid theoretical support to the study. This study involved a double-folded descriptive field research. In the first part, a qualitative research, 13 specialists from the main organizations of the Sector were interviewed. Content Analysis made it evident that intervenient variables, digital convergence and consumer s value perception, are responsible for the link between technological innovation and the gain of sustainable competitive advantages. Other variables that influence this relationship were also identified: Government regulation, economic conditions and strategic positioning of companies. A descriptive Model was used to represent these relationships. In the second part, a quantitative research was based on a employed sample of 350 respondents for statistical validation of the Model. As part of this research, two pre-tests involving 220 respondents were made. Data were analyzed through univariate and multivariate statistical procedures: Factor Analysis and Structural Equation Modeling. The study concluded that cellular operators and equipment manufacturers in the Brazilian Cellular Telephone Sector are searching for digital convergence based on technological innovation to obtain innovative products and services to be offered to consumers. Nevertheless, it also became evident that these companies can only achieve sustainable competitive advantages if consumers are able to perceive significant added values. / A relação de causalidade entre o emprego de inovações tecnológicas e a obtenção de vantagens competitivas sustentáveis tem sido observada e estudada em diversas organizações e em diferentes ambientes, sem, no entanto, procurar entender de que modo as organizações estabelecem essa relação e que outras variáveis podem exercer influência, que é o objetivo deste estudo. Ele está focado no Setor de Telefonia Celular brasileiro, no qual a evolução tecnológica é a mola propulsora da contínua transformação, cuja evidência está na convergência digital, que possibilita que som, imagem e dados sejam transmitidos através do mesmo aparelho. Inicialmente, procurou-se analisar a evolução recente da Indústria de Telecomunicações, em que se situa o Setor estudado, para poder compreender o papel das organizações que o compõem, as operadoras e os fabricantes de aparelhos celulares. A seguir, foi feita uma revisão ampla dos conceitos sobre inovação, sobre vantagens competitivas e sobre valor do consumidor, que pudessem dar sustentação teórica aos estudos. O trabalho compreendeu uma pesquisa descritiva, desenvolvida em duas fases. Na primeira fase, qualitativa, foram realizadas entrevistas com 13 especialistas das principais organizações do Setor. Aos dados colhidos foi aplicada a Análise de Conteúdo, que levou à identificação de duas varáveis moderadoras, a convergência digital e a percepção de valor pelos consumidores que representam o vínculo entre a inovação tecnológica e a obtenção de vantagens competitivas sustentáveis. Outras variáveis também foram identificadas e que exercem influência sobre esse vínculo, a regulação Governamental, as Condições Econômicas e a Atitude estratégica das Empresas. Um Modelo esquemático foi usado para registrar e facilitar a visualização dessas relações. Na segunda fase, foi desenvolvida uma pesquisa quantitativa junto a uma amostra de 350 consumidores de celulares com o objetivo de validar o Modelo. Na fase preparatória, foram realizados dois pré-testes, envolvendo 220 consumidores. Para a análise dos dados colhidos, foram aplicados procedimentos estatísticos univariados e multivariados; a Análise Fatorial e a Modelagem de Equações Estruturais foram as duas técnicas aplicadas. O estudo concluiu que as operadoras e os fabricantes de aparelhos celulares buscam a convergência digital a partir do emprego de inovações tecnológicas, obtendo serviços e produtos inovadores que são oferecidos aos consumidores. Entretanto, para que essas organizações consigam gerar vantagens competitivas e sustentá-las, é necessário que os consumidores sejam capazes de perceber que os produtos e serviços inovadores apresentem valor agregado significativo.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2018-04-03T18:34:58Z No. of bitstreams: 1 Gabriel Francisco Pistillo Fernandes.pdf: 2511512 bytes, checksum: ff3c00f73857bac7fbcb27ac806f0f21 (MD5) / Made available in DSpace on 2018-04-03T18:34:58Z (GMT). No. of bitstreams: 1 Gabriel Francisco Pistillo Fernandes.pdf: 2511512 bytes, checksum: ff3c00f73857bac7fbcb27ac806f0f21 (MD5) Previous issue date: 2017-06-30 / The telecommunications market is strategic for a country, project management is a recent and expanding discipline, relating project management and companies strategy is important for the competition at the telecommunications market. The objective of this work is to verify the influence of project management in obtaining competitive advantages at telecommunications companies. To achieve that a multiple case study was held, trough interviews with two project management executives, in two leading multinational telecommunications companies in Brazil. The study evaluated the relationship between project management maturity through the Kerzner Project Management Maturity Model (KPMMM) and the Resource Based View (RBV) at the generation of sustainable competitive advantages by assessing the model Value Rarity Inimitability Organization (VRIO) in conjunction with market performance indicators at the two companies. It was observed that the company A is at level 5 in KPMMM model and company B at level 3, that company A shows higher perception of VRIO model items for project management resources, and furthermore that company A has a better financial performance. So there are indications that the project management maturity can contribute to the generation of sustainable competitive advantages. As theoretical contributions the study presents the proposition which indicates that the project management may contribute to the generation of sustainable competitive advantages. As practical contributions this work presents the diagnosis carried out at the two companies and the instruments to replicate this inquire at other telecommunications companies. / O mercado de telecomunicações é estratégico para um país, o gerenciamento de projetos é uma disciplina recente e em expansão, relacionar o gerenciamento de projetos a estratégia das empresas é importante para a competição no mercado de telecomunicações. O objetivo deste trabalho é a verificação da influência do gerenciamento de projetos para a obtenção de vantagens competitivas em empresas de telecomunicações. Para isso foi desenvolvido neste trabalho um estudo de casos múltiplos, por meio de entrevistas com dois executivos de projetos, em duas empresas multinacionais de telecomunicações líderes no Brasil. O estudo avaliou a relação entre maturidade em gerenciamento de projetos pelo modelo Kerzner Project Management Maturity Model (KPMMM) e a Visão Baseada em Recursos na geração de vantagens competitivas sustentáveis pela avalição do modelo Valor Raridade Imitabilidade imperfeita Organização (VRIO) em conjunto com a análise de indicadores de desempenho de mercado nas duas empresas. Foi observado que a empresa A atinge o nível 5 do modelo KPMMM e a empresa B o nível 3, que a empresa A apresenta maior a percepção dos itens do modelo VRIO para os recursos de gerenciamento de projetos, e ainda que a empresa A tem melhor desempenho financeiro. Há indícios, portanto, de que a maturidade em gerenciamento de projetos possa contribuir para a geração de vantagens competitivas. Como contribuição teórica o estudo apresenta a proposição que indica que o gerenciamento de projetos pode contribuir para a geração de vantagens competitivas sustentáveis. Como contribuição para a prática apresenta-se o diagnóstico realizado nas duas empresas e o instrumento para replicá-lo em outras empresas do setor de telecomunicações.

Made available in DSpace on 2016-03-15T19:26:33Z (GMT). No. of bitstreams: 1 ROOSEVELT_SANCHES_ADM.pdf: 1378079 bytes, checksum: fa37b3db39ed63f756ec0c1e4b9efbb9 (MD5) Previous issue date: 2006-08-09 / This is a descriptive study to verify if the strategic alliances generate sustainable competitive advantages in the sector of the civil construction, more specifically in the real estate companies and builders of residential property. To do this study, it was necessary to review the literature about the variable of the subject, and to develop the research in field by an application of quantitative approach utilizing a questionnaire for the information gathered on site. The sample was chosen by convenience consisting of 25 answers sheet sent by the executives of companies located within the metropolitan region of the city of São Paulo - SP, Brazil. The data collected were treated statistically by the model of the Exact Test of Fisher, for verifying the relationships between the variables of the problem: sustainable competitive advantages and strategic alliances. The objectives of this study, general, and specific, were achieved and was noted: that the companies researched indicated that they have made strategic alliances; that these strategic alliances were formally agreed with an apparent integration of activities between the partners; that the motivations and reasons of the companies researched, to have done the strategic alliances, are related by resources and complementary capacities; and that the sustainable competitive advantages achieved by the companies research should be related mainly with strategies for leadership of cost, for differentiation of products, and in the focus in market segments and product lines. The statistical analysis indicates a significant relationship between sustainable competitive advantages and strategic alliances. From an academic perspective, the study has its limitations of methodological and theoretical order and the results apply only to the company s components of the sample, and not with generalization or comparing to another company. / Este é um estudo descritivo para verificar se alianças estratégicas geram vantagens competitivas sustentáveis no setor da construção civil, mais especificamente das empresas incorporadoras e construtoras de imóveis residenciais. O estudo contou com o levantamento de referencial teórico sobre as variáveis do tema, e a pesquisa foi desenvolvida em campo pela aplicação de método quantitativo utilizando-se de um questionário para a coleta de dados. A amostra foi escolhida por conveniência constituindo-se de 25 respostas enviadas por executivos de empresas estabelecidas na região metropolitana da cidade de São Paulo SP. Os dados coletados foram tratados estatisticamente pelo modelo do Teste Exato de Fisher, para verificar os relacionamentos significativos entre as variáveis do problema: vantagens competitivas sustentáveis e alianças estratégicas. Os objetivos da pesquisa, geral, e específicos, foram alcançados constando-se: que as empresas pesquisadas indicam que têm feito alianças estratégicas; que estas alianças estratégicas têm sido formais e com aparente integração de atividades entre os parceiros; que os motivos das empresas pesquisadas para a constituição das alianças estratégicas parecem estar relacionados à obtenção de recursos e capacidades complementares; e que as vantagens competitivas sustentáveis decorrentes das alianças estratégicas feitas pelas empresas pesquisadas devem estar relacionadas principalmente com: estratégias para liderança de custo; para diferenciação de produtos; e no foco em segmentos de mercado e em linhas de produto. A análise estatística indica que pode haver relacionamento significativo entre vantagens competitivas sustentáveis e alianças estratégicas. O estudo apresenta limitações de ordem teórica e metodológica, ressaltando que seus resultados aplicam-se somente às empresas componentes da amostra, não podendo ser generalizados para nenhuma outra empresa.