Spelling suggestions: "subject:"echnological binnovation"" "subject:"echnological bionnovation""
261 |
Novas técnicas e práticas de gestão no setor da saúde e seus impactos sobre os trabalhadores (médicos e enfermeiros): o hospital Stella MarisCamarotto, Márcio Roberto 19 March 2014 (has links)
Made available in DSpace on 2016-04-26T14:54:39Z (GMT). No. of bitstreams: 1
Marcio Roberto Camarotto.pdf: 1256291 bytes, checksum: 7c47aac72104761bb9e1976d66ca2e90 (MD5)
Previous issue date: 2014-03-19 / The goal of this thesis was to identify the changes on the work experienced by physicians and nurses on the hospital environment. During the last few years have emerged innovations, new technologies and management practices that imposed to these professionals efforts to adapt in a reality that is increasingly complex. Thereby, the research evidenced how Public Policies implementation, acquisition of new competences and changes on the care delivered to the patient affected the work of physicians and nurses on the hospital environment. The investigation method used was the case study, with semi-structured interviews held with the subjects in Stella Maris Hospital, located in the city of Guarulhos. The results indicated that the Health in Brazil is still sick , although SUS has provided a few advances over the previous situation. Nonetheless, the technological transformation and the new management techniques have not contributed, considering the population demand for public health services, to an improvement on the quality of the work provided by physicians and nurses and the services provided / O propósito desta tese foi identificar as mudanças no trabalho vivenciadas por médicos e enfermeiros no ambiente hospitalar. Nos últimos anos surgiram inovações, novas tecnologias e práticas de gestão que impuseram a esses profissionais esforços de adaptação em uma realidade crescentemente complexa. Além disso, há outros atores importantes no Sistema de Saúde que, direta ou indiretamente, tomam decisões que afetam o cotidiano e o trabalho desses profissionais. Assim, a pesquisa demonstrou como a implantação de Políticas Públicas, a necessidade de aquisição de novas competências e as mudanças no atendimento realizado ao paciente afetaram o trabalho de médicos e enfermeiros no espaço hospitalar. O método de investigação utilizado foi o estudo de caso, com entrevistas semiestruturadas junto aos sujeitos, no hospital Stella Maris, localizado na cidade de Guarulhos. Os resultados indicaram que a Saúde continua doente no Brasil, embora o SUS tenha proporcionado alguns avanços em relação à situação anterior. Ademais, as transformações tecnológicas e as novas práticas de gestão não contribuíram, considerando-se a população que demanda por serviços públicos de saúde, para uma melhora na qualidade do trabalho de médicos e enfermeiros e dos serviços prestados
|
262 |
A geografia econômica da indústria de embalagens plásticas: inovação tecnológica e dinâmica espacial / The economic geography of the plastic packaging industry: technological innovation and spatial dynamicsLimberger, Silvia Cristina 16 July 2010 (has links)
Made available in DSpace on 2017-05-12T14:42:36Z (GMT). No. of bitstreams: 1
SILVIA CRISTINA LIMBERGER.pdf: 9653999 bytes, checksum: da4450bc0f7c2702676d117e10c14d38 (MD5)
Previous issue date: 2010-07-16 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study is a review of capital accumulation in plastic packaging industry in Brazil,
specifically targeted to the State of Parana, where we seek to discover how the industry
has developed in this sector especially in the state and its regions with slow industrial
development, where characterizes the consolidation of traditional sectors with lower
technological level. To understand the dynamics of the packaging sector, there are some
key elements as, II PND Policy (National Development Plan), which required
investment for all Brazilian petrochemical chain in the 1970s; expansion of the national
petrochemical industry and its reorganizing production in the 1990s; goods
manufacturing industry for the plastic packaging sector that constitutes a lever for
development; food and beverage industry, the main consumer market of plastic
packaging. We demonstrate these features from the case study and analysis of spatial
strategies of companies linked to the sector in the state of Parana. / O presente trabalho analisa a acumulação de capital no setor de embalagens plásticas no
Brasil e, sobretudo, no Estado do Paraná. Buscamos descobrir como a indústria de
embalagens plásticas se desenvolveu no Paraná, principalmente nas regiões do Estado
com lento desenvolvimento industrial, que tem como característica a consolidação de
setores tradicionais com menor grau tecnológico. Como elementos centrais para
compreender a dinâmica do setor de embalagens plásticas estão a política do II PND
(Plano Nacional de Desenvolvimento), que demandou investimentos para toda a cadeia
petroquímica brasileira na década de 1970; a expansão da indústria petroquímica
nacional e sua reorganização produtiva na década de 1990; a indústria de bens de
produção para o setor de embalagens plásticas, que se constitui como alavanca para o
desenvolvimento tecnológico; e a indústria alimentícia e de bebidas, principal mercado
consumidor das embalagens plásticas. Buscamos demonstrar essas características a
partir do Estado do Paraná, onde analisamos as estratégias espaciais de empresas ligadas
ao setor.
|
263 |
Bankers' Perceptions of the Role of Technology in Addressing Financial ExclusionJavaad, Syed January 2012 (has links)
Financial inclusion is a measure of the ability of a population to make use of financial services. High rates of financial inclusion in a country are empirically correlated with high levels of economic development in that country; low rates of financial inclusion are correlated with low levels of development. Thus, policy makers are generally agreed that one method to increase economic development is to increase the level of financial inclusion.
Not all attempts to increase financial inclusion are successful. Initiatives to improve financial inclusion can fail when policy makers or financial service providers have incorrect perceptions about financial inclusion. They may have incorrect perceptions about the purposes and beneficiaries of financial inclusion, or incorrect perceptions about how technology can encourage financial inclusion.
This thesis investigates the perceptions of Pakistani bankers about financial inclusion in Pakistan. A survey of 125 Pakistani bankers was conducted. The results of the survey show that while bankers want to improve financial inclusion, they have perceptions that limit their effectiveness in reaching this goal. First, bankers’ perceptions of the actual financial inclusion levels in the country are higher than generally accepted empirical measures. Second, their perceptions about the reasons for financial exclusion are limited to socio-economic factors like low income and education of people. Finally, they have limited appreciation of the role that technology can play in elevating the level of financial inclusion. Bankers show more interest in customer-facing technology than in back-end technical infrastructure, thus limiting the scalability and interoperability of their systems.
Our guidance to policy makers is to address these perceptual problems through education and through government-backed technical infrastructure programs, thus better enabling the banking industry to improve financial inclusion in Pakistan.
|
264 |
Bankers' Perceptions of the Role of Technology in Addressing Financial ExclusionJavaad, Syed January 2012 (has links)
Financial inclusion is a measure of the ability of a population to make use of financial services. High rates of financial inclusion in a country are empirically correlated with high levels of economic development in that country; low rates of financial inclusion are correlated with low levels of development. Thus, policy makers are generally agreed that one method to increase economic development is to increase the level of financial inclusion.
Not all attempts to increase financial inclusion are successful. Initiatives to improve financial inclusion can fail when policy makers or financial service providers have incorrect perceptions about financial inclusion. They may have incorrect perceptions about the purposes and beneficiaries of financial inclusion, or incorrect perceptions about how technology can encourage financial inclusion.
This thesis investigates the perceptions of Pakistani bankers about financial inclusion in Pakistan. A survey of 125 Pakistani bankers was conducted. The results of the survey show that while bankers want to improve financial inclusion, they have perceptions that limit their effectiveness in reaching this goal. First, bankers’ perceptions of the actual financial inclusion levels in the country are higher than generally accepted empirical measures. Second, their perceptions about the reasons for financial exclusion are limited to socio-economic factors like low income and education of people. Finally, they have limited appreciation of the role that technology can play in elevating the level of financial inclusion. Bankers show more interest in customer-facing technology than in back-end technical infrastructure, thus limiting the scalability and interoperability of their systems.
Our guidance to policy makers is to address these perceptual problems through education and through government-backed technical infrastructure programs, thus better enabling the banking industry to improve financial inclusion in Pakistan.
|
265 |
Capacidade de conversão do conhecimento, inovação tecnológica e o desempenho das IES no sul do BrasilMotta, Marta Elisete Ventura da 29 November 2013 (has links)
A inovação tornou-se uma das principais fontes de vantagem competitiva diante da concorrência, identificada como a transformação do conhecimento da empresa em novos produtos e processos. Ressalva-se que as organizações, que gerenciam seus conhecimentos e conseguem combiná-los e compartilhá-los entre os seus colaboradores, adquirem benefícios, como aumento da competitividade; auxílio na tomada de decisão; melhoria no atendimento das expectativas dos clientes e melhoria da eficiência nas operações. Com base na revisão da literatura sobre os temas de conhecimento e inovação tecnológica e desempenho em periódicos de impacto, conforme o Scopus, foi definido o objetivo geral desta tese, ou seja, avaliar se a inovação tecnológica é uma variável mediadora entre a capacidade de conversão do conhecimento e o desempenho das Instituições de Ensino Superior do Sul do Brasil. A pesquisa foi quantitativa, de caráter exploratório e descritivo e com levantamento do tipo survey, com um corte transversal. A população foi formada por professores pertencentes ao
quadro permanente dos PPGs das IES do Sul do Brasil. A amostragem foi probabilística de dois estágios. A coleta de dados foi realizada através de um questionário disponibilizado eletronicamente via o Google Doc’s®. Os resultados obtidos sustentaram as hipóteses formuladas para esta tese. Pode-se verificar que as dimensões da conversão do conhecimento têm impacto positivo na inovação tecnológica. Assim, como constatou-se que a capacidade de conversão do conhecimento se relaciona positivamente com as inovações tecnológicas. Também pode ser averiguado que as inovações tecnológicas se relacionam positivamente com o desempenho das IES. Destaca-se a relação positiva entre a capacidade de conversão do conhecimento e o desempenho das IES. Importante destacar o achado desta tese relacionado à divisão do construto desempenho, em intelectual e tecnológico. Por fim, foi elaborado o modelo teórico completo incluindo variáveis de controle. Para estudos futuros, sugere-se a aplicação do instrumento de pesquisa validado, em outras Instituições de Ensino Superior do
País. Sugere-se também analisar as barreiras e facilitadores da conversão do conhecimento em
relação às inovações e transferências tecnológicas, comparando os antecedentes, consequências, mediadores e moderadores da inovação e desempenho. Por fim, recomenda-se realizar estudos longitudinais que permitam examinar as variáveis de controle para todas as Instituições de Ensino Superior brasileiras e a evolução dos PPG’s desde o início do seu funcionamento. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-04-17T12:49:19Z
No. of bitstreams: 1
Tese Marta Elisete Ventura da Motta.pdf: 1473599 bytes, checksum: 04ba5389a6659d7dcd8ca1add194d3d7 (MD5) / Approved for entry into archive by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-04-17T12:50:39Z (GMT) No. of bitstreams: 1
Tese Marta Elisete Ventura da Motta.pdf: 1473599 bytes, checksum: 04ba5389a6659d7dcd8ca1add194d3d7 (MD5) / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-04-17T13:47:25Z
No. of bitstreams: 1
Tese Marta Elisete Ventura da Motta.pdf: 1473599 bytes, checksum: 04ba5389a6659d7dcd8ca1add194d3d7 (MD5) / Made available in DSpace on 2014-04-17T13:47:25Z (GMT). No. of bitstreams: 1
Tese Marta Elisete Ventura da Motta.pdf: 1473599 bytes, checksum: 04ba5389a6659d7dcd8ca1add194d3d7 (MD5) / Innovation has become a major source of competitive advantage in the face of competition, identified as the transformation of enterprise knowledge into new products and processes. Caveat-if organizations that manage their knowledge and can combine them and share them among your employees, acquire benefits such as increased competitiveness; aid in decisionmaking; improvement in meeting the expectations of customers and improved efficiency in operations. Based on the review of the literature on the topics of knowledge and technological innovation and performance in impact journals, according to Scopus, was defined the general objective of this thesis, i.e. assess whether technological innovation is a mediator variable between the ability of converting knowledge and performance of higher education institutions
in the South of Brazil. The survey was quantitative, exploratory and descriptive character and with lifting of the survey type, with a cross-section. The population was formed by teachers belonging to the permanent staff of the IES South – Brazil. The two-stage sampling was probabilistic. The data were collected through a questionnaire available electronically via Google Doc's ®. The results supported the hypotheses formulated for this thesis. You can check that the dimensions of conversion of knowledge have positive impact on technological innovation. So, as it was found that the capacity of knowledge conversion relates positively to technological innovations. Can also be verified that the technological innovations relate positively with the performance of institutions of higher education. Highlight the positive relationship between the ability of converting knowledge and the performance of institutions
of higher education. Important to highlight the findings of this thesis related to Division of performance construct, in technological and intellectual. Finally, the complete theoretical model including control variables. For future studies, it is suggested the application of validated research instrument, in other universities in the country. It is suggested to also analyze the barriers and facilitators of knowledge translation in relation to innovations and technological transfers, comparing the antecedents, consequences, mediators and moderators of innovation and performance. Finally, it is recommended to carry out longitudinal studies that examine the control variables for all Brazilian universities and the evolution of PPG's since the beginning of its functioning.
|
266 |
[en] CORPORATE SUSTAINABILITY, TECHNOLOGICAL INNOVATION AND ADAPTIVE PLANNING: FROM PRINCIPLES TO ACTION / [pt] SUSTENTABILIDADE CORPORATIVA, INOVAÇÃO TECNOLÓGICA E PLANEJAMENTO ADAPTATIVO: DOS PRINCÍPIOS À AÇÃOMARIA FATIMA LUDOVICO DE ALMEIDA 01 November 2006 (has links)
[pt] O paradigma de desenvolvimento sustentável traz para as
empresas dois
grandes desafios: por um lado, gerar inovações necessárias
à existência humana
sustentável e, por outro, vencer resistências da sociedade
quanto aos novos
produtos e serviços. Partindo-se do pressuposto de que
futuras tecnologias e
inovações tecnológicas impulsionarão negócios mais
sustentáveis, propiciando às
empresas novas opções de criação de valor, o desafio é
descobrir de que maneira
as empresas que atuam em ambientes cada vez mais complexos
possam incorporar
a visão de sustentabilidade econômica, social e ambiental -
igualmente complexa -
em suas estratégias tecnológicas. Nesse contexto, o
objetivo da tese é desenvolver
e validar um modelo conceitual de gestão estratégica da
tecnologia para empresas
que buscam pautar sua atuação nos princípios do
desenvolvimento sustentável e
que desejam incorporar as variáveis sociais e ambientais,
além das econômicas, às
suas estratégias tecnológicas. Conceituam-se,
inicialmente, desenvolvimento
sustentável na perspectiva de negócios, abrangendo
responsabilidade social
empresarial e sustentabilidade corporativa, que,
juntamente com inovação
tecnológica, são considerados os focos do novo modelo. Em
seguida, apresentamse
as bases conceituais para a construção da grade analítica
que norteou o
desenvolvimento e a implantação do modelo, que compreende
o referencial
sociotécnico, as abordagens de planejamento adaptativo e
de aprendizagem
organizacional e modelos de gestão tecnológica. Por se
tratar de um caso empírico
de aprendizagem organizacional e planejamento adaptativo,
baseado em projeto
de pesquisa-ação em uma empresa de energia de grande
porte, acredita-se que a
disseminação do modelo proposto possa contribuir para
importantes mudanças
organizacionais em relação às atuais práticas de gestão
tecnológica na indústria,
tão centradas ainda nas questões de curto e médio prazos e
nos retornos
econômicos dos desenvolvimentos tecnológicos. / [en] The sustainable development paradigm presents a challenge
to companies
that conduct cutting edge research and endeavor to create
new, distinctive and
products and services. It also challenges the markets and
society for which new
products and services are destined and which cultural
value systems and political
frameworks shape. Based on the fact that future
technologies will stimulate more
sustainable business, the challenge of really integrating
sustainability thinking into
business processes is significant. The central question is
how companies can
capture the business potential of sustainable development
and integrate economic,
social and environmental criteria into their strategic
decisions, particularly those
related to technological management. In this context, the
thesis provides a
conceptual model of strategic management of technology
towards corporate
sustainability, arguing that the integration of
sustainability thinking, as an
opportunity, into research and development - R&D and
innovation processes is in
its best business interests. The thesis provides an
understanding of sustainable
development thinking in business, and discusses the
contribution that sociotechnical,
adaptive planning and organizational learning approaches
can make
towards an effective implementation of sustainable
technology development in
business context. A conceptual model is proposed and
validated through a twoyear
long research-action project carried out within a large
energy company in
Brazil - Petrobras. Like many others action research
projects, it is situationally
unique, but the general elements of the model and the
methods used can be
replicated by companies of other industrial sectors. It is
also believed that
dissemination of the proposed model can contribute to
important organizational
changes related to current technological management
practices in industry.
|
267 |
The possible effects of the blue economy on gender equality in the Republic of Seychelles / De möjliga effekterna av den blåa ekonomin på jämlikheten mellan könen i Republiken SeychellernaAllard, Alexandra, Bauer, Charlotta January 2018 (has links)
In order to ensure the Earth’s future prosperity and welfare gender inequalities need to be tackled and our marine environment needs to be safeguarded. In this thesis we therefore evaluate the possible effects of a blue economy on gender equality in the Republic of Seychelles. Using a qualitative methodology, we have conducted 21 semi-structured interviews with a total of 35 respondents. These including people working at grassroots level, in non-governmental organisations and within the governmental bodies in Seychelles. In order to assist the collection and analysis of the data, we developed a theoretical model portraying in what ways the blue economy can affect gender equality in the country via three main components; maritime sustainability, technological innovation and new market and job opportunities. The empirical results demonstrate that the blue economy framework through these three components can affect gender equality, both in the short and long-term. If proven to be inclusive and implemented in the correct way, our findings portray that the blue economy will offer many opportunities. This affecting gender equality in diverse ways, with our main results showing that the concept will (i) help single mothers through factors such as increasing food security, water quality and new job opportunities; (ii) encouraging women to enter into more technological and/or male dominated fields; (iii) motivating boys to remain in school or help dropouts to venture into more practical fields. / För att säkerställa jordens framtida välstånd och välfärd måste ojämlikheter mellan könen åtgärdas och vår marina miljö skyddas. I denna uppsats så utvärderar vi därför de möjliga effekterna av en blå ekonomi på jämlikheten mellan könen i Republiken Seychellerna. Via ett kvalitativt tillvägagångssätt genomförde vi 21 semistrukturerade intervjuer med 35 respondenter. Dessa inkluderade individer som arbetar på gräsrotsnivå, i icke-statliga organisationer och inom de statliga organen i Seychellerna. För att förenkla insamlingen och analysen av data utvecklade vi en teoretisk modell som visar på vilka sätt en blå ekonomi kan påverka jämlikheten mellan män och kvinnor i landet via tre huvudkomponenter; marin hållbarhet, teknologisk utveckling och nya marknads- och arbetsmöjligheter. De empiriska resultaten visar på att en blå ekonomi kan, genom dessa tre komponenter, påverka jämlikheten mellan män och kvinnor på både kort och lång sikt. Om konceptet implementeras på rätt sätt samt inkluderar hela befolkningen, tyder våra resultat på att en blå ekonomi kommer erbjuda många möjligheter och påverka jämlikheten mellan könen på olika sätt. Våra huvudsakliga resultat visar att konceptet kan (i) hjälpa ensamstående mödrar genom att öka livsmedelsförsörjningen, kvaliteten på vatten och erbjuda nya arbetsmöjligheter; (ii) uppmuntra kvinnor att gå in i mer tekniska och/eller mansdominerade yrken; (iii) motivera pojkar att stanna kvar i skolan eller hjälpa de utsatta att hitta arbete i mer praktiska områden.
|
268 |
Discontinuités téchnologiques et business models : analyse des mécanismes de transformation de l'industrie du médicament / Technological discontinuities and business models : analysis of the transformation mechanisms in the drug industrySabatier, Valérie 11 July 2011 (has links)
En analysant les évolutions récentes de l'industrie du médicament, cette thèse apporte de nouveaux éléments, théoriques et empiriques, sur les mécanismes de transformation des industries de hautes technologies. Nous cherchons à comprendre pourquoi l'introduction de discontinuités technologiques ne conduit pas forcément au changement de l'industrie, et comment la logique dominante peut être remise en question. Pour répondre à cette problématique, nous utilisons une approche qualitative. Nous interrogeons des experts de l'industrie du médicament, et analysons onze études de cas d'entreprises de biotechnologies et de bioinformatique. Notre première contribution théorique est de proposer le concept de logique dominante pour compléter les travaux sur le cycle de vie des industries. Nous argumentons que les discontinuités technologiques sont une condition nécessaire, mais pas suffisante, du changement de phase d'une industrie. Le concept de logique dominante permet de prendre en compte les schémas généraux de création et de capture de valeur qui contraignent la stratégie des firmes évoluant dans l'industrie. Notre seconde contribution théorique est d'identifier quatre mécanismes de remise en cause de la logique dominante d'une industrie :nouvelles propositions de valeur, alliances avec de grandes entreprises d'autres industries, orchestration de réseaux, et portefeuilles de business models. Notre troisième contribution est managériale. Nous proposons un outil de la conception de la stratégie d'entreprise afin d'articuler promesses et risques, moyen et long terme. Enfin, notre quatrième contribution s'adresse aux managers et dirigeants de l'industrie du médicament. Nous leur suggérons quatre pistes de réflexion pour concevoir la stratégie de leur entreprise. / In analyzing recent developments in the drug industry, this thesis brings new elements, both theoretical and empirical, on mechanisms for the transformation of high-technology industries. We seek to understand why the introduction of technological discontinuities does not necessarily lead to change in the industry and on how the dominant logic can be questioned. To address this problem, we used a qualitative approach. We interviewed drug industry experts, and analyzed eleven case studies of biotechnology and bioinformatics companies. Our first theoretical contribution is to propose the concept of dominant logic to complete research on industry life cycle, where we argue that technological discontinuities are a necessary, but not sufficient, condition to change the industry. The concept of dominant logic allows taking into account the general schemes of value creation and value capture that constrain the strategies of the firms that are in the industry. Our second theoretical contribution is to identify four mechanisms of challenge to the industry's dominant logic: new value propositions, alliances with large diversifying entrants, orchestration of networks, and portfolios of business models. Our third contribution is managerial. We offer a tool for the design of corporate strategy. This tool allows articulating promises and risks, medium and long term. Finally, our fourth contribution addresses managers and leaders of the drug industry. We suggest four ways of thinking about the design of their corporate strategies.
|
269 |
Inovação em marketing nos shopping centers: um estudo de aplicações de tecnologia em ações promocionais em dois shopping centers brasileirosSilva, Rayssa Belke 19 December 2017 (has links)
Submitted by Rayssa Belke Silva (ra_belke@hotmail.com) on 2018-01-17T12:34:39Z
No. of bitstreams: 1
Dissertação_RayssaBelke_VF.pdf: 1991164 bytes, checksum: 903e9c2f4673da811e575ed8b30509f3 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-01-19T16:43:31Z (GMT) No. of bitstreams: 1
Dissertação_RayssaBelke_VF.pdf: 1991164 bytes, checksum: 903e9c2f4673da811e575ed8b30509f3 (MD5) / Made available in DSpace on 2018-01-30T12:50:08Z (GMT). No. of bitstreams: 1
Dissertação_RayssaBelke_VF.pdf: 1991164 bytes, checksum: 903e9c2f4673da811e575ed8b30509f3 (MD5)
Previous issue date: 2017-11-22 / Purpose - The objective of this work is to identify and analyze the role of innovation, in particular the use of information technology, in the marketing actions of the shopping malls and to evaluate its strategic role in the differentiation of the enterprises given the high competition of the market. Methodology - The methodology used in this research had qualitative approach with an exploratory character to obtain and analyze the data. It should be emphasized that the data were obtained through individual interviews based on a semi-structured questionnaire. In addition, a documentary survey was carried out by means of the analysis in the financial reports of the company. Findings - The final considerations demonstrate that innovation as a strategy of competitive advantage is still far below its potential in the two malls research objects. The shopping center model itself, in the cases examined, continues with a traditional bias and with structural gaps that are directly related to its difficulty adapting to technological advances and modifying its business strategy. Limitations - The main limitation of the research is the generalization from the analysis of two cases of application of information technology in marketing actions in Brazilian shopping centers. In addition, the innovations studied have specific characteristics, which could be characterized as experiments rather than current practices. Practical contributions - From these results, one can see that there is a broad field of development and solidification of marketing actions that involve IT innovation in shopping centers. However, in order to be successful, it is necessary to be preceded by some pre-requirements, such as improvement in the relationship between shopkeepers and administration, formalization of marketing planning, training of mall marketing teams and diversification of actions. Originality - This is one of the few study studies that evaluates the application of technology in promotional actions in Brazilian shopping malls / Objetivo – O presente trabalho tem como objetivo identificar e analisar o papel da inovação, em particular do uso de tecnologia da informação, nas ações de marketing dos shopping centers e avaliar o seu papel estratégico na diferenciação dos empreendimentos dada a alta concorrência do mercado. Metodologia – A metodologia utilizada nesta pesquisa teve abordagem qualitativa com caráter exploratório para obtenção e análise dos dados. Destaca-se que os dados foram obtidos por meio de entrevistas individuais fundamentadas em questionário semiestruturado. Além disso, foi realizado um levantamento documental por meio da análise nos relatórios financeiros da empresa. Resultados – As considerações finais demonstram que a inovação como estratégia de vantagem competitiva ainda está muito aquém do seu potencial nos dois shopping centers objetos de pesquisa. O próprio modelo de shopping center, nos casos examinados, continua com um viés tradicional e com gaps estruturais que estão diretamente relacionados a sua dificuldade em se adaptar aos avanços tecnológicos e modificar a sua estratégia empresarial. Limitações – A principal limitação da pesquisa está na generalização a partir da análise de dois casos de aplicação de tecnologia da informação em ações de marketing nos shopping centers brasileiros. Adicionalmente, as inovações estudadas possuem caráter pontuais, que mais poderiam ser caracterizadas como experimentos do que práticas correntes. Contribuições práticas – A partir desses resultados, pode-se perceber que existe um campo amplo de desenvolvimento e solidificação de ações de marketing que envolvam inovação em TI em shopping centers. Contudo, para que tenha sucesso, é necessário que seja precedido de alguns pré-requisitos, como a melhoria na relação entre lojistas e administração, formalização do planejamento de marketing, capacitação das equipes de marketing dos shoppings e diversificação das ações. Originalidade – este é um dos poucos estudos que avalia a aplicação de tecnologia em ações promocionais nos shoppings centers brasileiros
|
270 |
A efetividade dos instrumentos de financiamento público da FINEP no desenvolvimento do APL eletroeletrônico de Santa Rita do SapucaíRodrigues, Gilka Soares de Moura January 2010 (has links)
Submitted by Estagiário SPT BMHS (spt@fgv.br) on 2012-01-17T14:45:14Z
No. of bitstreams: 1
1424288.pdf: 3705274 bytes, checksum: 28416cca24f56c6b424917a293c83419 (MD5) / Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2012-01-17T14:45:45Z (GMT) No. of bitstreams: 1
1424288.pdf: 3705274 bytes, checksum: 28416cca24f56c6b424917a293c83419 (MD5) / Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2012-01-17T14:45:53Z (GMT) No. of bitstreams: 1
1424288.pdf: 3705274 bytes, checksum: 28416cca24f56c6b424917a293c83419 (MD5) / Made available in DSpace on 2012-01-17T14:46:06Z (GMT). No. of bitstreams: 1
1424288.pdf: 3705274 bytes, checksum: 28416cca24f56c6b424917a293c83419 (MD5)
Previous issue date: 2010 / The main objective of the study was to understand effectiveness instruments of public financiai subsidies at APL Eletroeletrônico of Santa Rita do Sapucaí, MG by Financier of Studies and Projects (Financiadora de Estudos e Projetos - FINEP) focusing the engine company of APL, Linear - Equipamentos Eletrônicos S/A. In This study, the principal models on regional development: Local Productive Arrangements (APLs) and Growth Poles were emphasized, because both of them characterized the studied region. The Technological Innovation Law (Lei da Inovação Tecnológica - LlT), which is the main supporter of APLs in Brazil, also was described, as well as financiai agents, the current mechanisms and financing instruments of FINEP and how they are available. Based on the established public policies, by the Federal Government and by the Ministry of Science and Technology (Ministério da Ciência e Tecnologia - MCT) to which FINEP is linked. The study analysed, the context of the APL Eletroeletrônico of Santa Rita do Sapucaí in the case of Linear company through the public financing instruments established for the development of above-mentioned APL. As conclusion to the raised initial question on research it can be understood if there was effectiveness with the public instruments of financing of FINEP on development of APL Eletroeletrônico of Santa Rita do Sapucaí. / O objetivo principal do estudo foi compreender a efetividade dos instrumentos públicos de subsídios financeiros aplicados no APL Eletroeletrônico de Santa Rita do Sapucaí, MG, pela Financiadora de Estudos e Projetos (FINEP), focando a empresa motriz do APL, Linear - Equipamentos Eletrônicos S/A. No estudo foram identificados os principais modelos de desenvolvimento regional, porém foram enfatizados os modelos de Arranjos Produtivos Locais (APLs) e Pólos de Crescimento, pois são os que mais caracterizam a região estudada. Também foram descritos a Lei da Inovação Tecnológica (LlT), os principais incentivadores de APLs no Brasil, ou seja, os agentes financeiros, bem como os atuais mecanismos e instrumentos de financiamentos da FINEP e como os mesmos são disponibilizados. Baseado nas políticas públicas traçadas, tanto pelo Governo Federal, como pelo Ministério da Ciência e Tecnologia (MCT), ao qual a FINEP se vincula, pode se analisar, no contexto do APL Eletroeletrônico de Santa Rita do Sapucaí, na figura da empresa Linear, a efetividade desses instrumentos de financiamento público estabelecidos para o desenvolvimento do referido APL. Finalmente, como conclusão e em resposta à questão inicial levantada na pesquisa, pode se compreender se houve efetividade dos instrumentos de financiamento público da FINEP no desenvolvimento do APL Eletroeletrônico de Santa Rita do Sapucaí.
|
Page generated in 0.0892 seconds