[pt] O presente trabalho tem por objetivo investigar até que ponto as boas práticas de governança corporativa estão sendo adotadas pelas empresas brasileiras, em especial as do setor de telecomunicações, bem como quais são as percepções dos gestores destas empresas com relação ao uso de boas práticas de governança corporativa como ferramenta de criação de valor para os acionistas. O estudo inclui pesquisa de campo, com dados coletados por meio de desenvolvimento e levantamento de questionários junto aos sujeitos da pesquisa. Dos questionários enviados, foram respondidos o equivalente a 33% do total da amostra, representando 85% das empresas do setor de telecomunicações com ações negociadas na Bolsa de Valores de São Paulo. Os dados coletados foram trabalhados de forma essencialmente qualitativa, sendo apresentados de forma estruturada e analítica. Os resultados encontrados fundamentam a aplicabilidade e a relevância de boas práticas de governança corporativa no setor de telecomunicações brasileiro. / [en] The aim of this study is to investigate to what extent the best practices of corporate governance are being adopted by Brazilian companies, especially in the telecommunications sector. The perceptions of the managers of these companies are studied as well, in relation to the use of best practices of corporate governance as a tool to create value to shareholders. The study includes field research, collecting data with specially developed questionnaires. Of the questionnaires sent, 33% were answered. They represent 85% of the companies of the telecommunications sector with shares traded on the Brazilian Stock Exchange. The data were qualitatively analyzed and are presented in an analytic and structured form. The results justify the application and relevance of the best practices of corporate governance in the Brazilian telecommunication sector. / [es] EL presente trabajo tiene por objetivo investigar hasta que punto las buenas prácticas corporativas de gobierno están siendo adotadas por las empresas brasileras, en especial las del sector de telecomunicaciones, y cuales son las percepciones de los gestores de estas empresas en relación al uso de buenas prácticas corporativas de gobierno como herramienta de creación de valor para los accionistas. El estudio incluye uma investigación de campo, con datos recolectados por medio de cuestionarios. De los cuestionarios enviados, fueron respondidos el equivalente a 33% del total de la muestra, que representaba el 85% de las empresas del sector de telecomunicaciones con acciones negociadas en la Bolsa de Valores de São Paulo. Los resultados encontrados fundamentan la aplicabilidad y la relevancia de las buenas prácticas corporativas de gobierno en el sector de telecomunicaciones brasilero.

Main aim of this thesis are solutions of BI tasks in telecommunication sector. Thesis is divided into two main parts. First is theory part, which includes BI architecture and its components used in telecommunication sector. The second part is practical part that is represented by real solution and by its attitude that respects specifics of telecommunication sector. Above mentioned will be reached by getting of theoretical knowledge gained from availlable information sources as wel as by drawing of experience based on real working project. Benefit of this thesis will be transparented view of the real usage of Business Intelligence solution in telecommunication area.

Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. The study is done in the context of Pakistan’s telecommunication sector.Existing literature is insufficient to explain perceived deception and customer loyalty relationship. We proposed a model to test and explain the interrelationship of deception,trust, loyalty and corporate image. Research Methodology: we have adopted quantitative research method, according to needof our study. A total sample of 232 respondents has been achieved with the help of selfadministeredquestionnaire. Measurement scale for perceived deception were taken fromChaouachi & Rached (2012) and for corporate image, customer trust and customer loyaltyhave been found from Aydin & Özer (2005). Analysis & Findings: Descriptive and inferential statistical tools were used for analysis.Correlation analysis, simple and multiple regression analysis were conducted under theinferential statistical part. The findings have rejected the proposed hypothesis that perceiveddeception is negatively associated with customer trust and loyalty. We found customer trustas a mediator between perceived deception and customer loyalty while corporate imagemoderates the relationship between perceived deception and customer trust. Research Limitations: the study could not achieve highly representative sample of overallpopulation as Facebook was selected to conduct survey due to time constraint. Implications and future research: The study shows that deception in advertising perceivedby customer does not affect trust and loyalty in a negative way which suggests that there areadditional factor that can explain the relationship further. A comparative study withqualitative focus could be revealing in this context.

AtkinsonThis study explores Work Life Balance (WLB) in two Palestinian organisations. It argues that the nature and content of WLB policies and the reasons for their adoption in many Arabic organisations differ from those in Western organisations. Additionally, research is under-developed concerning the role of line managers in interpreting access to WLB practices, and to what extent such WLB practices are accessed and utilised by individuals. Based on a qualitative approach, using semi-structured interviews with 49 employees and managers, this study shows that WLB policies involve, particularly for female employees, mainly family support, and financial, social, and religious benefits. These reflect cultural and religious characteristics of an Arab, Islamic country. In addition to identifying the role of government, and the needs of a female workforce, this study develops a new theoretical framework explaining the role of religious and cultural variables, as well as international networking of the organisations, as factors underlying adoption of WLB policies. Line managers often used Wasta, being the political and religious origin of individuals as criteria in granting benefits to individuals. WLB practices are useful for women, but males made less use of these practices, preferring strong ‘breadwinner Arabic cultural norms. A valuable contribution in understanding the extension of WLB policies in Arabic settings is offered, as well as cultural, social and religious reasons for their implementation. The study presents a theoretical model of the adoption and application of WLB policies which can be used in further crosscultural research.

This dissertation deals with the competitive ability analysis on the basis of strategical methods and processes. The analysis was applied in company TELTO, which provides high-speed connection to the Internet and cable television.

AtkinsonThis study explores Work Life Balance (WLB) in two Palestinian organisations. It argues that the nature and content of WLB policies and the reasons for their adoption in many Arabic organisations differ from those in Western organisations. Additionally, research is under-developed concerning the role of line managers in interpreting access to WLB practices, and to what extent such WLB practices are accessed and utilised by individuals. Based on a qualitative approach, using semi-structured interviews with 49 employees and managers, this study shows that WLB policies involve, particularly for female employees, mainly family support, and financial, social, and religious benefits. These reflect cultural and religious characteristics of an Arab, Islamic country. In addition to identifying the role of government, and the needs of a female workforce, this study develops a new theoretical framework explaining the role of religious and cultural variables, as well as international networking of the organisations, as factors underlying adoption of WLB policies. Line managers often used Wasta, being the political and religious origin of individuals as criteria in granting benefits to individuals. WLB practices are useful for women, but males made less use of these practices, preferring strong ‘breadwinner Arabic cultural norms. A valuable contribution in understanding the extension of WLB policies in Arabic settings is offered, as well as cultural, social and religious reasons for their implementation. The study presents a theoretical model of the adoption and application of WLB policies which can be used in further crosscultural research.

Made available in DSpace on 2016-03-15T19:26:38Z (GMT). No. of bitstreams: 1 Luiz Adamo.pdf: 1846871 bytes, checksum: a08b8fad894a0687594d1143702d052b (MD5) Previous issue date: 2007-05-28 / Fundo Mackenzie de Pesquisa / This thesis attempts to study the elements that compose and make conditions to the innovative dynamics in the Brazilian telecommunications sector. Therefore, the essay analyses the predominant innovations, the agents that promote the innovation and the relationship between them. In the last decades, the telecommunications sector has provoked deep social and economic changes, which propitiated benefits and facilities to many different areas, such as leisure, education, health and entertainment. The purpose is to study the innovative capacity of this area, which is always facing changes of technological and institutional patterns. The work tries to study the strategy of change adopted by companies, as well as to identify the organizational structure, the way as the management innovation is done and the inter-relations between the agents who compose the sectorial system innovation. The theoretical base of this study has the works from Gallouj and Weinstein (1997), Bilderbeek and Hertog (1999), Sundbo and Gallouj (1998), the Manual of Oslo (2005) for innovation in service, the studies of Bessant et al. (2001) and Mintzberg (2003) for innovation management and, finally, Malerba (2002) for sectorial system of innovation.The corpus is composed by twelve interviews with managers, responsible or directly linked to the development areas of products and services. The most relevant companies, in Brazilian context, were selected, since operator companies, equipment manufacturers, services providers and research institutes. The halfstructured questionnaires have been used to collect data in order to support the analysis process of the innovation management of these companies. The first chapter presents the specialised bibliography. The second shows the characteristics of the telecommunication sector in Brazil, in order to review shortly its history. Third part is based on project s aims. The fourth chapter deals with the research procedures and the last part supports the analysis process and the interviews. Besides, the study verifies if the enterprises are conscious of having a proper strategy to innovation and how they construct an organizational support to this purpose. Finally, the major bulk is to show the principal type of innovation of this sector and to contribute to the studies about the innovation process in the telecommunication sector in Brazil. / A presente dissertação se propõe a investigar os elementos que compõem e condicionam a dinâmica inovadora no setor de telecomunicações no Brasil. Para isso, estudam-se as inovações predominantes, os agentes responsáveis e como eles se inter-relacionam. Nas últimas décadas, o setor de telecomunicações tem proporcionado profundas mudanças socioeconômicas, que trouxeram benefícios e facilidades em áreas diversas, como lazer, educação, saúde e entretenimento. A proposta deste trabalho é estudar a capacidade inovadora desse setor, constantemente sujeito a mudanças de paradigmas tecnológicos e institucionais. O estudo busca investigar a estratégia de inovação utilizada pelas empresas, bem como identificar a estrutura organizacional, a forma como é feito o gerenciamento da inovação e as inter-relações entre os agentes que compõem o sistema setorial de inovação. Como base téorica, foram utilizados os trabalhos de Gallouj e Weinstein (1997); Bilderbeek e Hertog (1999); Sundbo e Gallouj (1998); o Manual de Oslo (2005), para inovação em serviço; os estudos de Bessant et al. (2001) e Mintzberg (2003), para gestão da inovação; e, finalmente, para sistema setorial de inovação, Malerba (2002). O corpus da pesquisa é composto por doze entrevistas com gerentes responsáveis ou diretamente ligado às áreas de desenvolvimento de produtos e serviços. Foram selecionadas empresas de destaque no setor de telefonia brasileiro, que abrangem operadoras, fabricantes de equipamento, prestadores de serviços e institutos de pesquisa. As perguntas semi-estruturadas permitiram chegar a análises qualitativas acerca dos processos de gestão dessas companhias. O capítulo 1 apresenta os referenciais teóricos da dissertação; o 2, as características que compõem o setor de telecomunicações no Brasil, a fim de traçar um breve percurso histórico; no capítulo 3, encontra-se a justificativa do projeto; em 4, os procedimentos de pesquisa; e em 5, a apresentação e a análise do corpus. O estudo verifica, ainda, a preocupação das empresas do setor em ter uma estratégia adequada à inovação e em construir um suporte organizacional adequado a esse propósito. Por fim, buscase, a partir da análise do corpus, apontar o principal tipo de inovação realizada no setor e contribuir para a literatura acerca da gestão de inovação no setor de telecomunicações brasileiro.

Background: In a highly competitive world, leaders of firms highly dependent on innovation, such astelecom companies, must acquire data-driven managerial skills to systematically analyze datasets from multiple points of view to aid decision-making in the new context of Industry 4.0. Data mining can be performed on both tangible and intangible assets of Big Data sets, but systematic analytics performed on Small data can function as a crucial refinement for such insights. In addition, they are usable to train the algorithms during machine learning supervised stage, for example, when treating datasets in the field of psychometrics: originated by human perceptions and behaviors. This applies to the exploitation of strategic information, for business purposes, from intangible reservoirs, such as human capital aspects. Ambidexterity is a leadership conduct, primarily focusing on human capital and encompassing the behaviors of exploration and exploitation of new ideas. It has been historically proven to be essential for innovation. However, leaders and companies often limitedly focus on the exploitation of human capital aspects through psychometrics inserted in a data-driven framework. For business models that consider innovation as a matter to be pursued at any levels of the organization and not only confined to one specific department such as R&D, this is indeed a crucial element to be investigated to foster innovation and retaining a competitive edge. This research is performed in collaboration with a world leading telecom company and has been requested by its Innovation Leader. Objectives: The first objective of the research is to provide a flexible conceptual model and standardized methodology, suitable for incumbent, cross-country companies, highly dependent on innovation that intend to begin investigation on how those aspects influence their business performances. Second, the hypothesis testing of the conceptual model has the purpose of identifying the human capital aspects of national and corporate culture that show statistically significant andstronger cause-effect relationship towards enhancing innovation ambidexterity. Third, predictions interms of prevalence of explorative or exploitative innovative behaviors are aimed at providing indications on what the company could expect in terms of Innovation Ambidexterity with their current conditions. An automatable and replicable method that is data-driven-based for company`s decision makers is provided. It is also suitable for further integration within machine learning algorithms or simply as refinement of data mining insights and these aspects addressed are within the possibilities for improvement. The objective of the thesis is to test the methodology on a relatively small size sample to show to the company executives and Innovation Leader, the potential of the approach and the value that these data can have for decision making. They can decide to develop further the research involving larger samples at a later stage: inserting the analyses into an automatic periodical routine with dashboarding of the outcomes. During the post survey interviews, awareness among the management and executives has also been raised about the potential of such approach to obtain strategic business information unavailable until now. Please note that it was not the purpose of thisstudy to provide a conceptual model that was specific and suitable for the human capital`s characteristics of one specific company. The purpose was instead to provide a data-driven framework and a conceptual model that could be used by any company of the telecom sector to approach the task and to find moderating or mediating factors. It will also allow companies of different sectors to refine the model based on their needs at a later stage, as a possibility for future improvement. Methodology: A conceptual model, partially newly designed for this research is introduced. It incorporates selected elements of national and corporate culture appearing to be crucial for innovation ambidexterity, according to an extensive literature review. The quantitative analysis is also extensive.A less extensive analysis would have left too much uncertainty in the findings, undermining the confidence of executives in taking into consideration the results aimed at business actions. For these reasons, we recommend to researchers who are tackling the exploitation of intangible assets (such as human capital) to perform an extensive set of analyses. From the main dataset, the analyses of the methodology have been replicated on 5 sub-data sets based on the heterogeneity measured. The methodology includes CTA, PLS-SEM modeling on the outer model, PLS-SEM on the inner model including bootstrapping, MGA, FIMIX-PLS, IPMA, blindfolding for the predictive relevance of the model followed by POS and Weka predictions. Cause-effect relationships, mediating and moderating factors of national and internal culture have been also identified and indicated as part of the possiblefuture personalization of the model on the specific company`s human capital characteristics. The national culture attributes consist of power distance, uncertainty avoidance, collectivism, masculinity (unrelated to the gender) and gender diversity. The corporate culture attributes are categorized into caring climate, creative instability, boundary spanning, decision making and strategic horizon. The methodology employs a bottom-up survey design to collect data through an online questionnaire across three company sites located in Sweden, Italy, and China. The pieces of software used were SmartPLS 3 for Structural Equation Modeling and Predictions Oriented Segmentation and Weka 3.8.5 for a machine learning algorithm (an artificial neural network was used), as a double check on PLS-POS predictions. Some qualitative interpretations, pre and post survey interviews were also added. Results: Hypothesis testing and cross-comparisons are performed on groups such as employees, leaders, and the different geographical sites. During the evaluation of the results, special attention was put on the parameters related to the quality and statistical relevance, not only of the model tested on the six cohorts, but also on the single national and corporate attributes that build it up. The results show that explorative behaviors predict innovation ambidexterity to a larger extent than purely exploitative ones, confirming the main hypothesis. Predictions that were POS-based and verified by Weka machine learning algorithm have shown instead how the pursuit of innovation ambidexterity within the company is unbalanced towards exploitative behaviors. The study has provided PLS-SEM indications on how company executives may wish to pursue explorative behaviors towards innovation, but the company middle management is steering in the opposite direction, focusing on attributes more linked to efficiency and constant delivery. Consequently, what initially appeared to be a complex national culture issue of employees interfering with corporate culture, has been linked instead to a possible middle management issue related to two different business models: where one prevails over the other, instead of cooperating to reach innovation ambidexterity. This is a valuable strategic input for the company executives. The quantitative methodology uncovered results and patterns that the Innovation Leader had so far only intuitively perceived, and it offered such counterintuitive interpretation of the causes. With regards to national culture: power distance increases exploitative behaviors; gender diversity increases explorative behaviors, while it decreases exploitative behaviors. With regards to corporate culture: creative instability crucially increases explorative behaviors but decreases exploitative behaviors. Boundary spanning decreases exploitative behaviors. Conclusions: The thesis answered to the research question. It provided a scientific contribution, allowing a better understanding of how national and corporate cultures interact to generate explorativeand exploitative behaviors and ultimately innovation ambidexterity. It provided a flexible conceptual model and a standardized, automatable data-driven methodology suitable to discover insights from human capital aspects that influence innovation in a business: taking the analyses of human capital data performed by the firm “to the next level”. Recommendations for future research: A recommendation is to apply the proposed conceptual model to compare bigger size samples with even less heterogeneity, according to the optimal datasample`s characteristics identified. This will also allow a further personalization of the flexible andgeneral conceptual model presented (which is so far suitable for the general telecommunication sector), to more specific characteristics of the company which is the object of analysis. In a completely automated framework, it is also recommended to consider the possibilities of applying thisdata-driven, decision-making approach to other companies or industrial domains. This means, for example, integrating the proposed methodology within a machine learning algorithm in its supervised stage. The algorithm can be trained using the current analyses as refinement of insights provided by Big Data mining performed on sets related to innovation and collected within the firm`s organizational or production systems. It is also important to clarify that, according to the indication of the authors of this study, the results of the data-driven framework can be compared among different companies. However, to collect data from different companies through the same questionnaire shall be avoided because the quality of the results is highly dependent on the homogeneity of groups` mindsets and perceptions.

Submitted by Cristiane Oliveira (cristiane.oliveira@fgv.br) on 2011-05-26T14:43:25Z No. of bitstreams: 1 72070100770.pdf: 1157601 bytes, checksum: 1d3888d450999d88a856a92549764b8c (MD5) / Approved for entry into archive by Suzinei Teles Garcia Garcia(suzinei.garcia@fgv.br) on 2011-05-26T15:07:59Z (GMT) No. of bitstreams: 1 72070100770.pdf: 1157601 bytes, checksum: 1d3888d450999d88a856a92549764b8c (MD5) / Approved for entry into archive by Suzinei Teles Garcia Garcia(suzinei.garcia@fgv.br) on 2011-05-26T15:09:33Z (GMT) No. of bitstreams: 1 72070100770.pdf: 1157601 bytes, checksum: 1d3888d450999d88a856a92549764b8c (MD5) / Made available in DSpace on 2011-05-26T17:18:08Z (GMT). No. of bitstreams: 1 72070100770.pdf: 1157601 bytes, checksum: 1d3888d450999d88a856a92549764b8c (MD5) Previous issue date: 2011-02-23 / A pesquisa tem por objetivo explicar o processo político que resultou na configuração institucional do setor federal de transportes consubstanciado na Lei 10.233, de 2001, que reestruturou os transportes aquaviário e terrestre, criou duas agências reguladoras autônomas vinculadas ao Ministério dos Transportes e um conselho para propor políticas nacionais de integração dos diferentes modos de transporte, além do Departamento Nacional de Infraestrutura de Transportes. Utilizando-se a abordagem teórica do institucionalismo histórico da Ciência Política contemporânea e o método de comparação controlada com um caso contrastante, a saber, a reestruturação institucional do setor de telecomunicações, a análise mostra como a sequência do processo de reforma e a atuação do mecanismo de policy feedback delinearam um tipo de mudança institucional no setor de transportes caracterizado pela introdução de novas regras e organizações sobre as existentes, diferentemente da mudança no setor de telecomunicações, no qual foram removidas as antigas regras e organizações, substituindo-as por novas. / This research aims to explain the political process that resulted in the current institutional arrangement of the federal transportation sector in Brazil. The Federal Law 10233, of 2001, restructured water and land transportation; it created two autonomous regulatory agencies, a council to propose national policies to integrate the different modes of transport, and the National Department of Transport Infrastructure. Using the theoretical approach of historical institutionalism from contemporary Political Science and the method of controlled comparison between two contrasting cases, namely the cases of the telecommunication and transportation institutional reforms, the analysis concludes that the temporal ordering of the reform process and the mechanism of policy feedback had a significant impact on the outcomes of the transportation case, delineating a pattern of institutional change characterized by the introduction of new rules and organizations on top of existing ones, whereas in the telecommunication sector the institutional change was typified by the removal of existing rules and organizations and the introduction of new ones.