<p>Drawing from the theoretical foundations of the “critical theory” of the Frankfurt School and the media ethnographic “cultural studies” approach of the british Birmingham School, this study attempts to sketch out a media theoretical overview of the contemporary state of media culture. Using the term convergence culture as the foundation, this study offers a theoretical background to the two contemporary streams that are the significant and distinct tendencies of convergence culture: intermedial convergence, its contemporary state and historical tendencies that can be traced back using the past media theoretical approach of the Frankfurt School, and cultural convergence, its contemporary state and historical tendencies, which lineage in a media theoretical context can be traced back to the british ethographic “cultural studies” field. Using contemporary drama serials to identify and pinpoint these two stream, this study shows how intermedial convergence expresses itself today through media conglomeration in terms of branding, product placement and marketing as the result of the “completed” convergence between screen culture and popular music as the current defining state of commodity culture. Using the contemporary british drama serial Doctor Who I examine the processes of meaning making among members of the television series fan culture on the popular video content page youtube.com as expressions of cultural convergence.</p><p>This study argues how the skills and talents developed in the interaction with popular culture and in a process of interaction between fans and participants (collective intelligence and participatory culture), will have an impact on the institutionalized knowledge “from above” and in a collective process will seep over to other fields of expertise. The study also argues, as a consequence of convergence culture, that in the contemporary state of online practices, social networking and in our interactions with digital media content, a mandatory “presence” has been created where we today are defined more through our online selves and these practices, than the ones that used to define us in our “physical” lives: “The medium is no longer just the message, we are living in a state where there is only messages”.</p>

Drawing from the theoretical foundations of the “critical theory” of the Frankfurt School and the media ethnographic “cultural studies” approach of the british Birmingham School, this study attempts to sketch out a media theoretical overview of the contemporary state of media culture. Using the term convergence culture as the foundation, this study offers a theoretical background to the two contemporary streams that are the significant and distinct tendencies of convergence culture: intermedial convergence, its contemporary state and historical tendencies that can be traced back using the past media theoretical approach of the Frankfurt School, and cultural convergence, its contemporary state and historical tendencies, which lineage in a media theoretical context can be traced back to the british ethographic “cultural studies” field. Using contemporary drama serials to identify and pinpoint these two stream, this study shows how intermedial convergence expresses itself today through media conglomeration in terms of branding, product placement and marketing as the result of the “completed” convergence between screen culture and popular music as the current defining state of commodity culture. Using the contemporary british drama serial Doctor Who I examine the processes of meaning making among members of the television series fan culture on the popular video content page youtube.com as expressions of cultural convergence. This study argues how the skills and talents developed in the interaction with popular culture and in a process of interaction between fans and participants (collective intelligence and participatory culture), will have an impact on the institutionalized knowledge “from above” and in a collective process will seep over to other fields of expertise. The study also argues, as a consequence of convergence culture, that in the contemporary state of online practices, social networking and in our interactions with digital media content, a mandatory “presence” has been created where we today are defined more through our online selves and these practices, than the ones that used to define us in our “physical” lives: “The medium is no longer just the message, we are living in a state where there is only messages”.

L’histoire du concept d’idéologie est riche des différentes définitions qui ont tenté de le circonscrire, en tension entre la description de visions du monde et la dénonciation de la « fausse conscience ». Chez les penseurs regroupés sous le nom d’ « École de Francfort », l’idéologie en vient à équivaloir au phénomène de l’industrie culturelle, c’est-à-dire la mise au service de la raison technique dans la production de la culture. Le statut du cinéma est intéressant à cet égard : non seulement est-ce un art né à l’époque industrielle et indissociable des possibilités techniques offertes par celle-ci, mais il a été mobilisé pour de nombreuses entreprises propagandistes, plus ou moins subtiles. La question directrice de l’interrogation est donc la suivante : selon la théorie critique de l’École de Francfort, le cinéma peut-il être considéré comme de l’art ou est-il confiné au domaine de l’idéologie ? Autrement dit, le cinéma peut-il revendiquer un statut qui ne ferait pas de lui qu’un support de la domination de l’humain par l’humain ? / The history of the concept of ideology is rich in different definitions that have attempted to circumscribe it, in a tension between the description of different worldviews and the denunciation of “false consciousness.” For the thinkers grouped under the name “Frankfurt School” ideology comes to equate the phenomenon of the Culture industry, that is to say, technical reason put at the service of the production of culture. The status of film in interesting in this regard: not only is it an art born in the industrial age and inseparable from the technical possibilities offered by the industry, but it has also been used for numerous, more or less subtle, propagandist undertakings. The leading question of our inquiry is thus the following: according to the critical theory of the Frankfurt School, can film be considered as a genuine form of art or is it confined to the realm of ideology? In other words, can film claim a status which would not make it solely a support of human-over-human domination?

In my thesis I will pursue the ideological foundations of the Frankfurt School, a significant social philosophical group of the 20th century. Marxist and psychoanalytic basis will be reflected in conjunction with a critical theory of society and a phenomenon of culture industry. The purpose of this work is to present influences which formed a theoretical work of the Frankfurt School, its research in a modern society and a contribution to the so-called commodification of culture and art related to the expansion of mass culture.

No description available.

Uppsatsen undersöker spelgrafik i Cyberpunk 2077, mot bakgrund av händelserna kring spelets offentliggörande – som väckte stort raseri och missnöje från inte bara spelarna själva, utan även aktieägare och spelrecensenter. Utgångspunkten i analysen är etablerandet av en diskursiv läsning inom en kvalitativ visuell analys av ett urval bilder som visar hur människor i spelet manipuleras till att köpa produkter som är skadliga för dem. Hur bilderna visar just detta – etableras i en andra, djupare läsning utifrån ett antal marxistiska positioner som alla har gemensamt att de beskriver processer relevanta för Karl Marx’ tankar om alienation och förfrämligande.Resultatet diskuteras sedan i relation till hur verkliga film-, spel-, data- och storföretag säljer produkter genom att paketera dem inuti berättelser om klasskamp, civilt uppror eller arbetarkultur. Sambandet mellan CD Projekt Red’s inbladning i fiktiv och verklig kapitalism, utgör det viktigaste resultatet och den röda tråden för arbetet. Huvudsakligen gestaltar sambandet sig genom upprättandet av en varufetischism och kommodifiering i fråga om hur de gestaltar- och kommunicerar till sina egna konsumenter. Jag diskuterar sedan riskerna med dataspel som tillämpning för en marxistisk kritik, då den interaktiva komponenten i spelandet förutsätter människan som en del av produkten. / The essay surveys relevant game art inside Cyberpunk 2077, in the light of the recent and heavily criticized product launch. The study starts out with establishing a discourse reading through qualitative visual samples of how costumers are manipulated to buy hazardous products inside the fictive context of the game. The examples of how this manipulation takes place, are shown by applying pre-described Marxist positions that are generally connected to Marx phases of alienation (see keywords below). The results are then discussed in relation to how real movie-, game-, computer- and other big business markets products through appropriation of stories and themes such as class struggle, civil obedience or working-class culture. Establishing the comparison between the fictive and existing capitalism of CD Projekt Red is the main thesis that is followed through the work and verified in the result through evidence of 3 commodification and commodity fetishism. The main aspect of the arguments focuzes on how CD Projekt Red has shown the relationship between themselves and their followers through consumers and manufacturers. The thesis and subject matter is discussed in the end of the essay, also mentioning the risks of analysing a digital game through Marxist perspectives, since the interactive part of gaming requires the player to be viewed as connected to the product.

No description available.

Walter Benjamin warned in 1940 of a certain inconspicuous threat to political thinking, not least of all to materialism, that takes progress as an historical norm. Implicit in this conception is what he describes as an empty continuum of time along which the prevailing tradition chronicles its own mythic development and drains everyday life of genuine historical experience. The myth of progressive history advances insidiously today in consumeristic and technocratic attempts at reconciling cultural imagery with organic nature. In this dissertation, I pursue the contradictions of such images as they crystallize around the natural history of twenty-first century commodity society, where promises of ecological remediation, sustainable urban development, and climate change mitigation have yet to introduce a true crisis of historical experience to the ongoing environmental crisis of capitalism. A more radical way of seeing the cultural representation of nature would, I argue, penetrate its mythic determination by market forces and bear witness to the natural-historical ruins and traces that constitute, in Benjamin's terms, a single "catastrophe" where others perceive historical continuity. I argue that Benjamin's critique of progress is instructive to interpreting those utopian dreams, ablaze in consumer life and technological fantasy, that recent decades of growing environmental concern have channeled into the recovery of an experience of the natural world. His dialectics of nature and alienated history confront the wish-image of organic abundance with the transience of its appropriated expression in the commodity-form. Drawing together this confrontation with a varied literature on collective memory, nature, and the city, I suggest that our poverty of experience is more than simply a technical, economic, or even ecological problem, but rather follows from the commodification of history itself. The goal of this work is to reflect upon the potentiality of communal politics that subsist not in rushing headlong into a progressive future but, as Benjamin urges, in reaching for the emergency brake on the runaway train of progress.

Critical Theory, as posited by members of The Frankfurt School, was evaluated with the objective of attaching an implied ethical dimension. This was discovered in their privileging of a particular type of aesthetic, as evinced in their analysis of certain works of autonomous High Modernism. This implied ethic, which is one based around the concept of enlightenment as potential for emancipation, was then applied as a norm for the evaluation of art. This ethic, however, does not seek to impose a particular reading on (specifically) literary production: Rather, it seeks to impart the importance of a commitment by the literary critic in the use of an ethically based norm, an ethic, what is more, that is based and supported by a discussion of the concepts 'freedom' and Enlightenment. Finally, with this ethic firmly established, the discussion then attempted to distinguish between modernism and post-modernism, using this implied ethic as a guide to separation. / Afrikaans & Theory of Literature / M.A. (Theory of Literature)

Cette thèse consacrée à Die Ausgewanderten de W.G. Sebald (1992) procède à une étude microscopique et détaillée de l’écriture dans sa singularité, une radiographie du texte et de sa matérialité hétérogène. L’étude montre la structure binaire sous-jacente de l’ouvrage, la complexité des stratégies stylistiques et narratives, la manière dont le signifiant se soumet à l’impératif catégorique du signifié mais aussi la prééminence de signes tangentiels et obliques ; elle s’intéresse également à la singularité de l’enchaînement des discours rapportés et met en lumière le geste mélancolique du narrateur sébaldien. Il apparaît que l’intertextualité revêt une spécificité particulière puisque la polyphonie sébaldienne est orientée différemment de celle envisagée par M. Bakhtine. La deuxième partie s’attache à étudier la critique de la civilisation (Kulturkritik) dans une œuvre fortement marquée par la constellation idéologique de l’École de Francfort et plus précisément par « La Dialectique de la Raison » de Horkheimer et d’Adorno. La prose allemande muséale de l’auteur, qui rappelle celle d’Adalbert Stifter mais aussi, par ses emboîtements narratifs, emprunte la virtuosité bernhardienne, est incrustée de « moments » de bonheur ou de beauté qui mettent en évidence et soulignent l’inouï du monde concentrationnaire. Les thématiques de l’exil et du pays natal sont au centre des intérêts de la troisième partie. L’étude s’attache à montrer que l’ouvrage réécrit en quelque sorte une littérature de l’exil que l’auteur, professeur de littérature de langue allemande, a eu l’occasion de fréquenter mais aussi d’analyser. C’est un « chœur d’exilés » qui se fait entendre dans Die Ausgewanderten et qui manifeste la tragédie de l’homme moderne. / This thesis on The Emigrants by W.G. Sebald (1992) focuses on a microscopic and detailed study of Sebald’s writing in its specificity, a radiography of the text and of its heterogeneous materiality. The study pays attention to the binary structure of the work, the complexity ot the stylistic and narrative strategies, the way the signifier obeys the categorical imperative of the signified and the primacy of tangential and oblique signs ; it also deals with the singular linking of reported speech and underlines the melancholic gesture of the narrator. It appears that intertextuality owns a particuliar specificity because the polyphony it creates differs from the Bakhtinian model. The second part deals with cultural criticism (Kulturkritik) which owes a lot to the ideological model of the Frankfurt School and to Horkheimer and Adorno’s Dialectic of Enlightenment in particular. The museum-like German prose of the author, which recalls that of Adalbert Stifter, but also, thanks to narrative nesting, emulates the virtuosity of Thomas Bernhard, is embellished with happy or beautiful “moments” which underline and emphasize the unprecedentedness of the extermination camps. The third part will set out the themes of exile and the native country. The study underlines that The Emigrants reconstructs a literature of exile that the author, a professor of German literature, has perused, studied and analysed. The chorus of emigrants that can be heard imparts what the tragedy of modern man amounts to. / Diese Dissertation über Die Ausgewanderten von W.G. Sebald (1992) führt eine mikroskopische Untersuchung der Schreibweise, ein “Röntgenbild” des Textes und dessen heterogener Materialität durch. Die Studie legt die binäre Struktur des Werks an den Tag, beschreibt die Vielschichtigkeit der stilistischen und narrativen Strategien, die Unterordnung des Signifikanten unter den kategorischen Imperativ des Signifikaten, aber auch den Vorrang des tangentialen und indirekten Zeichens. Sie kommentiert ebenfalls die sonderbare Einschachtelung der direkten Rede und den melancholischen Gestus des Erzählers, und arbeitet die eigenartige Dimension der Intertextualität im Rahmen der vom Bachtinschen Modell stark abweichenden sebaldischen Polyphonie heraus. Der zweite Teil geht auf die kulturkritische Dimension ein, die durch die ideologische Konstellation der Frankfurter Schule, beziehungsweise durch die Dialektik der Aufklärung von Horkheimer und Adorno tief geprägt ist. Die museale deutsche Prosa des Schriftstellers, die an diejenige Adalbert Stifters, infolge der narrativen Einschachtelungen aber auch an die Virtuosität Thomas Bernhards erinnert, ist mit Glücks- oder Schönheitsmomenten verziert, die das Unerhörte der Shoah umso mehr unterstreichen. Im dritten Teil steht die Thematik von Exil und Heimat im Mittelpunkt des Interesses. Es wird deutlich, dass W.G. Sebald eine Literatur des Exils umschreibt, mit der er Umgang und geistigen Austausch gepflegt hat, die er erforscht und kommentiert hat. Hier ist ein “Chor von Ausgewanderten” zu hören, der die Tragödie des modernen Menschen zum Ausdruck bringt