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Hur doftar parfymreklamen? : En Studie i hur man kommunicerar doft genom bild i parfymreklamen / How does the perfumeadvertising smell? : A studie in how to communicate scent through perfume advertisingBjörk, Johanna, Bergström, Sara January 2011 (has links)
With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation.
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L'identité d'une ville au travers de ses artefacts : Grasse, de 1860 à nos jours : étude de la co-construction d’un imaginaire touristique et d’une identité locale / The identity of a town through its artefacts : Grasse (Alpes-Maritimes), from 1860 until today : a study of the tourist imaginary and local identity co-constructionRosati-Marzetti, Chloé 03 July 2013 (has links)
Cette recherche aborde la question de la production et de la réception d’un imaginaire touristique. Résultant d’une enquête ethnographique effectuée sur la ville de Grasse dans les Alpes-Maritimes, ce travail met en lumière la construction de l’ambivalence Grasse/parfum et dépasse ce modèle en montrant que l’association Grasse/Provence est également prégnante. Après une présentation évolutive de l’essentialisation des caractéristiques de la ville, de certains traits topologiques, culturels et sociaux, qui l’érigent aujourd’hui comme un territoire singulier et reconnaissable, on montre comment, à travers divers aménagements urbains et productions locales, les municipalités et les professionnels du tourisme mettent en spectacle l’essence de la cité. Ainsi, les objets-souvenir syncrétisent les discours transmis autour et au sujet de la ville et participent à la création et à la transmission des représentations de soi, pour soi et pour les autres. Etudier les représentations de la localité grassoise met en évidence les logiques identitaires locales, sous tendues par la promotion touristique, et qui passent par la culture matérielle (affiches, cartes postales, objets-souvenir) et idéelle (discours, littérature, idées véhiculées) soumise aux touristes. Le processus de patrimonialisation lui-même influe sur les habitants. La parole leur est alors donnée pour comprendre la manière dont ils se positionnent face à cet imaginaire touristique omniprésent / This research addresses both the production and the reception of a touristic imagination. Based on an ethnographic investigation conducted on the town of Grasse, in the Maritime Alps, this work highlights the ambivalence of Grasse/perfume and proposes to go beyond this model showing the importance of the association Grasse/Provence. After an evolutionary presentation of the main characteristics of the city, of certain topological social and cultural features which today make it unique and recognisable territory, we show how the municipalities and tourist authorities enhance the essence of the city through urban facilities and local productions. Thus, souvenirs syncretize city discourse transmitted and produced around and about the city contributing to the creation and transmission of representations of oneself, for oneself and for others. The study of the representations of the city of Grasse stresses its local identity logic influenced by touristic promotion - using cultural material such as posters, postcards, souvenirs but also speeches, literature and ideas - available to tourists. The very process of patrimonialization influences the inhabitants. They have been given the opportunity to give their point of view where they stand in relation with the omnipresent tourism imaginaries representations of the city.
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Représentations et usages du parfumDupuy, Aurélie 13 December 2010 (has links)
Associés à la vie comme à la mort, à la beauté et au bien-être, aux soins du corps et aux plaisirs charnels, les parfums ont, de tout temps, occupé une place prépondérante dans la vie des hommes. Afin d’appréhender le parfum, évanescent, mais omniprésent dans notre société, il faut faire appel à ses origines, à ses représentations et à ses résonances physiologiques, culturelles et sociales. Le parfum demeure, en effet, porteur de significations et pénètre dans les sphères du sensoriel, des pratiques corporelles et du symbolique. Devenu produit industriel, le parfum dépasse le cadre de l’alchimie des senteurs. Cette recherche propose de mettre en perspective une possible dimension sociologique du parfum lorsqu’il est appréhendé dans sa globalité : représentations et usages, communication, conditionnement et publicité. / Having linked to life as to death, to beauty and to well-being, to care of the body and to carnal pleasures, perfumes, any time long, occupied a preponderant place in the life of men. To studied perfume, evanescent, but omnipresent in our society, it is necessary to appeal to its origins, its representations and its physiological, cultural and social resonance. Perfume remains, indeed, bearing of significations and enters the spheres of the sensory, of bodily practices and of symbolism. Become industrial product, perfume exceeds the frame of alchemy fragrances. This research offers to put into relief a possible sociological dimension of perfume studied taken as a whole: representations and uses, communication, packaging and advertising.
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Perfume, história e design: o papel das embalagens no mercado brasileiro de perfumaria / Perfume, history and design: the role of packaging in the Brazilian market of perfumeryCamila Assis Peres Silva 28 June 2012 (has links)
O presente trabalho tem por objetivo apresentar o papel do design no mercado brasileiro de perfumes. Parte-se da hipótese de que é ele o elemento fundamental para o bom desempenho desse segmento. Na medida em que ele possibilita a diferenciação entre as diversas embalagens, criando uma segmentação para o consumo nas mais diversas camadas sociais. Inicialmente será apresentado o universo do perfume, abordando seus aspectos técnicos e culturais. Uma relação de
matérias primas utilizadas na indústria de perfumaria será fornecida. Seu propósito é proporcionar ao designer profissional e ao designer pesquisador uma referência
visual dos elementos que compõe um perfume. Adiante, os principais aspectos da história do perfume no mercado nacional de perfumaria são destacados, bem como a mudança de paradigmas de consumo ao longo dessa trajetória. Segue-se com a apresentação das peculiaridades de um projeto de embalagens para esse segmento, destacando o perfil do designer, desse mercado e uma relação de termos
técnicos. Por fim, um modelo para catalogação será apresentado e aplicado a um grupo de perfumes nacionais e internacionais. O estudo se encerra com uma análise
das embalagens catalogadas, a fim de mostrar que existem diferentes soluções de design para comunicar os conceitos de um perfume. / The present work aims to present the role of design in the market of perfumery. It starts with the assumption that it is a fundamental element for the proper performance of this segment. In so far as it enables the differentiation between the various packaging, creating segmentation for consumption in various social strata.Initially, the universe of perfume is presented, approaching its technical and cultural
aspects. A list of raw materials used in perfumery industry will be provided. Its purpose is to give to the professional designer and researcher designer a visual reference of the elements that make up a perfume. Further, the main history aspects
of the national market of perfumery are highlighted, as well as the paradigm shift of consumption along its trajectory. This is followed by the presentation of the peculiarities of a packaging design for this segment, highlighting the designer profile of this market and a list of technical terms. Finally, a model for cataloguing is presented and applied to a group of national and international perfumes. The study concludes with an analysis of the cataloged packages in order to show that exist different design solutions to communicate a perfume concept.
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Perfume, história e design: o papel das embalagens no mercado brasileiro de perfumaria / Perfume, history and design: the role of packaging in the Brazilian market of perfumeryCamila Assis Peres Silva 28 June 2012 (has links)
O presente trabalho tem por objetivo apresentar o papel do design no mercado brasileiro de perfumes. Parte-se da hipótese de que é ele o elemento fundamental para o bom desempenho desse segmento. Na medida em que ele possibilita a diferenciação entre as diversas embalagens, criando uma segmentação para o consumo nas mais diversas camadas sociais. Inicialmente será apresentado o universo do perfume, abordando seus aspectos técnicos e culturais. Uma relação de
matérias primas utilizadas na indústria de perfumaria será fornecida. Seu propósito é proporcionar ao designer profissional e ao designer pesquisador uma referência
visual dos elementos que compõe um perfume. Adiante, os principais aspectos da história do perfume no mercado nacional de perfumaria são destacados, bem como a mudança de paradigmas de consumo ao longo dessa trajetória. Segue-se com a apresentação das peculiaridades de um projeto de embalagens para esse segmento, destacando o perfil do designer, desse mercado e uma relação de termos
técnicos. Por fim, um modelo para catalogação será apresentado e aplicado a um grupo de perfumes nacionais e internacionais. O estudo se encerra com uma análise
das embalagens catalogadas, a fim de mostrar que existem diferentes soluções de design para comunicar os conceitos de um perfume. / The present work aims to present the role of design in the market of perfumery. It starts with the assumption that it is a fundamental element for the proper performance of this segment. In so far as it enables the differentiation between the various packaging, creating segmentation for consumption in various social strata.Initially, the universe of perfume is presented, approaching its technical and cultural
aspects. A list of raw materials used in perfumery industry will be provided. Its purpose is to give to the professional designer and researcher designer a visual reference of the elements that make up a perfume. Further, the main history aspects
of the national market of perfumery are highlighted, as well as the paradigm shift of consumption along its trajectory. This is followed by the presentation of the peculiarities of a packaging design for this segment, highlighting the designer profile of this market and a list of technical terms. Finally, a model for cataloguing is presented and applied to a group of national and international perfumes. The study concludes with an analysis of the cataloged packages in order to show that exist different design solutions to communicate a perfume concept.
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Tryme Box創業營運企劃書 / Tryme Box business proposal陳婉瑄, Chen, Wan Hsuan Unknown Date (has links)
在西方文化的影響與推廣下,臺灣民眾使用香水的比例逐漸攀升,在每年有數百個香水新品推出的情形下,挑選、試用香水對香水使用者而言是非常重要的。雖然隨著網路時代的興起,越來越多消費者會透過網路購買美妝產品,但因香水是需實際體驗、感受才能確定適合與否的產品,因此多數消費者仍選擇前往實體店面試用香水,再行購買。此種傳統購物方式對於已經漸漸習慣線上購物的消費者而言,是過於麻煩的。
「讓香水使用者能方便、快速地體驗到新款香水」是Tryme Box能帶給消費者的主要價值。每次只需花費新台幣499元,Tryme Box即會宅配一組含有五瓶2ml香水的試用盒給消費者。Tryme Box將透過分析消費者所提供的香味偏好與使用習慣資料,為其挑選合適味道的香水寄送。此項服務可以省去消費者到店試香的時間與交通成本,提供不論是想多元試用香水的消費者,或是不知如何準確挑選香水的消費者,更便捷的試用香水管道。
在累積大量消費者者資訊與喜好後,亦可進一步分析臺灣消費者對香調的偏好與使用習慣,並以其結果與製香公司、各大香水品牌合作,開發更適合臺灣消費者的香水。 / "Let people experience new perfumes easily" is the main value of Tryme Box.
In the influence of Western culture, the number of people in Taiwan wearing perfumes is increasing. With hundreds of perfumes launched every year, how to select the right perfumes for themselves becomes an important thing for perfume users.
Scent is so personal to women that if they don't try out before they make the purchase, it may end up not suiting their taste. Therefore, even though more and more people purchase beauty products from the internet nowadays, there’re only less than 15% of people buy perfumes online. Most of the customersgo to the store to try out the scent and purchase perfumes. However, this kind of "go to store" purchasing is troublesome for customers.
In order to solve this problem, Tryme Box provides a more convenient way for people to try perfumes. In the cost of $499 NTD, the members of Tryme Box will get a box of five perfume testers. Tryme Box will analyze the information and scent preferences provided by members and choose suitable perfumes for them to try on.
With the information collect from the members, Tryme Box can also cooperate with perfume manufacturers to develop a perfume especially for Taiwanese.
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Olor y DerechoBasto Gómez, Elizabeth Stella 03 June 2015 (has links)
No description available.
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Manukato ya kimanga: ‘Tarabizuna’ katika ushairi wa Kiswahili wa karne ya 19 na 20Kipacha, Ahmed 12 September 2022 (has links)
Uandishi kuhusu ushahidi wa maingiliano katika Bahari ya Hindi katika karne ya 18 na 19 umechukua sura mpya mara baada ya washairi mashuhuri wa Kiswahili kugusia masuala ya utamaduni wa manukato au tarabizuna katika kazi zao. Washairi hao kama vile Liyongo, Mwanakupona, Sikujua, Himidi, Abdalla na wengineo wamegusia suala la manukato kama sehemu ya utamaduni uliokopwa kutoka Asia-Arabuni au Umangani hadi pwani ya Afrika ya Mashariki. Ni kwa nini suala la manukato linatumika kama kigezo cha kuathiriana kitamaduni baina ya Wahindi, Waarabu na Waswahili? Makala haya yanajenga hoja kuwa motifu ya manukato ni mojawapo ya kielelezo cha maingiliano ya kitamaduni baina ya wadau wa Bahari ya Hindi katika kazi hizo za sanaa. Makala yanatoa fursa ya kuliangalia swala la manukato linavyoibua mfumo wa kijamii na suala zima la usawa wa kijinsia, osmolojia, mahusiano ya ndoa, utambulisho na sanaa ya mapambo. / Writing about the evidence of the Western Indian Ocean connections in the eighteenth and nineteenth centuries have taken a new turn following manifestation of the perfumery customs in the works of Liyongo, Mwanakupona, Sikujua, Himidi, Abdalla and others who are classical celebratory Swahili poets and yet they have evoked the perfumery trope in their works as part of the adapted oriental customs in the Swahili coastal littoral. Why is the perfumery trope used as an emblematic entity of influence and contact between Asia, Arabs and African Swahili? This article argues that the motif of perfume in those Swahili poems represents the study of cultural hybridity around the Western Indian Ocean rim. This study gives opportunity for scholars to examine how the perfumery trope symbolizes social issues, osmology (power and marginality), marital relations, identity, and ornamentation customs.
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Patrick Süskinds Roman ”Das Parfum”als kapitalismuskritische Darstellung / Patrick Süskind’s „The Perfume” as acriticism of capitalism.Kotremagias, Dimitrios January 2022 (has links)
The main purpose of this essay has been to investigate whether Patrick Süskinds novel “The Perfume” contains capitalism-critical elements.Although this has never been stated by the author publicly, it does not escape most readers, that the novel does indeed contain several socially criticalpoints, among them a critique on capitalism and capitalist behaviour.The study shows that the novel exhibits several features that are consistent with critics of capitalism, such as the theories of Marx and Weber among others. Four areas have been selected for analysis of the novel. These areas are exploitation, greed and ambition, competition, and accumulation. The result of the study shows that the novel contains several signs of capitalismcriticism, and that many descriptions of the figures and events in the novel can be linked to it.
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The effect of chemical fragrances on child health and developmentGilton, Katie L. 01 May 2011 (has links)
The American public is bombarded with chemically fragranced products every day, typically in combination with each other. These products can include cosmetics, perfumes, detergents, air fresheners, soaps, and deodorants. Contained in these fragranced products are chemicals that can be harmful to child health and development. Many articles have been published examining the chemicals found in fragranced products and the effects that these chemicals can have on the human body. This integrated literature review examines empirical evidence related to the health and safety of particular chemicals used in these products. Nurses need to be aware of the actual and potential harms from the chemicals used in the self-regulating cosmetic industry and can advocate for public policies that promote a safer environment, therefore protecting the health and wellbeing of children.
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