Micronesians are in the process of becoming independent nation-states after nearly a century of colonial rule, including four decades of U.S. administration as the Trust Territory of the Pacific Islands. Pressures to attain self-sufficiency have led many of these island nations to embrace tourism as an economic development strategy. Meanwhile, historic preservation proliferates as a mechanism to protect cultural resources threatened by rapid modernization. This thesis builds on two separate field experiences in opposite regions of Micronesia-the Marshall Islands and Palau-to examine the consequences of an increasingly close relationship between historic preservation and tourism. Cultural tourism in particular builds on ethnicity as a way to attract tourists with the goal of revitalizing the host society's heritage and self-concept. The outcome is potentially ironic: A tourist industry, which generally serves as an agent of change and encourages development, may in fact heighten the risk to cultural and historic resources. A theoretical and historical framework is provided through literature that draws upon periods of early exploration, colonialism, trust territory administration and nation-statehood. This broad context allows for an understanding of tourism as a development strategy, especially as it relates to cultural heritage and identity. Theoretical matters apropos political economy, expressive arts, societal change, and power are investigated. Practical solutions are presented in the form of a social-network-based model for cultural tourism. Tourism can help to revive heritage but can lead to new meanings, functions, altered social status, and potential alienation for the host population depending on the degree of change that results from commoditization of cultural resources. / Graduation date: 1992

University of Macau / Faculty of Science and Technology / Department of Mathematics

Humans are inherently drawn to places of naural scenic beauty. Alone in Australia's national parks; the demand on these locations is increasing because of increased population plus increasing regional domestic travel. It is important to understand how tourists are utilising nature-based tourism resources to ensure that tourist attractions, facilities and services provided in parks are not exposed to loss events. Environmental and human losses, when combined with their likelihood of occurrence, will constitute risk. Heavy use of popular sites in particular times of the year, beyond the carrying capacity, may result in an irreparable environmental loss. Besides, human risks in terms of becoming lost in the wilderness or falling down from the cliff are significant factors that park managers are considering. It is becoming utmost important to investigate how these visitors are interacting with the natural environment, in what ways at highly vunerable sites. Park managers are now required to understand the needs, demands, preferences and motivation of visitors to vist the parks. A proactive planning to manage potential risk particularly in relatively more fragile and vulnerable environments is needed. This thesis documents a study of visitors to Loch Ard Gorge Site within the Port Campbell National Park, Victoria. Visitors were monitored for their spatial behaviour using the GPS receivers. Visitor's attitude, interests, opinions and motives to travel to the study location is surveyed using onsite self-administrated questionnaire. Total 102 individuals were surveyed to determine their preferences and to obtain their socio-demographical profiles.These were latter coupled with their GPS track movements in order to derive their elicited spatial behaviour. It is well-established fact that visitors' attitude, preferences, and socio-demographical profiles are important factors to identify risk taking spatial behaviour. Hence, this research underpins the exhibited spatial behaviour of tourist to deliver their associated spatial behavioural risk typologies. Statistical classifications of visitors, based on survey responses were categorised using K-means Cluster Analysis. As a result, six different tourist types were obtained. They are; • Mid-Allocentics possibly Risk Takers. • Allocentrics and confirmed Risk Takers. • Mid-Psychocentrics and Risk Averters. • Allocentrics and Dependent Risk Takers. • Psychocentrics and confirming Risk Averters. • Psychocentrics and Risk Averters Mass Tourists. The mean values of all clusters (cluster centroids) are interpreted to understand tourist's risk taking and/or risk averting preferences. Visitors' actual spatial behavioural were spatially analysed using movement pattern maps. The typologies subsequently were verified using Discriminant Function Analysis and in this process tests of equality of group means (Significance of F-test), ANOVA classification are discussed. The final part of Discriminant Function Analysis is to determine the linear regression equations for prediction of group membership of data points in future using classification Function Matrix (Fisher's Linear Disceriminant Function). The developed tourist typologies may help park managers to regulate and mitigate human risk prior to its occurrence by understanding the visitors personality and preferences and their risk taking probabilities.

Este milênio trouxe consigo transformações em âmbito político, cultural, econômico e social em variadas áreas. A atividade turística, nesse sentido, acompanha as modificações ocorridas no cenário mundial. O desejo de alguns turistas, agora, é por vivências personalizadas, que possam proporcionar, de alguma forma, não apenas um simples desprender do cotidiano e sim a vivência de uma experiência memorável. Logo, utilizaram-se teorias advindas da Antropologia, do Marketing e do Turismo em especial, pois a temática relacionada à antropologia e à economia da experiência, no intuito de analisar as dimensões da experiência; definidas por Pine II e Gilmore (1999) e Oh, Fiore e Jeoung (2007), permitiram compreender o que tornou a experiência dos turistas que visitaram Gramado nos anos de 2010 e 2011, extraordinária. A pesquisa foi dividida em duas partes: a primeira, quantitativa, e nela foram coletadas informações, via questionário, a partir de uma amostra pré-selecionada, que tinha por intuito identificar, dentre os pesquisados, quais apresentariam maior probabilidade de terem vivenciado uma experiência extraordinária na viagem. A segunda, qualitativa, adotando o critério de maior nota média, obtida entre as pessoas que responderam o questionário. Empregou-se, então, a técnica da entrevista, com o objetivo de coletar material que aportasse, suficientemente, a análise do conteúdo dos relatos dos turistas que, mais possivelmente, perceberam a experiência turística como memorável. Desse material, extraíram-se os principais elementos que foram acionados, tornando possível a criação de uma categorização de análise. Nesse ponto, tornou-se necessária, devido sua recorrência, a inclusão de mais três dimensões, denominadas, aqui, como emergentes, que não haviam sido descritas pelos autores tomados como referência para este trabalho. Pode-se concluir, ao final do estudo, que Gramado, enquanto destino turístico é capaz de proporcionar vivências extraordinárias, pois permitiu que fossem acionados, nos visitantes, elementos que apontam para a percepção de uma experiência memorável, embora, tenha-se convicção de que se trata de uma análise subjetiva, que apesar de possuir aspectos comuns, é dependente de fatores individuais. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2014-11-20T12:05:15Z No. of bitstreams: 1 Dissertacao Eduardo Pezzi.pdf: 4903442 bytes, checksum: 023aa75493c8381113753977cd658411 (MD5) / Made available in DSpace on 2014-11-20T12:05:15Z (GMT). No. of bitstreams: 1 Dissertacao Eduardo Pezzi.pdf: 4903442 bytes, checksum: 023aa75493c8381113753977cd658411 (MD5) / This millennium has brought changes in various spheres of political, economic, cultural, and social development. Tourist activity has accompanied these changes in the global scenario producing consumers who increasingly yearn to feel that they are unique. The desire some tourist today is for personalized experiences, which not only provide a simple detachment from everyday life, but also the opportunity to live a memorable experience. For that reason, theories from anthropology, marketing and tourism and, in particular, the issue related to the anthropology of experience and the economy of experience, have been deployed. Moreover, the dimensions of experience defined by Pine II and Gilmore (1999) and Oh, Fiore and Jeoung (2007), have been used in order to examine what made the experience of tourists visiting Gramado in the years 2010 and 2011 extraordinary. Therefore, the research was divided into two parts. At first, quantitative information was collected via survey from a pre-selected sample, which was meant to identify respondents who could have a greater probability of having undertaken an extraordinary experience on their Gramado trip. In the second part, the adopted selection criterion was based on the highest medium score of survey respondents. The applied interview technique aimed to collect material that sufficiently identified the content analysis of tourists who most likely perceived their tourist experience as memorable. Henceforth, key elements that were prompted by those surveyed have been extracted in order to create a category of analysis. This research identified three dimensions of experience that have not been previously identified in the literature. At the end of the study it can be concluded that Gramado is able to provide extraordinary experiences as a tourist destination because it allowed the elements that point to the perception of a memorable experience to be triggered by the visitors. Although there is the conviction that this is a subjective analysis, which has common aspects, it is al o dependent of individual factors.

O turismo é uma atividade crescente e é responsável por um a cada doze empregos no mundo. Com o advento da internet, as relações interpessoais e comerciais alteram-se a cada dia. Para as agências de viagens e turismo, empresas distribuidoras do produto/serviço turístico, tais transformações têm alterado totalmente o modo de gerir os negócios. Esta dissertação analisa a interferência da internet na competitividade das agências de viagens e turismo. Objetiva identificar o perfil dessas empresas, a forma de utilização da internet, os processos que auxiliam o relacionamento com os clientes por meio das tecnologias de informação e comunicação e avaliar a interferência da internet na competitividade dessas empresas. Na formação do marco teórico, foi utilizada uma pesquisa bibliométrica para apurar o estado da arte sobre o tema, somada às ideias de autores das áreas do Turismo, Administração, Marketing, Competitividade, Qualidade, Finanças e Sistemas de Informação. A pesquisa de campo entrevistou 68 empresas da cidade de São Paulo e apresentou resultados similares aos de outros países. Dentre eles, o perfil predominante de micro e pequenas empresas, que ainda não estão totalmente conscientes das mudanças ocorridas no mercado e que possuem certeza de que o investimento no relacionamento com o cliente, juntamente com a constante análise das suas capacidades internas, é determinante para seu sucesso. O presente estudo vem agregar literatura ao segmento das agências de viagens e turismo, o qual possui pouca produção específica. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2014-11-20T16:08:01Z No. of bitstreams: 1 Dissertacao Maguil Marsilio.pdf: 2427930 bytes, checksum: 49456a5db3ae2004a465df748aaca182 (MD5) / Made available in DSpace on 2014-11-20T16:08:02Z (GMT). No. of bitstreams: 1 Dissertacao Maguil Marsilio.pdf: 2427930 bytes, checksum: 49456a5db3ae2004a465df748aaca182 (MD5) / Tourism is a growing activity and is responsible for one in every twelve jobs in the world. With the advent of internet interpersonal and commercial relationships change every day. For travel agencies and tourism, distributors of the product / tourist service, such transformations have totally changed the way to manage the business. This paper analyzes the interference of the Internet on the competitiveness of travel and tourism agencies and aims to identify the profile of these companies, how to use the Internet, the processes that assist in customer relationships through information and communication technologies and evaluate the role of the Internet in the competitiveness of these companies. In forming the theoretical framework used out a bibliometric study to determine the state of the art on the topic and added to the authors of the areas of Tourism, Management, Marketing, Competitiveness, Quality, Finance and Information Systems. The field research interviewed 68 companies from São Paulo and showed similar results to those of other countries, such as the profile of predominantly micro and small enterprises, which are still not fully aware of the changes in the market, and have assured that investment in the relationship with the client, along with the constant analysis of its internal capabilities is critical for the success of the same. The current study add to the literature segment of the travel and tourism agencies, which has little specific literature.

No contexto do processo de desenvolvimento da potencialidade turística de uma localidade, faz-se fundamental dar voz e promover a escuta da comunidade, para assim alicerçar frutíferas bases. O presente trabalho, ao buscar responder à questão Que traços sinalizam concepções de turismo e hospitalidade/acolhimento e relações estabelecidas entre esses fenômenos, por parte de sujeitos primariamente acolhedores do município de Urupema/SC, que possam encaminhar à construção de um perfil dessa comunidade como Corpo Coletivo Acolhedor?, estabelece como objetivos: depreender e analisar sinalizadores dessas concepções e relações; propiciar a construção de subsídios para que uma comunidade seja reconhecida como um Corpo Coletivo Acolhedor – CCA, na definição de Santos, Perazzolo e Pereira (2014), e para que seus integrantes reconheçam a dinâmica relacional desse Corpo e nela se reconheçam; aportar subsídios para favorecer o desencadeamento de ações, no sentido de promover o desenvolvimento da competência para o acolhimento e, sob essa ótica, contribuir para a potencialização do desenvolvimento turístico do município, indo ao encontro das políticas públicas municipal e estadual. Sem desconsiderar as múltiplas vertentes analíticas do turismo e da hospitalidade, nesta investigação, tem-se como supostos básicos de referência, as proposições conceituais de turismo, de Perazzolo, Santos e Pereira (2013a), construídas no marco teórico da psicanálise, particularmente ao amparo de contribuições freudianas e lacanianas sobre a constituição do sujeito, bem como de hospitalidade, ou acolhimento, entendidos como um dos elementos fundantes do turismo. A pesquisa, de natureza exploratório-descritiva, tem caráter prioritariamente qualitativo e desenvolve procedimentos metodológicos definidos a partir de uma abordagem hermenêutica dos dados, cuja obtenção resultou de entrevistas semiestruturadas junto a 17 sujeitos de diferentes segmentos considerados representativos da comunidade Urupema. A análise e interpretação dos dados deu-se por meio de aproximações à técnica de Análise de Conteúdo (BARDIN, 2000), complementadas por análises linguístico-enunciativas (FUCHS, 1985 e FLORES et al., 2009). Os sinalizadores discursivos apontam para uma concepção de turismo subjacente ao discurso dos sujeitos, predominantemente mercadológica, com ênfase aos elementos de ordem estrutural e operacional vinculados à oferta e demanda de produtos turísticos com vistas à constituição de um destino turístico. Essa disponibilização de estruturas e serviços deriva da priorização de um padrão instrumental de disposição para o acolhimento (o acolhedor como meio, instrumento para atender a supostas demandas intrínsecas e autocentradas do turista/visitante), tendo por referência conceitual tipologias de turismo tecidas por Perazzolo, Santos e Ferreira (2016, no prelo), relacionadas ao acolhimento do desejo na construção da hospitalidade. No que tange aos traços que delineiam o perfil da comunidade Urupema como CCA, não se identifica, por parte dos sujeitos primariamente acolhedores, clara e suficiente compreensão – e consequente implementação - das relações sistêmicas, inerentes ao modelo, entre serviços, gestão e cultura, fragilizando os elos entre eles. Nesse sentido propõe-se, para além de treinamentos ou atividades de qualificação técnica, o planejamento e desenvolvimento de ações reflexivas coletivas que favoreçam ressignificações conceituais de turismo, hospitalidade/acolhimento e das respectivas relações por parte dos sujeitos primariamente acolhedores, que repercutam no fortalecimento do sentimento de pertencimento a essa comunidade, o qual, por sua vez, se reflita nas práticas cotidianas de turismo e hospitalidade/acolhimento. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2017-03-31T19:21:48Z No. of bitstreams: 1 Dissertacao Evelise Zerger.pdf: 1629100 bytes, checksum: 583eef0097ea8276f4d1be6a6bca583d (MD5) / Made available in DSpace on 2017-03-31T19:21:48Z (GMT). No. of bitstreams: 1 Dissertacao Evelise Zerger.pdf: 1629100 bytes, checksum: 583eef0097ea8276f4d1be6a6bca583d (MD5) Previous issue date: 2017-03-31 / Estado de Santa Catarina - UNIEDU Art. 171, UNIEDU, Brasil. / In the context of the process of the tourist potentiality’s developement of a place, it is necessary to give voice and to listen to the community in order to create solid bases. The present study tried to elucidate the following question: Which features can show tourism and welcoming conceptions and the stablished relations between these phenomenon by the primarily welcoming subjects of Urupema/SC city, concerning to a construction of this community profile as a Welcoming Collective Group? Then this study set as objectives: to infer and to analyze the traces of these conceptions and relations; to provide a construction of subsidies in order to make this community recognized as a Welcoming Collective Group – WCG, in Santos, Perazzolo and Pereira (2014) definitions, and to its inhabitants can recognize the relational dynamic of this Group and recognize themselves; to point out subsidies to favor some actions, in order to promote the development of the welcoming competence. And contribute to the potentiation of the tourism development of the city taking into account the municipal and state public policy.Without considering the multiple analitic sides of the tourism and the welcoming, this study has as basic assumptions of reference the conceptual propositions of tourism by Perazzolo, Santos and Pereira (2013) which were constructed at the psycanalisis theories, specially with the Freud and Lacan’s contributions about the subject constitution as well as hospitality or welcoming which were comprehended as one of the tourism founding elements.The research is exploratory descriptive and has the qualitative character priority and developed methodological procedures which were defined by the hermeneutics approach of the data which were obtained by semi-structured interviews with 17 subjects of different segments that are considered as representative in Urupema’s community.The analysis and interpretation of the results were done by the Content Analysis (BARDIN, 2000) and complemented by the analysis of the Linguistics of Enunciation (FUCHS, 1985 and FLORES et al., 2009). The discursives detectors pointed out to a tourism conception underlying to the subject’s speech which is predominantly with marketing fields with emphasis to the structural and operational kinds linked to the offering and demanding of tourism products in order to the constitution of a touristic destination.This structural and services provision is derived from the prioritization of an instrumental pattern of the welcoming willingness (the welcomer as the environment, a mechanism to attend supposed internal and self-centered dermands of the tourist/guest) our tourism conceptual references typologies were developed by Perazzolo, Santos and Ferreira (2016) and related to the welcoming of the willingness in the hospitality’s construction.In terms of the features that delineate the Urupema’s community profile as WCG, it was not identified by the primary welcoming subjects, a direct and sufficient comprehension, and consequent implementation of the systemic relations, inherent to the model, among services, management and culture, undermining the linkages among them.In this sense, we propose something beyond training or professional qualification, the planning and development of some collective reflexive actions which can favor tourism and welcoming conceptual resignifications and of the related relations on the part of the primary welcoming subjects which would make known on the strengthening of the sense of belonging to this community and then to reflect at the tourism and welcoming daily practicing.

The use of an interdisciplinary focus in research towards the patrimonial tourist space, has involved interests to give in depth insights of these territories, upgrading them touristically to the planning and management by an authority, that reacts to the demands of tourists, and shows them the landscapes clearly. Here we try to value the patrimonial resource in function of the local and regional tourist development. These ideas have lead to declare in 2000 the locality of Chanco, in the Maule Region, as theCouncil for Patrimony Monuments by the Council ofNational Monuments. There are also other sites that are being considered to this category in the furure.The importance of these studies in Central Chile relies on that they will allow to expand the vacation's economy, especially in backward communities that have no jobs and low quality of life.This study has allowed us to put into value new centers of interest and upgradethe old ones which have lost their cultural patrimony or have become less attractive, but are touristically attractive with their surroundings. / La aplicación de un enfoque interdisciplinario en la investigación  acerca del espacioturístico patrimonial ha unificado diversos intereses con el objetivo de realizar im­ portantes aportes en estos territorios. Además, sobre la base de un plan de acción y gestión, se busca que estos espacios sean valorados desde el punto de vista turístico a fin de que respondan a las motivaciones requeridas por el turista; que los paisajes y soportes de la actividad turística sean presentadas de forma clara y específica, y que se revaloren los recursos patrimoniales en función del desarrollo turístico local y regional. Este estudio ha permitido potenciar nuevos centros de interés y revalorar los ya conocidos que han perdido importancia cultural o simplemente que no se valoran como patrimonio, dado que en conjunto con su entorno  constituyen  un  potencial para el turismo. Un ejemplo de ello es la localidad de Chanco, en la región del Maule, que ha sido declarada, en el 2000, Monumento Nacional por el Consejo de Monu­ mentos Nacionales.  En esta línea se están trabajando otros lugares con el fin de que alcancen la misma tipificación.La importancia de focalizar estudios de este tipo en Chile central, en áreas consi­deradas de un desarrollo turístico medio bajo, les permitirá entrar en la actividad económica del ocio y esparcimiento, más aún redundará en beneficios para comunas que presentan un carácter deprimido por falta de oferta de empleo y una calidad devida media baja.

abstract: Within the media there is an abundance of reports that claim tourists are being harassed, kidnapped and even killed in some instances as a result of their representation of their country's political ideology and international relations. A qualitative study was undertaken in Bolivia to determine how a tourist avoids or copes with the fear of severe political retribution or harassment in a country whose political environment is largely opposed to that of the traveler's home country. Interviews were conducted in multiple regions of Bolivia, and the data were coded. The results show that tourists experience political retribution on a much smaller scale than initially thought, usually through non-threatening social encounters. The overall themes influencing traveler behaviors are the (Un)Apologetic American, the George W. Bush foreign policy era, avoiding perceived unsafe countries or regions, and Bolivian borders. Respondents, when asked to reflect upon their behavioral habits, do not usually forthrightly deny their country of origin but merely adapt their national identities based on their familial origins, dual citizenship, language abilities or lack thereof, familiarity with the world/regional politics or lack thereof and associating oneself with a popular region in the United States (e.g. New York), rather than the US as a whole. Interestingly, none of the Americans interviewed candidly deny their American nationality or express future intention to deny their nationality. The Americans did express feeling "singled out" at the Bolivian borders which leads to the management implication to implement an automated receipt when purchasing a Bolivian visa and improving the Ministry of Tourism website that would more clearly state visa requirements. Additionally, the image of Bolivia as a culturally and politically homogeneous country is discussed. / Dissertation/Thesis / M.S. Recreation and Tourism Studies 2013

No contexto do processo de desenvolvimento da potencialidade turística de uma localidade, faz-se fundamental dar voz e promover a escuta da comunidade, para assim alicerçar frutíferas bases. O presente trabalho, ao buscar responder à questão Que traços sinalizam concepções de turismo e hospitalidade/acolhimento e relações estabelecidas entre esses fenômenos, por parte de sujeitos primariamente acolhedores do município de Urupema/SC, que possam encaminhar à construção de um perfil dessa comunidade como Corpo Coletivo Acolhedor?, estabelece como objetivos: depreender e analisar sinalizadores dessas concepções e relações; propiciar a construção de subsídios para que uma comunidade seja reconhecida como um Corpo Coletivo Acolhedor – CCA, na definição de Santos, Perazzolo e Pereira (2014), e para que seus integrantes reconheçam a dinâmica relacional desse Corpo e nela se reconheçam; aportar subsídios para favorecer o desencadeamento de ações, no sentido de promover o desenvolvimento da competência para o acolhimento e, sob essa ótica, contribuir para a potencialização do desenvolvimento turístico do município, indo ao encontro das políticas públicas municipal e estadual. Sem desconsiderar as múltiplas vertentes analíticas do turismo e da hospitalidade, nesta investigação, tem-se como supostos básicos de referência, as proposições conceituais de turismo, de Perazzolo, Santos e Pereira (2013a), construídas no marco teórico da psicanálise, particularmente ao amparo de contribuições freudianas e lacanianas sobre a constituição do sujeito, bem como de hospitalidade, ou acolhimento, entendidos como um dos elementos fundantes do turismo. A pesquisa, de natureza exploratório-descritiva, tem caráter prioritariamente qualitativo e desenvolve procedimentos metodológicos definidos a partir de uma abordagem hermenêutica dos dados, cuja obtenção resultou de entrevistas semiestruturadas junto a 17 sujeitos de diferentes segmentos considerados representativos da comunidade Urupema. A análise e interpretação dos dados deu-se por meio de aproximações à técnica de Análise de Conteúdo (BARDIN, 2000), complementadas por análises linguístico-enunciativas (FUCHS, 1985 e FLORES et al., 2009). Os sinalizadores discursivos apontam para uma concepção de turismo subjacente ao discurso dos sujeitos, predominantemente mercadológica, com ênfase aos elementos de ordem estrutural e operacional vinculados à oferta e demanda de produtos turísticos com vistas à constituição de um destino turístico. Essa disponibilização de estruturas e serviços deriva da priorização de um padrão instrumental de disposição para o acolhimento (o acolhedor como meio, instrumento para atender a supostas demandas intrínsecas e autocentradas do turista/visitante), tendo por referência conceitual tipologias de turismo tecidas por Perazzolo, Santos e Ferreira (2016, no prelo), relacionadas ao acolhimento do desejo na construção da hospitalidade. No que tange aos traços que delineiam o perfil da comunidade Urupema como CCA, não se identifica, por parte dos sujeitos primariamente acolhedores, clara e suficiente compreensão – e consequente implementação - das relações sistêmicas, inerentes ao modelo, entre serviços, gestão e cultura, fragilizando os elos entre eles. Nesse sentido propõe-se, para além de treinamentos ou atividades de qualificação técnica, o planejamento e desenvolvimento de ações reflexivas coletivas que favoreçam ressignificações conceituais de turismo, hospitalidade/acolhimento e das respectivas relações por parte dos sujeitos primariamente acolhedores, que repercutam no fortalecimento do sentimento de pertencimento a essa comunidade, o qual, por sua vez, se reflita nas práticas cotidianas de turismo e hospitalidade/acolhimento. / Estado de Santa Catarina - UNIEDU Art. 171, UNIEDU, Brasil. / In the context of the process of the tourist potentiality’s developement of a place, it is necessary to give voice and to listen to the community in order to create solid bases. The present study tried to elucidate the following question: Which features can show tourism and welcoming conceptions and the stablished relations between these phenomenon by the primarily welcoming subjects of Urupema/SC city, concerning to a construction of this community profile as a Welcoming Collective Group? Then this study set as objectives: to infer and to analyze the traces of these conceptions and relations; to provide a construction of subsidies in order to make this community recognized as a Welcoming Collective Group – WCG, in Santos, Perazzolo and Pereira (2014) definitions, and to its inhabitants can recognize the relational dynamic of this Group and recognize themselves; to point out subsidies to favor some actions, in order to promote the development of the welcoming competence. And contribute to the potentiation of the tourism development of the city taking into account the municipal and state public policy.Without considering the multiple analitic sides of the tourism and the welcoming, this study has as basic assumptions of reference the conceptual propositions of tourism by Perazzolo, Santos and Pereira (2013) which were constructed at the psycanalisis theories, specially with the Freud and Lacan’s contributions about the subject constitution as well as hospitality or welcoming which were comprehended as one of the tourism founding elements.The research is exploratory descriptive and has the qualitative character priority and developed methodological procedures which were defined by the hermeneutics approach of the data which were obtained by semi-structured interviews with 17 subjects of different segments that are considered as representative in Urupema’s community.The analysis and interpretation of the results were done by the Content Analysis (BARDIN, 2000) and complemented by the analysis of the Linguistics of Enunciation (FUCHS, 1985 and FLORES et al., 2009). The discursives detectors pointed out to a tourism conception underlying to the subject’s speech which is predominantly with marketing fields with emphasis to the structural and operational kinds linked to the offering and demanding of tourism products in order to the constitution of a touristic destination.This structural and services provision is derived from the prioritization of an instrumental pattern of the welcoming willingness (the welcomer as the environment, a mechanism to attend supposed internal and self-centered dermands of the tourist/guest) our tourism conceptual references typologies were developed by Perazzolo, Santos and Ferreira (2016) and related to the welcoming of the willingness in the hospitality’s construction.In terms of the features that delineate the Urupema’s community profile as WCG, it was not identified by the primary welcoming subjects, a direct and sufficient comprehension, and consequent implementation of the systemic relations, inherent to the model, among services, management and culture, undermining the linkages among them.In this sense, we propose something beyond training or professional qualification, the planning and development of some collective reflexive actions which can favor tourism and welcoming conceptual resignifications and of the related relations on the part of the primary welcoming subjects which would make known on the strengthening of the sense of belonging to this community and then to reflect at the tourism and welcoming daily practicing.

Este milênio trouxe consigo transformações em âmbito político, cultural, econômico e social em variadas áreas. A atividade turística, nesse sentido, acompanha as modificações ocorridas no cenário mundial. O desejo de alguns turistas, agora, é por vivências personalizadas, que possam proporcionar, de alguma forma, não apenas um simples desprender do cotidiano e sim a vivência de uma experiência memorável. Logo, utilizaram-se teorias advindas da Antropologia, do Marketing e do Turismo em especial, pois a temática relacionada à antropologia e à economia da experiência, no intuito de analisar as dimensões da experiência; definidas por Pine II e Gilmore (1999) e Oh, Fiore e Jeoung (2007), permitiram compreender o que tornou a experiência dos turistas que visitaram Gramado nos anos de 2010 e 2011, extraordinária. A pesquisa foi dividida em duas partes: a primeira, quantitativa, e nela foram coletadas informações, via questionário, a partir de uma amostra pré-selecionada, que tinha por intuito identificar, dentre os pesquisados, quais apresentariam maior probabilidade de terem vivenciado uma experiência extraordinária na viagem. A segunda, qualitativa, adotando o critério de maior nota média, obtida entre as pessoas que responderam o questionário. Empregou-se, então, a técnica da entrevista, com o objetivo de coletar material que aportasse, suficientemente, a análise do conteúdo dos relatos dos turistas que, mais possivelmente, perceberam a experiência turística como memorável. Desse material, extraíram-se os principais elementos que foram acionados, tornando possível a criação de uma categorização de análise. Nesse ponto, tornou-se necessária, devido sua recorrência, a inclusão de mais três dimensões, denominadas, aqui, como emergentes, que não haviam sido descritas pelos autores tomados como referência para este trabalho. Pode-se concluir, ao final do estudo, que Gramado, enquanto destino turístico é capaz de proporcionar vivências extraordinárias, pois permitiu que fossem acionados, nos visitantes, elementos que apontam para a percepção de uma experiência memorável, embora, tenha-se convicção de que se trata de uma análise subjetiva, que apesar de possuir aspectos comuns, é dependente de fatores individuais. / This millennium has brought changes in various spheres of political, economic, cultural, and social development. Tourist activity has accompanied these changes in the global scenario producing consumers who increasingly yearn to feel that they are unique. The desire some tourist today is for personalized experiences, which not only provide a simple detachment from everyday life, but also the opportunity to live a memorable experience. For that reason, theories from anthropology, marketing and tourism and, in particular, the issue related to the anthropology of experience and the economy of experience, have been deployed. Moreover, the dimensions of experience defined by Pine II and Gilmore (1999) and Oh, Fiore and Jeoung (2007), have been used in order to examine what made the experience of tourists visiting Gramado in the years 2010 and 2011 extraordinary. Therefore, the research was divided into two parts. At first, quantitative information was collected via survey from a pre-selected sample, which was meant to identify respondents who could have a greater probability of having undertaken an extraordinary experience on their Gramado trip. In the second part, the adopted selection criterion was based on the highest medium score of survey respondents. The applied interview technique aimed to collect material that sufficiently identified the content analysis of tourists who most likely perceived their tourist experience as memorable. Henceforth, key elements that were prompted by those surveyed have been extracted in order to create a category of analysis. This research identified three dimensions of experience that have not been previously identified in the literature. At the end of the study it can be concluded that Gramado is able to provide extraordinary experiences as a tourist destination because it allowed the elements that point to the perception of a memorable experience to be triggered by the visitors. Although there is the conviction that this is a subjective analysis, which has common aspects, it is al o dependent of individual factors.