Made available in DSpace on 2016-03-15T19:32:45Z (GMT). No. of bitstreams: 1 Marcio Aparecido Arruda.pdf: 1751901 bytes, checksum: d2d61273a5296c62be65591f64497119 (MD5) Previous issue date: 2013-08-14 / The Resource Based View (RBV), whose basic principles are to qualify the internal intangible and tangible assets of the companies as generators of competitive advantage, also classify them as rare, valuable and difficult to imitate by competitors. In this context, the segment of the advertising agencies is presented as being formed by companies driven by knowledge and simultaneously producers and dependent on intangible assets. Thus, can be considered that the quality and potential to generate future benefits to the agencies are very dependent on the skills of their managers into agglutinate the various kinds of intangible assets turning them into intellectual capital. This study sought to know how is the management of intangible assets that produce intellectual capital in advertising agencies of the State of São Paulo, in order to propose metrics that enable its management. The research is descriptive, exploratory, and qualitative in nature. Data collection was performed through an electronics interview script sent to thirteen agencies in the State of São Paulo, and among them, eight agencies are among the 50 largest in Brazil according to the ranking of the IBOPE 2011. The data were treated by means of descriptive analysis and content analysis. The results showed that although the managers of advertising agencies recognize that the management of intellectual capital is vital for agencies to obtain or maintain their competitive advantage. The theme is still very early in the industry and therefore there is an urgent need of development of a standardized methodology that allows managers of the segment of the advertising agencies evaluate the performance of its intangible assets trainers Intellectual Capital. Based on the results obtained, the main contribution of this study is to propose metrics that allow the management of intangible assets, which form the intellectual capital within the framework of advertising agencies. / A Visão Baseada em Recursos (VBR), cujos princípios básicos consistem em qualificar os ativos intangíveis e tangíveis internos às empresas como geradores de vantagem competitiva, também os classifica como ativos raros, valiosos e de difícil imitação pela concorrência. Nesse contexto, o segmento das agências de publicidade se apresenta como sendo formado por empresas movidas pelo conhecimento e, simultaneamente, produtoras e dependentes de ativos intangíveis. Dessa forma, se pode considerar que a qualidade e o potencial de geração de benefícios futuros para as agencias são totalmente dependentes das habilidades dos seus gestores em aglutinar os vários tipos de ativos intangíveis transformando-os em Capital Intelectual. Este estudo buscou conhecer como se dá a gestão dos ativos intangíveis que produzem o Capital Intelectual nas agências de publicidade do Estado de São Paulo, de modo a se propor métricas que possibilitem a sua gestão. A pesquisa é descritiva e exploratória e de natureza qualitativa. A coleta de dados foi efetuada por meio de um roteiro de entrevista eletrônica enviado para treze agências de publicidade do Estado de São Paulo, sendo que dentre elas, oito agências figuram entre as 50 maiores do Brasil segundo o ranking do IBOPE de 2011. Os dados foram tratados por meio de análises descritivas e análises de conteúdo. Os resultados demonstraram que embora, os gestores das agências de publicidade reconheçam que a gestão do Capital Intelectual seja vital para que as agências obtenham, ou mantenham sua vantagem competitiva, o tema ainda é muito incipiente no setor e, portanto, há a necessidade urgente do desenvolvimento de uma metodologia padronizada que possibilite aos gestores do segmento de agências de publicidade avaliar o desempenho dos seus ativos intangíveis formadores do Capital Intelectual. Com base nos resultados obtidos, a principal contribuição deste estudo é a proposição de métricas que propiciam a gestão dos ativos intangíveis, que formam o Capital Intelectual, no âmbito das agências de publicidades.

With a new United States Army initiative to exploit commercially developed information technology, there is a heightened interest in using Internet protocols over the military's geosynchronous satellite links. TCP is the dominant Internet protocol used for reliable data exchange, but its own design limits performance when used over long delay network links such as satellites. Initially this research set out to compare TCP with another proposed protocol, the Satellite Transport Protocol (STP). However through a series of tests, we found that STP does not fulfill its claims of increased throughput over TCP and uncovered a flaw in STP's founding research. In addition, this thesis proposes and demonstrates novel performance enhancing techniques that significantly improve transport protocol throughput.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-10-26T10:43:14Z No. of bitstreams: 1 Thiago Beiler dos Santos Breyer_.pdf: 2064624 bytes, checksum: 75178b365c1d71570452bfc09234913c (MD5) / Made available in DSpace on 2015-10-26T10:43:14Z (GMT). No. of bitstreams: 1 Thiago Beiler dos Santos Breyer_.pdf: 2064624 bytes, checksum: 75178b365c1d71570452bfc09234913c (MD5) Previous issue date: 2015-05-18 / Nenhuma / As transformações empresariais vividas pelas empresas nos últimos anos chegaram ao mundo jurídico com diversos autores em artigos e publicações referindo-se e ao mercado jurídico em transformação, em especial no que se refere à Advocacia Empresarial. Dentre os diversos motivos para esta transformação, apresentam-se a mudança em sua gestão e posicionamento estratégico decorrentes de fatores mercadológicos, tais como tecnologia, sócio econômico, financeiro e os efeitos próprios da globalização. Observa-se, no entanto, que se as organizações empresariais evoluíram e se aperfeiçoaram administrativa e estrategicamente, o mesmo não se podendo dizer da advocacia empresarial, quer por muitos anos permaneceu inerte em sua estratégia, gestão e organização administrativa. Ocorre que a partir de determinado momento, as empresas que, por necessidade, interesse em crescimento ou competitividade vieram a se profissionalizar, passaram a exigir o mesmo de seus fornecedores, dentre eles os escritórios de advocacia empresarial Por tais razões e pelo crescente número de advogados e sociedades de advogados empresariais, se faz presente à advocacia empresarial uma estratégia clara e oportuna e voltada às características da sua indústria, qual seja, a prestação de serviços tendo o conhecimento como elemento precípuo de sua atuação. A Visão Baseada em Recursos (‘VBR’) vem ao encontro desta necessidade estratégica da advocacia empresarial, ao focar a sua estratégia nos recursos internos de uma organização empresarial como elemento norteador estratégico de sua teoria, indo ao encontro dos anseios e necessidades da advocacia empresarial. O presente estudo analisa a estratégia da advocacia empresarial a partir dos norteadores advindos da literatura de campo, Pessoas, Tecnologia, Organização, Preço e Geografia que, alinhados aos conceitos e recursos estratégicos da VBR como referência central para delinear a direção estratégica de um escritório de advocacia empresarial. / Business transformations experienced by businesses in recent years reached the legal world. And several authors in articles and publications refer to the legal market in transformation, particularly in relation to the field of Business and Corporate Law. Among the many reasons for this transformation on Business and Corporate Law, it can be presented the changes in management and strategic positioning due to market factors, such as technology, economic, financial partner and the effects of globalization itself. It is observed, however, that even though business organizations have evolved and improved administrative and strategically, the same can not be said of business and corporate law, taking in account that for many years it remained inert in its strategy, management and administrative organization. It happens that after a certain time, the companies that, by necessity, interest in growth or competitiveness came to professionalize themselves, and began to demand the same of its suppliers, including the Corporate Law Firms. For all this and the growing numbers of lawyers and corporate business lawyers, it is necessary to business law professionals a clear and timely strategy, geared and focused to the characteristics of their industry, namely, the provision of services taking knowledge as essential element of its performance. The Resource Based View ('VBR') meets this strategic need of business law, to force its strategy on internal resources of a business organization as an element and guidance strategy of its theory, meeting the wishes and needs of law business. This study analyzes the business advocacy strategy based on the concepts and VBR resources as a central strategic guidance starting from the this guidance coming from the field of literature, People, Technology, Organization, price and geography that aligned with the concepts and strategic resources of VBR as a central reference to outline the strategic direction of a business law firm

Made available in DSpace on 2016-04-25T16:44:37Z (GMT). No. of bitstreams: 1 Antonio Thomaz Pacheco Lessa Neto.pdf: 3151767 bytes, checksum: d39f096f36e24de37a2e846d245fa19e (MD5) Previous issue date: 2013-11-05 / Knowledge flows, especially in subsidiaries of multinational corporations, now have an increasing importance in organizations and therefore the discussion of research in the field. The aim of this work is to analyze flows not only through transfers, but also conversions of knowledge between the three families of intangible assets (external structure, internal structure and individual competence), since, for the creation of value, the key lies in the fact that such transfers and conversions be effective (SVEIBY, 2001). Concerning the method, this dissertation presents an empirical study through a survey applied along the Brazilian subsidiaries of multinational corporations, from a theoretical construct Knowledge-based view (KBV) where makes an analysis of the assets of individual competence, internal structure and external structure, and having for its object of study brazilian companies in Brazil listed in data collection known as the best and biggest from business magazine EXAME covering the year 2012. The study indicates, for the sample data (nine respondents) removed of the universe effectively researched (140 companies and not the initial 565), that there is the maximization of value creation from knowledge flows in two directions only by knowledge transfers and conversions of Individual Competencies for External Structure, within the Internal Structure, of Internal Structure for Individual Competencies and within the External Structure / Os fluxos de conhecimento, de modo especial em subsidiárias de corporações multinacionais, passam a ter uma importância crescente nas organizações e por consequência nas discussões de pesquisas no campo. O objetivo deste trabalho é a análise dos fluxos, não somente através das transferências, mas também das conversões, de conhecimento entre as três famílias de ativos intangíveis (estrutura externa, estrutura interna e competência individual), uma vez que, para a criação de valor, a chave reside no fato de tais transferências e conversões serem eficazes (SVEIBY, 2001). Quanto ao método, esta dissertação apresenta um estudo empírico desenvolvido através de uma survey aplicada junto às subsidiárias brasileiras de corporações multinacionais, a partir de um construto teórico da visão baseada no conhecimento (VBC) - ou Knowledge-based View (KBV) - onde se faz uma análise dos ativos de competência individual, de estrutura interna e de estrutura externa, e tendo por objeto de estudo as empresas do Brasil listadas no levantamento de dados conhecido como Melhores e Maiores da Revista EXAME referente ao ano de 2012. O estudo indica, para a amostra dos dados (nove respondentes) retirada do universo efetivamente pesquisado (140 empresas e não as 565 iniciais), que existe a maximização de criação de valor a partir dos fluxos de conhecimento em duas direções somente pelas transferências e conversões de conhecimento de Competências Individuais para a Estrutura Externa, dentro da Estrutura Interna, da Estrutura Interna para as Competências Individuais e dentro da Estrutura Externa

<div>Power semiconductor devices play an important role in many areas, including household</div><div>appliances, electric vehicles, high speed trains, electric power stations, and renewable energy</div><div>conversion. In the modern era, silicon based devices have dominated the semiconductor</div><div>market, including power electronics, because of their low cost and high performance. The</div><div>applications of devices rated 600 V - 6.5 kV are still dominated by silicon devices, but they</div><div>are nearly reaching fundamental material limits. New wide band gap materials such as silicon</div><div>carbide (SiC) offer significant performance improvements due to superior material properties</div><div>for such applications in and beyond this voltage range. 4H-SiC is a strong candidate</div><div>among other wide band gap materials because of its high critical electric field, high thermal</div><div>conductivity, compatibility with silicon processing techniques, and the availability of high</div><div>quality conductive substrates.</div><div>Vertical DMOSFETs and insulated gate bipolar transistors (IGBT) are key devices for</div><div>high voltage applications. High blocking voltages require thick drift regions with very light</div><div>doping, leading to specific on-resistance (R_ON,SP ) that increases with the square of blocking</div><div>voltage (V_BR). In theory, superjunction drift regions could provide a solution because of a</div><div>linear dependence of R_ON,SP on V_BR when charge balance between the pillars is achieved</div><div>through extremely tight process control. In this thesis, we have concluded that superjunction</div><div>devices inevitably have at least some level of charge imbalance which leads to a quadratic</div><div>relationship between V_BR and R_ON,SP . We then proposed an optimization methodology to</div><div>achieve improved performance in the presence of this inevitable imbalance.</div><div>On the other hand, an IGBT combines the benefits of a conductivity modulated drift</div><div>region for significantly reduced specific on-resistance with the voltage controlled input of a</div><div>MOSFET. Silicon carbide n-channel IGBTs would have lower conduction losses than equivalent</div><div>DMOSFETs beyond 6.5 kV, but traditionally have not been feasible below 15 kV. This</div><div>is due to the fact that the n+ substrate must be removed to access the p+ collector of the</div><div>IGBT, and devices below 15 kV have drift layers too thin to be mechanically self-supporting.</div><div>In this thesis, we have demonstrated the world’s first functional 10 kV class n-IGBT with</div><div>a waffle substrate through simulation, process development, fabrication and characterization.</div><div><div>The waffle substrate would provide the required mechanical support for this class of devices.</div><div>The fabricated IGBT has exhibited a differential R_ON,SP of 160 mohm</div><div>.cm², less than half of</div><div>what would be expected without conductivity modulation. An extensive fabrication process</div><div>development for integrating a waffle substrate into an active IGBT structure is described</div><div>in this thesis. This process enables an entirely new class of moderate voltage SiC IGBTs,</div><div>opening up new applications for SiC power devices.</div></div>

<p>This dissertation considers packet-switched wireless networks for transmission of variable-rate layered hybrid video streams. Target applications are video streaming and broadcasting services. The work can be divided into two main parts.</p><p>In the first part, a novel quality-scalable scheme based on coefficient refinement and encoder quality constraints is developed as a possible extension to the video coding standard H.264. After a technical introduction to the coding tools of H.264 with the main focus on error resilience features, various quality scalability schemes in previous research are reviewed. Based on this discussion, an encoder decoder framework is designed for an arbitrary number of quality layers, hereby also enabling region-of-interest coding. After that, the performance of the new system is exhaustively tested, showing that the bit rate increase typically encountered with scalable hybrid coding schemes is, for certain coding parameters, only small to moderate. The double- and triple-layer constellations of the framework are shown to perform superior to other systems.</p><p>The second part considers layered code streams as generated by the scheme of the first part. Various error propagation issues in hybrid streams are discussed, which leads to the definition of a decoder quality constraint and a segmentation of the code stream to transmit. A packetization scheme based on successive source rate consumption is drafted, followed by the formulation of the channel code rate optimization problem for an optimum assignment of available codes to the channel packets. Proper MSE-based error metrics are derived, incorporating the properties of the source signal, a terminate-on-error decoding strategy, error concealment, inter-packet dependencies, and the channel conditions. The Viterbi algorithm is presented as a low-complexity solution to the optimization problem, showing a great adaptivity of the joint source channel coding scheme to the channel conditions. An almost constant image qualiity is achieved, also in mismatch situations, while the overall channel code rate decreases only as little as necessary as the channel quality deteriorates. It is further shown that the variance of code distributions is only small, and that the codes are assigned irregularly to all channel packets.</p><p>A double-layer constellation of the framework clearly outperforms other schemes with a substantial margin. </p><p>Keywords — Digital lossy video compression, visual communication, variable bit rate (VBR), SNR scalability, layered image processing, quality layer, hybrid code stream, predictive coding, progressive bit stream, joint source channel coding, fidelity constraint, channel error robustness, resilience, concealment, packet-switched, mobile and wireless ATM, noisy transmission, packet loss, binary symmetric channel, streaming, broadcasting, satellite and radio links, H.264, MPEG-4 AVC, Viterbi, trellis, unequal error protection</p>

This dissertation considers packet-switched wireless networks for transmission of variable-rate layered hybrid video streams. Target applications are video streaming and broadcasting services. The work can be divided into two main parts. In the first part, a novel quality-scalable scheme based on coefficient refinement and encoder quality constraints is developed as a possible extension to the video coding standard H.264. After a technical introduction to the coding tools of H.264 with the main focus on error resilience features, various quality scalability schemes in previous research are reviewed. Based on this discussion, an encoder decoder framework is designed for an arbitrary number of quality layers, hereby also enabling region-of-interest coding. After that, the performance of the new system is exhaustively tested, showing that the bit rate increase typically encountered with scalable hybrid coding schemes is, for certain coding parameters, only small to moderate. The double- and triple-layer constellations of the framework are shown to perform superior to other systems. The second part considers layered code streams as generated by the scheme of the first part. Various error propagation issues in hybrid streams are discussed, which leads to the definition of a decoder quality constraint and a segmentation of the code stream to transmit. A packetization scheme based on successive source rate consumption is drafted, followed by the formulation of the channel code rate optimization problem for an optimum assignment of available codes to the channel packets. Proper MSE-based error metrics are derived, incorporating the properties of the source signal, a terminate-on-error decoding strategy, error concealment, inter-packet dependencies, and the channel conditions. The Viterbi algorithm is presented as a low-complexity solution to the optimization problem, showing a great adaptivity of the joint source channel coding scheme to the channel conditions. An almost constant image qualiity is achieved, also in mismatch situations, while the overall channel code rate decreases only as little as necessary as the channel quality deteriorates. It is further shown that the variance of code distributions is only small, and that the codes are assigned irregularly to all channel packets. A double-layer constellation of the framework clearly outperforms other schemes with a substantial margin. Keywords — Digital lossy video compression, visual communication, variable bit rate (VBR), SNR scalability, layered image processing, quality layer, hybrid code stream, predictive coding, progressive bit stream, joint source channel coding, fidelity constraint, channel error robustness, resilience, concealment, packet-switched, mobile and wireless ATM, noisy transmission, packet loss, binary symmetric channel, streaming, broadcasting, satellite and radio links, H.264, MPEG-4 AVC, Viterbi, trellis, unequal error protection

Submitted by Cristiane Oliveira (cristiane.oliveira@fgv.br) on 2011-06-10T16:45:39Z No. of bitstreams: 1 71070100692.pdf: 3539597 bytes, checksum: 49a2150b74e5119c2d61894e84192a6f (MD5) / Approved for entry into archive by Gisele Isaura Hannickel(gisele.hannickel@fgv.br) on 2011-06-10T17:13:59Z (GMT) No. of bitstreams: 1 71070100692.pdf: 3539597 bytes, checksum: 49a2150b74e5119c2d61894e84192a6f (MD5) / Approved for entry into archive by Gisele Isaura Hannickel(gisele.hannickel@fgv.br) on 2011-06-10T17:15:05Z (GMT) No. of bitstreams: 1 71070100692.pdf: 3539597 bytes, checksum: 49a2150b74e5119c2d61894e84192a6f (MD5) / Made available in DSpace on 2011-06-10T18:56:20Z (GMT). No. of bitstreams: 1 71070100692.pdf: 3539597 bytes, checksum: 49a2150b74e5119c2d61894e84192a6f (MD5) Previous issue date: 2011-05-09 / The main objective of this study is to examine the effects of the information technology (IT) usedecisions over IT performance. There is a great need to justify the investments in this area and an expectation to promote superior performance from the use of IT resources and capabilities. Therefore, it is important to clarify the IT value and role in the firms. Changes and high velocity marketing contexts are major challenges to environmental organizations. In this sense, the IT use decisions should be able to mobilize IT resources and capabilities to respond to organizational environment changes and IT performance should be evaluated for their contribution to business processes, rather than to try linking on a direct relationship to overall performance in which many variables obscure the real IT value. This study is based on resource-based view of the firm (RBV), dynamic capabilities and complementarities of organizational resources. Two guidelines are proposed for IT use decisions. The first one is driven by IT reconfigurability and complementary capabilities. The second one is driven by IT infrastructure, personal and partnerships assets. The performance is evaluated by the IT use competences in terms of aspects of their functionality and market requirements relative to IT process. This empirical investigation assessed its goal considering a sample of professionals responsible for IT decision making and planning in Brazilian organizations. Datas were analyzed through partial least squares path modeling (PLS-PM). The main results indicated strong and significant effects of capabilities-oriented IT use decisions over their assets-oriented. It was revealed that personal assets-oriented IT use decisions are the ones that influence the performance of IT funcionality competences. Finally, it was evident the importance of IT use decisions treatment as a dynamic capability even without the influence of the moderating effect of the turbulence of organizational environment. The main scholarly contributions are filling the gap of decisions involving the use of IT, its performance on process level within the organizational context of Brazil, and theoretical use of the resource-based view of the firm and dynamic capabilities as background able to promote IT value. Among the main contributions to professional practices stands out to take in account of reconfigurability and complementarity capability of IT resources in their use decisions along with other organizational resources so that they can get a better process performance. The study shows promising future researches in assessing the IT value and development of measures and constructs more appropriate to its evaluation. / O objetivo principal do estudo é verificar os efeitos das decisões do uso da tecnologia da informação (TI) no seu desempenho. Existe uma grande necessidade de justificar os investimentos realizados nessa área e uma expectativa de promover um desempenho superior com o uso dos recursos e capacidades da TI. Portanto, é importante esclarecer o seu valor e o seu papel nas organizações. Mudanças e contextos mercadológicos de rápidas transformações são grandes desafios ao ambiente das organizações. Nesse sentido, as decisões do uso da TI devem ser capazes de mobilizar os recursos e capacidades da TI para responder às mudanças do ambiente organizacional e o desempenho desse uso deve ser avaliado pela contribuição aos processos de negócio, ao contrário de insistir numa relação direta ao desempenho geral em que muitas variáveis ofuscam o real valor da TI. O estudo fundamenta-se na visão baseada em recursos da firma, nas capacidades dinâmicas e na complementaridade dos recursos organizacionais. São propostas duas orientações para as decisões do uso da TI. A primeira orientada pelas capacidades de reconfigurabilidade e complementaridade da TI. A segunda orientada pelos ativos de infra-estrutura, pessoal e parcerias. O desempenho é avaliado pelas competências do uso da TI em relação aos aspectos de sua funcionalidade e de mercado, em nível das exigências do seu processo. O estudo avaliou empiricamente seu objetivo numa amostra de profissionais responsáveis pela tomada de decisão e planejamento de TI em organizações brasileiras. Os dados foram analisados através da modelagem de caminhos por mínimos quadrados parciais. Os principais resultados apontaram fortes e significantes efeitos das decisões do uso da TI orientadas pelas capacidades sobre as decisões orientadas pelos ativos de TI. Revelou-se que as decisões orientadas pelos ativos de pessoal são as únicas que influenciam o desempenho das competências de funcionalidades da TI. Por último, foi evidenciado a importância do tratamento das decisões do uso da TI como uma capacidade dinâmica mesmo sem influência do efeito moderador da turbulência do ambiente organizacional. As principais contribuições acadêmicas são o preenchimento da lacuna que envolve as decisões do uso da TI, seu desempenho em nível de processo dentro do contexto organizacional brasileiro e o usoteórico da visão baseada em recursos da firma e das capacidades dinâmicas como pano de fundo capaz de promover o valor da TI. Dentre as principais contribuições para a prática profissional destaca-se a consideração das capacidades de reconfigurabilidade e complementaridade dos recursos de TI nas decisões do seu uso junto aos demais recursos organizacionais para que se possa obter um melhor desempenho dos processos. O estudo aponta pesquisas futuras promissoras na avaliação do valor da TI e no desenvolvimento de medidas e construtos mais apropriados para sua avaliação.

As alianças estratégicas são uma das alternativas de estratégias de cooperação estabelecidas entre duas ou mais empresas com objetivos comuns, visando o estabelecimento de uma vantagem competitiva, sendo que a joint venture, dentre as possibilidades, é a mais frequente. Neste sentido, a presente pesquisa buscou analisar a estruturação, o desenvolvimento e a evolução da joint venture JOST Brasil Sistemas Automotivos Ltda., empresa localizada em Caxias do Sul (RS), resultado da parceria entre a empresa brasileira Randon S.A. e a empresa alemã JOST-Werke. Como metodologia de pesquisa, foi utilizada a pesquisa qualitativa, com caráter exploratório, a partir do desenvolvimento de um estudo de caso, aliado à análise documental e à aplicação de entrevistas individuais em profundidade, com uma abordagem semi-estruturada, considerando-se, como sustentação teórica, a literatura relacionada à estratégia, alianças estratégicas, joint ventures e a Teoria VBR (Visão Baseada em Recursos). A pesquisa permitiu identificar os motivos dos parceiros de negócio para a implementação da joint venture relacionando-os com a Teoria da Visão Baseada em Recursos, as principais etapas de implementação, os fatores críticos de sucesso, os mecanismos de governança adotados, bem como a evolução da JOST Brasil, resultando em considerações teóricas e empíricas que servem como suporte para a compreensão do processo de estruturação, desenvolvimento e evolução de joint ventures. Entre os principais resultados encontram-se a existência de objetivos comuns entre os sócios, a complementariedade de recursos e o desenvolvimento de vantagens competitivas. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-06-04T16:30:22Z No. of bitstreams: 1 Dissertacao Flavia Camargo Bernardi.pdf: 2219580 bytes, checksum: 6ea54708289e82abc8dad56b2661df4a (MD5) / Made available in DSpace on 2014-06-04T16:30:22Z (GMT). No. of bitstreams: 1 Dissertacao Flavia Camargo Bernardi.pdf: 2219580 bytes, checksum: 6ea54708289e82abc8dad56b2661df4a (MD5) / Strategic alliances are one of the choices for strategies of cooperation established between two or more companies with common goals in order to gain a competitive strategy. Joint ventures, among such possibilities, are the most frequent ones. In this sense, this research has sought to examine the structure, development and evolution of the joint venture JOST Brasil Sistemas Automotivos Ltda., a company based in Caxias do Sul (RS), and the result of a partnership between the Brazilian company Randon S.A. and the German company JOST-Werke. As research methodology, the qualitative research with exploratory nature has been used from the development of a case study, combined with documentary analysis and in-depth individual interviews using a semi-structured approach. As theoretical support, literature related to strategy, strategic alliances, joint ventures and RBV (Resource-Based View Theory) has been likewise used. The research made it possible to identify the reasons why business partners have decided to set up a joint venture, relating them to the Resource-Based View Theory, main implementation phases, critical success factors, adopted mechanisms of governance, as well as the evolution of JOST Brasil, resulting in theoretical and empirical considerations that serve as support to understand the structuring process, development and evolution of joint ventures. Among the main results are the partners` common goals, complementary resources and development of competitive edges.

As alianças estratégicas são uma das alternativas de estratégias de cooperação estabelecidas entre duas ou mais empresas com objetivos comuns, visando o estabelecimento de uma vantagem competitiva, sendo que a joint venture, dentre as possibilidades, é a mais frequente. Neste sentido, a presente pesquisa buscou analisar a estruturação, o desenvolvimento e a evolução da joint venture JOST Brasil Sistemas Automotivos Ltda., empresa localizada em Caxias do Sul (RS), resultado da parceria entre a empresa brasileira Randon S.A. e a empresa alemã JOST-Werke. Como metodologia de pesquisa, foi utilizada a pesquisa qualitativa, com caráter exploratório, a partir do desenvolvimento de um estudo de caso, aliado à análise documental e à aplicação de entrevistas individuais em profundidade, com uma abordagem semi-estruturada, considerando-se, como sustentação teórica, a literatura relacionada à estratégia, alianças estratégicas, joint ventures e a Teoria VBR (Visão Baseada em Recursos). A pesquisa permitiu identificar os motivos dos parceiros de negócio para a implementação da joint venture relacionando-os com a Teoria da Visão Baseada em Recursos, as principais etapas de implementação, os fatores críticos de sucesso, os mecanismos de governança adotados, bem como a evolução da JOST Brasil, resultando em considerações teóricas e empíricas que servem como suporte para a compreensão do processo de estruturação, desenvolvimento e evolução de joint ventures. Entre os principais resultados encontram-se a existência de objetivos comuns entre os sócios, a complementariedade de recursos e o desenvolvimento de vantagens competitivas. / Strategic alliances are one of the choices for strategies of cooperation established between two or more companies with common goals in order to gain a competitive strategy. Joint ventures, among such possibilities, are the most frequent ones. In this sense, this research has sought to examine the structure, development and evolution of the joint venture JOST Brasil Sistemas Automotivos Ltda., a company based in Caxias do Sul (RS), and the result of a partnership between the Brazilian company Randon S.A. and the German company JOST-Werke. As research methodology, the qualitative research with exploratory nature has been used from the development of a case study, combined with documentary analysis and in-depth individual interviews using a semi-structured approach. As theoretical support, literature related to strategy, strategic alliances, joint ventures and RBV (Resource-Based View Theory) has been likewise used. The research made it possible to identify the reasons why business partners have decided to set up a joint venture, relating them to the Resource-Based View Theory, main implementation phases, critical success factors, adopted mechanisms of governance, as well as the evolution of JOST Brasil, resulting in theoretical and empirical considerations that serve as support to understand the structuring process, development and evolution of joint ventures. Among the main results are the partners` common goals, complementary resources and development of competitive edges.