The diploma thesis deals with specific features of spoken communication in videos of so-called YouTubers that are available on the website YouTube. The aim of the presented diploma thesis is to show the state of the Czech YouTube production from the point of view of language. The theoretical part of the thesis deals with differentiation of national language and especially with slang. The empirical part consists of a short dictionary that shows the main principles of YouTube videos. In the following text different kinds of these videos are introduced and then three categories are analyzed in details: spoken form, slang terms, and language means. The diploma thesis is supported with a wide range of examples.

This thesis explores discourse of the Sweden Democrats around the issue of immigration and provides an overview of changes that occurred in Sweden Democrats’ rhetoric and argumentation from National election in 2010 until the election in 2014. The study offers an analytical contribution to the field of media and communication and provides readers with the insight of right wing online activism. Qualitative in its core, and based on the theory of framing, the study analyzed video material uploaded by the Sweden Democrats on their official Youtube channel. Results are organized thematically in the way in which party framed the issue of immigration (threat to a national identity, the cause of criminal actions, unemployment and welfare abuse). The Sweden Democrats use their YouTube page as a tool for alternative political communication. The findings indicate a major shift in their rhetoric about the issue of immigration from sharp criticism of mass immigration on religious and cultural grounds toward criticism based on economical and financial grounds. On their journey towards more democratic norms, the Sweden Democrats sought to give an impression of new, changed party, distant from racial roots by employing ‘softened’ rhetoric and blowing a ‘dog whistle’.

This study examines four pupils approach to the use of video lessons on YouTube as a tool for learning on their musical instruments. The thesis is based on interviews and observations with the study participants. In the interviews, the pupils talk about their practicing and in the observations they demonstrate it practically. The study also examines the various pupils views on the pros and cons on YouTube as a tool for learning.The study shows some of the practices the study participants use with YouTube's video lessons. For example the use of a chronologically or non chronological approach, the use of the pause function, vocal support, focused left- and right-hand playing and phrase repeating. In the discussion the result is analyzed and the practices are focused down to two main factors that summarizes the different approaches. Then a theoretical model is presented to categorize different approaches to YouTube as a tool for learning on musical instruments.

I denna uppsats genomförs en kritisk diskursanalys av Sverigedemokraternas språk på sociala medier. Syftet med denna uppsats är att undersöka hur Sverigedemokraterna använder flyktingkrisen i sociala medier för att stärka sitt väljarstöd. Material från Facebook och Youtube analyseras multimodalt. Ett urval av detta material förs fram i uppsatsens analys för att belysa relevanta egenskaper i Sverigedemokraternas diskurs. Vi kan genom analysen se att Sverigedemokraterna i större utsträckning än andra partier talar om flyktingkrisen. De framställer även flyktingkrisen som mycket mer katastrofal än vad de tre andra partierna vi undersöker gör. Vidare använder de ett språk som avpersonaliserar flyktingen.

The goal of this project was to utilize social modeling, one of the antecedents of self-efficacy, to determine whether participants from The University of Texas Division of Housing and Food Service (DHFS) who chose to view a bilingual exercise role model video on YouTube increased exercise self-efficacy or exercise behaviors, compared to those who did not. The message from their coworkers featured in the video was simple: “If I can do this, you can, too,” and personal stories and success strategies were blended together to encourage and motivate viewers. The video compilation highlighted specific success strategies, in addition to employees sharing stories about what motivated them to change, or barriers they had to overcome in order to succeed. The video clip included both Spanish and English speakers, and the alternate language translation appeared as subtitles in all frames. Participants completed surveys prior to the launch of the role model video and again after four weeks (N = 113). Neutral promotional materials, both print and electronic, were disseminated to generate awareness about the video and to compare the relative effectiveness of different techniques. E-mails were associated with the greatest spikes; YouTube tabulated 210 unique views during the four weeks. Coworker word of mouth was the primary way participants heard about the video for those who watched (52.8%) and those who did not (33.6%). Despite concerns that participants would not watch the video, 46.9% of the participants did so. Most (88.7%) of those who watched the video were able to recall specific story details, indicating the use of YouTube as a delivery platform for health interventions is promising. Mastery of exercise was the strongest predictor of exercise-self efficacy and exercise; exercise self-efficacy did not emerge as a key predictor variable. There were no differences in exercise levels, exercise self-efficacy, social support, or collective efficacy between those who watched the video and those who did not. While the exercise role model video was well-conceived and developed, allowing participants to control exposure without associated exercise sessions was not sufficient to bring about a measurable change in efficacy beliefs or exercise behaviors. / text

User education is one of the essential activities of the library to optimize the use of library services. This paper discusses the use of multimedia based videos for the promotion of library services and activities with the help of emerging trends and technologies and the power of Web 2.0 especially YouTube. Through this paper, it is tried to demonstrate the procedural aspects of promoting user education through developing multimedia based user education program and utilizing the services of YouTube as media of marketing and communication at Jaypee University of Information Technology, Solan, Himachal Pradesh, India.

Syftet med uppsatsen är att undersöka hur journalister i formatet webb-TV och Youtubers arbetar med innehåll i sina inslag och videor. Det empiriska materialet består av 50 inslag från fem utvalda plattformar för webb-TV respektive 50 videor från fem utvalda YouTube-kanaler som har analyserats utifrån ett kodschema. Det empiriska materialet består även av intervjuer med tre journalister och tre Youtubers. I en kvalitativ innehållsanalys fick två testpersoner, utifrån kodschemat med angivna definitioner, analysera totalt fyra videor, två webb-TV inslag och två YouTube-videor. Forskningsfrågorna till denna studie är ”hur ser innehållet ut på fem, av uppsatsförfattarna, valda YouTube-kanaler respektive fem plattformar för webb-TV?” samt ”vad kan journalister som arbetar i formatet webb-TV lära av Youtubers när det kommer till det innehållsmässiga?” Youtubers, till skillnad från journalister, är inte pålagda att göra en nyhetsvärdering av innehållet. De lyder inte under ett yrkesetiskt regelverk med samstämmiga krav på ett demokratiskt ansvar gentemot sin publik. Youtubers kan anpassa och utforma sitt material och därmed förmedla egna åsikter och värderingar i innehållet. Den här studien har även påvisat att Youtubers har en mer personlig kontakt med sina tittare, till skillnad från journalister, som förväntas producera innehåll som är objektivt, sakligt och informativt. För vidare forskning inom ämnet kan en enkätstudie genomföras i syfte att reda ut och undersöka hur tittarna själva vill involveras och på vilka sätt de föredrar att kommentera innehållet. För vidare forskning är det även av stort värde att lyfta fram fler kvinnliga journalisters och kvinnliga Youtubers röster och åsikter när det kommer till innehållet.

This dissertation provides a critical discursive analysis of videos, blogs, and social media posts created by two African-American Muslim women who live in the Southern United States, Najwa Niang and Nadira Abdul-Quddus, who make up the, group, Muslimah2Muslimah. As African-American women who do not speak Arabic, Najwa and Nadira fall outside of normative institutions of Islamic learning. Thus, they have taken to YouTube to create their own interpretive communities based on their interpretations of English translated versions of the Qur’an and hadith. Through fashion and beauty tutorials on YouTube, Najwa and Nadira they perform a new Muslim cool, centering their Blackness, and challenging hegemonic formulations of Islam that subordinate African-Americans. I argue that for Najwa and Nadira, fashion is a form of embodied theology. The use their stylized bodies to reimagine religious authority, knowledge transmission, and the image of Muslim womanhood by centering Black expressive culture. My dissertation provides an important intervention in the fields of religious studies and material Islam, highlighting how debates around race and gender are enacted in everyday life.

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<p>Internet and the digital channels for distribution have meant big changes for the musicindustry. The physical record that has been symbolising this market for a long time is slowlybeing replaced by digital based music. The technical progress during the last ten years has ledto a democratization of music production. The amateur musicians of today can produce highquality music on their laptops and later distribute it via free music sites. MySpace andYouTube are two of the biggest sites for this free distribution and is therefore my main choiseof study.</p><p>The purpose of this essay was to find out how and if these changes have made a difference formusicians without a record deal to reach an audience by themselves. In order to find this out Iconducted three qualitative personal interviews with both established and amateur musiciansworking in the music business.</p><p>To find out how many listeners a amateur musician can generate on their own within a shortamount of time I made a quantitative study during five weeks where I posed as an musicianstarting from scrach with an aim to become famous. During these five weeks I got my songplayed 164 times and got to collaborate with a podcast show from England.</p><p>My hypothesis has been that the future role of the record company will be reduced andpossibly disappear. The theories in this essay argues that this might indeed be the case whenmusicians have accsess to a world o free marketing.</p> / <p>Internet och de digitala distributionskanalerna har inneburit stora förändringar för musikindustrin. Den fysiska skivan som länge har symboliserat denna marknad försvinner bytssakta men säkert ut mot digitalt baserad musik. De tekniska framgångarna under de senastetio åren har lett till en demokratisering av musik produktion. Amatörmusiker kan idagproducera musik med hög kvalitet på en laptop och sprida den gratis med hjälp av sajter förgratis musik. MySpace och YouTube representerar två av de största kanalerna för dennaspridning av gratis musik och jag har därför valt att fokusera min undersökning till dessa tvåsajter.</p><p>Syftet med denna uppsats var att at reda på hur och om denna förändring inomdistributionsmöjligheterna har förändrat förutsättningarna för musiker utan skivkontrakt attsprida sin musik och hitta en publik på egen hand. För att studera detta utförde jag trekvalitativa intervjuer med etablerade musiker och amatörmusiker inom musikbranschen.</p><p>För att ta reda på hur många lyssnare en amatörmusiker kan generera på egen hand under enkortare tid utförde jag en kvantitativ studie under loppet av fem veckor. I denna undersökningsatte jag mig själv in i rollen som amatörmusiker med en målsättning att bli känd. Underdessa fem veckor fick jag min låt spelad 164 gånger och fick även medverka på en podcastfrån England.</p><p>Min hypotes var att skivbolagen kommer att spela en mindre roll i framtidens musikscen ochkanske rent utav att försvinna. Teorierna som behandlas i denna uppsats talar för detta. I envärld där musiker har tillång till gratis marknadsföring och spridning av musik, vem behöverdå skivbolagen?</p>