Sammanfattning Studiens syfte är att undersöka Nyheter24s kampanj om näthat för att förstå hur den är uppbyggd och vad den har för innehåll. På vilket sätt Nyheter24s kampanj är uppbyggd handlar om vilken typ av journalistiska texter som ingår i kampanjen och vilken typ av redaktionellt textformat som dominerat. Vilket innehåll de väljer att publicera i sin kampanj handlar om vilka frames som används i kampanjen och hur näthat framställs av Nyheter24. Syftet ligger till grund för uppsatsens två frågeställningar: 1) Hur är No Hate-kampanjen uppbyggd? och 2) På vilket sätt skriver Nyheter24 om näthat inom ramen för No Hate-kampanjen? Frågeställningarna kommer besvaras med en kombination av två metoder. En kvantitativ innehållsanalys och en kvalitativ textanalys. Kombinationen bidrar till att både ge en överblick av materialet som utgör kampanjen samt skapa djupare förståelse för texternas innehåll. Undersökningen görs inom ramen för Agenda setting theory och dess andra nivån. Studiens resultat visar att Nyheter24 främst lyfter skribentens personliga åsikter om näthat och känslomässiga effekter av näthat. Det syns i forma av känsloladdade ord, personliga berättelser och exempel på människor som blivit utsatta för näthat. Det kombineras med objektiv information i form av statistik och fakta, den typen av innehåll fungerar främst som ett komplement till det övrigt subjektiva innehållet i kampanjen. / The aim of this study is to examine Nyheter24 campaign about internethate to understand its compostion and to identify its different components. To successfully identify the campaigns compostion it is necessary to see what different type of journalistic texts are featured in the campaign and which ones are overrepresented. To see in which way Nyheter24 writes about internehate ten texts will be studied thoroughly to see which frames reoccur in these texts. Furthermore the essay will identify which frames regarding internehate reoccur in the campaign. With the help of the aim of the study, two research questions have emerged: 1) How is the No Hate campaign structured? 2) In what way does Nyheter24 write about internethate in their No Hate campaign? The research questions will be answered by a combination of two different methods. A quantitative content analysis and a qualitative textanalysis. The combination of these two methods will be usefull to answer the research questions since they will give an overlook of the campaign material and then a deeper understanding of the texts content. The result will be studied with help of the agenda setting theory and its second level. The result of the study show that Nyheter24 has primarily chosen to focus on the authour’s personal opinion regarding internethate and the emotional impact internehate has. This is showed by the usage of words connected to feelings and by personal stories surrounding internethate. This is combined with statistics and facts and this type of information is mainly used as a complement to the other two categories

The American society is dominated by a heterosexual powerstructure with norm-filled social values. It is difficult for norm-breaking humans who live outside of the gender stereotypical social model, this includes the group of transgenders. The renowned olympic decathlon athlete Bruce Jenner, also known from the TV-series Keeping Up with the Kardashians, came out as a transgender woman in April, 2015, which aroused a great news reporting. This is a qualitative content analysis with the aim to examine Diane Sawyer’s depiction of Bruce Jenner during the interview in the TV-show ABC 20/20. Sawyer is a prominent mediaprofile in the USA and got sole rights to make the last interview with Bruce Jenner before he transitioned to become a woman. We based our method out of the symptomatic reading to understand the underlying message of the questions asked in the interview and have used Selby and Cowdery's three-stage model as an analysis tool when we created our analysis framework. Furthermore, we have applied this analysis schedule on selected key scenes that we transcribed from the interview in order to get answers to our thesis questions. The result of our thesis is that Sawyer has steered the questions asked in the interview, how they are formulated, and through it controlled the depiction of Jenner in the program. Sawyer questions to Jenner was sometimes chareterized by ignorance and prejudice for transgender, however the overall impression of the interview is that she depicted Jenner in a way that was positive and advantageous for him.

No description available.

Master of Science / Department of Communications and Agricultural Education / Lauri M. Baker / The purpose of this study was to explore the frames and messages, issue salience, and communication preferences agricultural producers in Kansas, Oklahoma, and Texas use and accept related to climate change and the impacts of a changing climate. It was of additional interest to explore the climate-change beliefs and preferred agricultural media sources for climate and climate change information. Specific research objectives to guide the study were RO1: describe the level of issue salience agricultural producers have related to climate change; RO2: investigate frames and messages agricultural producers prefer in reference to the scientifically designated phenomena of climate change and impacts; and RO3: identify the agricultural media and information channels agricultural producers use for climate change. Based on findings in previous research, one hypothesis was developed: H1: agricultural producers in the Southern Plains Regional Climate Hub area will be located within the audience segment groups of the concerned and the cautious as identified in the Six America’s (2012) study. An Internet survey was distributed to producers in Kansas, which was open from March 3 to March 14, 2016, with 158 responses to the survey. Agenda-Setting Theory served as the basis for the study including the tenants of issue salience and framing in relation to climate change. The study found that the majority (n = 158, 64.92%) of producers believed that climate change was occurring, however, the causes were still contested. The study identified that higher levels of risk perception and education level were linked to belief in anthropogenic climate change (ACC). Primarily, the study found that loss framing was most effective in communicating the impacts of climate change. Terminology and distance framing were less important in message framing. Regional and university publications were cited most frequently by producers as sources of climate and climate-change information and overall use of agricultural media publications was linked to higher levels of belief in ACC. Users of business reports and TV had the highest mean climate-change belief; non-users had the lowest. Audience segments aligned with cautious and concerned Six America’s (2013) audience segment group, which indicated a shift towards accepting climate change among agricultural producers.

Syfte och frågeställningar: Uppsatsens syfte är att med utgångspunkt i hur en av dagens opinionsbildare kommer till uttryck i olika medieformat bidra till ökade kunskaper om hur unga vuxna uppfattar opinionsbildningsprocesser i dagens medielandskap. Utifrån syftet formulerades en huvudfråga och tre följande forskningsfrågor: “På vilka sätt beskriver unga vuxna att en av dagens opinionsbildares mediala uppmärksamhet haft för betydelse för synen på miljöfrågor i allmänhet och klimathotet i synnerhet?”, “På vilket sätt upplever unga vuxna nyhetspridningen och sociala mediers villkor?”, “På vilket sätt beskriver unga vuxna betydelsen av en av dagens opinionsbildare och dess roll?” samt “På vilka sätt beskriver unga vuxna betydelsen av opinionsbildning i sociala medier jämfört med opinionsbildning i traditionella medier?”. Metod och material: I uppsatsen har vi använt ett teoretiskt ramverk bestående av tidigare forskning om klimatfrågor, opinionsbildning samt internetanvändning. Ramverket utgörs av Agenda-setting Theory och tvåstegshypotesen. Uppsatsens metod baseras på kvalitativa fokusgruppsintervjuer, innefattande tre grupper med tre deltagare i vardera. Huvudresultat: Studiens resultat visar att de unga vuxna upplever att Greta Thunbergs uppmärksamhet i media kommit att få en större effekt på den yngre generationen likaväl som allmänheten, snarare än på dem själva samt politiken. Respondenter uttrycker att hennes engagemang och aktivism i medier bidrar till en ökad kunskap om miljöfrågor för befolkningen. Vidare upplever de unga vuxna att opinionsbildningen både snabbare, lättare och i större utbredning kommer till uttryck i sociala medier, jämfört med traditionella medier.

Colombia is a country with a most controversial reputation, carrying associations of drugs, violence and terrorism. In 2016, following 52 years of civil war and violence Colombia finally found itself in a state of peace, since the government and one of the largest and most active guerrilla groups of all times FARC-EP agreed to lay down arms.Two and a half years later there are still many of us that associate Colombia with all these negative factors that are tied to its history. In this study I will be looking into how Colombia have been portrayed in Swedish media since the signing of the peace-agreement. I have also created a survey in an attempt to find out how people in a small Northern- European country like Sweden think of this diverse place on earth.

The purpose of this essay was to examine how eight Swedish newspapers reported on a trade union conflict between dock workers and a employer organisation in the winter of 2019. Further it will examine how the conflict is portrayed in the newspaper and if both of the organisations gets their voices heard in the newspapers. We will also examine what context the conflict mention within. We analyzed eight Swedish newspapers that wrote about the conflict, at the time 7 January - 14 Mars 2019, with help of a quantitative content analysis.  The result of this study showed us that the newspapers in Sweden in generally used Primary Definers to get their information so they could write articles about this conflict. It also showed us that the two parties in this conflict, the trade union and the employer, get the chance to speak in the newspaper almost as much as each other. Other findings were made and one of those was that two of Sweden’s largest newspaper barely wrote about this conflict. But when they were writing about this conflict they wrote that this conflict has a big impact on the Swedish economy.

This paper aims to find out how media in different countries in the same part of a continent portray the latest development in the Korean conflict. To achieve this, the articles published by two newspapers, The Japan Times and The Korea Times, in the last five months have been analysed. The theory used to analyse the published articles is the agenda setting theory. This paper has found that geography, in the sense of proximity to the conflict, do affect what stories the newspapers publish and how they portray the story.

This essay is about commercialization as a concept and expression in journalism, since there is a concern that what sells is what have been put on the agenda.  Journalisms main purpose is to provide citizens with an insight into the world beyond their own experiences and give people a social perspective. Commercial materials are often available in many different media, some people say that the commercialization threaten democracy and impair quality journalism.   As more people choose to consume and read the newspaper over the weekend the purpose of this essay is to examine if the commercialization increased in the newspaper Aftonbladet during weekends / holidays, and to investigate how much the commercialization takes place in the newspaper. We also wanted to see which news topic that permeated the newspaper. Through a quantitative content analysis we investigated the empirical material gathered during 14 days (230415-060515) of the daily press Aftonbladet, where the advertisements and articles were analyzed units. Altogether, it became 1115 units of analysis that showed that the commercialization increased by 6% during weekends / holidays. The survey also showed that the newspaper Aftonbladet consists of nearly half commercialization and the news topic entertainment and ads were the dominant subjects. With agenda setting theory and priming we were able to analyze and discuss what was found.

Denna uppsats syftar till att undersöka socialarbetares uppfattningar om massmediers framställningar av och påverkan på socialt arbete och professionen. Vi har genom kontakter fått tag på samtliga respondenter. Urvalet har skett genom ett snöbollsurval då vi var ute efter en specifik målgrupp, socialarbetare som arbetar inom Socialtjänsten. Respondenterna har i fokusgrupper fått diskutera om sina egna uppfattningar av socialt arbete och massmedia utifrån tre artiklar som berör socialt arbete. En fokusgruppsguide utformades och användes som stöd vid fokusgrupperna. Fokusgruppsguiden berörde teman såsom hur de uppfattar att massmedier framställer socialt arbete och socialarbetare, om de uppfattar att massmedier påverkar socialt arbete och socialarbetare och hur de skulle vilja att massmedier framställer socialt arbete och socialarbetare. Socialarbetarnas uppfattningar av massmediers framställningar var att det övervägande var negativa. Framställningarna ansågs bidra till okunskap och skandalisering av yrket. Socialarbetarna uppfattade att massmediers framställningar bidrog till ett avstånd mellan det sociala arbete och allmänheten genom moralisk panik. Socialarbetarnas uppfattningar om massmedier påverkan var att de ansåg att det påverkar såväl socialarbetarna, allmänheten och andra professioners syn på det sociala arbetet. Resultatet visade även på att massmediers framställningar påverkar på både individnivå och organisatorisk nivå. Massmediers framställningar påverkar allmänheten genom att det som sätts på dagordningen även blir viktiga frågor för allmänheten. Socialarbetarnas uppfattningar om allmänheten i relation till massmediers framställningar var att allmänhetens uppfattningar var både positiva och negativa till socialt arbete. Socialarbetarnas uppfattningar om vilka bakgrundsfaktorer det finns till massmediers framställningar var att de trodde att mycket berodde på okunskap. Deras uppfattning var att allmänheten, massmedia och andra professioner har väldigt dålig insyn i yrket. Allmänheten har hög tilltro till vad massmedier förmedlar vilket massmedier ofta använder i säljande syfte. Socialarbetarnas uppfattningar om hur de skulle vilja framställas i massmedier var att de önskade att en mer nyanserad och neutral bild förmedlades till allmänheten. Fokusgrupperna ansåg att massmedia skulle kunna användas till att marknadsföra och sprida kunskap kring yrket.