The thesis analyzes media's ability to establish their chosen issues and thus affect the relevance of the political groups, leading to better outcomes of selected politicians in elections The thesis is based on the assumption of rational ignorance and the assumption of voters choosing between political parties that have a real chance to be elected. The hypothesis is that the very relevance of a political group is determined by media. Empirical research is based on the elections to the Chamber of Deputies of the Czech Republic in 2013.

The goal of this dissertation is to test the agenda-setting theories of John Kingdon and Frank Baumgartner/Bryan Jones in terms of applicability. Universal service policy and the 1996 Telecommunications Act serve as the test case. Case study methodology guides the dissertation and employs a variety of methods including the quantitative and qualitative techniques used by John Kingdon and by Frank Baumgartner/Bryan Jones. These methods involve content analysis and the coding of media articles, an analysis of congressional hearings and government reports, and a review of scholarly literature on topics related to the policy-making in general, and telecommunications policy development, in particular. Universal service was selected for legislative action because it was bound up with telecommunications legislation, which required revision. Although some policy-makers preferred a market solution (that is the elimination of subsidized telecommunication services), universal service remained part of the telecommunications policy revision. Reasons include a new issue definition accompanied by a compelling image (information superhighway), the support of rural senators, and presidential leadership. With regard to fundamental differences between the Kingdon and Baumgartner/Jones' theories Kingdon's premise regarding the impact of cyclical events and systematic indicators has more applicability than Baumgartner and Jones' punctuated equilibria model of policy change. In addition, unlike Kingdon's research results, which indicate the media have a minor role in agenda-setting, Baumgartner and Jones' media attention indicators of policy change demonstrated a similar pattern to the universal service media indicators. The influence of interest groups is another point of difference. The universal case as with Baumgartner and Jones' research results that interest groups were major actors in setting the policy agenda. The contribution of this dissertation is to suggest elements of a new integrated model for the study of agenda-setting that incorporates aspects of the work of Kingdon and Baumgartner/Jones. / Ph. D.

Denna undersökning avser att ta reda på hur den ideella organisationen Fatta använder sig av sociala medier för att sätta agendan. Uppsatsen bygger på agenda setting- teorin och tidigare forskning om ideella organisationer. Frågeställningen lyder “Hur använder Fatta sociala medier för att sätta agendan?”. Uppsatsens kärna baseras på insamlat material från Fattas sociala medier Facebook, Instagram och Twitter. Insamlingsperioden var under en månads tid. Detta material analyserades med hjälp av en kvalitativ innehållsanalys. Undersökningens huvudsakliga resultat visar att Fatta använder sociala medier i en väldigt liten utsträckning. Det i sin tur tyder på att det är ett flertal faktorer som spelar in för att en ideell organisation ska kunna hamna på agendan. I Fattas fall hjälper sociala medier dem att nå ut till sin publik med tre huvudsakliga kategorier: information, marknadsföring och uppmaningar. / The purpose of this thesis was to understand how social media can help non profit organizations to set the agenda. We have chosen to study the non profit organization Fatta. In this thesis a qualitative content analysis is used to look at the content in social media posts. The method is used to see how the non profit organiztion Fatta are using social media to set the agenda. The main results of this thesis is that being on social media is not enough for setting the agenda. There are several factors that come into play when a non-profit organization succesfully makes it to the agenda

Purpose: With focus on environment and in relation to civilization, this essay aims to clearify the discource and the process in wich creation of meaning about Africa is produced within swedish articles and also to analyze the exprecisions used. Method: As method, as well as theory, this essay uses the theory of discource and the discource analysis asssociated with Laclau & Mouffe. This because of the linguistic orientation and the tools of signs and elements among others to help identify common use of words and type of language with wich to talk about Africa. To do this, articles are selected from Retriever using the keyword Africa. Thereafter, a closer look at the total of 675 articles reduces them into 160 which clearly shows any description of environment and thereafter says something about civilization, or for that matter, the opposite to civilization. The material is then analyzed based on categories of countryside, urban environments and exotic environments aswell in relation to civilization in purpose to clearify wich environment is conected to civilization, or for that matter rather primitive societies. In this process the essay is also able to clearify the exprecions used. Result: The results show that the mosts common way to describe Africa is through signs of rather primitive societies. All of the environments aswell as the countryside, the exotic environment and the urban environment are described this way and show that the african society overall is to be considered a primitive society. / Syfte: Med övergripande fokus på miljö och relation till civilisation är det uppsatsen syfte att undersöka diskursen rådande kring Afrika och genom diskursanalysens verktyg redogöra för de såväl explicita, som implicita uttryck gestaltande av dessa förhållanden. Metod: Som metod används diskursanalys huvudsakligen präglad av Laclau & Mouffes breda, lingvistiska inriktning som genom användande av nodalpunkter, element och moment kartlägger språkliga uttryck genom vilka att tala om Afrikas miljö och också dess relation till civilisation. Analysen är indelad i flera steg där inledande artiklar ur empirin bestående av enbart beskrivningar av miljö separeras från dem med ytterligare fokus på civilisation eller primitiva förhållanden. Vidare separeras också de artiklar som beskriver civiliserade förhållanden från dem som fokuserar på snarare primitiva sådana. Samtliga artiklar analyseras sedan utifrån dessa kategorier i form  av ämnesområden som stadsmiljö, landsbygd och exotisk miljö för att synliggöra språkliga uttryck samt undersöka i vilken utsträckning respektive miljö beskrivs såväl enskilt som i relation till civilisation. Slutsats: Efter analys av totala 160 artiklar har framkommit att diskursen rådande kring Afrika övervägande inom såväl kategorin för de artiklar som enbart gestaltar Afrikas miljö, såväl som den som också visar dess relation till civilisation gestaltar Afrika i form av primitiva förhållanden.  Samtliga ämnesområden, dvs. stadsmiljö, landsbygd och exotisk miljö visar att Afrika oavsett konkret miljö övervägande representeras kantat av primitiva förhållanden och kan i helhet beskrivas som ett övergripande primitivt samhälle. Dessa resultat, eller tendenser, är att likna vid den tidigare forskning som bedrivits där också samma tendens fastslås hos internationella medier.

Sammanfattning Studiens syfte är att undersöka Nyheter24s kampanj om näthat för att förstå hur den är uppbyggd och vad den har för innehåll. På vilket sätt Nyheter24s kampanj är uppbyggd handlar om vilken typ av journalistiska texter som ingår i kampanjen och vilken typ av redaktionellt textformat som dominerat. Vilket innehåll de väljer att publicera i sin kampanj handlar om vilka frames som används i kampanjen och hur näthat framställs av Nyheter24. Syftet ligger till grund för uppsatsens två frågeställningar: 1) Hur är No Hate-kampanjen uppbyggd? och 2) På vilket sätt skriver Nyheter24 om näthat inom ramen för No Hate-kampanjen? Frågeställningarna kommer besvaras med en kombination av två metoder. En kvantitativ innehållsanalys och en kvalitativ textanalys. Kombinationen bidrar till att både ge en överblick av materialet som utgör kampanjen samt skapa djupare förståelse för texternas innehåll. Undersökningen görs inom ramen för Agenda setting theory och dess andra nivån. Studiens resultat visar att Nyheter24 främst lyfter skribentens personliga åsikter om näthat och känslomässiga effekter av näthat. Det syns i forma av känsloladdade ord, personliga berättelser och exempel på människor som blivit utsatta för näthat. Det kombineras med objektiv information i form av statistik och fakta, den typen av innehåll fungerar främst som ett komplement till det övrigt subjektiva innehållet i kampanjen. / The aim of this study is to examine Nyheter24 campaign about internethate to understand its compostion and to identify its different components. To successfully identify the campaigns compostion it is necessary to see what different type of journalistic texts are featured in the campaign and which ones are overrepresented. To see in which way Nyheter24 writes about internehate ten texts will be studied thoroughly to see which frames reoccur in these texts. Furthermore the essay will identify which frames regarding internehate reoccur in the campaign. With the help of the aim of the study, two research questions have emerged: 1) How is the No Hate campaign structured? 2) In what way does Nyheter24 write about internethate in their No Hate campaign? The research questions will be answered by a combination of two different methods. A quantitative content analysis and a qualitative textanalysis. The combination of these two methods will be usefull to answer the research questions since they will give an overlook of the campaign material and then a deeper understanding of the texts content. The result will be studied with help of the agenda setting theory and its second level. The result of the study show that Nyheter24 has primarily chosen to focus on the authour’s personal opinion regarding internethate and the emotional impact internehate has. This is showed by the usage of words connected to feelings and by personal stories surrounding internethate. This is combined with statistics and facts and this type of information is mainly used as a complement to the other two categories

Propomos o uso da análise de redes sociais para entender efeitos de agenda-setting. Para tanto, recuperamos a evolução dos estudos sobre a teoria da agenda-setting, desde as aplicações relacionadas à mídia tradicional até os estudos contemporâneos sobre mídias sociais. Em seguida, apresentamos o conceito de agenda-setting interpessoal e descrevemos métodos da análise de redes sociais para investigação desse conceito. A operacionalização empírica da proposta foi feita pela comparação de dois tipos de redes: 1) um grupo de indivíduos que publicou mensagens no Twitter sobre um tópico transmitido na TV nacional e 2) um grupo de indivíduos que publicou mensagens no Twitter sobre um tema que não fez parte da mídia broadcast. Nosso objetivo foi investigar as diferenças entre as redes de indivíduos que experimentaram efeitos de agenda-setting advindos da mídia de massa e indivíduos que experimentaram efeitos de agenda-setting interpessoal. Nossos resultados ainda são preliminares, mas indicam diferenças estruturais entre os grupos e evidências de que indivíduos mais centrais são impactados antecipadamente por mensagens transmitidas interpessoalmente. / We propose the use of social network analysis to understand agenda-setting effects. To achive that purpose, we recover the evolution of studies on agenda-setting theory, from applications related to traditional media to contemporary studies on social media. Next, we present the concept of interpersonal agenda-setting and describe methods of social network analysis to investigate this concept. The empirical operationalization of the proposal was made by comparing two types of networks: 1) a group of individuals that tweeted about a topic broadcasted on national TV and 2) a group of individuals that tweeted about a non-mainstream topic. We aim to investigate differences between networks of individuals that experienced mass media agenda-setting effects and individuals that experienced interpersonal agenda-setting effects. Our results are still preliminary but indicate structural differences between the groups and also indicate evidence that more central individuals are impacted in advance by interpersonally transmitted messages.

Este estudo de caso inscreve-se no campo da saúde pública e das ciências sociais e teve por objetivo investigar por que e como se deu o processo de descentralização no Estado de Santa Catarina, especialmente na área da saúde, tendo como ponto central da análise os momentos de decisão e pré-decisão referentes aos problemas e às políticas que constituíram o objeto do processo decisório. A compreensão desse processo perpassou pela identificação dos principais atores envolvidos e suas distintas posições, dos mecanismos de negociação, das alianças estratégicas de apoio e oposição à política e das arenas utilizadas como cenário desse processo. A base empírica deste trabalho, colhida por meio de análise documental e entrevistas semiestruturadas, foi analisada pelo modelo teórico Multiple Streams Framework, de John W. Kingdon (2003), dada a sua capacidade em explicar como as agendas governamentais são formuladas e alteradas. Os dados empíricos revelaram que os processos de discussão, de negociação e de aprovação das políticas são tão importantes quanto o conteúdo específico que elas encerram, e que o processo de formulação das políticas públicas não deve ser desvinculado do processo político. Em relação ao modelo de Kingdon (2003), observamos que a sua utilização agregou importantes contribuições teórico-metodológicas aos dados coletados, uma vez que permitiu lidar com a complexidade do setor da saúde para além das questões epidemiológicas e da racionalidade técnica. Por fim, concluímos que o objetivo de analisar a formação da agenda governamental da saúde torna possível a identificação de relevantes fatores que, historicamente, conferem a circularidade (não resolução) de temas caros à saúde pública, incluindo a descentralização do SUS. / This case study is part of the field of public health and social sciences and aimed to investigate why and how was given the process of decentralization in the state of Santa Catarina, especially in the health field, having as the central point of analysis the moments of decision and pre-decision related to the problems and policies that were the object of the decision-making process. The understanding of this process passes by the identification of the key stakeholders and their different positions, the negotiation mechanisms, the strategic alliances for support and opposition of the policy and the arenas used as setting for this process. The empirical basis of this work, collected through documentary analysis and semi-structured interviews, was analyzed by the Multiple Streams Framework theoretical model of John W. Kingdon (2003), given its ability to explain how government agendas are formulated and changed. The empirical data revealed that the processes of discussion, negotiation and approval of the policies are as important as the specific content they enclose, and that the process of formulating public policies should not be detached from the political process. Regarding the model of Kingdon (2003), we noted that its use added important theoretical and methodological contributions to the collected data, since it allowed to handle the complexity of the health sector beyond the epidemiological issues and technical rationality. Finally, we conclude that the objective of analyzing the formation of the government health agenda makes it possible to identify important factors that historically give the circularity (not resolution) of themes dear to public health, including the decentralization of SUS.

Propomos o uso da análise de redes sociais para entender efeitos de agenda-setting. Para tanto, recuperamos a evolução dos estudos sobre a teoria da agenda-setting, desde as aplicações relacionadas à mídia tradicional até os estudos contemporâneos sobre mídias sociais. Em seguida, apresentamos o conceito de agenda-setting interpessoal e descrevemos métodos da análise de redes sociais para investigação desse conceito. A operacionalização empírica da proposta foi feita pela comparação de dois tipos de redes: 1) um grupo de indivíduos que publicou mensagens no Twitter sobre um tópico transmitido na TV nacional e 2) um grupo de indivíduos que publicou mensagens no Twitter sobre um tema que não fez parte da mídia broadcast. Nosso objetivo foi investigar as diferenças entre as redes de indivíduos que experimentaram efeitos de agenda-setting advindos da mídia de massa e indivíduos que experimentaram efeitos de agenda-setting interpessoal. Nossos resultados ainda são preliminares, mas indicam diferenças estruturais entre os grupos e evidências de que indivíduos mais centrais são impactados antecipadamente por mensagens transmitidas interpessoalmente. / We propose the use of social network analysis to understand agenda-setting effects. To achive that purpose, we recover the evolution of studies on agenda-setting theory, from applications related to traditional media to contemporary studies on social media. Next, we present the concept of interpersonal agenda-setting and describe methods of social network analysis to investigate this concept. The empirical operationalization of the proposal was made by comparing two types of networks: 1) a group of individuals that tweeted about a topic broadcasted on national TV and 2) a group of individuals that tweeted about a non-mainstream topic. We aim to investigate differences between networks of individuals that experienced mass media agenda-setting effects and individuals that experienced interpersonal agenda-setting effects. Our results are still preliminary but indicate structural differences between the groups and also indicate evidence that more central individuals are impacted in advance by interpersonally transmitted messages.

Este estudo de caso inscreve-se no campo da saúde pública e das ciências sociais e teve por objetivo investigar por que e como se deu o processo de descentralização no Estado de Santa Catarina, especialmente na área da saúde, tendo como ponto central da análise os momentos de decisão e pré-decisão referentes aos problemas e às políticas que constituíram o objeto do processo decisório. A compreensão desse processo perpassou pela identificação dos principais atores envolvidos e suas distintas posições, dos mecanismos de negociação, das alianças estratégicas de apoio e oposição à política e das arenas utilizadas como cenário desse processo. A base empírica deste trabalho, colhida por meio de análise documental e entrevistas semiestruturadas, foi analisada pelo modelo teórico Multiple Streams Framework, de John W. Kingdon (2003), dada a sua capacidade em explicar como as agendas governamentais são formuladas e alteradas. Os dados empíricos revelaram que os processos de discussão, de negociação e de aprovação das políticas são tão importantes quanto o conteúdo específico que elas encerram, e que o processo de formulação das políticas públicas não deve ser desvinculado do processo político. Em relação ao modelo de Kingdon (2003), observamos que a sua utilização agregou importantes contribuições teórico-metodológicas aos dados coletados, uma vez que permitiu lidar com a complexidade do setor da saúde para além das questões epidemiológicas e da racionalidade técnica. Por fim, concluímos que o objetivo de analisar a formação da agenda governamental da saúde torna possível a identificação de relevantes fatores que, historicamente, conferem a circularidade (não resolução) de temas caros à saúde pública, incluindo a descentralização do SUS. / This case study is part of the field of public health and social sciences and aimed to investigate why and how was given the process of decentralization in the state of Santa Catarina, especially in the health field, having as the central point of analysis the moments of decision and pre-decision related to the problems and policies that were the object of the decision-making process. The understanding of this process passes by the identification of the key stakeholders and their different positions, the negotiation mechanisms, the strategic alliances for support and opposition of the policy and the arenas used as setting for this process. The empirical basis of this work, collected through documentary analysis and semi-structured interviews, was analyzed by the Multiple Streams Framework theoretical model of John W. Kingdon (2003), given its ability to explain how government agendas are formulated and changed. The empirical data revealed that the processes of discussion, negotiation and approval of the policies are as important as the specific content they enclose, and that the process of formulating public policies should not be detached from the political process. Regarding the model of Kingdon (2003), we noted that its use added important theoretical and methodological contributions to the collected data, since it allowed to handle the complexity of the health sector beyond the epidemiological issues and technical rationality. Finally, we conclude that the objective of analyzing the formation of the government health agenda makes it possible to identify important factors that historically give the circularity (not resolution) of themes dear to public health, including the decentralization of SUS.

Mot bakgrund av att medier kan definieras som en socialiseringsfaktor samt att sexualitet är ett ämne som ofta vädras i olika medier är syftet med den här kvalitativa studien att undersöka hur livsstilsmagasin, i sina texter, skildrar sexualitet och då närmare bestämt kvinnors sexualitet. Kvinnors sexualitet undersöks av den anledningen att kvinnor under 1800-talet drabbades av en avsexualisering, det vill säga deras sexualitet förminskades i förhållande till männens, vilket sannolikt påverkar samhället än idag.                       Studien har tre frågeställningar där den första rör huruvida denna avsexualisering präglar livsstilsmagasin. Den andra frågeställningen undersöker vilka ord som används i livsstilsmagasinen för att beskriva det kvinnliga könsorganet. Den tredje frågeställningen har fokus på hur stor del av innehållet i livsstilsmagasinen som präglas av sexualitet, på ett direkt eller indirekt sätt. Ur ett medie- och kommunikationsvetenskapligt perspektiv lutar sig studien mot ett teoretiskt ramverk kring mediers påverkan, då främst hur unga människor påverkas, samt agenda setting. Jenny Kitzingers forskning har en central roll. Ur ett sociologiskt och sexologiskt perspektiv kretsar det teoretiska ramverket kring Gisela Helmius definitioner av samhällelig sexualsyn samt Gayle Rubins sexhierarki. De metoder som använts är huvudsakligen en kritisk diskursanalys med fokus på texternas konstruktivistiska funktion samt en mindre kvantitativ analys som ger svar på hur stor del av medieinnehållet som berör sexualitet. Empirin grundas på elva stycken livsstilsmagasin riktade till unga kvinnor.                       Av analysen framkommer att cirka nio procent av innehållet i de undersökta tidningarna berör sexualitet i någon form. Det framkommer också att de undersökta tidningarna är präglade av den restriktiva sexualsyn som råder i Sverige, vilken sannolikt delvis är ett resultat av ovan nämnda avsexualisering. Detta yttrar sig främst i ett befästande av den rådande kärleksideologin där sexualiteten endast får röra sig inom kärlekens, heterosexualitetens och tvåsamhetens ramar. Det framkom också att de undersökta tidningarna bidrar till ett osynliggörande av det kvinnliga sexuella könet. / Given that the media can be defined as a socialization factor and that sexuality is a topic that is often aired in various media, the purpose of this qualitative analysis is to examine how the media portrays sexuality and more specifically women's sexuality. The reason for examining women's sexuality is that women during the 17th century were constrained in their sexuality compared to men, and this constraint most likely has made an inprint on society to this day. This study poses three questions, the first concerns if the desexualisation of women characterizes the lifestyle magazines today. The second question examines which words that are used in lifestyle magazines to describe the female genitalia. The third question focuses on to which extent the media content in lifestyle magasines is characterized, directly or indirectly, by sexuality. From a media and communications perspective the study has a theoretical framework based on agenda setting and how media is able to influence its users, the young users in particular. The research done by Jenny Kitzinger plays a central part. From a sociological and a sexological perspective the theoretical framework revolves around Gisela Helmius' definitions on ideas of sexuality in society and Gayle Rubin's hierarchical valuation of sex acts. The methods that have been used are a critical discourse analysis which examines the constructivist function of the texts and a smaller quantitative analysis to examine to which extent the media content concerns sexuality. The empirical data is based on eleven lifestyle magazines aimed at young women. The analysis reveals that nine percent of the content in the examined magazines concerns sexuality in some way. It also reveals that the examined magazines are characterized by the idea of a restrictive sexuality which prevails in Sweden, which problably is a result of the above mentioned desexualisation. This manifests primarily in the consolidation of the prevailing ideology of love, where sexuality only is allowed within a framework of love, heterosexuality and monogamy. The magazines also contribute to making invisible the female sexual genitalia.