2 (45)AbstractAuthors: Gunnel Forssell Ehrlich & Alexandra WinbergTitle: Gender in local press – a quantitative study of four local newspapers Level: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 50The report shows a quantitative study of balance in gender and position of power in the local press. The study aimed to shed light on the distribution of space in the newspaper between men and women, those within power and those without in Swedish local press. The study was conducted with four newspapers, during a month of time with local editorial news material. In our study, we have assumed Lippmann’s and Strömbäck’s theories of pseudo-reality and distribution of gender and position of power in Sahlstrand and Jarlbro. The study showed slightly better results in the gender balance than previous research have shown. Local press gives more room for non-in power than previous research suggests.

Šiame darbe, remiantis šiuolaikinėmis komunikacijos teorijomis (Agenda-setting, „tylos spiralės“ bei įvaizdžio), nagrinėjama Lietuvos ir kitų Baltijos šalių įvaizdžio dinamika Ispanijos dienraščiuose „El País“ bei „El Mundo“ 1987–2007 m. laikotarpiu, analizuojami Ispanijos dienraščių dienotvarkės konstravimo ypatumai. Žiniasklaidoje apgalvotai teikiama informacija apie kiekvieną šalį. Šios žinios gali skatinti ekonomikos augimą, politikos procesus, turizmo plėtrą. Bet kurios šalies ar jos gyventojo paveikslas formuojamas ir atskirų individų. Šio darbo objektu pasirinkti didžiausi populiariausi Ispanijos dienraščiai „El País“ ir „El Mundo“. Atliekama kokybinė ir kiekybinė dviejų didžiausių Ispanijos dienraščių „El País“ bei „El Mundo“ atrinktų publikacijų turinio analizė. Lietuvos įvaizdis lyginamas su Latvijos bei Estijos įvaizdžiais. Taip pat gilinamasi į Agenda-setting, „tylos spiralės“ teorijos modelius įvaizdžio formavimo procese. Aptariami verslo, studijų ir turizmo klausimai. Pateikiamas straipsnių statistinis bei teminis paskirstymas, literatūros analizė bei apžvelgiama vienintelės tarptautinės Ispanijos žinių agentūros EFE veikla. Lietuvių emigruoja daugiau nei latvių ar estų, todėl lietuviai dažniau patenka į Ispanijos spaudos dienotvarkę. Aiškinamasi, kokios naujienos skelbiamos apie Lietuvą ir lietuvius dviejuose skirtinguose dienraščiuose, kokie atgarsiai apie lietuvius migrantus Ispanijoje pasirodo spaudoje, ar labai skiriasi informacijos kiekis dienraščiuose... [toliau žr. visą tekstą] / On the grounds of modern communication theories (agenda-setting, „spiral of silence“ and image), this paper studies the image dynamics of Lithuania and other Baltic countries in Spanish newspapers “El País“ and “El Mundo“ of 1987-2007, analyses peculiarities of Spanish daily agenda setting. Mass media presents information about every country in a very deliberate manner. This information may promote economical growth, political processes, development of tourism. The image of any country or its inhabitants is formed by separate individuals. Chosen objects of the paper are the most popular newspapers of Spain “El País“and „El Mundo“. The study presents qualitative and quantitative analysis of the contents of selected publications of the aforementioned newspapers. Lithuanian image was found to be compared with Latvian and Estonian images. The paper also goes deep into the models of agenda-setting and spiral of silence in the image formation process, examines the issues of culture, migration, business, studies and tourism. Moreover, a statistical and thematic allocation of the articles and literary analysis is introduced, as well as the review of the activity of the international Spanish news agency EFE is presented. Lithuanians more often find a way into Spanish press than Latvians or Estonians because of greater migration. The paper examines the announcements about Lithuania and its people in the two different newspapers, studies the responses of... [to full text]

Esta pesquisa trata do agendamento e debate de um tema tabu, o aborto, durante a campanha eleitoral na disputa pela presidência do Brasil em 2010. À luta simbólica em torno da construção dos acontecimentos que caracteriza a disputa política contemporânea, somaram-se a emergência de um tema polêmico e um novo locus para produção e distribuição de informações, a internet, permitindo pontuar os ganhos e limites democráticos dos debates públicos ampliados. Assim, são investigados os fatores e estratégias de influência sobre os temas que candidatos e públicos vão discutir, buscando identificar o desempenho da imprensa nas correlações entre eleitores e candidatos pela abordagem de um tema polêmico como o aborto, o papel das mídias sociais e a tática dos candidatos. A reflexão teórica passa pelos conceitos de democracia, as relações de mídia e política e os processos de comunicação, opinião e imagem pública, bem como as especificidades do tema em questão. O desenvolvimento da pesquisa parte da hipótese do agendamento, articulando as agendas do jornalismo, da política e do público. A abordagem é qualitativa, com as técnicas de análise histórico-descritiva e análise de conteúdo. Para operar as análises são utilizadas as categorias de agendamento, reverberação, representações e silenciamento. O recorte de tempo é o segundo turno das eleições presidenciais, quando o tema aborto alcança picos de visibilidade. O trabalho conclui que os meios de comunicação de massa mantêm seu poder de agendar os assuntos que serão discutidos, mas também são influenciados pela agenda política e pela internet, que tem na conversação e distribuição da informação modos de influenciar o repertório da campanha. Embora de interesse público, mas demarcado por questões privadas, o debate em torno da polêmica foi interditado pelos preceitos da propaganda, por tratar-se de tema incômodo, por não prestar-se a performances estéticas atraentes e por ter sido proposto em termos estratégicos por grupos bem organizados. / This research discusses the scheduling and debate of a taboo theme, the abortion, during the election campaign for the presidency of Brazil in 2010. To symbolical struggle around the construction of the events which characterizes the contemporary political contest totaled up the emergency of a polemic topic and a new locus for the production and distribution of information, the internet, it allowed to score gains and democratic boundaries of enlarged political debates. Thereby the factors and strategies that had influence on the topic that candidates and public are going to discuss are investigated, aiming to identify the performance of the press in the correlations of electors and candidates through the approach of a polemic topic as the abortion, the role of the medias and candidate’s tactic. Theoretical reflection goes through the concepts of democracy, the relations of media and politics and the communication process, opinion and public image, as well as the specificities of the subject matter, abortion. The development of the research in the hypothesis of the scheduling, articulating the agendas of journalism, politics and audience. The approach is qualitative, with historical-descriptive techniques to analyze and content analyzes. To operate the analysis it is used the category of scheduling, reverberation, representation and silencing. The clipping of time is the second round of presidential elections, when the abortion issue reaches visibility peaks. The work concludes that mass media maintain its power of scheduling the topics that will be discussed, but are also influenced by the political agenda and by the internet that has in the conversation and information distribution ways of influence the campaign repertory. Although as a public interest, but demarcated by private issues, the debate around the polemic was restricted by the precepts of propaganda, because it is an uncomfortable subject, not to provide attractive and esthetic performances and because it has been proposed in strategic terms by well-organized groups.

Cette thèse de doctorat explore la validité de la notion d’agenda setting sur un média social particulier : Twitter. La théorie de l’agenda setting a montré comment les médias de masse utilise la hiérarchisation de l’information et la « prépondérance des sujets » (« issue salience ») pour tenter d’agir sur l’opinion publique. La thèse cherche à déterminer si cette théorie, conçue à une époque antérieure à l’avènement des médias numériques, peut s’appliquer à Twitter qui est à la fois un média de masse et un média d’exposition sélective à l’information.La recherche est menée sur le terrain de la communication politique. Deux études ont examinés et comparés les comptes de personnalités politiques et de medias d’information générale dans deux Twittosphères : l’une française et l’autre koweitienne durant une période de l’année 2016, correspondant pour la France aux primaires qui ont précédé les présidentielles. Une enquête sur les utilisateurs de ces Twittosphères complète cette analyse.Les résultats montrent à quelles conditions un effet d’ « agenda setting » peut se former et créer des conversations au-delà de la « bulle de filtrage » auquel conduit l’exposition sélective à l’information. / This doctoral thesis explores the validity of the agenda setting theory in the social media platform of Twitter. The theory has shown how the mass media prioritize information using the "issue salience" to try to influence public opinion. This thesis seeks to determine whether this theory, conceived in an era prior to the advent of digital media, can be applied to Twitter, which is both a mass media source and a selective news media source.This research is conducted in the field of political communication. Two studies have examined the accounts of political personalities and mass media sources present on Twitter in two Twitterspheres, France and Kuwait, during a selected period of the year 2016, corresponding for France to the primaries that preceded the presidential elections. A survey of users of these Twitterspheres completes this analysis.The results showed under what conditions an effect of "agenda setting" can form and create conversations beyond the "filtration bubble" that commands the selective exposure to information.

(in English) The thesis uses the second level of the agenda-setting theory to study the media's coverage of two topics during the presidential campaign in the years 2017 and 2018, in relation to candidates Miloš Zeman and Jiří Drahoš. The chosen topics are migration and the relation to the European Union. The qualitative version of the frame analysis is used to investigate which moments of the candidates' campaign were distinct in the three online media that are read by a different audience: iDnes.cz, Aeronet and Respekt.cz. While iDnes.cz applied broad range of contradictory frames, the opinion-specific media worked with a dominant perspective to frame the candidates' positions. The most successful frames in the campaign were the ones that contested negative emotions and were present in the public and media space for a longer time period. However, the media worked with the frames and their attributes in a critical way, developing or denying them, and none of the media only reproduced the candidates' positions.

Made available in DSpace on 2016-08-03T12:29:49Z (GMT). No. of bitstreams: 1 RodrigoTappi.pdf: 2287110 bytes, checksum: ac59ccc2891a4303201b0796b1fa0d90 (MD5) Previous issue date: 2013-04-24 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The aim of this work is to identify a hypothesis examined 40 years ago this new form of communication. The proposal is to seek confirmation of the agenda-setting, or scheduling, on Twitter during the election for mayor of Sao Paulo in 2012. For that, we turn on three news portals that served as the "lab supplies", that help us in the quest for impact of this news on the Internet. From the definition of some terms that accompanied the three major candidates for mayor of SP, we went to a search for these terms on Twitter, through the tool "The Archivist". The terms were divided into "positive", "negative" and "neutral", to identify which type of content was further passed on. The survey results identified a greater impact in terms representing negative attributes of the candidates, analyzing the agenda of news portals as a way of reinforcing these negative attributes, proving the agenda of counter-politics on Twitter. / O objetivo desse trabalho é identificar uma hipótese analisada há 40 anos em uma nova forma de comunicação. A proposta é buscar a comprovação do agenda-setting, ou agendamento, no Twitter durante a eleição para a Prefeitura de São Paulo no ano de 2012. Para isso, recorremos a três portais de notícias que nos serviram como laboratório de fontes , que nos pautavam na busca pela repercussão dessas notícias na Internet. A partir da definição de alguns termos que acompanharam os três principais candidatos à prefeitura de SP, partimos para uma procura por esses termos no Twitter, através da ferramenta The Archivist . Os termos foram divididos em positivos , negativos e neutros , para identificarmos qual o tipo de conteúdo era mais repercutido. Os resultados da pesquisa identificaram uma maior repercussão de termos que representavam atributos negativos dos candidatos, analisando o agendamento dos portais de notícias como uma forma de reforço desses atributos negativos, comprovando a agenda da contrapropaganda política no Twitter.

Esta pesquisa trata do agendamento e debate de um tema tabu, o aborto, durante a campanha eleitoral na disputa pela presidência do Brasil em 2010. À luta simbólica em torno da construção dos acontecimentos que caracteriza a disputa política contemporânea, somaram-se a emergência de um tema polêmico e um novo locus para produção e distribuição de informações, a internet, permitindo pontuar os ganhos e limites democráticos dos debates públicos ampliados. Assim, são investigados os fatores e estratégias de influência sobre os temas que candidatos e públicos vão discutir, buscando identificar o desempenho da imprensa nas correlações entre eleitores e candidatos pela abordagem de um tema polêmico como o aborto, o papel das mídias sociais e a tática dos candidatos. A reflexão teórica passa pelos conceitos de democracia, as relações de mídia e política e os processos de comunicação, opinião e imagem pública, bem como as especificidades do tema em questão. O desenvolvimento da pesquisa parte da hipótese do agendamento, articulando as agendas do jornalismo, da política e do público. A abordagem é qualitativa, com as técnicas de análise histórico-descritiva e análise de conteúdo. Para operar as análises são utilizadas as categorias de agendamento, reverberação, representações e silenciamento. O recorte de tempo é o segundo turno das eleições presidenciais, quando o tema aborto alcança picos de visibilidade. O trabalho conclui que os meios de comunicação de massa mantêm seu poder de agendar os assuntos que serão discutidos, mas também são influenciados pela agenda política e pela internet, que tem na conversação e distribuição da informação modos de influenciar o repertório da campanha. Embora de interesse público, mas demarcado por questões privadas, o debate em torno da polêmica foi interditado pelos preceitos da propaganda, por tratar-se de tema incômodo, por não prestar-se a performances estéticas atraentes e por ter sido proposto em termos estratégicos por grupos bem organizados. / This research discusses the scheduling and debate of a taboo theme, the abortion, during the election campaign for the presidency of Brazil in 2010. To symbolical struggle around the construction of the events which characterizes the contemporary political contest totaled up the emergency of a polemic topic and a new locus for the production and distribution of information, the internet, it allowed to score gains and democratic boundaries of enlarged political debates. Thereby the factors and strategies that had influence on the topic that candidates and public are going to discuss are investigated, aiming to identify the performance of the press in the correlations of electors and candidates through the approach of a polemic topic as the abortion, the role of the medias and candidate’s tactic. Theoretical reflection goes through the concepts of democracy, the relations of media and politics and the communication process, opinion and public image, as well as the specificities of the subject matter, abortion. The development of the research in the hypothesis of the scheduling, articulating the agendas of journalism, politics and audience. The approach is qualitative, with historical-descriptive techniques to analyze and content analyzes. To operate the analysis it is used the category of scheduling, reverberation, representation and silencing. The clipping of time is the second round of presidential elections, when the abortion issue reaches visibility peaks. The work concludes that mass media maintain its power of scheduling the topics that will be discussed, but are also influenced by the political agenda and by the internet that has in the conversation and information distribution ways of influence the campaign repertory. Although as a public interest, but demarcated by private issues, the debate around the polemic was restricted by the precepts of propaganda, because it is an uncomfortable subject, not to provide attractive and esthetic performances and because it has been proposed in strategic terms by well-organized groups.

El artículo analiza una supuesta «ola de secuestros» que la prensa escrita limeña reportó entre septiembre y octubre de 2003, y cuyo punto más alto fue el secuestro, por más de un mes, del menor Luis Guillermo Ausejo (LGA). Este evento permite documentar y analizar la forma en que se construye desde la prensa una imagen distorsionada del crimen y cómo puede afectar la percepción del público y las autoridades. En este caso se aprecia cómo la prensa seria de Lima exageró al reportar algunos secuestros producidos en la ciudad, incrementando la emergencia social, además de atraer el interés político sobre el tema.

Esta pesquisa trata do agendamento e debate de um tema tabu, o aborto, durante a campanha eleitoral na disputa pela presidência do Brasil em 2010. À luta simbólica em torno da construção dos acontecimentos que caracteriza a disputa política contemporânea, somaram-se a emergência de um tema polêmico e um novo locus para produção e distribuição de informações, a internet, permitindo pontuar os ganhos e limites democráticos dos debates públicos ampliados. Assim, são investigados os fatores e estratégias de influência sobre os temas que candidatos e públicos vão discutir, buscando identificar o desempenho da imprensa nas correlações entre eleitores e candidatos pela abordagem de um tema polêmico como o aborto, o papel das mídias sociais e a tática dos candidatos. A reflexão teórica passa pelos conceitos de democracia, as relações de mídia e política e os processos de comunicação, opinião e imagem pública, bem como as especificidades do tema em questão. O desenvolvimento da pesquisa parte da hipótese do agendamento, articulando as agendas do jornalismo, da política e do público. A abordagem é qualitativa, com as técnicas de análise histórico-descritiva e análise de conteúdo. Para operar as análises são utilizadas as categorias de agendamento, reverberação, representações e silenciamento. O recorte de tempo é o segundo turno das eleições presidenciais, quando o tema aborto alcança picos de visibilidade. O trabalho conclui que os meios de comunicação de massa mantêm seu poder de agendar os assuntos que serão discutidos, mas também são influenciados pela agenda política e pela internet, que tem na conversação e distribuição da informação modos de influenciar o repertório da campanha. Embora de interesse público, mas demarcado por questões privadas, o debate em torno da polêmica foi interditado pelos preceitos da propaganda, por tratar-se de tema incômodo, por não prestar-se a performances estéticas atraentes e por ter sido proposto em termos estratégicos por grupos bem organizados. / This research discusses the scheduling and debate of a taboo theme, the abortion, during the election campaign for the presidency of Brazil in 2010. To symbolical struggle around the construction of the events which characterizes the contemporary political contest totaled up the emergency of a polemic topic and a new locus for the production and distribution of information, the internet, it allowed to score gains and democratic boundaries of enlarged political debates. Thereby the factors and strategies that had influence on the topic that candidates and public are going to discuss are investigated, aiming to identify the performance of the press in the correlations of electors and candidates through the approach of a polemic topic as the abortion, the role of the medias and candidate’s tactic. Theoretical reflection goes through the concepts of democracy, the relations of media and politics and the communication process, opinion and public image, as well as the specificities of the subject matter, abortion. The development of the research in the hypothesis of the scheduling, articulating the agendas of journalism, politics and audience. The approach is qualitative, with historical-descriptive techniques to analyze and content analyzes. To operate the analysis it is used the category of scheduling, reverberation, representation and silencing. The clipping of time is the second round of presidential elections, when the abortion issue reaches visibility peaks. The work concludes that mass media maintain its power of scheduling the topics that will be discussed, but are also influenced by the political agenda and by the internet that has in the conversation and information distribution ways of influence the campaign repertory. Although as a public interest, but demarcated by private issues, the debate around the polemic was restricted by the precepts of propaganda, because it is an uncomfortable subject, not to provide attractive and esthetic performances and because it has been proposed in strategic terms by well-organized groups.

Ten years ago, the only contenders for the role of setting the fashion media agenda were mainstream fashion media magazines such as Vogue. With the evolution of blogging and the popularity of blog sites associated with magazine websites, a new contender was born: the fashion-themed blog. Now mainstream fashion media outlets and fashion bloggers sit side-by-side in the front row at designer fashion shows covering fashion news and trends. This study focused on ten elite fashion-themed blogs (fashion blogs) reporting on women’s fashion and ten mainstream fashion media websites during the summer 2016 fashion season looking retrospectively at the fashion forecast from October 2015 New York Fashion Week. The study examined how media outlets respond to fashion blogs and whether the blogs were used as sources by mainstream fashion media or vice a versa. This study has filled a research gap by conducting the first analysis examining fashion blogs through the lens of agenda setting. This research uncovered a media landscape in transition with fashion bloggers and mainstream fashion media communicating in a new and different way. Communicating fashion news is no longer a one-way street controlled by mainstream fashion media magazines. Instead it is a two-way street where each outlet uses the other and neither plays the role of lead agenda setter. This new synergy suggests the acceptance of fashion blogs as credible sources for fashion news and potential agenda setters for the fashion community. The relationship between bloggers and mainstream fashion media also creates excitement regarding trends because fashion bloggers have the ability to instantly comment and generate buzz on a trend when the mainstream fashion media are reporting on other issues or waiting for their magazines to be published. Out of the five trends studied, denim was the leading trend with 44 percent of the posts or articles discussing denim. With every trend, bloggers were present in the five earliest published posts or articles and continued to post on the trends throughout the study period. Style.com dominated the mainstream fashion media landscape, with 25 published articles. For fashion bloggers, Gal Meets Glam and Atlantic Pacific tied with 19 blog posts each. Over 57.6 percent of the total blog posts and blog articles linked to fashion designer websites where readers could purchase the trend being discussed. Fashion bloggers did not quote sources in their posts; 74 blog posts and articles recognized no sources at all. Understanding the new relationship between fashion bloggers and fashion magazine websites will help guide future reporters of fashion and fashion trends.