La presente investigación tiene como objetivo determinar los factores que influyeron en las exportaciones de Pisco al mercado de Estados Unidos en el marco del TLC en el periodo del 2002 al 2018. Se describirán los conceptos principales para lograr una mayor comprensión de la presente investigación. Se revisarán los antecedentes del sector pisquero en el Perú y su evolución a lo largo de los años a nivel local e internacional para medir su crecimiento en el mercado de estudio, tanto en volumen como en valor FOB. Asimismo, se revisará teoría de propiedad intelectual para lograr comprobar si es que la denominación de origen Pisco se encuentra dentro de los factores que han influenciado directamente en la exportación del Pisco. Por último, se evaluará la competitividad y el nivel de cuota de mercado del producto en mención frente a su principal competidor, Chile. Los tres objetivos planteados en el presente estudio tienen como propósito comprobar si es que los factores antes mencionados tienen injerencia directa con el tema en estudio y comprobar las hipótesis planteadas, lo cual se probará con la ayuda de un software estadístico y por medio de entrevistas. Para ello, se recopiló información a través de diversas herramientas metodológicas tales como: datos estadísticos de la SUNAT y del portal de Adex Data Trade, y entrevistas a expertos en temas relacionados al sector vitivinícola, en específico en el sector pisquero. / The present investigation aims to determinate the factors that influenced exports of Pisco to the USA market within the framework of the Trade Promotion Agreement in the term from 2002 to 2008. The main concepts will be described to achieve greater compression of the present investigation. The background of the pisco sector in Peru and its evolution over the years at local and international level will be reviewed to measure its growth in the market of study both in volume and in FOB value. Likewise, intellectual property theory will be reviewed, in order to verify whether the Pisco designation of origin is among the factors that have directly influenced the export of Pisco. Finally, the competitiveness and the level of market share will be evaluated of the product in question against its main competitor, Chile. The three principals aims set out in this study are to verify whether the aforementioned factors have direct interference with the subject under study and check the hypotheses, which will be tested with the help of statistical software and interviews. Therefore, information was collected through several methodological tools such as: statistical data of SUNAT, and the portal of Adex Data Trade, and interviews with experts, specifically in the Pisco Sector. / Tesis

Τα τελευταία χρόνια παρατηρείται μια στροφή της αγοράς καλλυντικών προς τα φυσικά καλλυντικά, σε παγκόσμιο επίπεδο. Αυτή η στροφή είναι αποτέλεσμα του υποστηρικτικού Marketing των εταιρειών φυσικών καλλυντικών καθώς και της εν γένει αντίληψης του κοινού περί αγνότητας των φυσικών καλλυντικών. Διερεύνηση των οικονομικών μεγεθων της αγοράς καθώς και συμπλήρωση αντίστοιχου ερωτηματολογίου προς τεκμηρίωση της ανωτέρω στροφής. / In the past few year is observed a turn of purchase of cosmetics to the natural cosmetics, in worldwide range. This turn is result of supporting Marketing of companies of natural cosmetics as well as in general perception of public chastity of natural cosmetics. Investigation of economic sizes of market as well as completion of corresponding questionnaire to documentation of above turn

2004年4月，歐盟執委會頒佈了新的「技術授權協議集體除外規則」及其「指導原則」，以取代1996年開始實施的舊規則。這個規則係在規範技術授權行為於歐體條約第81條下之合法性。其改革所代表的意義，主要則體現於兩個層面。其一，本次改革顯示了歐盟官方對於智慧財產權與競爭政策之關係的態度。其二，則是涉及到歐體競爭法之集體除外制度，乃至於競爭法本身如何更驅現代化的發展軌跡。以前者而言，歐體競爭法在執法思考上傾向於更加尊重智慧財產權之行使；就後者而言，則不論是在競爭規範或執法上，均更強調經濟導向的思維模式。尤其在集體除外規則中設計了以市占率為門檻之安全區制度，將使主管機關更能專注於真正重大限制競爭之案件，並使事業有更大的彈性空間因應日益複雜化的授權實務。 在現今全球化的商業實務，授權活動不可避免地將更具跨國性。因此本文的目的，即在於剖析歐盟新的集體除外制度，希冀提供各界參酌。除此以外，並藉由對歐盟新制的探討，回頭檢視我國公平法對於授權活動之規範。尤其，係對照分析公平會技術授權處理原則之規範說明。希望藉由探討歐盟新架構下的規範思考，亦能夠帶給我國規範或執法上一些新的啟發。 / On 7 April, 2004, the European Commission adopted a new Block Exemption Regulation with respect to technology transfer agreements (TTBER) along with some detailed Guidelines. The new Regulation, which replaces the Reg. 240/96, addresses the evaluation on licensing activities under Article 81 of the EC Treaty. This reform shows the official attitude toward the interaction between Intellectual Property Rights and the Competition Law. Moreover, it demonstrates the path of the modernization of Block Exemption Regulations, and also the EC Competition Law itself. This article will illustrate the framework of the new TTBER with comparison to the old one and the U.S. approach. Furthermore, it will survey our position on licensing practices, especially focusing on our “Fair Trade Commission Guidelines on Technology Licensing Arrangements”. Based on the research, a proposed revolution for Taiwan FTC’s measures concerning the licensing activities will be provided at the end of this article.

This thesis focuses on the competition analysis of Zeelandia on the Czech market. In the literature review are indicated problems related to situational analysis, competition, competition analysis, SWOT analysis, SW analysis and Porter's five forces model. The practical part is composed of a list of competitors, compare financial indicators, determination of market shares, SW analysis with valuation, identification of key strengths and weaknesses and the subsequent overall evaluation.

Submitted by Ramon Francisco Fernandez Gonzalez (ragonzalez82@hotmail.com) on 2016-04-29T01:08:08Z No. of bitstreams: 1 Versão Completa - Dissertação Ramon F F Gonzalez - Os determinantes da não racionalidade dos investidores no mercado de fundos brasileiros.pdf: 1256743 bytes, checksum: 8aee8712ff228f642b076f195caf2fce (MD5) / Approved for entry into archive by GILSON ROCHA MIRANDA (gilson.miranda@fgv.br) on 2016-05-02T13:22:46Z (GMT) No. of bitstreams: 1 Versão Completa - Dissertação Ramon F F Gonzalez - Os determinantes da não racionalidade dos investidores no mercado de fundos brasileiros.pdf: 1256743 bytes, checksum: 8aee8712ff228f642b076f195caf2fce (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2016-05-06T20:17:47Z (GMT) No. of bitstreams: 1 Versão Completa - Dissertação Ramon F F Gonzalez - Os determinantes da não racionalidade dos investidores no mercado de fundos brasileiros.pdf: 1256743 bytes, checksum: 8aee8712ff228f642b076f195caf2fce (MD5) / Made available in DSpace on 2016-05-09T12:18:21Z (GMT). No. of bitstreams: 1 Versão Completa - Dissertação Ramon F F Gonzalez - Os determinantes da não racionalidade dos investidores no mercado de fundos brasileiros.pdf: 1256743 bytes, checksum: 8aee8712ff228f642b076f195caf2fce (MD5) Previous issue date: 2015-05-25 / In this paper we seek to identify the determinants of demand for mutual funds in Brazil through the logit model, which is widely used in the theory of industrial organizations. Whenever possible we perform 'links' with the main concepts of behavioral finance. Thus, we clarify the main variables that impact variations of 'market share' in the mutual funds industry. We conclude that the main indicators observed by investors at the time of decision-making, are the CDI, inflation, the real interest rate, the variation of the dollar and the stock market, on the other hand the accumulated return of the last three months is factor decisive for investors to apply or redeem an investment fund. Risk variables and expected return we thought to have a strong impact, not significant for variations of 'share'. / Neste trabalho buscamos identificar os principais determinantes da demanda por fundos de investimento no Brasil através do modelo Logit, que é bastante utilizado na teoria das organizações industriais. Sempre que possível realizamos 'links' com os principais conceitos de finanças comportamentais. Assim, conseguimos aclarar as principais variáveis que impactam as variações de 'market-share' na indústria de fundos de investimento. Concluímos que os principais indicadores observados pelos investidores no momento de tomada de decisão são o CDI, a inflação, a taxa real de juros, a variação do dólar e da bolsa de valores, por outro lado a rentabilidade acumulada dos últimos três meses é fator decisivo para que o investidor aplique ou resgate um fundo de investimento. Variáveis de risco e de retorno esperado que imaginávamos ter forte impacto, não se mostraram significativas para as variações de 'share'. / En este trabajo buscamos identificar los determinantes de la demanda de los principales fondos de inversión en Brasil através del modelo Logit, que es ampliamente utilizado en la teoría de las organizaciones industriales. Siempre que posible hemos realizado 'links' con los principales conceptos de las finanzas comportamentales. Por lo tanto, fue posible aclarar las principales variables a que las variaciones de impacto de 'cuota de mercado' en la industria de fondos de inversión. Llegamos a la conclusión de que los principales indicadores observados por los inversores en el momento de la toma de decisiones, es el CDI, la inflación, la tasa de interés real, la variación del dólar y el mercado de valores, por otro lado, la rentabilidad acumulada de los últimos tres meses es un factor decisiva para que los inversionistas invirtan o salgan de un fondo de inversión. Las variables de riesgo y rendimiento esperado que pensabamos tener un impacto fuerte, no se demonstraran significativas para las variaciones de las cuotas de mercado.

Made available in DSpace on 2010-04-20T20:20:47Z (GMT). No. of bitstreams: 1 68070200627.pdf: 1259187 bytes, checksum: 94eb3f70a9c403af7eb7dd6932a8730d (MD5) Previous issue date: 2009-12-10T00:00:00Z / O presente trabalho relaciona o comportamento de preço das marcas e sua participação relativa de mercado. As análises ocorreram em categorias de produtos da cesta alimentar e consideram as marcas líderes em relação às principais concorrentes em cada categoria de produto pesquisada. Duas bases de dados distintas foram utilizadas: uma pesquisa primária de preços realizada na Grande São Paulo, onde dados de seiscentos SKUs, correspondendo a trinta e cinco categorias de produtos, foram coletados por vinte e cinco semanas, em dezesseis varejistas de alimentos e; informações do Scantrack® da Nielsen para determinar as posições relativas de mercado das marcas em cada categoria de produto e o tamanho dos mercados. O comportamento de preços foi analisado diferenciando duas situações: preços divulgados diretamente na gôndola sem nenhum vinculo promocional; e os preços divulgados concomitantemente a realização de atividades promocionais no produto, que mudem o posicionamento de preço relativo do mesmo dentro da categoria. As análises realizadas foram baseadas em: dispersão de preços, amplitude da variação de preços, freqüência promocional e investimento em promoções. Os resultados mostram que as marcas lideres têm maior freqüência promocional, maior investimento na redução de preços nas promoções, maior amplitude na variação de preço e maior dispersão de preços quando há uma promoção. Concluiu-se que as marcas líderes exigem altos investimentos promocionais por serem amplamente utilizadas como geradores de tráfego e formadores de imagem de preço das lojas e que os consumidores podem economizar até 93% pesquisando o preço dos produtos antes de adquiri-los. As marcas que não são lideres de mercado possuem maior dispersão de preços quando não há atividades promocionais e a economia da comparação de preços pode ser superior a 40%.

This thesis investigates the factors that are associated with annual changes in the share price of Johannesburg Stock Exchange (JSE) listed companies. In this study, an increase in value of a share is when the share price of a company goes up by the end of the financial year as compared to the previous year. Secondary data that was sourced from McGregor BFA website was used. The data was from 2004 up to 2011. Deciding which share to buy is the biggest challenge faced by both investment companies and individuals when investing on the stock exchange. This thesis uses binary logistic regression to identify the variables that are associated with share price increase. The dependent variable was annual change in share price (ACSP) and the independent variables were assets per capital employed ratio, debt per assets ratio, debt per equity ratio, dividend yield, earnings per share, earnings yield, operating profit margin, price earnings ratio, return on assets, return on equity and return on capital employed. Different variable selection methods were used and it was established that the backward elimination method produced the best model. It was established that the probability of success of a share is higher if the shareholders are anticipating a higher return on capital employed, and high earnings/ share. It was however, noted that the share price is negatively impacted by dividend yield and earnings yield. Since the odds of an increase in share price is higher if there is a higher return on capital employed and high earning per share, investors and investment companies are encouraged to choose companies with high earnings per share and the best returns on capital employed. The final model had a classification rate of 68.3% and the validation sample produced a classification rate of 65.2% / Mathematical Sciences / M.Sc. (Statistics)

This master´s thesis deals with measurement of business performance of the company. The theoretical part of the thesis is focused mostly on the importance of the customer value and on the comparison of individual approaches to its management. In the analytical part these approaches are applied to the company in order to identify qualities and failures of its business performance. The results are then the base for suggestions to improve the current situation.

The work analyzes market of public relations in the Czech Republic in the period from 2013 to 2015 based on the available data. Data come from research for The Association of PR Agencies (APRA) and from the balance sheets of selected agencies. The main hypothesis says, there is a monopolistic competition on the Czech market of PR agencies, because there is homogenous product, a large number of agencies, no entry barriers and agencies don´t have market power. I tested the hypothesis by calculating the Concentration coefficient and the Herfindahl Hirschman Index. Both methods confirmed the main hypothesis of monopolistic competition in this market. Work also includes the TOP 10 of PR agencies in the Czech market according to turnovers. It shows that the largest agency in the 2013 was Bison & Rose and in 2014 and 2015 it was AMI Communications. I also compared the changes in income and in prices of services by agencies that are members of APRA. So I can say that between the period from 2013 to 2015 there was a 18% growth in income of agencies, which was caused by higher quality of orders and not by raising prices.

Tato diplomová práce navrhuje marketingovou strategii pro firmu Mediahost podnikající v oboru hostingových služeb. Strategie je zaměřená na slovenský, tedy pro společnost domácí trh. Strategie je podložená příslušnou analýzou. V tomhle případe byl použit “seven Cs” model, taktéž znám jako Compass model, a to spolu se SWOT analýzou. Strategie navrhuje komplexní marketingovou strategii odrážející současné prostředí hostingového trhu.