The aim of this essay is to study employment recruiter’s image of young people’s attitudes towards working. The main focus is what attitudes are considered to benefit young people according to employment recruiters. Furthermore, it is also researched what it is that shapes these attitudes amongst young people according to the employment recruiters. Attitude is an expression that consists of multiple dimensions and theories. In this study, the point of departure will be within the sociopsychological theory about attitudes. Additionally, four established depictions about attitudes towards work will be used. In order to explain how attitudes are shaped and transferred to young people, the theory about socialization is used from multiple aspects. The research is based on qualitative interviews with five employment recruiters who describe their experiences and viewpoints regarding the attitude that young people have towards work. The result of this study shows that the employment recruiter’s experience is that young people predominantly have a positive attitude towards work and that it is characterized by determination and commitment. Nevertheless, according to the employment recruiters, there are groups of young people that have a negative attitude towards working. This attitude consists of reluctance towards searching for an employment and in addition to that, unwillingness to perform in a labor situation. These two contradictory attitudes that adolescents have towards work, is one of the many components to whether young people will succeed in their employment search or not. In order to concretize, the positive attitude will generate work and the negative attitude will hinder young people from finding an employment. Factors that frame different attitudes amongst young people are family, friends, society and in particular, school. / Syftet med denna uppsats är undersöka arbetsförmedlares upplevelser av ungas attityder till arbete. I fokus står arbetsförmedlarnas beskrivning av vilka attityder de anser gynnar ungdomar på arbetsmarknaden. Vidare undersöks vad arbetsförmedlarna upplever formar olika attityder hos olika ungdomar. Attityder är ett begrepp som kan tolkas utifrån olika perspektiv och teorier. I denna studie tas utgångspunkt i socialpsykologisk teoribildning om attityder och fyra etablerade beskrivningar om olika attityder till arbete. För att förklara hur attityder formas hos ungdomar används socialisationsteori. Undersökningen baseras på kvalitativa intervjuer med fem arbetsförmedlare. Resultatet av studien visar att arbetsförmedlarna upplever att ungdomar för de mesta har en positiv attityd till arbete som karaktäriseras av vilja och engagemang. Dock finns det dom grupper av ungdomar som, enligt arbetsförmedlarna, har en negativ attityd till arbete. Denna attityd kommer till uttryck genom obenägenhet till att söka arbete och att prestera på ett arbete. Dessa två skilda attityder hos unga personer är en av flera anledningar till om ungdomarna lyckas i sitt arbetssökande eller  inte. Den positiva attityden leder till arbete och den negativa hindrar ungdomar till att finna arbete. Faktorer som formar olika attityder hos ungdomar är familj, kompisar, samhället och inte minst skolan.

The Swedish public employment service is an agency controlled by the government which under a long time has been criticized. Therefore the government decided to implement market solutions with the aim to reach a better agency for unemployed and employers. Furthermore, this has included a change for the employees at the agency when some of the tasks will be handled by independent companies as well as other organizations. The phenomenon where independent companies and other organization will be included is called a quasi-marketization. With this background I do wonder what will happen to the employees profession at the agency when a big part of the tasks will be handled by independent companies and other organizations. How will the quasi-marketization manifest itself in the profession?  To examine this 7 interviews with employees at the Swedish public employment service have been accomplished. To be able to investigate the above question, Freidson and his theory about professionalism as a thrid logic have been used. The study then shows that the profession has been through a big change which includes more legal repsonsibility, less work with unemployed people, some competencies and skills that are not necessary, limited autonomy and less sense of participation.  Moreover what does this entail for the professionalism of the employees? The study shows that a profession which does not match the expectations has been formed. The employees mainly want to work with interpersonal contact, which is increasingly abolished.

The purpose of this study is to investigate/evaluate how employment officers handle the refugees who have different backgrounds and therefore different conditions for entering the labour market. Semi-structured interview was used and a total of seven employment officers participated and the result shows that all the participants experienced cultural clashes in their work. Everyone has their own way for solving this issue, for example to inform the clients how the employment officer works or helping the clients with their issues and questions. The aspects of ethnicity and gender are important especially for female clients during conversation for establishment since the living conditions between the genders are not always equally. Depending on the clients individually qualifications the employment officers will decide how to help the clients. Furthermore, the employment officers considered that those efforts offered to the clients are sufficient. However, establishment within two years is hard to achieve, especially for clients who are illiterates and women who have been housewives their whole life. The result should be interpreted with caution due to the few participants.

Syfte – Syftet med studien är att framställa underlag för hur organisationer inom business-tobusiness (B2B) kan, genom social-medie-marknadsföring (SMM), marknadsföra sig och stärka sitt varumärke inom sin marknad. För att kunna besvara syftet har det brutits ned i tre frågeställningar. ● Vilka fördelar finns det för B2B-organisationer genom användningen av SMM? ● Vilka är några av utmaningarna som B2B-organisationer möter vid användning av SMM? ● Vilka, av dagens mest förekommande SMM-kanaler, lämpar sig bäst för varumärkesoch relationsbyggande för B2B-organisationer? Metod – En kvalitativ undersökningsmetod med ett induktivt förhållningssätt har använts i studien. Det som legat till grund för studien är forskning och semi-strukturerade intervjuer med nyckelpersoner på Arcus har utförts som har kunskap inom område som studeras.Litteraturstudier och semi-strukturerade intervjuer har legat till grund för att besvara studiens frågeställningar. Detta genom att både samla in och analysera data i interaktion. Resultat – Det har visat sig att företag till en låg kostnad kan exponera sig till en väldigt stor målgrupp på ett effektivt sätt samtidigt som varumärket stärks genom igenkänning och relationsbyggande. Det har även visats sig att företag kan stärka sitt varumärke på sociala medier genom att vara transparenta och synas där majoriteten av deras kunder finns för att bygga ett förtroende hos potentiella kunder/partners som till slut kan leda till fler affärer.Slutligen har det konstaterats att olika kanaler lämpar sig för olika företag. Företag bör veta var deras potentiella affärer finns någonstans och rikta in sig på dessa. I studiens fall så hade arbetsförmedlaren Arcus mest framgång på LinkedIn, Facebook och Instagram. Implikationer – Studien har lett till en bredare förståelse av B2B-företags möjligheter inom sociala medier. Genom analys av tidigare forskning samt empiri-insamling från ett B2B-företag så har svar tagits fram på tre forskningsfrågor som kan användas som underlag i beslutsfattande situationer för marknadsföringsavdelning på B2B-företag.Genom studien så har inte nya teorier tagits fram men en sammanställning av tidigare teorier och forskning har upplysts för att underlätta beslutsfattande inom marknadsföring på B2Bföretag. Trots att inga nya teorier har tagits fram från denna studie så har tidigare forsknings styrkts med hjälp av denna studie. Begränsningar – På grund av rådande situation med Covid-19 så har den empiriska delen blivit gles och vart tvungen att täckas upp av en alltmer bredare teoretisk bakgrund. Att få insyn på fler företag och eventuella partners till Arcus hade gett oss en bredare bild och ett djupare empiri. / Purpose – The purpose of the study is to provide a basis for how organizations in business-tobusiness (B2B) can, through social-media marketing (SMM), market themselves and strengthen their brand within their market.In order to answer the purpose of the study, it has been broken down into the three following research questions. ● What are the benefits for B2B organizations through the use of SMM? ● What are some challenges that B2B organizations face when using SMM? ● Which of today’s common SMM channels are suitable for use within B2B organizations for corporate branding and relationship building?  Method – A qualitative research method with an inductive approach has been used in the study. The basis of the study is previous research and semi-structured interviews with key people at Arcus have been conducted who have knowledge in the field being studied.Literature studies and semi-structured interviews have been the basis for answering the study's questions. This is by both collecting and analyzing data in interaction. Findings – It has been found that companies at a low cost can effectively expose themselves to a very large target group at the same time as the brand is strengthened through recognition and relationship-building.It has also been found that companies can strengthen their brand on social media by being transparent and visible where most of their customers are, in order to build trust with potential customers/partners that can eventually lead to more business.Finally, it has been found that different channels are suitable for different companies. Companies should understand where their potential business is located and target them accordingly. In the study, the employment agent Arcus had the most success on LinkedIn, Facebook, and Instagram. Implications – The study has led to a broader understanding of B2B companies’ opportunities in social media. Through analysis of previous research and empirical collection from a B2B company, answers have been developed to three research questions that can be used as a basis in decision-making situations for the marketing department of B2B companies.Through the study, no new theories have been developed, but a compilation of previous theories and research has been provided to facilitate decision-making in marketing in B2B companies.Although no new theories have resulted from this study, previous research has been supported by this study.  Limitations – Due to the prevailing situation with Covid-19, the empirical part has become sparse and had to be covered by an increasingly broader theoretical background. Gaining insight into more companies and potential partners to Arcus would have given us a broader picture and a deeper empirical content.