In this paper we describe UX and design thinking as a method for library development, and we describe the library as a democratic arena and its democratic mission. These ideas and methods are becoming more of common use among libraries. Since public libraries have a democratic mission we find it relevant to examine what view is presented within these new methods of libraries, users and democracy. Design thinking and UX have developed within the private sector, and since libraries in Sweden are financed by the public sector conflicts may arise between the two. The purpose of this paper is to perform an ideology analysis of the document Design thinking for libraries – Toolkit (the Swedish version). This with the purpose to shed light on these aspects, and to find out how they relate to Paulo Freire’s and Henry Giroux’s theories of critical pedagogy and radical democracy with the concepts empowerment and marginalisation. From the analysis, an ideological view emerges that promotes neoliberal values, instead of a more radical democratic view that we would expect to find since the Toolkit is created as a method for library development. Users appear as providers of information, which is then used as a design-tool for this development. Compared to Freire and Giroux, this is not equal to empowerment since focus is not on strengthening users. In addition to this, we have found that problems are not allowed to exist in the Toolkit since they are invariably supposed to be seen as opportunities instead, which gives the impression that marginalisation is a person’s own fault. Furthermore, the Toolkit emphasises the librarian instead of the user, and also requires that the practitioner is open minded, positive and trusts the process. In other words, there is not much room for reflection or critical thinking, either among staff or users, hence, democracy is not promoted.

The library in general has been faced with a new society with changed forms of communication. This means that the development has altered the use of media in general, but also that the communication from traditional oral and written to digital communication. The aim of this study is to investigate how communication between libraries and users has changed in the more digital society. The thesis is about communication between libraries and users by means of digital channels. I have conducted interviews with librarians who handle communication within their respective public libraries and to find out how they handle communication with their users via digital channels and other means. In the study, I chose to use a qualitative method that consisted of five semi-structured interviews. I analyzed the results using the Marketing mix theory. The results of the study show that according to the participants, the presence of social media has changed how libraries communicate with their users, as they have given the libraries several channels of communication. Hence the increased part of citizens with a digital presence gives libraries the opportunity to disseminate information about the library to a larger number of users or future users.

<p>Syftet för utvärderingen är att, genom en enkätundersökning, försöka besvara hur nöjda besökare med annat modersmål än svenska är med Ålidhemsbibliotekets verksamhet. Utvärderingen utgår från två huvudsakliga frågeställningar: [1] Vilka är användarna i den aktuella målgruppen? [2] Hur upplever personer med annat modersmål än svenska biblioteket på Ålidhem? Informanterna i undersökningen talar elva olika språk och kommer från fjorton olika länder. Det vanligaste språket bland informanterna i undersökningen är arabiska. Det är en jämn köns- och åldersfördelning bland informanterna i undersökningen, men biblioteket har bara ett fåtal besökare i åldersgruppen mellan 20 till 30 år. Utbildningsnivån bland informanterna är hög med tio informanter med universitetsutbildning, två med gymnasieutbildning samt sex stycken med grundskoleutbildning. Majoriteten av informanterna är mycket nöjda med biblioteket när det gäller litteraturförsörjning och allmän service. Tidningsläsandet får sämre betyg i undersökningen, men undersökningen visar också att informanterna anser att tidningar har mindre betydelse än böcker. Utvärderingen bedömer att biblioteket tillgodoser målgruppens behov. Men det finns dock utrymme för vissa förbättringar, bland annat när det gäller informationen till målgruppen. Liksom den tidigare forskningen jag relaterar till är det även på Ålidhemsbiblioteketet väldigt hög kundnöjdhet bland målgruppen, det är intressant att även ett litet filialbibliotek kan ge bra grundläggande service när det gäller materialförsörjning på andra språk än svenska.</p>

<p>This two years master´s thesis examines how books and literature can strengthen the contact between imprisoned fathers and their children, and the connection between the treatment of offenders and education in Sweden. The methods used are interviews and textual analysis. The theoretical starting points are influenced by Bernt Gustavssons works concerning the concept of education (the Swedish term “bildning”) and Foucaults thoughts on the subject of power and its relation to knowledge and resistance.</p><p>Through history many attempts have been made to “cure” those who commit criminal acts by educating them, at first to enable them to get employed after serving their sentence, the education thus being for the greater good of the society in general, but since the 1940’s the aim has shifted towards education for the individuals own personal development and readjustment to society.</p><p>The findings indicate that the service provided to prisons by public libraries play an important role for the inmates, as a source of books for amusement and diversion as well as providing the means for education. This thesis examines four reading programmes in prison, in order to establish their place in the tradition of education within the Swedish penal system. In the prison reading programs the fathers choose a children’s storybook and either reads it during the child’s visits or make a recording on DVD or CD to send to their child on the outside. The Swedish example, <em>Godnattsagor inifrån, is influenced by its English and American precursors in its attempt </em>to create or strengthen the bonds between fathers and children through the reading experience. Many fathers taking part in the study circle organized by Malmö public library claim the experience has taught them not only to dare read aloud to their children, but also to appreciate literature for themselves.</p><p>My conclusion is that the reading programmes have effects beyond the individual inmate, as it to a certain extent can be a bond to keep a broken family together and as such actually prevent the father from committing further crime. The library service in prison is also greatly needed and appreciated by the incarcerated fathers.</p>

Syftet för utvärderingen är att, genom en enkätundersökning, försöka besvara hur nöjda besökare med annat modersmål än svenska är med Ålidhemsbibliotekets verksamhet. Utvärderingen utgår från två huvudsakliga frågeställningar: [1] Vilka är användarna i den aktuella målgruppen? [2] Hur upplever personer med annat modersmål än svenska biblioteket på Ålidhem? Informanterna i undersökningen talar elva olika språk och kommer från fjorton olika länder. Det vanligaste språket bland informanterna i undersökningen är arabiska. Det är en jämn köns- och åldersfördelning bland informanterna i undersökningen, men biblioteket har bara ett fåtal besökare i åldersgruppen mellan 20 till 30 år. Utbildningsnivån bland informanterna är hög med tio informanter med universitetsutbildning, två med gymnasieutbildning samt sex stycken med grundskoleutbildning. Majoriteten av informanterna är mycket nöjda med biblioteket när det gäller litteraturförsörjning och allmän service. Tidningsläsandet får sämre betyg i undersökningen, men undersökningen visar också att informanterna anser att tidningar har mindre betydelse än böcker. Utvärderingen bedömer att biblioteket tillgodoser målgruppens behov. Men det finns dock utrymme för vissa förbättringar, bland annat när det gäller informationen till målgruppen. Liksom den tidigare forskningen jag relaterar till är det även på Ålidhemsbiblioteketet väldigt hög kundnöjdhet bland målgruppen, det är intressant att även ett litet filialbibliotek kan ge bra grundläggande service när det gäller materialförsörjning på andra språk än svenska.

The aim of this master's thesis is to study public libraries' marketing on the social media site Twitter. To achieve this goal, the Twitter accounts of four Swedish public libraries were studied for several months. The four libraries that were studied consist of Stockholm library, Lidingö library, Malmö library, and Gothenburg library. The marketing theory that inspired me is called the seven Ps of marketing, which is a marketing mix that is specifically developed for service industries. My main sources in the application of the theory have been the works of Ned Potter and Eileen Elliott de Sáez, which combine marketing with the field of library and information science. Netnography, a qualitative method that studies online communities, has been applied as methodology. The methods that have been used consist of online observations and e-mail interviews. It was seen that the libraries use Twitter as a marketing tool to attain more users and to strengthen their ties with the existing users. Through Twitter, libraries promote their products to users. The communication between the library and its users becomes an important factor in marketing the library on Twitter. It was observed that users play an active role in marketing the library on Twitter. Users not only shape the marketing of the library through their responses but they also contribute to the marketing of the library by retweeting libraries' tweets or "mentioning" the libraries on Twitter. This is a two years master's thesis in Archive, Library and Museum studies. / Syftet med denna uppsats är att studera folkbibliotekens marknadsföring på det sociala mediet Twitter. För att uppnå detta mål, har aktiviteterna på fyra specifika folkbiblioteks Twitterkonton studerades i drygt fyra månader. De fyra folkbiblioteken vars Twitterkonton undersöktes består av Stockholms stadsbibliotek, Lidingö stadsbibliotek och Malmö stadsbibliotek samt Stadsbiblioteket Göteborg. Den marknadsföringsteori som inspirerade mig kallas för de sju P:na, vilket är en marknadsmix som är speciellt utvecklad för tjänstebranscher. Mina huvudsakliga källor i tillämpningen av teorin har varit verk av Ned Potter och Eileen Elliott de Sáez som kombinerar marknadsföring med biblioteks- och informationsvetenskap. Netnografi, en kvalitativ metod som studerar samhället på Internet, applicerades som metodik. Online-observationer och e-post-intervjuer har även utförts som en del av analysmetoden. Resultaten visar att biblioteken använder Twitter som ett marknadsföringsverktyg för att nå fler användare, göra reklam för sina produkter och för att stärka sina band med de befintliga användarna. Kommunikationen mellan biblioteken och dess användare blir en viktig faktor i marknadsföringen av biblioteket på Twitter. Användarna spelar en viktig roll, eftersom de både formar marknadsföringen av biblioteket genom sin respons och bidrar till ökad reklam för biblioteket genom att retweeta deras tweets eller nämna biblioteken i sina egna tweets. Detta är en tvåårig masteruppsats inom programmet Arkivvetenskap, Biblioteks- och informationsvetenskap samt Musei- och kulturvetenskap.

The purpose of this bachelor's thesis is to investigate how working librariansmanage controversial media. It builds on three debates in the media about libraries and booksthat have taken place during the years of 2012 and 2013. The questiones asked were: How dolibrarians manage racist media? How do librarians manage media that instructs on how tocommit crimes? How do librarians manage sexually explicit media? And lastly, how dolibrarians manage pressure from outside of the library? The theoretical framework consists ofRobert Hauptmans division of the two kinds of ethical strands of librarianship, in this thesiscalled ”Free information” and ”Information responsibly”. The method used to collectempirical material was qualitative interviews. Three librarians were interviewed during themonths of April and May 2013. The librarians studied were all responsible for purchasingadult media. The study showed that librarians, at least the ones studied, were divided in theirethical thinking. On one side they considered free information to be a cornerstone in what thelibrary stood for, but on the other side they all considered there to be media which should notbe offered at their library. However, on one question they all stood firm in their belief:libraries should never remove media from its collection when told to do so by the media or thepublic. This division has been documented in earlier studies.

The aim of this study has been to create a future scenario of what archiving might look like in the future. The main theory used in the study comes from future studies, but also a theory about the social impact of technology on work were used. The questions that were analysed were about the tasks of the archivist, the appearance of the archival institution, collaboration with other LAM institutions, knowledge requirements for the archivist and the amount of archivist positions. The method used in the study was scenario writing, which derives from future studies. The source material consisted among other things of regulations and laws related to archiving together with some archival manuals. The tasks of the future archivist will probably consist of the same tasks as those of present archivists who work with digital archiving, even though archivists probably forever also will have to work a little with paper records. The future archival institution will probably retain its paper records and keep its digital records on digital storage media. The digital records will probably be accessed on the Internet. The cooperation between archives, libraries and museums will probably be more developed in the future, even though they won't grow together totally. Archival education in the future will probably consist of two year master's programs. There are not much suggesting that the amount of archival jobs would decline in the future. This is a two years master's thesis in archival science. / Arkiv, bibliotek och museer i det framtida samhället

This bachelor thesis explores how librarian graduates perceive the transfer from university to employment. The authors will examine how librarian graduates experience the relation between knowledge learned from university studies and the qualifications required from the employer. The basis of the thesis is the concept of transition process. In this thesis it is defined as the relation between the knowledge gained from education and the qualifications required by the employer as well as the problem to transfer knowledge between different contexts.The theoretical framework is build upon the concept of competence and its connection to re-contextualized knowledge. The empirical material of the thesis constitutes of five phone interviews with newly employed librarians. The interviews were performed in May, 2011.The results from the interviews have been categorized in a model of relations in which the analysis of the thesis is build upon. The respondents have all experienced insecurity in their own abilities as they have started their new employment as a librarian. However, they argue as well as the insecurity decreases with time. The results from the empirical study also indicate on discrepancy between education and work in a way that the employers do not know how to fully take advantage of the newly graduated librarian knowledge.

The aim of this two years master´s thesis is to examine discourses about electronic books in relation to libraries that occur in the Swedish library journal Biblioteksbladet by using critical discourse analysis (CDA). The thesis also aims to discuss changes in the discourse practice, and discuss the relationship between discourse practice and social practice in the field of library and information science (LIS). A main point of CDA is that language is a form of social practice that helps shape social reality. Furthermore the concept of ideology, as understood with-in CDA, brings understanding to the way discursive events help reproduce and transform social relations of pow-er. The text samples span from 2005 up to and including 2011 and were examined by using Norman Fairclough´s three-dimensional conception of discourse, which allows for interpretation of text on a linguistic, discursive and social level. The result of the analysis showed that there are several different discourses about electronic books and li-braries, none of which can be said to be particularly representative. Electronic books are to some extent portrayed in a deterministic fashion, and there were four particular ways that electronic books were constructed as subject matter, namely by using economic discourse, service discourse, commercial discourse and democratic discourse. Pronounced discursive change was observed with the introduction of the democratic discourse, together with an introduction of pessimistic discourses on electronic books during 2010-2011. When discourses were analyzed in relation to social practices in the field of LIS it was found that the discursive practices in several aspects reflected existing systems of knowledge and belief.