It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them. In addition for a company to ensure long-term survival in the market and be profitable, they must know their strategy. With the help of strategic planning, companies manages to achieve their overall goals. The purpose of this report is to examine how communication company Visit Sweden and how markets company Stockholm Visitors Board, within tourism, markets the Image of Sweden, to other countries. My intention is to get better insights on the strategies applied in marketing, what factors are being raised to support the growth in the travel and tourism industry in Sweden. And also what attracts a tourist to travel to large cities. The material of this report is based on interviews with Visit Sweden, Stockholm Visitors Board table and Foreign Office. The literary sources consist of scientific literature, articles, websites, surveys and reports. The report shows that for a company to market themselves in an effectives manner requires that they position and segment themselves. This is done to create a competitive product or brand. This report reveals that telecommunications company, Visit Sweden, markets itself on an international level, by its trademark "Sweden", whick is linked with nature. And Stockholm Visitors Board markets company itself through its brand name "Stockholm- The Capital of Scandinavia". The message that they are trying to send to turists is that Stcokholm is Scandinavia's capital, cultural center and economic center. They market Stockholm as a "modern" and trendy city with history of more than seven centuries. Reasons why Stockholm Visitors Board thinks that tourists choose to travel to Stockholm can be, to give them a big city and yet also a genuine nature. Both companies are working to increase growth in the travel and torusim industry. It has also become clear in this report that for the growth of the travel and tourism indurstry to continue requires that the region's geographical characteristic is being lifted. Visit Sweden claims that one appealing factors for Sweden is availability, because of the many direct air routes to Sweden. Other important factors are exports, accommodation and cuisine. Visit Sweden is working efficiently to attract more and more tourists. Thus, it is necessary that a region has a strong image and strong profile for the government to invest more. It turned out that the Ministry of Industry increased allocation by 50 million, which gave Visit Sweden the possibility to invest even more on international markets. This resulted in positive figures in 2009, which ended up at 12.9 million overnight visits from other countries.

Purpose: The aim of this paper is to investigate whether there are differences between big cities and small cities in adventure tourism. The cities that are studied are Stockholm and Visby. Methodology: The study is based on a qualitative method. We have done interviews and observation. We also used books and internet when collecting information.         Conclusions: The study has shown that differences exist between large and small cities. People seek out the opposite, whether you're from a big city or small town. Those who traveled to Stockholm made ​​the trip to experience and see the big city. Basis of choice has been the large selection, possibilities, events and various attractions. Respondents who chose to visit Visby made ​​their choice primarily because of the beach and the feeling of being overseas that one feels when one is in Visby. They have turned to calm, to relax and get away from their everyday lives. / Syftet med denna uppsats var att undersöka huruvida det finns skillnader i hur upplevelseturismen ser ut i stora och små städer. Städerna som vi valt att studera är Stockholm och Visby. Uppsatsen är skriven utifrån en kvalitativ metod. Vi har använt oss av intervjuer och deltagande observationer. Också internet och böcker har varit primära informationskällor. Slutsats: Studien har visat att skillnader finns mellan stora och små städer. Människan söker sig till det motsatta, vare sig man är från en stor stad eller mindre stad. De som reste till Stockholm gjorde resan för att få uppleva och se storstaden. Grund för valet har varit det stora utbudet, möjligheterna, evenemang och olika attraktioner. Respondenterna som valt att besöka Visby gjorde sitt val främst på grund av stranden och utlandsskänslan som man känner när man är på Gotland. De har sökt sig till lugnet, för att få koppla av och komma bort från sin vardag.

Denna studie handlar om barns fysiska aktivitet på två olika orter, storstad/landsort. Syftet var att ta reda på hur fysiskt aktiva pojkar och flickor i skolår sex är i skolan och på fritiden, utifrån ett genusperspektiv på vardera ort. Urvalsgruppen består sammanlagt av 160 pojkar och flickor i skolår sex, varav 73 på landsorten och 87 i storstaden.Betydelsen av fysisk aktivitet är ett omdiskuterat ämne idag. Många människor har idag i allt större utsträckning en inaktiv livsstil. Skärmbundna aktiviteter såsom TV, DVD, dataspel etc. har bidragit till att människan gärna undviker att vara fysiskt aktiv. Även alla bekvämligheter med bil, buss, hissar och rulltrappor m.m. är också en bidragande orsak till att det inte krävs någon direkt fysisk ansträngning av människan. En kvantitativ metod har använts i form av en enkätundersökning för att ta reda på hur fysiskt aktiva barn är i skolan och på fritiden. Datainsamlingen har bearbetats statistiskt med hjälp av dataprogrammet SPSS och analyserats genom tabeller och diagram. Signifikansen har räknats ut mellan variablerna ort och kön. Resultaten visar inte på någon signifikant skillnad mellan flickors och pojkars fysiska aktivitet på respektive ort. Slutsatsen av undersökningen visar att både pojkar och flickor på landsbygden och i storstaden är mycket fysiskt aktiva i skolan och på fritiden. / This study is about children’s physical activities in two different environments, countryside/big city. The purpose of this study was to find out how much boy’s and girl’s in sixth grade are physically active in school and leisure time, from a gender perspective within each environment. The investigation involves a total of 160 children, of which 73 on the countryside and 87 in the big city. The meaning of physical activity is a well-debated subject today. The human lifestyle has become more inactive. Screen bounded activities like TV, DVD, computer games etc. has contributed to that a lot of people avoid physical activity. All modern conveniences such as cars, buses, elevators and escalators etc. are also contributory causes to the fact that the human being doesn’t need any direct physical activity.A quantitative method has been used to find out how much children are physically active in school and leisure time. The data collecting has been coded statistical with the data program SPSS and analysed by tables and figures. The significance was calculated between the variables environments and sex and the result doesn’t show any significance differences between boy’s and girl’s physical activity on each environments. The conclusion of this study shows that boy’s and girl’s on each environment are physically active in school and leisure time.

This thesis discusses and proposes the route of south-east Big City Ring in Brno. The main objective is to find an efficient connection of roads in Faměr´s square district and a solution for a multilevel junction in Ráječek district. Additionally, the designed concept provides a solution for the connection of the new train station (i.e. new street Zanádražní) to the Big City Ring, crossing with Hněvkovského street and connection to highway D2. This thesis also discusses an axis and profile grade of possible layout of the route.

Thema dieser Dissertation ist die Frage, wie sich Licht und Sehen im Zuge der Elektrifizierung veränderten, und zwar aus Sicht literarischer Erzähltexte, die zwischen 1900 und 1933 publiziert wurden. Ausgangslage der Untersuchung ist erstens die These, dass durch den Einsatz des elektrischen Lichts eine Reihe neuer Wahrnehmungsdispositive entstanden, wo trotz der Lichtstärke elektrischer Leuchtmittel zwielichtige Licht- und prekäre Sichtverhältnisse herrschten. An drei besonders markanten Zwielichtszenarien der ästhetisch-technischen Moderne – Großstadt, Kino und Schützengraben – werden anhand einer breiten Quellenbasis aus Literatur, Technik, Wissenschaft, Philosophie und Ästhetik aufgezeigt, wie die Ausdifferenzierung der lichttechnischen Infrastruktur neue Blickregime und ästhetische Weltanschauungen produzierte, die ihrerseits veränderte Techniken des Sehens evozierten. Eine weitere zentrale These lautet, dass sich angesichts der prekären Licht- und Sichtverhältnisse auch die kulturelle Semantik des Lichts veränderte: die Art und Weise, wie Licht, und damit ebenso die Vorstellungen von Wahrnehmung, Wahrheit und Wirklichkeit, vor- und dargestellt wurden. Die neuen Lichtphänomene erforderten neben aisthetischen (die sinnliche Wahrnehmung betreffende) Anpassungsleistungen auch ästhetische Bewältigungsstrategien: neue Darstellungsweisen und symbolisch-metaphorische Zuschreibungen, die das zeitgenössische Wissen über Licht und Sehen gehörig in Bewegung brachte. Es entstanden virulente neue Korrelationen ‚moderner Wahrnehmung‘ zwischen technisch erzeugtem Zwielicht, epistemischer Irritation und narrativ erzeugter Visualität. Ich hoffe, mit meiner Arbeit neue Perspektiven auf die nach wie vor relevante Frage ‚moderner Wahrnehmung‘ zu werfen, die sich seit der ‚elektrischen Moderne‘ sukzessive als immer ausgeklügelteres Zusammenspiel von (Licht-)technik, aisthesis und Ästhetik neuformiert. / This dissertation focuses on how light(ing) and seeing/ perception changed in the course of electrification, from the perspective of German literature, published between 1900 and 1933. My first claim is, that the use of electric light created a series of new perceptual dispositifs, where dubious light and precarious visual conditions prevailed despite the luminous intensity of electric lighting. Three particularly striking twilight scenarios, that play a significant role in technology and aesthetics in the early 20th century, – namely the City, the Cinema, and the Trenches of WWI – are gripping settings to demonstrate, how disruptive lighting infrastructure produced new scopic regimes and innovative aesthetic perspectives (Weltanschauungen) that changed the techniques of visual perception. Drawing from a broad base of sources from literature, technology, science, philosophy, and aesthetics, I argue that the disruptive lighting technologies did not only change light phenomena, visual conditions and perception, but also transformed the cultural semantics of light substantially. Closely tied to concepts of truth, perception and reality, the rhetoric of light and lighting are dense metaphors and symbols, deeply interconnected with the history of knowledge. The new light phenomena required aisthetic (sensory perception-related) adaptations, as well as aesthetic coping strategies, like new modes of representation and symbolic-metaphorical attributions that troubled contemporary knowledge about light and visuality. My research zooms in on the visual dispositifs of ‘electric modernity’ and thus on the new correlations between technically generated twilight, epistemic irritation, and narrative visuality. By analysing the interplay of lighting and visual technology, aisthesis, and literary aesthetics in early 20th century, I hope to shed new light on the intriguing question of ‘modern perception’ that remains relevant from the beginning of the electric age until now.