The world is facing a significant depletion of resources. By 2030, our demand will require more than double the resources we are consuming at the moment.  Sustainability is a way of safeguarding that our choices will not negatively impact future generation’s lives due to inadequate resource management. The main problem is that the authorities and the business world do not regard sustainability as a strategic-first business function, rather a collection of disparate solutions. The most crucial question in the discussion about sustainability is how designers, architects, engineers, creators of things, empower the new generations to live in a world of abundance (McDonough & Braungart 2008). It is up to every one of us to build a world that we want to inhabit. Although studies on sustainable innovation practices in large organizations have been located (Bro-Browers, 2010), there is limited academic literature on sustainability in start-ups.  The present thesis aims to show how leadership plays a central role in implementing the sustainability agenda and what traits and styles the CEOs of sustainable start-ups have to possess to drive organizations to success. In this case, success has been defined as the rate of investment attracted by the organization, participation in incubator and accelerator programs, prizes, and all the activities that advance the sustainability agenda.  In order to achieve the research purpose of this study, I conducted a critical literature review of the major leadership theories in the field, coupled with a qualitative research study involving semi-structured interviews administered to ten CEOs of start-ups that develop sustainable services or products. The results were conclusive. CEOs of successful sustainable start-ups displayed the following characteristics: visionary, empowering, tech-savvy, open, acting as coaches and mentors for their organizations, enablers of change, and problem-solvers par excellence. Compared to regular start-ups, the CEOs of sustainable start-ups want to positively impact the world by establishing systems that support the eradication of destructive practices. The business world could use this study’s results as a guide for start-ups and companies that activate in the field of sustainable innovation. Furthermore, it enriches the existing speciality literature since there is little written on leadership in sustainable start-ups.

A circular economy is a “closed-loop” system designed so that products flow back into the production cycle after use. With many companies implementing take-back programs as part of their sustainability strategy, a fundamental shift in consumption has occurred, with consumers considering disposal during and even before purchase decision-making. Twelve experiments reveal that consumers indicate a greater willingness to pay for circular program products. An increase in psychological ownership underlies the difference in product valuation. Specifically, the additional disposal control uniquely afforded by circular products increases the capacity of circular take-back program products to evoke psychological ownership. The process explanation is directly tested through mediation. Experimentally manipulating antecedents of psychological ownership (i.e., disposal control and expected ownership) provides further support for the conceptual framework.

Yes / Purpose: Circular economy is presented as an approach to economic growth that is in line with sustainable development. However, the recent literature has highlighted the limits of the concept in terms of environmental sustainability. The study examines the relationship between circular economy and conservation of ecosystems, using a case study on the implications of a circular economy for Slovak forests and forest sector. Design/methodology/approach: This study adopts a qualitative methodology through a focused review of the relevant literature on circular economy and sustainable development and primary data gathered through semi-structured interviews with 15 experts and practitioners in the forest sector, forest conservation and circular economy context, both from within as well as outside of Slovakia. Findings: The study finds that the forestry sector has an important role to play in a shift to a circular economy in Slovakia, with significant opportunities for improved efficiency as well as substitution of wood for non-renewable resources. There is also growing potential for ecosystem stewardship and restoration. However, the increased application of biomass could crowd out other needs, including for biodiversity. Safeguarding these services depends ultimately on good governance. Originality/value: The study highlights that circular economy taken in a narrow focus on resource efficiency is insufficient to ensure environmental sustainability but rather needs to be set within the broader environmental and social context.

Yes / Studies estimate that Africa's urban population is expected to triple over 40 years, from 395 million in 2010 to 1.339 billion in 2050. Challenges associated with increasing urbanisation and the rise of large cities in the African sub-region represent critical challenges to the environment and the rich ecosystem. The growing population, particularly in most cities in Africa, has resulted in increasing demand for non-degradable consumable waste products, changes in lifestyle and consumption patterns, and rising demand for transportation and associated solid waste disposal problems, especially tyre waste. However, few studies have examined circular economy practices such as tyre pyrolysis to attenuate Africa's ever-increasing waste disposal challenges. Moreover, most of these studies failed to account for specific risk-based decision-making attributes in an integrated way, such as technology readiness, risk identification, carbon footprint analysis, supply chain and procurement factors, and financial risk quantification. As a result, to the best of our knowledge and understanding, research-based tyre recycling feasibility practices are limited and scattered. We contribute to the literature by providing systematic literature on tyre pyrolysis in Africa from 2008-2022 inclusive, covering 16 African countries. To address tyre waste in Africa, this chapter provides a 10-point strategy on how pyrolysis can be integrated into production plants and associated businesses to minimise tyre waste in Africa. / The full-text of this article will be released for public view at the end of the publisher embargo on 29 July 2025.

The last few decades have seen an explosion in population growth and along with this growth we have also witnessed an increase in demand for products. Although our resources are limited, consumers' needs know no bounds. It is not surprising that we are also increasingly demanding more from our environment. It is therefore imperative that we make better use of our resources and reassess how we construe a product's lifecycle. Instead of a linear perspective, which typically follows a product's lifecycle from mining of raw materials to manufacturing, but then stops when products are trashed, we need to use a circular perspective, where we focus on the entire lifecycle of products, from not just manufacturing to usage, but also from usage to creation of new products through recycling. The focus of this dissertation is on understanding two important processes in the circular economy: that of usage and disposal. I focus on the role that consumers' product valuations play in these processes. In essay 1, I show that consumers value products made from recycled materials more than comparable regular products. I also document why this happens and demonstrate how this affects usage. In essay 2, I investigate the relationship between reuse and product disposal. The circular economy is based on what is now referred to as the 3R approach: reduce, reuse, and recycle. However, I show that consumers are more (vs. less) likely to trash products that they have used extensively (vs. rarely). This then leads to a conundrum: if we encourage consumers to reuse products extensively, it appears that they are more likely to trash them. It is therefore imperative that we understand this relationship better and find interventions to mitigate this negative relationship. / Doctor of Philosophy / The last few decades have seen an explosion in population growth and along with this growth we have also witnessed an increase in demand for products. To create a more sustainable world, it is imperative that we move towards a more circular economy, where we not only minimize waste, but also find ways to extract more use from our resources. One way to do this is to find ways to reuse products after they have reached the end of their lifecycle. The focus of this dissertation is on understanding two important processes in the circular economy: that of usage and disposal (essentially addressing questions about what to do with products that we no longer have a need for). I primarily focus on the role that consumers' product valuations play in influencing these processes. In essay 1, I study how consumers feel about products made from recycled materials. I find that consumers are willing to pay more for products made from recycled materials compared with products made from regular raw materials. The higher willingness to pay emerges because consumers value the process that transforms the recycled materials into brand new products. I also show that this valuation impacts use: consumers use products made from recycled materials more judiciously. In essay 2, I investigate the relationship between product usage and disposal. I find that when consumers use a product more extensively, they are more likely to trash the product compared with other forms of reuse, such as, disposing in the recycling bin, giving it to others, or reselling it. This effect emerges because when consumers use a product more frequently, they believe that the product has less value remaining for others, and a product that confers lower value to others should be trashed.

Yes / Reviews and ratings of consumers towards a product impact consumer decision-making and their perceptions. Such information is key in measuring consumer satisfaction and net promoter scores. However, when the reviewed products are refurbished, consumer reviews become more important because information influences consumer behaviour and attitude toward looped products. This research explores the decision-influencing attributes of consumers while purchasing refurbished goods using quantitative and qualitative methods. Online after-sales 1986 laptop customers’ review and rating data in the public domain were analysed to reveal the decision-influencing attributes and their impact on potential consumers. The study envisions assisting the operations of sellers in the refurbished market by strengthening their businesses' value proposition and stimulating reverse logistics entrepreneurs to use the opportunity. Review data containing lifecycle valuation of old laptops induced feature extraction by machine learning applications. It is beneficial to sellers in the refurbished product segment. It provides information to strengthen their value proposition and is informative to entrepreneurs wanting to enter the segment. Based on the text analysis of consumer reviews, the study's results show that price, brand, design, performance, services, and utility influence consumers. The frequency analysis technique was used to extract attributes, followed by content analysis and feature selection using SHapley Additive exPlanations (SHAP) for exploring correlations between features and star ratings. Lastly, multinomial logistic regression was used to validate the generated model. The results show that brand, design, price, and utility are the most prominent attributes influencing consumers' decision-making with positive sentiments. In contrast, performance and services often generate neutral and negative sentiments. / The full-text of this article will be released for public view at the end of the publisher embargo on 27 Dec 2024.

Background - The textile and fashion industry is paving the way towards the circular economy to achieve economic and environmental value. Today the industry is mainly dependent on the linear production model of the take-make-dispose system. This linear model excels in making waste out of virgin raw materials that can utilize several lifetimes. In light of generating a wave for the future with the circular economy, the textile and fashion industry is implementing circular economy, business models. The organizations’ cascade use ability of recurrent and abundance resources leads to the circular economy future. Although the circular economy is rich in concept, academia and practitioners sense a lack of implementation of business models. Therefore, the organizations require to develop a unique set of capabilities to harness the benefits from circular economy business models. Purpose - To achieve successful circular economy business models, the organizations should develop capabilities that reinforce them to innovate their business models. Therefore, this study investigates the dynamic capabilities to gain competitive advantage while utilizing resources by cascade use to achieving economic and environmental values. This study provides the practitioners and academic guide to be a part of the wave of the circular economy. Methodology - This research conducts multiple case studies with an abductive reasoning approach to extend the theory of dynamic capabilities for cascade use in circular economy business models within the textile and fashion industry. Semi-structured interviews were conducted to gather primary data with three companies that practice cascade use in their businesses while strengthening the data gathered by reviewing company documents. The data were analyzed using thematic analysis. Findings - Results revealed dynamic capabilities facilitate cascade use in the circular economy business models. These dynamic capabilities undergirded by unique microfoundations. Sensing capability undergirded learning and knowledge creation on resources, information search on competencies, and market sensing to achieve the circular economy. Seizing undergirded microfoundations of business model innovation, collaborations, investments in innovations, and take-back systems. Transformation capability undergirded stakeholder engagement, revitalizing internal organization and transparency. The organizations gain maximum resources utility by these dynamic capabilities. Practical implications and research limitations - This thesis creates new insights on cascade use in circular economy business models facilitated by dynamic capabilities. The study assists the practitioners to understand and manage organizational activities to leverage cascade use in the circular economy business models to gain competitive advantage. The study limits by the selected interviewed companies with cascade use strategies implemented in their businesses, representing retailers in Sweden.

The societal shift towards the circular economy is gaining momentum due to the push from the legislation side and the increasing social awareness towards the ecological imbalance caused by the linear model of resource extraction and consumption. The topic of design for the circular economy is gaining increasing interest in both academia and industry. The circular economy requires products to be designed based on a lifecycle approach and extended lifetime.This thesis aimed to investigate the potential application of modular design strategy as a supportive approach to aid Original Equipment Manufacturers (OEMs) in their bid to adapt their product features to fit within a circular economic model. Furthermore, the study has investigated the potential challenges encountered during the adoption of such a design strategy and concludes with recommendations to overcome the identified challenges.To address this aim, a case study was carried out within a global OEM, based on their interest in exploring the circular economy's design domain. A literature review and interviews have been conducted to assess how product circularity factors can be addressed using a modular design strategy and identifying the potential challenges that can hinder its realization.The study initially identified seven design factors that need to be addressed along the different phases of a product lifecycle to ensure a fit within a circular economic model. The seven circularity factors are design: based on a lifecycle approach, for durability, for adaptability, for upgradability, for ease of maintenance and repair, for ease of disassembly and reassembly, and standardization and compatibility.The study also revealed that a standardized and simplified interface between different modules within the product plays a vital role in enhancing its ability to address the different circularity factors. The standardized interface in the modular product qualifies the product to become useable for multiple usage cycles. Furthermore, such a modular product can be considered an open-source product since it can continuously be updated with the latest available technology. Such continuous updates allow the open-source product to adapt to the changes in the working environment effectively.Despite the capability of a modular design strategy to address the different circularity factors, several challenges can hinder its implementation in the industry. The primary challenge industries face when adopting such a strategy is identifying the main objectives of such an approach. Further, this strategy might negatively impact product profitability, which is a significant challenge for the industries. Moreover, the prospect of adopting modular strategies also faces design challenges, such as the potential of losing customer interest in a modular product.The thesis concludes with a few recommendations to overcome these challenges associated with adopting a modular design strategy for a circular economy. To overcome such challenges, industries need clear identification of the circular economy and the planned outcome of such a manufacturing shift based on clear systems thinking and transparency in product development. In the end, the study proposes a design framework, which may provide industries with a transparent methodology for designing a modular product for a circular economy.

There is an urgent need to transition to more sustainable cities and to do so we must identify in what ways and where cities are unsustainable. Urban metabolism offers a way to provide insight into how to move from linear to more sustainable, circular flows of energy and material in the urban area. Incorporating circular economy principles into the urban metabolism concept offers a promising way to reduce urban resource flows and increase the sustainability of the urban system. This thesis aims to combine an urban metabolism framework with circular economy indicators to create an urban circular economy framework, to support the transition towards more sustainable cities. This was achieved by identifying urban metabolism frameworks at the urban scale as well as several circular economy indicators, and then developing criteria for assessing them. It was found that several of the urban metabolism frameworks lacked an inclusion of hinterlands and a life cycle perspective, but provided various approaches to the urban metabolism. Assessment of the identified circular economy indicators showed that there is a lack of flow-based indicators that evaluate the social dimension of sustainability. To assess this in an adequate way there is a need to develop flow-based circular economy indicators, or alternatively urban metabolism frameworks which incorporate the social aspects. Furthermore, there is a need to develop more evaluation criteria and a categorisation for assessing the circular economy indicators. This would ensure that all sectors and some scales of delineation are addressed and provide a holistic understanding of the circular economy. Still, a somewhat holistic view can be gained from the combination of several indicators, as shown in the circular economy framework developed in this thesis. The framework was developed by combining a multilevel urban metabolism framework with 17 of the selected circular economy indicators. Out of these, 16 could be applied directly to the multilevel framework and together they cover all assessment criteria for circular economy indicators. This new framework is extensive and can be used to evaluate circular economy from a sustainable point of view. However, it is not fully holistic since it does not cover all sectors and could use a larger set of indicators. Still, by providing an example of an urban circular economy framework, this thesis offers a step towards the development of urban circular economy frameworks. / Det finns ett akut behov att övergå till mer hållbara städer, och för att kunna göra det måste vi identifiera på vilka sätt städer är ohållbara. Urban metabolism är ett koncept som ger insikt i hur det är möjligt att gå från linjära till mer hållbara, cirkulära flöden av energi och material i urbana områden. Integrationen av principer från cirkulär ekonomi i den urbana metabolismen erbjuder ett lovande sätt att minska urbana resursflöden och därmed öka städers hållbarhet. Denna uppsats kombinerar ett ramverk för urban metabolism med indikatorer för cirkulär ekonomi och skapar på så sätt ett ramverk för urban cirkulär ekonomi. Syftet med det nya ramverket är att kunna stödja övergången till mer hållbara städer. Detta uppnåddes genom att identifiera ramverk för urban metabolism på urban skala, samt flera indikatorer för cirkulär ekonomi, samt utveckla kriterier för att utvärdera dessa. Det visade sig att flera av ramverken för urban metabolism inte behandlade påverkan på kringliggande områden och ett livscykelperspektiv, men gav olika tillvägagångssätt för att undersöka den urbana metabolismen. Utvärdering av de identifierade indikatorerna för cirkulär ekonomi visade att det saknas flödesbaserade indikatorer som bedömer den sociala dimensionen av hållbarhet. För att bättre kunna bedöma detta bör det utvecklas flödesbaserade indikatorer för cirkulär ekonomi, alternativt ramverk för urban metabolism som integrerar de sociala aspekterna. Dessutom finns det behov av att utveckla fler utvärderingskriterier för att bedöma indikatorerna, samt en kategorisering av dessa. Detta skulle säkerställa att alla sektorer och vissa detaljnivåer av flöden tas upp och ge en bättre helhetsförståelse för den cirkulära ekonomin. Utan dessa förbättringar kan dock ändå en något holistisk uppfattning erhållas från kombinationen av flera indikatorer, vilket visas i det skapade ramverket för cirkulär ekonomi. Ramverket utvecklades genom att kombinera ett flernivåigt ramverk för urban metabolism med 17 av de valda indikatorerna för cirkulär ekonomi. Av dessa kunde 16 tillämpas direkt på olika nivåer i nivåstrukturen från DPSIR Multilevel Framework. Tillsammans täcker de alla bedömningskriterier för indikatorer för cirkulär ekonomi. Detta nya ramverk är omfattande och kan användas för att utvärdera cirkulär ekonomi ur ett hållbarhetsperpektiv. Det är dock inte helt holistiskt eftersom det inte täcker alla sektorer och skulle kunna använda en större uppsättning indikatorer. Genom att ge ett exempel på ett ramverk för urban cirkulär ekonomi, erbjuder denna avhandling trots detta ett steg mot utvecklingen av ramverk för cirkulär ekonomi.

Circular business models can assist in reshaping and transitioning away from the current linear consumption pattern which can in turn allow us to achieve a circular economy. Businesses can change their operating model and consider a more sustainable alternative to their current production and consumption method. For businesses to assist in the transition of circular economy, the circular economy strategies can be integrated into their business models. Companies have already started to align goals and objectives to achieve this by measuring performance indicators. Key Performance Indicators (KPIs) are used to effectively communicate and set targets to be achieved within different levels of an organization. KPIs can be used to monitor the progress of different aspects of sustainability including environment, economic and social. Due to this reason, many industries are shifting towards a circular business model to ensure better resource utilization and sustainable operations. For companies to evaluate their progress towards their set targets and goals, performance measurement is crucial. In this study, relevant existing circular KPIs have been identified which can be implemented by the case companies to measure the performance of their supply chain and entire business model. The technical, environmental, and socio-economic dimensions are focused on this study while identifying the Key Performance Indicators. A systematic literature review was initially performed during this study. Data achieved from literature was then compared with empirical data. The empirical data is based on interviews and surveys conducted with the case companies which were later compiled to develop the suitable indicators. / Cirkulära affärsmodeller kan hjälpa till att omforma och övergå från det nuvarande linjära konsumtionsmönstret, vilket i sin tur kan göra det möjligt för oss att uppnå en cirkulär ekonomi. Företag kan ändra sin driftsmodell och överväga ett mer hållbart alternativ till sin nuvarande produktions- och konsumtionsmetod. För att företag ska bistå vid övergången till cirkulär ekonomi kan strategierna för cirkulär ekonomi integreras i deras affärsmodeller. Företag har redan börjat anpassa sina mål för att uppnå detta genom att mäta prestationsindikatorer. Key Performance Indicators (KPI) används för att effektivt kommunicera och sätta upp mål som ska uppnås inom olika nivåer i en organisation. KPIs kan användas för att övervaka utvecklingen av olika aspekter av hållbarhet, inklusive miljö, ekonomisk och social. Av denna anledning övergår många branscher mot en cirkulär affärsmodell för att säkerställa bättre resursutnyttjande och hållbara operationer. Prestandamätning är avgörande för att företag ska kunna utvärdera sina framsteg i förhållande till sina uppsatta mål. I denna studie har relevanta befintliga cirkulära KPIs identifierats som kan implementeras av fallstudieföretagen för att mäta prestanda för deras försörjningskedja och hela affärsmodellen. Fokus för denna studie är de tekniska, miljömässiga och socioekonomiska dimensionerna samtidigt som de viktigaste prestationsindikatorerna identifieras. En systematisk litteraturöversikt utfördes initialt under denna studie. Data erhållen från litteraturen jämfördes därefter med empiriska data. De empiriska uppgifterna är baserade på intervjuer och undersökningar som gjorts med fallstudiebolagen som senare sammanställdes för att utveckla lämpliga indikatorer.