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Det gröna gapet : Kommunikation för hållbar förändring / The green gap : Communication for sustainable changeTsakova, Krasimira January 2022 (has links)
Today a great focus is placed on consumer’s choices and how those affect climate change and global warming. At the same time, messages about the climate crisis and mass extinction are circulating in the public. A lot of the responsibility for making better and more educated choices in order to reverse climate change is being placed on the individual and their actions. This can trigger a sense of helplessness or even increase psychological resistance. In climate- and sustainability communication there is often the assumption that people lack knowledge and are therefore unable to change their attitudes or behaviours. Many people arethough aware of climate change and the ways it affects our lives and future. There is however a gap between our green intentions and our current actions– the so-called, green gap. Climate- and sustainability communication are limited in how much they can achieve on their own. Political action and engagement is therefore a crucial part of communicating climate change and influencing the public’s knowledge, attitude and perception.
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Web-based Climate Visualization Platforms: Challenges and OpportunitiesLion, Peter January 2012 (has links)
Adaptation to climate change is becoming an pertinent issue, as climate change mitigation options have not been implemented to asufficient degree. The impacts of climate change will have to be dealt with by various stakeholders including the insurance industry and homeowners. These stakeholders, also including the scientific community, need to work together in order to distribute climate change information in a manner that enables homeowners to become part of the climate change discussion. This study discusses the use of web-based climate visualization platforms and the perception of the users of these platforms through focus group studies. By analyzing six web-based climate visualizations through content analysis and then having five focus groups analyze two web-based climate visualization platforms, Caladapt and Plan2Adapt, the study aims to determine how users of web-based climate visualization platforms perceive the platforms, tools and visual representations presented to them and what additional information and components should be included. The overall analysis determined that adaptation information is not adequately communicated within any of the examined platforms. Rather than vulnerability or adaptation, the effects of climate change were represented as 2D maps and graph visual representations. Participants found this information to be secondary information since it did not interest or seem relevant to the users. As homeowners, participants did not want to have to analyze or interpret data rather they wanted usable information that they could apply if they felt it was valid and applied to their situation. The study presents many aspects that could be applied to future web-based visualization platforms.
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"That's Mother Earth, bro." : En multimodal (eko)kritisk diskursanalys av dokumentärserien Down to Earth with Zac Efron / "That's Mother Earth, bro." : - A multimodal (eco)critical discourse analysis of the documentary series Down to Earth with Zac EfronCarlström, Alice, Rydén, Fanny January 2024 (has links)
Föreliggande studie ämnade att undersöka om den utopiska dokumentärserien Down to Earth with Zac Efron, vars syfte är att inspirera till engagemang för klimatkrisen, förmedlar motsägelsefulla budskap i form av ojämlika maktförhållanden mellan människa och natur samt mellan människor. Tidigare studier på i huvudsak dystopisk miljöinriktad Hollywoodfilm, samt till viss del dokumentärer, har visat att dominanta förhållanden ofta förekommer. Det, liksom den växande debatten om populärkulturens potential i att förmedla kunskap om klimatkrisen och dess bidrag till formandet av samhälleliga attityder, klimatforskares betoning på vikten av social hållbarhet för att lösa den samt trenden med hoppfull klimatkommunikation motiverade behovet av studien. För att identifiera maktförhållanden över natur och människor tog analysen stöd från ekokritisk teori och intersektionalitetsteori. Med hjälp av verktyg från multimodal kritisk diskursanalys och filmanalys undersöktes meningsskapandet mellan text och bild på detaljnivå. Efter utförd analys av dokumentärseriens avsnitt Iceland och Costa Rica har ojämlika maktförhållanden gentemot natur och människor identifierats, med störst betoning på avsaknaden av socialekologiska perspektiv. Slutsatsen grundar sig i den amerikanisering som präglar innehållet, exkluderingen av underrepresenterade grupper och att huvudkaraktären Zac Efron, och delvis kollegan Darin Olien, gestaltas som stereotypa vita män. Även om ekocentriska tankesätt delvis är närvarande, bekräftade bristen på inkludering av social hållbarhet dokumentärseriens misslyckande som en effektiv kunskapskälla till förståelsen av klimatkrisens samtliga delar. / The following study aimed to investigate whether the utopian documentary series Down to Earth with Zac Efron, with the goal to inspire for commitment to the climate crisis, conveys contradictory messages in the form of unequal power relations between humans and nature as well as between people. Previous studies on mainly dystopian environmentally oriented Hollywood films, and to some extent documentaries, have shown that dominant relationships often occur. Together with the growing debate about the potential of popular culture in conveying knowledge about the climate crisis and its contribution to formation of societal attitudes, climate scientists’ emphasis on the importance of social sustainability to solve it and the trend of hopeful climate communication, the need for the study was motivated. In order to identify power relations over nature and people, the analysis was supported by ecocriticism and intersectionality theory. Using a multimodal critical discourse analysis and film analysis, the creation of meaning between text and image was examined at a detailed level. After an analysis of the episodes Iceland and Costa Rica, unequal power relations towards nature and people have been identified with the greatest emphasis on the lack of social ecological perspectives. The conclusion is based on the Americanization that characterizes the content, the exclusion of underrepresented groups and the portrayal of the main character Zac Efron, and partly his colleague Darin Olien, as stereotypical white men. Although ecocentric mindsets are partly present, the lack of inclusion of social sustainability confirms the failure of the documentary series as an effective source of knowledge for understanding all elements of the climate crisis.
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Breaking Down Complexity: Communication Roles in Climate Change Workshops : The Case of Climate FreskRavelli, Chiara January 2024 (has links)
Created in 2018, the Climate Fresk workshop aims to raise awareness on climate change issues in an engaging and accessible way. This thesis draws on Social Interactionism, Uses and Gratification and Sociocultural Theory of Learning to conceptualize the workshop’s communicative strategies for conveying the complexities of climate change to the workshop participants. Through a synthetization of insights from various disciplines and exploration of innovative communication strategies, the study bridges the gap between knowledge and action, contributing to the semi-underexplored field of communication roles in game-based learning approaches to climate change education. Key findings reveal that tools such as informational materials, visuals, simplified scientific data, and creative techniques significantly enhance participants' understanding of climate change. The emphasis on group autonomy and collective discussions fosters a deeper understanding of climate change's complexities, highlighting the necessity for collective action. These results underscore the potential of effective communication in educational workshops to inspire individuals and communities to proactively respond to climate change, through collaborative action and by shifting the focus from individual to broader community-based efforts.
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Playing Telephone: On the Negotiation and Mediation of Climate Science CommunicationRoberta A Weiner (8141388) 20 December 2019 (has links)
<p>In this thesis, I investigate
the effects of social and political context on the process and outcomes of
science communication in two different settings, using Dietram Scheufele’s
interpretation of science communication as political communication. </p>
<p>In the first setting, I examine
the communication of climate tipping points at the United Nations Framework
Convention on Climate Change (UNFCCC) using 26 semi-structured interviews and
271 surveys administered to members of the UNFCCC policy community. Survey
results revealed that only a small minority (14.3%) of policymakers defined
climate tipping points consistently with the scientific community. Interview
responses revealed that many policymakers believed they were not responsible
for incorporating new scientific advice into their work on negotiations, and
that this was the responsibility of scientists. Scientists interviewed
expressed frustration that policymakers were not willing to hear scientific
information they saw as irrelevant to their work on the negotiations.
Policymakers responding to interviews were also unwilling to defy social norms
by introducing a topic they saw as “complicated” into negotiations. Interview
respondents who believed climate tipping points should be discussed within
formal negotiations also noted that they interpreted the effects of climate
change as temporally or spatially immediate to themselves. </p>
<p>In the second setting, I examine
how the United States print media incorporated discussion of climate change
into coverage of the 2017 hurricane season via a content analysis of hurricane
coverage in six major US newspapers. Conservative papers and liberal papers displayed
significant differences in frequency and directness of references to climate
change, as well as a significant difference in the references to climate denial
messages, climate consensus messages, and use of proximity cues. However, the
conservative paper near a 2017 hurricane consistently displayed significant
differences in coverage from the other conservative papers. This paper
frequently used social norms in messaging to shift narratives of acceptability
of climate change discussion among conservatives. Both conservative and liberal
papers near a 2017 hurricane used proximity cues to indicate the effects of
climate change are both physically and temporally near at greater rates than
elite and regional papers not near a 2017 hurricane.</p>
<p>Taken together, these results
reveal that three major factors influenced climate change communication in
these two settings. First, power to define direction and content of science
communication explains the lack of communication about climate tipping points
at the UNFCCC. Policymakers’ hold legitimate power over science communication.
This power is codified within UNFCCC structure. Policymakers’ expert power is
also interpreted as more relevant to negotiations processes than scientists’
expert power; meaning policymakers are free to define what information is
“policy relevant” and therefore, what is communicated. Second, social norms
influenced how and whether communication occurred. Social norms prohibiting
behavior disruptive to consensus building influenced policymaker definitions of
“policy relevant.” Social norms among US conservatives prohibiting serious
discussion of climate tipping points were also apparent. Finally, perceptions
of climate change as immediate and nearby seemed related to willingness to defy
social norms around climate change communication. </p>
<p> </p>
<p> </p>
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Klimatkommunikation under covid-19-pandeminSvensson, Julia, Vigren, Wilma January 2020 (has links)
Att hantera konsekvenserna av klimatförändringarna är en av mänsklighetens störstautmaningar. Forskare, förespråkare och andra aktörer har länge försökt kommunicera tillallmänheten om klimatförändringar, men det tycks vara svårare än väntat. En paradox haruppstått som innebär att ju mer fakta som presenteras, desto mindre oro. Ett tydligt exempelpå var och hur det kan komma till uttryck är i medier. Ytterligare en global utmaning är denpågående covid-19-pandemin. I ett tidigt skede observerade vi att medierapporteringen påolika sätt började koppla samman covid-19-pandemin med klimatförändringarna. Syftet meddenna studie är att undersöka hur klimatkommunikationen tar sig uttryck under covid-19-pandemin via debattartiklar. Metoden för undersökningen var en latent innehållsanalys ochresultatet analyserades med hjälp av Per Espen Stoknes modell om de fem psykologiskabarriärerna samt teori om strategier inom klimatkommunikation. Resultatet visar attklimatkommunikationen uttrycktes på olika sätt genom både barriärer och strategier, men attkommunikationen till överhängande del uttrycktes genom strategier. Studien kan ökaförståelsen för hur klimatförändringar kan kommuniceras för att skapa klimatengagemangoch kan därmed fungera som en språngbräda för fortsatt forskning. / Dealing with the consequences of climate change is one of humanity's greatest challenges.Researchers, advocates and other actors have long tried to communicate to the public aboutclimate change, but it seems to be more difficult than expected. A paradox has arisen whichmeans that the more facts that are presented, the less concern. A clear example of where andhow it can be expressed is in the media. Another global challenge is the ongoing covid-19pandemic. At an early stage, we began to observe how different types of media started to linkthe covid-19 pandemic to climate change. Based on the background of climatecommunication and this observation, the purpose of this study is to investigate how climatecommunication is expressed during the covid-19 pandemic via debate articles. A latentcontent analysis was performed and the results was analyzed with Per Espen Stoknes modelon the five psychological barriers and theory on strategies in climate communication. Theresults show that climate communication was expressed in different ways through bothbarriers and strategies, but mainly through strategies. The study can further increase theunderstanding of how climate change can be communicated to create climate commitmentand can thus serve as a springboard for further research.
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A well-placed table is a bridge to move : Designing spaces that open up for empathic and moving conversations that mediate the emergency and inform agency. / A well-placed table is a bridge to move : Designing spaces that open up for empathic and moving conversations that mediate the emergency and inform agency.Timm, Mirja January 2023 (has links)
The design project examines collaboratively what transformative climate-communication can look like, and whether conversations can be a possible form of activism. Stemming from a concern that extreme forms of activism and their depiction in media have the potential to highly polarize civil society, the project explores the navigation and negotiation of spaces of communication and interaction in empathetic and connective ways. In the project I look at conversations as an additional or alternative way to disruptive protest forms of activism, within the non-violent liberal civil-disobedience movement and explore how to design for empathy and agency in the context of facilitating and curating spaces, tools and methods. The project recognizes the importance of conversations in the context of shaping opinions, changing perspectives and influencing behavior, and thus their relevance in the context of mitigating and communicating the climate emergency. During the project different conversation tools and methods have been designed, tested and developed in the framework of several gatherings.
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Komunbikace a tvorba notivačního vnitropodnikového klimatu / Communication and creation of internal motivation climateDIVIŠOVÁ, Eva January 2011 (has links)
This thesis deals with the analysis of systems of communication and motivation in a particular business entity. The aim of the thesis entitled: communication and motivation of internal change, the analysis of internal climate in a particular business entity with a focus on motivation and communication systems. A sub-goal is to assess the impact of these systems for the creation of internal change and evaluation of corporate culture. The thesis includes a survey focusing on internal climate with a closer focus on the communication and motivation.
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From Pixels to Action : Examining Transmedia Activism to Enhance Citizen Engagement on Climate ChangeMair, Stephanie January 2024 (has links)
This thesis investigates the potential of transmedia storytelling to engage the public in climate action through a detailed examination of the transmedia project “The YEARS Project”. Employing the transmedia design analytical and operational model by Gambarato et al. (2020) and the engagement model by Elizabeth Evans (2019), this study combines both frameworks to develop a new model focused on transmedia activism. The research identifies how the integration of diverse narrative techniques in the project and multimedia platforms can enhance awareness and mobilize action among audiences, whilst also highlighting significant challenges that limit its effectiveness and global reach. Accessibility challenges, such as subscription requirements and language barriers, coupled with a US-centric approach, limit the project's global applicability and restrict content primarily to English-speaking audiences targeting mainly the Global North. Further, the project lacks dedicated community-building platforms beyond social media and clear calls to action within the frame of the project's core, the documentary series. By proposing a model for transmedia activism, this thesis provides valuable insights and strategic guidelines for practitioners aiming to design factual transmedia storytelling projects that drive civic action and thereby enhance the under-researched field of transmedia activism.
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To Believe or Not to Believe? The Influence of Political Communication on the Beliefs of Climate Change Skeptics in the United StatesThapar, Aditi Vaishali 11 August 2022 (has links)
No description available.
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